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    Case Study On Haldiram - Martkeing

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    Prasad Naik
    Haldiram was established in 1902 in Bikaner, India as a family-run sweet shop. It grew over the decades and opened locations across major Indian cities by the 1980s. In 1992, the business split into three companies focused on different product lines and regions. Haldiram produces a wide range of Indian snacks and sweets. It became the number one choice of consumers through affordable pricing, nationwide availability, positive word-of-mouth, and attractive packaging promoted through various media. The company has received several awards and certifications for its products and exports.

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    Case Study On Haldiram - Martkeing

    Uploaded by

    Prasad Naik
    924 views9 pages
    Haldiram was established in 1902 in Bikaner, India as a family-run sweet shop. It grew over the decades and opened locations across major Indian cities by the 1980s. In 1992, the business split into three companies focused on different product lines and regions. Haldiram produces a wide range of Indian snacks and sweets. It became the number one choice of consumers through affordable pricing, nationwide availability, positive word-of-mouth, and attractive packaging promoted through various media. The company has received several awards and certifications for its products and exports.

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    Case Study on Haldiram - martkeing

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    Haldiram was established in 1902 in Bikaner, India as a family-run sweet shop. It grew over the decades and opened locations across major Indian cities by the 1980s. In 1992, the business split into three companies focused on different product lines and regions. Haldiram produces a wide range of Indian snacks and sweets. It became the number one choice of consumers through affordable pricing, nationwide availability, positive word-of-mouth, and attractive packaging promoted through various media. The company has received several awards and certifications for its products and exports.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    924 views9 pages

    Case Study On Haldiram - Martkeing

    Uploaded by

    Prasad Naik
    Haldiram was established in 1902 in Bikaner, India as a family-run sweet shop. It grew over the decades and opened locations across major Indian cities by the 1980s. In 1992, the business split into three companies focused on different product lines and regions. Haldiram produces a wide range of Indian snacks and sweets. It became the number one choice of consumers through affordable pricing, nationwide availability, positive word-of-mouth, and attractive packaging promoted through various media. The company has received several awards and certifications for its products and exports.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 9

    Case Study On Haldiram - No .

    1 Choice of Consumers

    Contents of the Case


    Introduction History Facts about the Company How the company become No 1 choice of

    consumers

    Introduction
    Originated in 1902 as a family business. Established the 1st shop in 1937 in Bikaner as a

    small sweet shop.


    Bhujia Sev was the popular item of the shop. The prime focus was to serve sweets and

    namkeens among direct consumers.

    History
    Haldiram was lead by three brothers Shri Moolchand, Shri

    Satyanarayan & Shri Ramesawar.


    In 1941, the name Haldiram Bhujiawala was used for the

    1st time.
    They increased the brand name to cities such as Kolkata in

    1958, Nagpur in 1968 and major outlet in Chandani Chowk in Delhi in 1983.
    The group Split into three different identities in 1992

    Haldiram Manufacturing Co. Ltd. ( Namkeen ), Haldiram Marketing Ltd. ( Sweets ) & Haldiram India Pvt. Ltd. (

    Regional Presence
    Haldiram's products in Delhi and the NCR are

    sold under the brand name of "Haldiram", which is the original Haldiram family. Products in the Kolkata region are sold under the brand name of "Haldiram's Prabhuji" or "Haldiram Bhujiawala" while Products in the Nagpur region are sold under the brand name of "Haldiram's Nagpur".

    Facts About the Company


    First company to brand Namkeens ISO certified company Haldiram's is a member of the following food

    associations from India and abroad: 1. APEDA (Agriculture and Processed food Products Exports Development Association) India 2. ITPO India Trade Promotion Organization (Application submitted)

    Facts About the Company


    3.

    Snack Food Association|SFA (Snack Food Association) ESA (European Snacks Association)

    4.

    Accolades won by the company International

    Award for Food & Beverages in 1994, Brand Equity Award in 1998, APEDA Export Award in 2002.

    Journey to become No. 1 choice of consumers

    Marketing Mix
    Product Wide Range of Product Price Available at a Nominal Value of Rs. 5

    Place Available everywhere


    Promotion Word of Mouth, Online Promotion,

    Print Media
    Packaging Attractive Packaging.

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