One successful production tool used to create media is the process of converging different mediums.

In Henry Jenkinss book, Convergence Culture we learned about previous incidences of different media combining to communicate a whole other meaning than that of the original work. He used the example of Sesame Streets character, Bert and the image of Bin Laden as they came together in an anti-American protest following September 11. Although the innocent puppet was not meant to represent an antiAmerican symbol, it quickly became the face of terror. The creators of Sesame Street could defend their character, but convergence culture had already taken place. Jenkins wrote, Welcome to convergence culture, where old and new media collide, where grassroots and corporate media intersect, where the power of the media producer and the power of the media consumer interact in unpredictable ways. Undoubtedly true, this statement recognized the lack of control we have over our creations once they are broadcasted to the world. New applications such as Photoshop have even increased our ability to manipulate productions to create our own. In this project specifically, we took what we researched in Convergence Culture and applied it to video. We used short sound clips of moving water to create increase the realness of our conversation about water conservation. We also used face-framing videos of David as he spoke directly to the audience about the issue, making a personal connection with our viewers. Pictures and other visual data were used to show examples of Davids short speech. Altogether images, audio, voiceovers, and video were converged in order to produce our video.