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Resource Staff numbers Staff training

New product Extra assembly line people in the factory Operators will need to be trained to use the new machines which will be required o change in methods. !ncrease in costs due to increased volume. ew machinery will have a new cost structure.

New market Extra salespeople in new city and extra assembly line people in the factory Sales training needs to be revised to fit the requirements of the new market. Current induction program will train extra factory operators. Significant increase in transport costs because of extra distance to new market. Slight increase because of increased production. #dministration costs will increase because of distance of new market from office. Significant because a large marketing campaign will be needed to introduce to the new market. o technical $&D( but extensive market research required. one required.

Distribution costs "roduction costs

"romotional costs

Small increase to produce information to be distributed to current customers. ew product will require extensive technical $&D. ew machinery needed and both new and current machines will need to be re) tooled for new product.

$esearch and development %$&D' $e)tooling

Activity 10_2

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