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  • MRKTNG

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    Krishna Kishore
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    The document discusses market data analysis and outlines the six steps of the market research process: 1) Articulate the research problem and objectives, 2) Develop the overall research plan, 3) Collect the data or information, 4) Analyze the data or information, 5) Use the findings to make the decision. It also notes that factors like competition, costs, the economy, and business objectives influence pricing.

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    The document discusses market data analysis and outlines the six steps of the market research process: 1) Articulate the research problem and objectives, 2) Develop the overall research plan, 3) Collect the data or information, 4) Analyze the data or information, 5) Use the findings to make the decision. It also notes that factors like competition, costs, the economy, and business objectives influence pricing.

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    Attribution Non-Commercial (BY-NC)
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    19 views10 pages

    MRKTNG

    Uploaded by

    Krishna Kishore
    The document discusses market data analysis and outlines the six steps of the market research process: 1) Articulate the research problem and objectives, 2) Develop the overall research plan, 3) Collect the data or information, 4) Analyze the data or information, 5) Use the findings to make the decision. It also notes that factors like competition, costs, the economy, and business objectives influence pricing.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    of 10

    MARKET DATA ANALYSIS

    PRODUCT LIFE CYCLE

    FACTORS INFLUENCING PRICING

    It is a part of the industy analysis and thus in turn of the global environment analysis The market analysis is also known as a documented investigation of a market i.e; used to inform a firms planning activities,particularly around decision of inventory,purchase,workforce expansion,promotional activities and many other aspects of the company

    THE MARKET RESEARCH PROCESS CONSISTS OF SIX DISCRETE STEPS. THEY ARE:
    STEP 1:Articulate the research problem and objectives
    STEP 2:Develop the overall research plan STEP 3:Collect the data or information STEP 4:Analyze the data or information STEP 5:Use the findings to make the decision

    FACTORS INFLUENCING THE PRICING


    Competition Cost

    Economy
    Business Objectives

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