PRESENTED BY:

MADHURA GUPTA GUNJAN GUPTA PIYOOSH BAJORIA SIDHARTH BANSAL EETI GUPTA HUSSAIN ROOPAWALA DISHITA TOSHNIWAL

MARKETING PLAN FOR PRODUCT LINE EXTENSION OF COSTA COFFEE

CINNAMON SHAKE

PRODUCT DESCRIPTION
NAME: Cinnamon Shake MAIN INGEDIENTS : Costa Unique style flavourful coffee Vanilla icecream Milk Crushed ice Cinnamon sticks Grounded cinnamon Fresh cream & red grape on top

OBJECTIVE TO LAUNCH
Increase sales by 15% in 6 months Retain existing customers & bring new customers To have wider range of beverage Achieve customer satisfaction Spread the market at all level Cinnamon shake attract them to Costa.

SWOT ANALYSIS
Strengths: Ensure quality Focussing on customer loyalty Weakness: Franchise Store- difficult to maintain standards Oppurtunity: Entry far fact- cinnamon shake- hot weather- will provide opportunity to extend beverage order. Distribute its product in various departmental stores. Threats: Political problems Emerging new technology Immense competition

MARKET RESEARCH
Before launching any new drink: company need to do market analysis and understand customers needs & demand Research can be done in two ways- Primary & Secondary Primary Research: first hand data such as field work & questionaire Secondary research: Journals ,articles & database information. Apart from Costa stores, could be distributed in Departmental stores.

PROMOTION
B TO B

TIE UP WITH SPORTS EVENTS

ORGANISE ITS OWN FESTS IN COLLEGES CELEBRITY ENDORSEMENT

CONCLUSION
CINNAMON SHAKE:
Extend beverage range. Attract new customers. Opportunity to move new market