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    English IV Members: José Luis Ochoa. Cristian Leon Aldean. Roosevelt Salinas

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    Cristian Andrés León Aldeán
    The document discusses a marketing plan for a craft beer called King's Beer. It will use TV commercials and billboards to promote the beer's limited production, memorable taste, and natural ingredients. The marketing strategy will raise public awareness of the new product and promote it in restaurants. While craft beer has benefits like better ingredients and no artificial additives, it is generally more expensive than mass-produced beers.

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    English IV Members: José Luis Ochoa. Cristian Leon Aldean. Roosevelt Salinas

    Uploaded by

    Cristian Andrés León Aldeán
    16 views8 pages
    The document discusses a marketing plan for a craft beer called King's Beer. It will use TV commercials and billboards to promote the beer's limited production, memorable taste, and natural ingredients. The marketing strategy will raise public awareness of the new product and promote it in restaurants. While craft beer has benefits like better ingredients and no artificial additives, it is generally more expensive than mass-produced beers.

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    Exp. Ingles Producto

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    The document discusses a marketing plan for a craft beer called King's Beer. It will use TV commercials and billboards to promote the beer's limited production, memorable taste, and natural ingredients. The marketing strategy will raise public awareness of the new product and promote it in restaurants. While craft beer has benefits like better ingredients and no artificial additives, it is generally more expensive than mass-produced beers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    16 views8 pages

    English IV Members: José Luis Ochoa. Cristian Leon Aldean. Roosevelt Salinas

    Uploaded by

    Cristian Andrés León Aldeán
    The document discusses a marketing plan for a craft beer called King's Beer. It will use TV commercials and billboards to promote the beer's limited production, memorable taste, and natural ingredients. The marketing strategy will raise public awareness of the new product and promote it in restaurants. While craft beer has benefits like better ingredients and no artificial additives, it is generally more expensive than mass-produced beers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 8

    English IV Members: Jos Luis Ochoa. Cristian Leon Aldean. Roosevelt Salinas.

    Ad Planning.
    Type of Product: A drink.
    Name of Product: Beer. Type of Ad: Tv Commercials, Billboards. Technique(s):
    Provide snob appeal;

    Associate positive qualities with a

    product.

    Kings Beer

    Craft Beer.
    For its limited production, makes it a

    unique product for the target audience. The Craft Beer have its own label, memorable taste, quality and flavor. 100% natural.

    Strategies.
    Waking in the public interest to test new

    products, and handicrafts.


    Carry out promotion of the product in

    restaurants.

    Benefits for traditional beer.


    Use the best ingredients that industrial

    breweries. With better ingredients ensures a better taste and great aroma. Better treatment of the feedstock. Best elaboration process. Do not use any artificial additives. His presentation is more appealing in taste and presentation.

    Disadvantages.
    Product more expensive than the

    brewery industry.

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