A

RESEARCH PROJECT REPORT ON

A MARKET SURVEY OF COCA COLA IN THE COMPETITIVE SITUATION

IN THE PARTIAL FULFILLMENT OF THE AWARD OF THE DEGREE OF

MASTERS OF BUSINESS ADMINISTRATION

of Mahamaya Technical University, Noida

BATCH(2011-13)

Supervised By: Mrs. Shweta Batra [H.O.D]

Submitted By: GULSHAN PARVEEN CHOWDHRY MBA: IVTH sem ROLL NO:1112970021

Forte Institute of Technology,

Green Park Mawana Road,Meerut.

DECLARATION
I, GULSHAN PARVEEN CHOWDHRY hereby declare that I have carried out research project report on the topic A MARKET SURVEY OF COCA COLA IN THE COMPETITIVE SITUATION I further declare that this project is my original work and no part of this Project report has been published or submitted to anybody or university Award of any other degree or diploma.

GULSHAN PARVEEN CHOWDHRY

Acknowledgement
With limitless humility, I would like to praise and thank GOD, the Almighty, and the merciful and compassionate creator of universe whose blessing enabled me to go through this crucial endeavor.

I consider it great privilege to work under the guidance of all Staff in Coca Cola. It gives me extreme pleasure to owe my profound sense of gratitude and indebtedness for his sagacious and benevolent guidance, constant encouragement, valuable suggestion, perceptive criticism, keen interest and everlasting affection during the entire course of sum of knowledge.

GULSHAN PARVEEN CHOWDHRY

CONTENTS
1. 2. 3. 4. 5. 6. 7. 8. 9. 12 Executive summary Objective of study Industry profile Company profile Conceptual framework Research methodology Data analysis Limitations Findings Recommendations & suggestions

13. Conclusion 14. Bibliography 15. Questionnaire