4.

0 Conclusion In conclusion of the competitor analysis, we will like to conclude by listing the competitors standing and The Body Shop standing, regarding of their price and quality position based on the research done. The Body Shop High quality and reasonable price Skin Food Medium quality and normal price Origins Medium quality and high price Qvey rocha Good quality and high price The original Body Shop just sells only 16 products .Nowadays already sells a range of over 300 and the range is constantly developing. The future of The Body Shop does not merely depend on whether it is able to attract new customer. Instead, it also depends a lot on how it manages its relationship with existing customers, supplies, the public and its competitiveness to response to rapid environmental changes.