CISCO Standards Manual

Table of Contents
Table of Contents
Table of Contents Introduction Positioning Logos, Branding, and Merchandising Graphic System Stationery System Sales Collateral System Level 1 Sales Collateral Level 2 Sales Collateral Industrial Design Channel Communications Trade Shows, Events, and Seminars Advertising and Direct Marketing Contact Information
C r e a t i ve S t a n d a r d s Introduction
A c o m p e l l i n g c o r p o r at e i d e n t i t y t h at e x p r e s s e s o u r p e rs o n a l i t y a n d l e a d e rs h i p position in the marketplace is important to Cisco Systems. As the networking industry
increasingly apparent.
Our corporate identity is the face and personality we present to the global community. Its as important as the products and services we provide. Our identity is the total effect of our logos, products, brand names, trademarks, advertising, brochures, and presentations everything that represents us. Because the Cisco Systems brand cannot be compromised, weve created this guide to provide all the pertinent specifications you need to maintain its integrity. The guidelines in this document are not meant to inhibit, but to improve the creative process. By following these guidelines, the materials you create will represent Cisco cohesively to the world. You can view an electronic version of this document on the Cisco Employee Connection web site at wwwin.cisco. com/Mkt/corpid/style.html. We have tried to provide guidelines that are easy to follow; whenever questions arise, look for more information on the web or contact Corporate Identity. Changes to this guide will be provided periodically, so be sure to update your binder when we send you new information. Thank you in advance for your help in following these simple rules.
Corporate Identity
Introduction
TO DOWNLOADS
GO!
becomes even more competitive, the need to establish a strong, global presence is
C i s c o Positioning Statement
Positioning is how our company is viewed by others in our target marketplace. While we have goals for positioning ourselves, ultimately our position is what others think and
to our external audiences in a clear and consistent way.
Ciscos positioning statement is as follows: Cisco Systems is the worldwide leader in networking for the Internet. What does this mean? Our positioning statement has three primary elements: Our position the worldwide leader Our business networking Our vision the Internet
How do you use the positioning statement? It should be used anywhere and everywhere that a succinct statement of Ciscos business is required. This includes presentations, collateral, sales proposals, trade show booths, and so forth. It should lead off your other presentations and be the foundation to which all communicators return.
Our boilerplate standards

Our company boilerplate is as follows: Cisco Systems, Inc. (Nasdaq: CSCO) is the worldwide leader in networking for the Internet. News and information are available at www.cisco.com. The standard description for our Cisco IOS software is as follows: Cisco IOS software is a platform that delivers network services and enables networked applications. We must be consistent in describing Cisco IOS software as a platform, not a product, and as an enabler of network services and networked applications. It is not necessary to spell out Internetwork Operating System; in fact, we request that you dont spell it out. Also note that as with any trademarked terms, that you must use Cisco IOS as a modifier such as Cisco IOS software platform or Cisco IOS network services. Never use just IOS or the IOS . Please help us be consistent in our messaging.
Our positionthe worldwide leader

By almost any measure, Cisco is the worldwide leader in its field. It is the largest or best in terms of revenue, profitability, market capitalization, market share, breadth of products, technology, customer base, customer satisfaction, service/support, field sales, expertise, and so forth. But a leader isnt just the biggest. A leader views and responds to industry issues, customer concerns, and technology opportunities with greater responsibility and greater credibility. A leader has higher responsibilities and greater stature.
Our businessnetworking
So, what are we the leader in? Its networkinggiving people access to the information they need by connecting information devices through intelligent, secure, and reliable networks.
Our visionthe Internet

The Internet is the single most important phenomenon to occur in information technology since the microprocessor, and ultimately it may be the biggest IT revolution ever. At Cisco, we see the Internet as a tremendously significant and empowering technology development that will greatly affect the way people do business, learn, and communicate. We are ready and able to turn this promise into reality.
TO DOWNLOADS
GO!
say about us. We can, however, greatly influence how we are positioned by communicating
C i s c o Voice and Tone
An approachable, straightforward, and confident tone best describes the personality we want to express about Cisco Systems. Following these writing suggestions will help
Write in a direct, conversational style. Tailor your words to the intended audience. Use crisp, active sentences to give more life to the written word; avoid using passive voice. Dont overuse acronyms. Use short, simple words rather than large, cumbersome ones. Use the second person rather than the third person, whenever possible. Use a minimum amount of jargon and colloquialisms to make your writing world ready and to ensure ease of use and translation by other countries. In summary, write simple and direct prose, stressing our corporate attributesan open-minded approach to technology and networking expertisein an approachable manner. In all cases, be sure you use the correct legal name for Cisco Systems, Inc. for your region or country, according to the Cisco Systems Corporate Style Guide. Use Cisco Systems when the company is first mentioned in the text, followed by Cisco in subsequent references. The Cisco Systems Corporate Style Guide contains two sections that are helpful to those creating marketing collateral. These sections are entitled Style Guidelines and Word Usage. The Corporate Style Guide is available on CEC at wwwin.cisco.com/Mkt/ KP/kp_style/sc_style.html or ask for a hard copy from the Corporate Editor.
TO DOWNLOADS
GO!
you achieve this goal:
T h e C i s c o Corporate Tag Line
Cisco believes that the Internet is fundamentally changing the way people work, live, play, and learn. To communicate this vision, Cisco is strengthening and evolving its corporate
Ciscos new tag line conveys two key concepts:
Associates Cisco with the Internet

People within the networking industry know Cisco. But many more people are familiar with the Internet and Internet-enabled applications. We need to make more people aware of Ciscos key role with the Internet as a provider of backbone and access products and of Web site tools and Internet appliances. In addition, we want people to realize that Cisco products and services make Internet-enabled applications possible, and to appreciate that the Internet can change the way they work, live, play, and learn. Cisco itself is the worlds foremost example of a company using the Internet for competitive advantage.
Emphasizes the importance of the Internet Generation

Our vision is that the Internet will have as profound an effect on people and society as the Industrial Revolution did in the 19th century. We are living in the Internet Generation and are extending it to our children and grandchildren. The Internet Generation encompasses people, companies, and countries. Those who understand the power of the Internet and networked applications will, in our view, be the long-term winners. So companies and countriesin addition to peoplehave to see themselves as part of the Internet Generation.
The Internet and networked applications will fundamentally change the way people work, live, play, and learn. We are living in the Internet Generation, which is bringing changes as great as those created by the Industrial Age (but at a much faster pace). Shape the future of global networking by creating unprecedented opportunities and value for our customers, employees, investors, and partners. End-to-end networking solutions by line of business The worldwide leader in networking for the Internet Empowering the Internet Generation
TO DOWNLOADS
GO!
sm branding efforts, with a new corporate tag line, Empowering the Internet Generation .
C i s c o Corporate Tag Line Staging
Cisco Systems wants to use its new corporate tag line, Empowering the Internet Generation, in all of its marketing communications efforts. Weve designed the tag line
efforts to use it frequently.
The Cisco Systems tag line is created using the Sabon font. When incorporating the tag line with the company logo, you must adhere to all other guidelines for use of the Cisco Systems logo. Please follow the staging indicated below:
Trademarks
The Cisco Systems logo is a registered trademark and always appears with a . When using the logo with the corporate tag line, Empowering the Internet Generation, use an SM designation after the tag line to indicate that it is a service mark. With logo:
.5x
.5x
1x
.125x .187x .3x .5x .5x .5x
Without logo:
When using the tag line by itself, it should appear in all black, all blue (PMS 3035), or reversed out. Do not combine the tag line with any logo other than the Cisco Systems logo. Do not alter the tag line in any manner including the typeface, proportions, colors, or line break. Do not animate, morph, or otherwise distort its perspective or two-dimensional appearance. Please follow the staging indicated below:
.5x .187x .5x .5x .5x
TO DOWNLOADS
GO!
to be used both with the logo and by itself, providing maximum flexibility in our
T h e Ci sco Systems Logo
The Cisco Systems logo is our signature to the world and must not be compromised. It is integral to our worldwide corporate identity.
The Cisco Systems logo is composed of the Univers font logotype appearing above the boxed bridge, as illustrated at the right. This arrangement is the only version of the logo that can be used and is Ciscos legal corporate signature. The preferred usage is two-color, using PMS 3035 (deep blue) for the boxed bridge and PMS 187 (red) for the logotype or the equivalent CMYK (process match) colors as noted on this page. In one-color printing, the logo can be either black, PMS 3035, or Cool Gray 2. The vertical bridge tines must always be the color of the paper you are printing on. When reversing or knocking out the logo, the boxed bridge element and the words Cisco Systems will be the color of the paper the logo is being printed on, and the bridge tines will be the color that surrounds the logo as shown on the next page. To ensure enough contrast for viewing the logo, do not use it on a patterned background or on one that is too light or too dark. Do not combine the Cisco Systems logo with any other logo or graphic element. Do not alter the Cisco logo in any manner including the typeface, proportions, colors, elements, or location of any of the text in relation to the boxed bridge element. Do not animate, morph, or otherwise distort its perspective or two-dimensional appearance.
Spot Color
Four-color Process
Color Palette
PMS 3035
100C, 0M, 8.5Y, 65K
PMS 187
0C, 91M, 72Y, 23.5K
PMS Cool Gray 2
0C, 0M, 0Y, 11.5K
Logotype
Boxed bridge element Tines Registration symbol
Logo Color
TO DOWNLOADS
GO!
C i sc o Syst ems Logo C orrect and Incor r ect Us age
Correct uses of the logo are shown below, along with various incorrect uses. Use the logo according to the standards.
OK
NO
ogo Usage
TO DOWNLOADS
GO!
C i sc o Syst ems Logo S taging
Ciscos logo must be staged as illustrated below, where x represents any measured increment that keeps the overall logo size at .75"(19 mm) wide or greater. Note that . 5 x is
.5x .5x
Logo Trademarks
The Cisco Systems logo is a registered trademark and always appears with a .
1x
.5x .5x 2.625x .5x
Minimum Size
The minimum logo size is .75"(19 mm) wide, excluding the . Please do not reproduce the Cisco logo in any smaller size, because it loses impact and readability.
.75"
Logo Standards
TO DOWNLOADS
GO!
the minimum amount of clear space that can surround the logo and logotype.
M e rchan d i sin g G uidelines
Jackets, pens, hats, T-shirts, sweatshirts, cups, and plaques all spell recognition and reward. Whether you wear these items on a shopping trip, while gardening, or when
on the go l f c o urse , you a re bu i l d i n g re co g n i t i o n an d e q u i t y i n t h e c o m pa n y. For this re ason, it is important that you always use the Cisco Systems logo correctly and prominently on your merchandising items.
The following guidelines will help achieve the best effect for merchandising items. The complete Cisco Systems logo (the boxed bridge element and the logotype) should appear in a prominent position on all the items you create. On any type of shirt or jacket, the logo should appear on the left front pocket rather than on a sleeve or on the back. On a cap or hat, it should appear on the front of the cap rather than on the visor. For silk-screening, the minimum logo width is .75" or 19 mm. An embroidered logo should not appear smaller than 1.75" or 45 mm wide. The space directly beneath the logo is reserved for use by our partners who offer products, programs, and services on behalf of Cisco. This group includes channel partners, resellers, distributors, leasing partners, and publishing partners. If you think you have a program that might qualify for this use of the logo, please contact Ciscos Corporate Identity organization. Otherwise, please leave this space open for our partners.
Logotype
Boxed bridge element Tines Registration symbol
When using the Cisco logo on merchandising items, it may only be used in the following colors: In one-color printing, it may appear as all black, all deep blue (PMS 3035), all Cool Gray 2, or all white. In multicolor printing, the boxed bridge element is deep blue (PMS 3035), the bridge tines are white, and the Cisco Systems logotype is deep red (PMS 187). No other color variations of the logo are acceptable. In addition, because of the difficulty in executing it properly, the tone-on-tone version of the logo for merchandising items has been discontinued.
Space for descriptor
TO DOWNLOADS
GO!
attending a barbecue; or take notes with a Cisco pen in a meeting; or hit Cisco golf balls
M e rch an d i sin g G uidelines
.5x
.5x
1x
.5x
.5x
.5x
The Cisco Systems logo is strong enough to stand on its own and should not be combined with any other logo or graphic element. If merchandising items contain any condential product information such as a launch code name or date, do not use the Cisco logo on them. Merchandising items should not give away any Cisco secrets.
C I S C O
D E S K
A C C E S S O R I E S
If you have questions or have a specic project on which you are not sure how to use the logo, visit the Corporate Identity Web site at wwwin.cisco.com/ Mkt/corpid/resource.html or contact a Cisco Corporate Identity representative. Corporate Identity staff members are listed at wwwin.cisco.com/Mkt/corpid/ index.html.
w w w . c i s c o . c o m / g i f t
TO DOWNLOADS
GO!
Your department name, promotional event, or internal program name should not appear directly below the logo. The closest placement for these names under the logo is one-half the x height of the boxed bridge element of the logo.
Optimum background colors to choose for your merchandising items include the following: For the multicolor logo and the all-blue or all-black logos: White Off-whites (cream, beige, stone, canvas) Khaki Light yellows Light grays Burgundy Chambrays Denim For the all-white or all-Cool Gray 2 logo: Navy blue Royal blue Black Burgundy Deep purple Hunter green Deep gray Teal Denim Colors to avoid include: Neon tones Bright red Bright yellow Violets Orange Pinks and roses Kelly or grass greens
M e rch an d i sin g G uidelines
T-shirt, front
T-shirt, back
TO DOWNLOADS
GO!
C i sc o R esel ler an d C ertifie d Part ne r M ar ks
Cisco Systems licenses the use of specially designed marks to its resellers a n d c e rt i f i e d pa rt n e rs w h e n t h e y a r e ac t i n g o n b e h a l f o f C i s c o. Th e m a r k s a r e bas e d o n t h e
illustrated on this page.
For certied partners of Cisco products and services, marks have been created for the following certications: Partner, PartnerGold Certied, Partner Silver Certied, and PartnerPremier Certied. To qualify for using these marks, certied partners must meet the criteria established for their certication levels. They may only use marks for which they have achieved certication. Ciscos Authorized Distributor and Reseller program marks are for use by distributors who resell Cisco products to Ciscos reseller and certied partners. In one-color printing, these marks can be either black or PMS 3035 (deep blue). In multicolor printing, the Cisco Systems logotype must appear in PMS 187 (deep red) with the boxed bridge in PMS 3035 (deep blue), the vertical bridge tines the color of the paper you are printing on, and the certication descriptor in black. Four-color process match is acceptable.
The marks may also print reversed out of a dark background. When reversing or knocking out the marks, the boxed bridge element, the words Cisco Systems, and the partner and certication level type are the color of the paper a mark is being printed on, and the bridge tines are the color that surrounds the logo. To ensure enough contrast for viewing a mark, do not use it on a patterned background or on one that is too dark or light. Do not combine the Cisco Systems partner or program marks with any other logo or graphic element. Do not alter the Cisco logo in any manner including the typeface, proportions, colors, elements, or location of any of the text in relation to the boxed bridge element. Do not animate, morph, or otherwise distort its perspective or two-dimensional appearance.
Logotype Boxed bridge Tines
Re s e l l e r
Partner/certification type
TO DOWNLOADS
GO!
Cisco Systems signature with an additional program descriptor underneath the bridge as
C i sc o R esel ler an d C ertifie d Part ne r M ar ks Cor r ect and Incor r ect U s a g e
Correct uses of the marks are shown below, along with various incorrect uses. Use the marks according to the standards.
ogo Usage
TO DOWNLOADS
GO!
C i sc o R esel ler an d C ertifie d Part ne r M ar ks Staging
Cisco Reseller and Certied Partner marks must be staged as illustrated below, where x represents any measured increment that keeps the overall mark size at . 75" ( 19 mm) wide
These staging parameters are identical to those established for the Cisco Systems logo.
Staging
In all cases, the reseller or certied partners company logo should appear more prominently than the Reseller/Certied Partner mark and should be separated by the space of one mark width or one inch, whichever is greatest. The Reseller/Certied Partner mark cannot be combined with another logo or graphical element.
.5x
2.625x
.5x
.5x
.5x
1x
.125x .386x .3x .5x
Minimum Size
The minimum mark size is .75"(19 mm) wide, excluding the . Please do not reproduce a mark in any smaller size, because it loses impact and readability.
Trademark Symbol
The Cisco Systems logo used with the Reseller/Certied Partner marks is a registered trademark and must always appear with the symbol .
TO DOWNLOADS
GO!
or greater. Note that .5 x is the minimum amount of clear space that can surround a mark.
C i sc o R esel ler an d C ertifie d Part ne r M ar ks Placement
Where to Use the Reseller/Certied Partner marks
Advertisements, Direct Mail, and Collateral A mark may be incorporated into any of the Reseller/Certied Partners advertising, direct mail, collateral, or other promotional materials for Cisco products. Products The mark may not be used on any products.
Referring to Partner Certication in Text

A Partners certication level may be noted on collateral material or advertising by using phrases like a Cisco Systems PartnerGold Certied. Say: XYZ is a Cisco Systems PartnerGold Certied Do not say: XYZ Cisco Partner XYZ Cisco Gold Partner
Additional Information
For additional information on Ciscos Certied Partner Program, to obtain logo kits, or to conrm certication levels, please contact the Cisco Channel Marketing department.
TO DOWNLOADS
GO!
Web Pages The Reseller/Certied Partner marks may be used on a Reseller/Certied Partner company Web site. On a Web page or as a launch button, the minimum mark size is 86 pixels wide.
Ot h e r C i sco Program Marks
Cisco Systems strongly believes in developing key relationships and partnerships to expand the products and services available to its customers. To identify th e produ c ts
we have approved a number of other programs and program marks. E xam p les o f eac h of these program marks follow with brief explanations of their applications. Please contact the appropriate program owner for additional information.
Cisco Global Support Program
Nihon Channel Program (Japan only)
The Cisco Global Support program provides partners with the framework to deliver consistent and timely support solutions for multinational businesses. A global support model enables end customers to effectively gain access to sophisticated service and support and enables global partners to gain the greatest level of operational efficiencies, thereby signicantly lowering the cost of doing business. Global Partners have access to a technological backbone of at least three strategically located TAC centers around the world. Each of these centers includes one comprehensive lab, offers remote access on a 24 x 7 basis, and supports most major languages spoken within the theater or region. English-speaking engineers are also available in all centers for worldwide after-hours support. The Global Support program provides the competitive advantage and differentiation needed in todays competitive multinational market. For more information, please contact the Channel Development Program group.
The Nihon Partner program is Japans version of the U.S. and International Partner program. These marks are to be used by our Japanese partners only, according to the certication levels they have achieved. For additional information, please contact Ciscos ICON Marketing organization.
Cisco Training Partner Program
Ciscos Training Partner program is for training partners who have agreements with Cisco to offer Cisco networking technology, product, platform, and update training. Three levels of service have been established: Associate, Distinguished, and Senior. To qualify for using these marks, training partners must meet the criteria established for their service levels. They may only use the marks for which they qualify. Please contact the Worldwide Training organization for additional information.
TO DOWNLOADS
GO!
and services that enhance our offerings and help us broaden Ciscos brand recognition,
Ot h e r C i sco P rogram Marks
ATM Associate Program
The ATM Associate program is a joint interoperability, marketing, and reference-selling program. It is designed to make it easier and less expensive for customers to use ATM technology to upgrade their networks and integrate voice, video, and data into a single, multiservice infrastructure. Only those vendors who have signed license agreements for the ATM Associate program may use this mark. Please contact Ciscos Enterprise line of business for additional information.
Cisco Multimedia Associate Program
The Multimedia Associate program was established as a multimedia alliance between Cisco and the Institute for Information Industry (III), located in Taiwan, to offer customers more complete multimedia solutions. Together, Cisco and III help major Taiwanese manufacturers develop and promote Cisco multimediaenabled applications for their products. Cisco will provide Cisco branding certicates after the Taiwanese vendors products pass the conformance tests performed and supervised by the III engineers in the Cisco-III Multimedia Lab in Taiwan. Currently, III is the only vendor with authorization to use this mark. Please contact Global Alliances for additional information.
TO DOWNLOADS
GO!
O t h er C i sco P rogram Marks
Enterprise Associate Program
The Enterprise Associate program is a joint marketing, technology, and compliance initiative. Under this initiative, companies whose products complement and are interoperable with Cisco IOS networks can use the Enterprise Associate mark in their marketing and advertising materials. Additionally, this initiative gives Cisco Systems and participating companies the opportunity to jointly develop and enhance networking functions for customers. Only those vendors whose products pass the conformance tests required by Cisco and have signed license agreements for the Enterprise Associate program may use this mark. Please contact Ciscos InterWorks Business Unit Marketing organization for additional information.
Cisco Press
Cisco Press is a venture between Cisco and Macmillan Publishing to publish a series of books on networking. Only Macmillan Computer Publishing currently has authorization to use this mark. Please contact Ciscos Central Documentation Services department for additional information.
TO DOWNLOADS
GO!
Cisco Networking Academies Program
The Cisco Networking Academies program was designed to provide educational institutions with the opportunity to certify high school and college students in network design and operations by providing curriculum and equipment support. Only those institutions that have agreements with Cisco Systems may use this mark. Please contact the Education Marketing organization for additional information.
Cisco Capital
Cisco Capital is a leasing program for Cisco products. Only leasing companies that have signed agreements with Cisco are authorized to use this mark. Please contact Cisco Financial Services for additional information.
Cisco Professional Services Provider Program
Ciscos Professional Services Provider program offers a suite of customized services for every phase of a customers network life cycle: planning, design, implementation, and operation. Only vendors who have signed agreements for the Professional Services Provider program may use this mark. Please contact Customer Advocacy for additional information.
TO DOWNLOADS
GO!
Cisco Certied Internetwork Expert
The Cisco Certied Internetwork Expert (CCIE) program is a high-level certication program designed to provide engineers with the internetworking expertise required in today's rapidly changing information systems environment. Only those engineers who pass the demanding CCIE certication test are allowed to use this personal certication badge on their business cards. Please contact the Customer Advocacy organization for additional information about this program.
TO DOWNLOADS
GO!
C i sc o Powered Network Mar k
Th e C i s c o P ow e r e d N e t wo r k m a r k i s to b e u s e d e xc l u s i v e ly b y au t h o r i z e d s e rv i c e providers who meet the criteria for quality, service, and Cisco equipment as described in
provider has an end-to-end network based on Cisco products and services that ensures a high degree of security, reliability, and performance.
The Cisco Powered Network mark is composed of the Univers font logotype and the boxed arrow element, as shown in the graphic at the right. Please use the camera-ready art provided by Cisco Systems. Do not alter the Cisco Powered Network mark or change the size or location of the type in relation to the boxed arrow element. The Cisco Powered Network mark can be used in black, PMS 3035 (deep blue), or PMS 187 (dark red); four-color process match is acceptable. The arrowhead within the box is the same color as the paper the mark is printed on. When reversing or knocking out the mark, the box, arrowtail, and logotype are the color of the paper the mark is being printed on, and the arrowhead is the same color that surrounds the mark. To ensure enough contrast for viewing the mark, do not use it on a patterned background or on one that is too light or too dark. Do not alter the Cisco Powered Network mark in any manner including the size of typeface, proportions, colors, elements, or location of the text in relation to the boxed arrow element. Do not animate, morph, or otherwise distort its perspective or two-dimensional appearance. Do not combine the Cisco Powered Network mark with any other logo or graphic element.
Spot Color
Four-color Process
Color Palette
PMS 187
0C, 91M, 72Y, 23.5K
PMS 3035
100C, 0M, 8.5Y, 65K
BLACK
0C, 0M, 0Y, 100K
Arrowtail Box Arrowhead
Logotype Trademark symbol
Powered
TO DOWNLOADS
GO!
the Cisco Powered Network program guidelines. This mark communicates that the service
C i sc o Powered Netwo rk M ar k C or r ect and Incor r ect Us age
Correct uses of the mark are shown below, along with various incorrect uses. Use the mark according to the standards.
OK
NO
ogo Usage
TO DOWNLOADS
GO!
C i sc o Powered Network M ar k S taging
Staging
The Cisco Powered Network mark must be staged as illustrated here, where x represents any measured increment that keeps the overall logo size .75" (19 mm) or greater. Note that .5x is the minimum amount of clear space that can surround the mark. The service provider companys logo should appear more prominently than the Cisco Powered Network mark. The Cisco Powered Network mark should be separated from the service providers logo by the space of one Cisco Powered Network mark width or one inch, whichever is greatest.
Minimum Size
The minimum size for the Cisco Powered Network mark is .75" (19 mm). Please do not reproduce the Cisco Powered Network mark in any smaller size, because it loses impact and readability.
Trademark
The Cisco Powered Network mark is a trademark of Cisco Systems and must always appear with a symbol.
.5x
.825x .125x
3.175x
.5x
1x
.375x .5x
TO DOWNLOADS
GO!
C i sc o Powered Network M ar k P lacement
Where to use the Cisco Powered Network mark

Web Pages The Cisco Powered Network mark may be used on qualifying service providers Web pages next to or for products or services running a Cisco Powered Network. On launch buttons, the minimum mark size is 90 pixels wide. Advertisements, Direct Mail, and Collateral The mark may be used in any of the service providers advertising, direct mail, collateral, or other promotional materials for products or services running on Cisco Powered Networks. Product Names The Cisco Systems and the Cisco Powered Network names or marks or any potentially confusing variations may never be incorporated as part of the name of a product or service of the service provider. Documentation The Cisco Powered Network mark should appear on the front cover and spine of documentation for products or services that run on a Cisco Powered Network. Video The Cisco Powered Network mark is available as an animation with sound for use in broadcast media (radio and TV) by authorized service providers.
Referencing in Text In text, qualifying service providers can refer to the fact that their services run on Cisco Powered Networks. Say: XYZ data services run on a Cisco Powered Network Do not say: XYZ Cisco Network XYZ Cisco Powered Network product Additional Information For additional information on the Cisco Powered Network program, please contact the Service Provider Marketing organization within Cisco.
TO DOWNLOADS
GO!
C i sc o N et Works Mark
The Cisco Net Works ingredient mark is designed for the exclusive use of key partners whose products incorporate Cisco Network Foundation Technologies to ensure reliable
The Cisco NetWorks mark is composed of the Univers font logotype and the boxed arrow element, as shown at the right. Please use the camera-ready or soft-copy art provided by Cisco Systems. In one-color printing, the Cisco NetWorks mark can be used in black, PMS 3035 (deep blue), PMS 187 (deep red), or PMS Cool Gray 2. The arrowhead is the same color as the background color the mark appears on. In two-color printing, the boxed arrow element (box and arrowtail) appears in PMS 3035 (deep blue) and the text Cisco NetWorks in PMS 187 (deep red). The arrowhead is the same color as the background color the mark appears on. When reversing or knocking out the mark, the box, arrowtail, and logotype are all the color of the paper the mark is being printed on, and the arrowhead is the same color that surrounds the mark. To ensure adequate contrast for viewing the mark, do not use it with a patterned background or one that is too light or too dark for it to read well. Do not alter the Cisco NetWorks mark in any manner including the typeface, proportions, colors, elements, or location of any of the text in relation to the boxed arrow element. You may not animate, morph, or otherwise distort its perspective or two-dimensional appearance. Do not combine the Cisco NetWorks mark with any other logo or graphic element.
Spot Color
Four-color Process
Color Palette
PMS 3035
100C, 0M, 8.5Y, 65K
PMS 187
0C, 91M, 72Y, 23.5K
PMS Cool Gray 2
0C, 0M, 0Y, 11.5K
TO DOWNLOADS
GO!
connectivity in the network and interoperability with Cisco-designated systems.
C i sc o N et Works Mark C or r ect and Incor r ect Us age
Correct uses of the mark are show below, along with various incorrect uses. Use the logo according to these standards.
OK
NO
ark Usage
TO DOWNLOADS
GO!
C i sc o N et Works Mark S taging
Staging
The Cisco NetWorks mark must be staged as illustrated here, where x represents any measured increment that keeps the overall logo size .75" (19 mm) or greater. Note that .5x is the minimum amount of clear space that can surround the mark. The licensees company logo should appear more prominently than the Cisco NetWorks mark. The Cisco NetWorks mark should be separated from the licensees logo by the space of one Cisco NetWorks mark width or one inch, whichever is greatest.
Minimum Size
The minimum size for the Cisco NetWorks mark is .75" (19 mm). Please do not reproduce the Cisco NetWorks mark in any smaller size, because it loses impact and readability.
Trademark
The Cisco NetWorks mark is a trademark of Cisco Systems and must always appear with a symbol.
.5x
.825x
.125x
3.175x
.5x
1x
.4x .5x
TO DOWNLOADS
GO!
C i sc o N et Works Mark P lacement
Where to use the Cisco NetWorks mark

Hardware The Cisco NetWorks mark should be placed on the front viewing plane of the licensees product. Do not place the mark on the top, bottom, or sides of the product or on any peripheral components. The mark should never be obstructed by another label or sticker. The mark should be printed directly onto the product using conventional methods such as silkscreening or pad printing, or it can be molded in. The mark should not be placed on the product using a label or sticker. Software Packaging The Cisco NetWorks mark should be printed on the front viewing panel of the licensees software package. The mark should never be obstructed by another label or sticker. The mark should not be placed on the package using a label or sticker. Startup Screens For software products containing Cisco Network Foundation Technologies, the mark should appear at the rst startup screen and should remain on screen for the duration of the bootup procedure. Shipping Cartons The Cisco NetWorks mark should appear on the top surface of shipping cartons. The mark should never be placed on the bottom of a shipping carton or be obstructed by other stickers or tape. The mark should be printed directly onto packaging and should not be placed on the package using a label or sticker. Web Pages The Cisco NetWorks mark may be used on licensees Web pages next to products that incorporate Cisco Network Foundation Technologies. On launch buttons, the minimum mark size is 90 pixels wide.
Product Names The Cisco Systems and the Cisco NetWorks names or marks or any potentially confusing variations may never be incorporated as part of the name of a product or service of the licensees company. Documentation The Cisco NetWorks mark should appear on the front cover of documentation for products or services that incorporate Cisco Network Foundation Technologies. Referencing in Text In text, licensees may refer to the fact that their product incorporates Cisco Network Foundation Technologies by using phrases such as incorporates Cisco Network Foundation Technologies. On all such materials, the licensees product or service name must appear more prominently than the Cisco NetWorks mark by putting it in a different color or on a different line. This requirement is important to avoid any implication that the product is manufactured or supported by Cisco Systems. Say: XYZ product incorporates Cisco Network Foundation Technologies Do not say: XYZ company Cisco NetWorks product Additional Information For additional information on the Cisco NetWorks program, please contact the Global Alliance Marketing organization within Cisco.
TO DOWNLOADS
GO!
Advertisements, Direct Mail, and Collateral The mark may be used in any of the licensees advertising, direct mail, collateral, or other promotional materials for products that incorporate Cisco Network Foundation Technologies.
C i sc o IOS Techn o lo gies Ingr edient M ar k
The Cisco IOS Technologies mark is designed exclusively for use by manufacturers and developers who have license agreements with Cisco Systems to incorporate Cisco IOS
turers and developers products, packaging, and promotional materials signies to their customers that these products contain Cisco technology.
The Cisco IOS Technologies ingredient mark is composed of the Univers font logotype and the boxed arrow element as shown. Please use the camera-ready art provided by Cisco Systems. In one-color printing, the mark should be black; when printing two or more colors, use PMS 187 (red) for the box and arrowtail and black for the type or the equivalent CMYK (process match) colors as noted on this page. The arrowhead within the box is the same color as the paper the mark is printing on. When reversing or knocking out the mark, the box, arrowtail, and logotype are the color of the paper the mark is being printed on, and the arrowhead is the same color that surrounds the mark. To ensure enough contrast for viewing, do not use the mark on a patterned background or on one that is too light or too dark for the logo to read well. Do not alter the Cisco IOS Technologies mark in any manner including the size of typeface, proportions, colors, elements, or location of the text in relation to the boxed arrow element. You may not animate, morph, or otherwise distort its perspective or twodimensional appearance. Do not combine the Cisco IOS Technologies mark with any other logo or graphic element.
Spot Color
Four-color Process
Color Palette
PMS 187
0C, 91M, 72Y, 23.5K
BLACK
0C, 0M, 0Y, 100K
Arrowtail Box Arrowhead
Trademark symbol
Logotype
TO DOWNLOADS
GO!
software technologies into their products. The mark placed directly on those manufac-
C i sc o IOS Tech n o lo gies M ar k C or r ect and Incor r ect Us age
Correct uses of the mark are shown below, along with various incorrect uses. Use the mark according to the standards.
OK
NO
ogo Usage
TO DOWNLOADS
GO!
C i sc o IOS Tech n o lo gies M ar k S taging
Staging
The Cisco IOS Technologies mark must be staged as illustrated here, where x represents any measurement that keeps the overall mark size at 1"(25 mm) or greater. Note that .5x is the minimum amount of clear space that can surround the mark. The licensees company logo should appear more prominently on the product or materials than the Cisco IOS Technologies mark. The Cisco IOS Technologies mark should be separated from the licensing companys logo by the space of one Cisco IOS Technologies mark width or 1"(25 mm), whichever is greatest.
.5x
.825x
4.5x
.5x
.5x
1x
.25x .45x .5x
Minimum Size
The minimum ingredient mark size is 1"(25 mm) wide excluding the . Please do not reproduce the Cisco IOS Technologies mark in any smaller size, because it loses impact and readability.
1"
Trademark
The Cisco IOS Technologies mark is a trademark of Cisco Systems and must always appear with a symbol.
TO DOWNLOADS
GO!
C i sc o IOS Tech n o lo gies M ar k P lacement
Where to use the Cisco IOS Technologies mark

Hardware The Cisco IOS Technologies mark should be placed on the front viewing plane of the licensees product. Do not place the mark on the bottom of the product or on any peripheral component. The mark should never be obstructed by another label or sticker. Software Packaging Place the Cisco IOS Technologies mark on the front viewing panel of the licensees software package. The mark should never be obstructed by another label or sticker. Startup Screens For software products containing Cisco IOS Technologies, the mark should appear at the rst startup screen and should remain on for the duration of the bootup procedure. Web Pages The Cisco IOS Technologies mark may be used on the licensees Web pages next to or for products containing Cisco IOS Technologies. On launch buttons, the minimum mark size is 86 pixels. Shipping Cartons The Cisco IOS Technologies mark should appear on the top surface of shipping cartons. The mark should never be placed on the bottom of a shipping carton or be obstructed by other stickers or tape.
Product Names The Cisco Systems and the Cisco IOS Technologies names or marks or any potentially confusing variations may never be incorporated as part of the name of a product or service of the licensees company. Documentation The Cisco IOS Technologies mark should appear on the front cover and spine of documentation for products that contain Cisco IOS Technologies.
TO DOWNLOADS
GO!
Advertisements, Direct Mail, and Collateral The mark may be used in any licensee advertising, direct mail, collateral, or other promotional materials for products containing Cisco IOS Technologies. For multiple product advertisements, the mark must be placed next to the product containing Cisco IOS Technologies. As an alternative, you may place an asterisk (*) next to each qualifying product and another asterisk next to the mark with a supporting footnote stating Contains Cisco IOS Technologies. In the case of collateral, the mark should appear on the back cover or back page only.
C i sc o IOS Tech n o lo gies Text R efer ences
Referencing Cisco IOS Technologies in text

In text, the inclusion of Cisco IOS Technologies in the licensees product may be noted on packaging, collateral material, or advertising (but not included in the product name) by using phrases such as includes Cisco IOS Technologies. On all such materials, the licensees product name must appear more prominently than that of Cisco IOS Technologies and should be visually distinguished from Cisco IOS Technologies by putting it in a different font or color or on a different line. This is important to avoid any implication that the licensed product is manufactured or supported by Cisco Systems. Here are some examples: Say: XYZ includes Cisco IOS Technologies Do not say: XYZ IOS product XYZ Cisco IOS Technologies The following standard language must be included in all product literature: This product contains selected elements of the Cisco IOS Technologies that provide _______ capabilities.
TO DOWNLOADS
GO!
C i sc o IOS Wordm ark
TO DOWNLOADS
GO!
The Cisco IOS software wordmark is available for use in networking diagrams and presentations to highlight the presence of the Cisco IOS platform within a networking environment. This wordmark is not to be used in product collateral, text references, software and hardware packaging, press releases, direct mail or advertising, electronic publications, or on products.
Spot Color
Four-color Process
Color Palette
BLACK
0C, 0M, 0Y, 100K
Tra d e m ark P olicy
Ciscos trademarks are valuable assets that must be selected and used carefully. Please adhere to these policies and guidelines for protecting our trademarks on product,
Cisco denes a trademark as a word (for example, Cisco), a design (such as the Cisco bridge logo), a tag line (Empowering the Internet Generation)or any combination of these elements adopted by Cisco Systems to identify the company and its products and to distinguish it from competitors. Trademarks should be used as adjectives, not nouns (for example, Cisco IOS software, not Cisco IOS). If they are used as nouns, they may become generic and no longer protectable (for example, aspirin, and Kleenex).
Notices
Please include the following notices on all Cisco marketing materials. Note that the trademark list consists of the trademarks used in a particular document plus Cisco, Cisco Systems, and the Cisco Systems logo, which are always listed. Copyright Notice Copyright 199X Cisco Systems, Inc. All rights reserved. Printed in USA. xxx and xxx are trademarks, xxx is a service mark, and Cisco, Cisco Systems, the Cisco Systems logo, and xxx are registered trademarks of Cisco Systems, Inc. in the U.S. and certain other countries. All other trademarks mentioned in this document are the property of their respective owners. Trademark Listing A list of current Cisco trademarks can be requested from the Corporate Editor. They can also be found on the Corporate Identity Resources Page at wwwin.cisco.com/Mkt/corpid/TM LIST.HTM. Only those trademarks designated as registered should use the symbol . All other claimed Cisco trademarks should be denoted with the symbol . Service marks are denoted with the SM symbol.
Registration and Trademarks

Cisco owns trademark rights to the Cisco Systems name and logo, the Cisco IOS Technologies name and logo, the Cisco Powered Network logo, and the Cisco NetWorks logo. We own service marks on the tag lines Empowering the Internet Generation and Changing the way we work, live, play, and learn. In addition, we own exclusive rights to a number of product family and product names as indicated on the next page. Our rights are protected and strengthened when our trademarks are used properly. Ciscos naming strategy emphasizes Cisco as our corporate brand and employs descriptive terminology for product, program, and service names. Departments that have new products, programs, or services should contact Central Naming Service at naming@cisco.com to begin the naming process.
TO DOWNLOADS
GO!
program, and service names.
Tra d e m ark Policy
The following is a list of trademarks currently used by Cisco Systems, Inc. organized to i d e n t i f y t h o s e m a r k s t h at h av e b e e n r e g i s t e r e d w i t h t h e U n i t e d Stat e s Pat e n t a n d
Registered Trademarks () BPX

Catalyst Cisco Cisco IOS Cisco IOS logo Cisco Systems Cisco Systems logo Enterprise/Solver EtherChannel FastHub FastPacket ForeSight FragmentFree IPX LightStream MICA (use with technologies at rst mention) Phase/IP StrataSphere StrataView Plus SwitchProbe
Unregistered Trademarks ()
AccessPath AtmDirector CCIE logo CD-PAC Centri Cisco Capital logo CiscoLink Cisco NetWorks logo Cisco Powered Network logo Cisco Press logo ClickStart ControlStream DAGAZ Fast Step FireRunner IGX JumpStart Kernel Proxy LoopRunner MGX Natural Network Viewer NetRanger NetSonar Packet PIX Point and Click Internetworking Policy Builder RouteStream Secure Script SMARTnet SpeedRunner Stratm (use with technology at rst mention) StreamView The Cell TrafficDirector TransPath VirtualStream VlanDirector Workgroup Director Workgroup Stack
Unregistered Service Marks (SM)

Changing the way we work, live, play, and learn. Empowering the Internet Generation
The boilerplate statement that goes at the end of marketing documents should list only the marks that are used in the document (plus Cisco, Cisco Systems, and the Cisco Systems logo which are always listed). They should appear in the following order: trademarks rst, then service marks, then registered trademarks. The correct verbiage is: xxx and xxx are trademarks, xxx is a service mark, and xxx, xxx, and xxx are registered trademarks of Cisco Systems, Inc. in the U.S. and certain other countries. All other trademarks mentioned in this document are the property of their respective owners.
Current list as of 6/98.
TO DOWNLOADS
GO!
Trademark Office.1
C o l o r P al et te
Colors, like typefaces, lead to easy recognition when used consistently. The Cisco Systems
The logo colors, PMS 187 and PMS 3035, are the primary colors in the Cisco palette. These colors are rich and easily readable in a variety of media. PMS Cool Gray 2 and PMS 124 provide a complement to the logo colors and can be used for all secondary type treatments. Black is also part of the palette. Weve also selected a single color for each line of business along with the Cisco corporate palette. As additional vertical industries or applications are created, we will develop color standards for each area. Staying with these color standards will produce an overall look that says Cisco Systems throughout the world.
Spot Color
Four-color Process
Corporate
PMS 3035
100C, 0M, 8.5Y, 65K
PMS 187
0C, 91M, 72Y, 23.5K
COOL GRAY 2
0C, 0M, 0Y, 11.5K
SUPERBLACK
40C, 0M, 0Y, 100K
PMS 124
0C, 27.5M, 100Y, 6K
Market Solutions
Service Provider
PMS 221 0C, 100M, 18.5Y, 34K
Enterprise
PMS 2593
79C, 100M, 0Y, 0K
Small and Medium Business
PMS 568
83C, 0M, 56Y, 38K
Vertical Industries
Education
PMS 3015 100C, 23.5M, 0Y, 18.5K
Government
PMS 554
87C, 0M, 60Y, 65K
IBM
PMS 660
91C, 60M, 0Y, 0K
TO DOWNLOADS
GO!
from packaging to printed materials.
Cisco Colors
color palette was carefully chosen to give a cohesive identity to everything we design
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
TO DOWNLOADS
GO!
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS Cool Gray 2
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
TO DOWNLOADS
GO!
PMS 221
PMS 221
PMS 221
PMS 221
PMS 221
PMS 221
PMS 221
PMS 221
PMS 221
PMS 221
PMS 221
PMS 221
PMS 221
PMS 221
PMS 221
PMS 221
PMS 221
PMS 221
PMS 221
PMS 221
PMS 221
PMS 221
PMS 221
PMS 221
PMS 221
PMS 221
PMS 221
PMS 221
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
TO DOWNLOADS
GO!
PMS 568
PMS 568
PMS 568
PMS 568
PMS 568
PMS 568
PMS 568
PMS 568
PMS 568
PMS 568
PMS 568
PMS 568
PMS 568
PMS 568
PMS 568
PMS 568
PMS 568
PMS 568
PMS 568
PMS 568
PMS 568
PMS 568
PMS 568
PMS 568
PMS 568
PMS 568
PMS 568
PMS 568
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
TO DOWNLOADS
GO!
PMS 554
PMS 554
PMS 554
PMS 554
PMS 554
PMS 554
PMS 554
PMS 554
PMS 554
PMS 554
PMS 554
PMS 554
PMS 554
PMS 554
PMS 554
PMS 554
PMS 554
PMS 554
PMS 554
PMS 554
PMS 554
PMS 554
PMS 554
PMS 554
PMS 554
PMS 554
PMS 554
PMS 554
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
TO DOWNLOADS
GO!
C i sc o Typography
Univers, Univers Condensed, and Sabon are Ciscos corporate fonts. Univers and Univers Condensed are sans serif fonts with a classic look that work well electronically, scale easily, and should be used as headline fonts. Sabon is a simple, elegant serif font that provides a good contrast to Univers and is used for body copy. Do not use Sabon SC Oldstyle numbers. Both fonts are readily available from Adobe in PC and Mac formats. The Mac and PC fonts can be located on our internal web site at wwwin.cisco.com/Mkt/ corpid/fonts.html. Mac and PC fonts can be obtained internally through the NT Server at CISCO_MAIN/
Sabon Regular Sabon Italic Sabon Bold
Sabon Bold Italic
Sabon Small Caps
Serif Sans Serif
Univers Light
MAIN_INFO&SVC/WORKGROUPS/CORP ID DESIGN/ PUBLISHED/MAC_FONTS or PC_FONTS.
Univers Light Oblique

Univers Regular
Technical documentation and presentations will continue to use Times, Courier, and Helvetica.
Univers Oblique
Univers Bold
Univers Bold Oblique

Univers Black
Univers Black Oblique

Univers Extra Black
Univers Extra Black Oblique

Univers Condensed Light
Univers Condensed Light Oblique

Univers Condensed Regular
Univers Condensed Oblique

Univers Condensed Bold
Univers Condensed Bold Oblique

Univers Ultra Condensed Regular Univers Ultra Condensed Light Univers Ultra Condensed Thin
TO DOWNLOADS
GO!
Typefaces
Like organizations, typefaces have personalities and perform specific functions. A lthough so me t i me s sub t le , t he co n s i s t e n t u s e o f t h e sam e t yp e faces a llow s ou r customers to readily recognize materials from Cisco Systems.
C i sc o Typography
The following are the Cisco Systems typefaces demonstrating their appearance in a variety of uses. All typefaces used should match these examples.
Sabon Regular
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Univers Light
Univers Black
Univers Condensed Regular

Sabon Italic
Univers Light Oblique

Univers Black Oblique

Univers Condensed Oblique

Sabon Bold
Univers Regular
Univers Condensed Bold

Univers Extra Black

Sabon Bold Italic

Univers Oblique
Univers Condensed Bold Oblique

Univers Extra Black Oblique

Univers Ultra Condensed Regular

Sabon Small Caps

Univers Bold
Univers Ultra Condensed Light Univers Condensed Light

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Univers Bold Oblique

Univers Ultra Condensed Thin

Univers Condensed Light Oblique

TO DOWNLOADS
GO!
C i sc o I l l ust ration S ystem
C i s c o Sys t e m s h as a g r a p h i c sys t e m bas e d o n i l l u s t r at i o n s t h at a r e d e s i g n e d to b e world readythat is, easily used by all the geographic regions we serve. The characters
and the environments are universal, ranging from small offices to large corporate enterprises. The perspectives are dynamic, extreme, and powerful, displaying as much dimension and interest as possible. Ample white space is used to enhance the overall effect of the illustrations.
The illustration system is based on large, billboard designs that depict a networking environment specic to a market solution. Each billboard is then sectioned into smaller illustrations or vignettes to be used throughout the promotional materials. Spot illustrations, or portions of vignettes, can also be used. The billboard illustrations typically are not used independently except in large trade show booth applications. Graphic patterns and elements are also available to create additional interest and integrate with the illustrations. The illustration library can be viewed within the Cisco Corporate Identity Web site at wwwin.cisco.com/ Mkt/corpid/resource.html.
Note that some illustrations have been developed specically for certain applications or organizations. The Corporate Identity archivist can deliver illustrations to you on removable media. In addition, Corporate Identity Design Services can create custom illustrations upon request. Please remember to use the color palette consistently by selecting the correct spot colors by market solution or vertical industry that integrate with the illustration. All illustrations can be reproduced as duotones per specications outlined later in this guide.
Billboard
A billboard is a complete, actionoriented illustration for a particular product, initiative, or market. Billboards contain multiple metaphors representing parts of a given solution. Each is created as one complex composition and is not meant to be used as a whole. Any area may be cropped out to use as a basis for a vignette. New billboards can be requested through Corporate Identity Design Services.
TO DOWNLOADS
GO!
shown in the illustrations are created so as not to depict particular races or cultures,
C i sc o I l l ust ration S ystem
Vignette
Spot Illustration Spot illustrations are detailed portions of the vignettes or billboards, selected by the designer, that are cropped into shapes appropriate to the layout approximately 1 to 11 4" in diameter. Spots may be selected from vignettes used in the project, or they may be selected from any of the open artwork vignettes or billboards.
Graphic Element Graphic elements are used to embellish the concept of a product, solution, or market and are nonspecic. They should accent but never overpower the vignette. They consist of EPS les of simple shapes and should be screened to 3 percent black. New graphic elements may be requested through Corporate Identity Design Services at any time.
Graphic Pattern Graphic patterns are also available to create additional interest and integrate with the illustrations.
TO DOWNLOADS
GO!
Vignettes are used for covers and interiors. They can be started from small portions of billboards that metaphorically represent part of our business, programs, or products. They can also be created independently if necessary.
Th e Ci sco G raphic Elem en ts
Custom for each piece
Prints 3 percent black Element should be overlapped by the vignettes Available from Corporate Identity Archives at: wwwin.cisco.com/Mkt/corpid/elements.html The purpose of these elements is to complement the illustrations, not to overpower them.
01pyrmd.eps
02brfcse.eps
03switch.eps
04arrows
05entrps.eps
06srv prov.eps
07builds.eps
08gear.eps
08gear.eps
09globe.eps
10lnkbld.eps
11wkstn.eps
12xarrws.eps
13cnsltts.eps
14smbiz.eps
15phone.eps
TO DOWNLOADS
GO!
Ph o t o grap hy S tyle and Lib r ar y
Ciscos photography system uses traditional photography coupled with digital processes to create contemporary effects. Products are photographed from an angle to showcase
achieve the nal effect.
Standard Product Photography

All Cisco products are photographed in color from three standard angles: at three-quarter angle to the front of the unit, straight on to the front panel, and straight on to the back panel. It is typical to show a portion of the top of the product to better indicate the shape and depth. Products taller than eye level, however, do not necessarily show the top.
To view a product photo on our web site, go to: wwwin.cisco.com/Mkt/corpid/resource.html. To order CDs, go to Cisco MarketPlace. Log into CCO at www.cisco.com/. Select Products and Ordering, then go to Cisco MarketPlace, Order for the company, Brochures and Documentation Center, Brocdrom.
Photography for Collateral (Level 1 Collateral)

Level 1 collateral uses Cisco standard photography that has been digitally manipulated. Standard photography shot at a three-quarter view is scanned in at high resolution, creating a digital le. The product image is outlined using Adobe Photoshop, then dropped out of the existing background and placed on a new background, typically created from a piece of a vignette that has been enlarged and lightened. The area of the background image that is under and in front of the product is skewed to create a surface effect that the product appears to be sitting on. Finally, a drop shadow of the product is created manually. These photographs are not generally available, but may be requested for approved usage through Corporate Identity.
Cisco product photography is currently available in low-resolution electronic les, 2"x 3" (50 mm x 75 mm) at 150 dpi; as hard-copy photographs, 4"x 5" (101 mm x 127 mm) transparencies; and as 35-mm slides. Request product photography through the Corporate Identity archivist. Low-resolution scans can be delivered via e-mail (electronic les). Hard copy is delivered via express mail. Turnaround time is 72 hours plus shipping time. Images are available either on a CD or via the internal web. The CDs contain product images in three formats: low-resolution GIF for the Web, medium-resolution JPG for insertion into applications like PowerPoint, and high-resolution EPS for print.
TO DOWNLOADS
GO!
the artistry of the products design. Camera angle, positioning, and lighting combine to
Ph o t o grap hy S tyle and Lib r ar y
Photography for Collateral (Level 2 Collateral)
Photography for Public Relations

The style of photography used in publications changes more frequently than standard photography because of the changing needs of publications and publishers. It is, therefore, an evolving style. For details about the current style of PR photography, please contact the Corporate Identity archivist.
Photography for Presentations and the Web

Standard photography is available at low resolution for presentations and the Web. Photography, may be requested through the Corporate Identity archivist.
How to Schedule a Photo Shoot

Product photography can be initiated by contacting the Marketing Program Manager, Photography in Cisco Corporate Identity. The manager will ask you to ll out a Photo Shoot Request form and a Shot List and will schedule time with an outside photo studio. Please allow a lead time of at least seven to ten working days for the photo shoot. There may be certain exceptions depending on timing, location, and availability.
TO DOWNLOADS
GO!
For Level 2 collateral, the standard photography is brought into Photoshop and a duotone is created using the black and PMS color of that piece. Curves for the duotone are typically straight lines; 0-100 for the black plate, 0-40 for the PMS color plate. The edge vignettes, rather than having a hard edge.
T h e Ci sco I con Library
Icons for designing network diagrams used in collateral, white papers, data sheets, presentations, and other materials are also available from Corporate Identity. There is
such as telecommuting and data transfer.
The library contains grayscale versions of each icon that can be translated into color, single color, or black and white. For any four-color printing, the spot color designated for the market solution can be used as well as colors from the corporate palette. When working with four-color printing, be sure you convert to CMYK before going to print. Single-color icons are preferred in two-color work, while grayscale is used in black and white materials only. The black and white icons are used primarily in documentation and on the web. All icons are Adobe Illustrator EPS les. The library also contains GIF le icons for PC and many UNIX applications. Please follow these guidelines: Icons should not be manipulated, resized, or redrawn except for brackets, clouds, and FDDI rings, which may be scaled proportionally. All lines connecting icons (representing serial, Ethernet, direct communication, and so forth) should be .4-point lines. Illustrated pipes denoting bandwidth of packets can take on a variety of attributes to be determined by the diagram designer. When using black and white icons, the connecting line should be placed at the front of the icon to make it appear connected. Be sure that the line does not interfere with elements of the icon itself or with text inside the icon. Icons can be downloaded from wwwin.cisco.com/ Mkt/corpid/icons.html.
Color
Access Server
Mobile User
Manufacturer
Workstation
Single Color
Access Server
Mobile User
Manufacturer
Workstation
Grayscale
Access Server
Mobile User
Manufacturer
Workstation
Black and White
Access Server
Mobile User
Manufacturer
Workstation
TO DOWNLOADS
GO!
a wide selection of icons to represent everything from routers and switches to concepts
Icons
We b B an n er and Electronic Us es
To better establish our identity on the Internet and World Wide Web, weve designed templates to lend a recognizable look to all our web designs. Within the template
You should be particularly careful with color and logo treatment, because they can change when going from print to the web.
To keep logo colors consistent and clean on the web, please use a properly mapped GIF le. If mapped GIF les are not used, the bridge tines will not be clear, and the colors will not appear in the proper Netscape palette. All banners and web pages should be 504 pixels wide for both internal and external use. The internal web is available only to those who have access to Cisco networks, while the external web can be accessed by anyone with the proper equipment. Internal web graphic guidelines are available at wwwin.cisco.com/Mkt/CorpComm/Webdesign.html. All external web designers should rst contact Corporate Identity for art direction and further guidelines.
TO DOWNLOADS
GO!
standards, there is plenty of room for creative solutions to make exciting web pages.
M o d if yi ng I llustrations for Web Site Us e
Vignettes and spot illustrations must be modied for use on the web; otherwise, they will not render properly.
After selecting your desired illustrations, contact Corporate Identity to help guide you in the process of making the image web-ready. When this process is complete, you can use this new version for all web sites. Please keep in mind that visual shifts often occur between a PC platform and a Macintosh platform, and an illustrations appearance will vary depending on the monitor that is used.
wwwin.cisco
Spot Illustration A spot illustration as it appears in print, created in Photoshop. Web Illustration The same spot illustration, re-rendered using the Netscape palette of 256 colors.
TO DOWNLOADS
GO!
Pre sent at i o n s and Multim edia Templates
We have created a variety of presentation templates for your use, whether you are in a small conference room or a large auditorium with thousands of people. If you follow
from Cisco. Simple rules, such as using graphics and illustrations rather than text, allow the au d i e n c e to f o c u s o n t h e s p e e c h . To o m u c h t e x t c a n b e d i s t r a c t i n g . Th e r e a r e t wo templates, each optimized for the type and size of your intended audience.
The presentation templates can be found at wwwin.cisco.com/Mkt/cc/corp/mkt/fat/mktt/x29.htm.
Corporate Templates
The following are standard company templates.
Lasers and Color Viewgraphs
Computer Projection and 35 mm Slides
TO DOWNLOADS
GO!
our guidelines carefully, your audience will know theyre viewing a presentation
Pre sen t at i o n s and Multim edia Templates
Special Events and Seminar Templates
These templates are for seminar and keynote speakers at large events only.
Computer Projection and 35 mm Slides
Templates
TO DOWNLOADS
GO!
Lasers and Color Viewgraphs
C i sc o Vi deo P roduction
In an effort to maintain Cisco Systems video production standards, Corporate Identity has several key vendors in place to standardize and facilitate your productions. Please contact
The following key services are available:
Translation
With Cisco customers and partners located throughout the world, we provide a translation service that can dub your videotape into many languages. For a list of the languages currently supported, call Corporate Identity.
Opening and Closing Video Segments

A Cisco logo animation has been created as a standard introduction or closing for any video production. This animation runs approximately 10 seconds and is available in any format. It cannot be altered.
Sound Facility Production Facilities

The key vendors we have selected have full-service capabilities to produce videos within the United States. Our vendors have sound stages, nonlinear edit suites, online edit suites, uplink transmission services, and full staffs offering complete services from pre- to post-production. In the event our primary vendors cannot satisfy your requirements, we maintain a list of alternatives. We have access to a sound stage facility for digital recording of voice-over talent, custom music, or sound effects.
Duplication Services
With the growing need for video duplication, we have set up a production house for all duplication requests. Normal turnaround is 48 hours.
Video Library Cisco TV Formats

A television template created in PowerPoint, along with TV-safe colors, guidelines, and icons, is available for your use. We have set up a video library for viewing and researching video clips. Note: The above list is only a sampling of Corporate Identitys ability to help you with your video productions. If you require a service not listed here, please contact the Presentations group within Corporate Identity.
Talent
We have established a voice of Cisco for productions that require on-screen or voice-over talent. Contact Corporate Identity for more information.
Freelance
We have an extensive list of freelance producers, writers, directors, camera operators, and production crews.
Example of CPN Video Donut
TO DOWNLOADS
GO!
Corporate Identity early in your planning stages to best take advantage of these resources.
L e t t e rhead, E n velop es, and Bus ines s Car ds
Stationery
First impressions last.
guide when creating stationery for your office.
2.06" .38 .23" .92" .4"
Ciscos corporate identity is often rst established with a business card placed in someone's
the world, please use our corporate standards for letterhead, business cards, and envelopes. Be sure you maintain the color and logo standards depicted elsewhere in this
Business Card Size: Title Format: Font: Paper Stock: Emboss Area 3.5" wide x 2" high Title, Department Sabon, 8.5 points/10 leading , ush left Sig-Nature Dull, White, 100# recycled cover Placement of 1.15" wide x .65" high; emboss is .3" from left edge and .15" from top edge. Keyline does not print. Two-sided cards do not emboss.
.52"
Jane Doe Regional Manager NSP Central Region Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 Direct: 408 526-4100 Fax: 408 526-4000 Pager: 800 526-4200 jdoe@cisco.com www.cisco.com
This hang line will vary according to depth of type
See right for emboss area
.31" .17"
ISO 9001
REGISTERED
Type will always align with bottom
Use of the ISO 9001 logo on our business cards conrms that Cisco Systems has received ISO 9001 registration. ISO 9000 is the most widely recognized quality standard worldwide and is a very effective global marketing tool. ISO 9001 registration allows Cisco to broaden its appeal to users and meet the everincreasing quality demands of todays marketplace.
Standard Envelope Size: Font: 9.5" wide x 4.15" high Company Name, Sabon Bold Address, Sabon Roman 8.5 points/9.5 leading, ush left Neenah Paper, Environment, Writing, White Wove, 24# recycled
Paper Stock:
.60" .90" .26"
.65"
.81"
.51"
Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706
Samples shown are not actual sizes.
TO DOWNLOADS
GO!
hand or a letter received by a potential customer. Wherever you are located around
L e t t e rhead, E n velo p es, an d Bus ines s Car ds
Letterhead Paper Size: Font: 8.5" wide x 11" high Company Name, Sabon Bold Address, Sabon Roman 8.5 points/10 leading, ush left Neenah Paper, Environment, Writing, White Wove, 24# recycled
Paper Stock:
6.53" .87" 1"
1.9"
.87"
1"
.56"
Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 Phone: 408 526-4000 Fax: 408 526-4100 www.cisco.com
Sample shown is not actual size.
TO DOWNLOADS
GO!
Le t t e rhead, E n velop es, an d Bus ines s Car ds A4
Letterhead Paper Size: Font: 210 mm x 297 mm Company Name, Sabon Bold Address, Sabon Roman 8.5 points/9.5 leading, ush left Neenah Paper, Environment, Writing, White Wove, 24# recycled
Paper Stock:
159.6mm 19.1mm 30.6mm
21.7mm
27mm
17.1mm
Cisco Systems Ltd. 3 The Square Stockley Park, Uxbridge Middlesex UB11 1BN Tel: +44 (0) 181 756 8000 Fax: +44 (0) 181 756 8099
TO DOWNLOADS
GO!
It is essential that you always use the correct legal signature. For legal and tax purposes, it is important that all international Cisco locations use their corresponding local Cisco entity legal names and signatures on all stationery, business cards, and signs displayed at international office sites.
For example, in the U.K., the correct corporate legal name/signature is Cisco Systems Limited. If you are unsure of your local Cisco entitys legal name/signature, please contact Heidi Stinson in Ciscos Corporate Legal department at San Jose headquarters.
L e t t e rhead, E n velo p es, an d Bus ines s Car ds A4
9.8mm
23.5mm
6mm
10mm
13.2mm
Jane Doe Regional Manager Cisco Systems Ltd. 3 The Square Stockley Park, Uxbridge Middlesex UB11 1BN Tel: +44 (0) 181 756 8000 Fax: +44 (0) 181 756 8099 Pager: 800 526-4200 jdoe@cisco.com www.cisco.com
See right for emboss area
This hang line will vary according to depth of type
Size: Title Format: Font: Paper Stock: Emboss Area:
ISO 9001
REGISTERED
89 mm wide x 51 mm high Title, Department Sabon, 8.5 points/10 leading, ush left Sig-Nature Dull, White, 100# recycled cover Placement of 29 mm wide x 17 mm high; emboss is 7 mm from left edge and 3 mm from top edge. Keyline does not print. Two-sided cards do not have emboss.
4.4mm
Type will always align with bottom
A4 Envelope Size: Font: 220 mm x 110 mm Company Name, Sabon Bold Address, Sabon Roman 8.5 points/9.5 leading, ush left Neenah Paper, Environment, Writing, White Wove, 24# recycled
Paper Stock:
15.6 mm
23.1 mm
6.4 mm
15 mm
19.4 mm
13.1 mm
Cisco Systems Ltd. 3 The Square Stockley Park, Uxbridge
Middlesex UB11 1BN
Samples shown are not actual sizes.
TO DOWNLOADS
GO!
A4
52.5mm
Business Card
S a l e s Collateral System
Th e C i s c o c o l l at e r a l sys t e m c o n s o l i dat e s o u r sa l e s c o l l at e r a l d o c u m e n t s i n to a manageable, cost-effective, and understandable system for our clients, partners, and
that each document fits into the overall identity program. This system serves as a guide for content development managers to use in driving content development and producing collateral for maximum effectiveness in each medium.
The overall consistency of Cisco Systems collateral materials is defined by graphic standards. It is important to follow the templates to maintain our design integrity. When designing or producing a brochure, fact sheet, customer profile, or any other piece of collateral or packaging, keep the following guidelines in mind: Allow for plenty of white space in your materials.
Include sidebar elements and be sure they coincide with the correct palette for the market solution connected with them.
Level 1
Level 1 Sales Collateral
Brochure with Pocket: Market Solutions Enterprise Service Provider Small and Medium Business Brochures: Business Solution Product Line Overview Program Overview Service Overview Corporate CD Package CD Sleeve CD Face Product Package Folder: CD-ROMs: Packaging:
Use a two-grid system consisting of two equal text block columns parallel to each other. Be consistent and correct in your use of Cisco illustrations. Corporate Identity maintains a library with illustrations for every market solution initiative.
If a template exists for your project, use it. If one is not currently available, ask Corporate Identity to provide guidance so your project maintains consistency. If you need further clarification, search the listed web sites or e-mail or call Corporate Identity.
The sales collateral system has three levels. Level 1 collateral is targeted at high-level decision makers and is primarily nontechnical. Level 2 is aimed at technical decision makers and contains a greater degree of technical content. The third level is for our direct and indirect sales force and employees to communicate new or changed information about Ciscos products, programs, solutions, or services. Collateral is primarily accessed electronically via Ciscos web site and the Sales Tools CD-ROM. You can review the entire collateral system at wwwin.cisco.com/Mkt/ccon/cd/process/ 1/collateral_system.pdf.
Level 2
Data Sheets: Fact Sheets: Product (electronic only with exception of fulfillment) Business Solution Program Service Customer Industry Profiles: Reports: Business Case Statement of Direction

Electronic Documents
TO DOWNLOADS
GO!
customers. It defines content guidelines for print and web sales collateral to ensure
I m p o r t a n t M i s c e l l a n y for Designers
This information is critical for following the standards contained in this guide and will help you in preparing comps and projects for print.
General
For web, fax, or black and white transmissions, delete all screen tints. All network diagrams and screen shots that are in grayscale or color must be created in solid black and white (no screens). Vignettes should only be reduced from their original sizes, not enlarged, or you will lose resolution.
Figure and Table Titles

Figure Title is used for any diagram, screen, or product shot. Table Title is used for tables or charts. Both are Univers Condensed Light, 7.5/9, flush left. Type aligns with either the column or the illustration. Top rule is .25 point and aligns with columns; rule bleeds off page or butts into gutter. Side rule is 1 point; length varies with length of text. Text is positioned 6 points in from rules and can print black or color; it should remain consistent throughout the document. (Different titles are necessary for FrameMaker docs.)
Comping Notes
For Fierys, bump up screen tints from 3 percent to 17 or 20 percent.
SubTitle and Emphasis Medium Heads

These head styles are used throughout the collateral system. SubTitle (Univers Condensed Bold) is used for main points. The Emphasis Medium (Sabon Italic) heads can either precede or follow.
Spot Color, Four-Color Process, and SuperBlack

When on press, match coated PMS for coated stocks and uncoated PMS for uncoated stocks. Market Solution
Service Provider Enterprise IBM Government Education Corporate Palette
Spot Color
PMS 221 U/C PMS 2593 U/C PMS 660 U/C PMS 554 U/C PMS 3015 U/C PMS 187 U/C PMS 3035 U/C PMS 124 U/C
Four-Color Process
100M, 18.5Y, 34K 79C, 100M 83C, 56Y, 38K 91C, 60M, 87C, 60Y, 65K 100C, 23.5M, 18.5K 91M, 72Y, 23.5K 100C, 8.5Y, 65K 27.5M, 100Y, 6K
Creating Graphics
Duotones: Use Photoshop curves PMS 0 = 0 and 100% = 40.6%. (These figures may have to be slightly adjusted; however, the overall Duotone look is almost black and white. The PMS should be subtle.) If using a full-color original, you may have to adjust brightness and contrast in areas. To feather edges of four-color graphics in Photoshop, select area to fade out with marquis. Under Select in the menu bar, choose Feather. Set 30 to 40 pixels. Under Select in the menu bar, choose Inverse, make foreground color White, then press Option/delete (you may need to press Option/delete more than once for a clean fadeout).
Small/Medium Business PMS 568 U/C
PMS Cool Gray 2 11.5K
Always use SuperBlack, 40C, 100K, on solid black areas and thick rules (4 point and 8 point) whenever printing four-color process. This makes a richer, darker black.
Marketing Icons
Available from Corporate Identity or wwwin.cisco. com/Mkt/corpid/icons.html. Do not resize icons (only clouds; keep consistent rule weight). Icons are grayscale or PMS tints. Rules are .4 point. Type is Univers Condensed Light, 7/8, upper- and lowercase. Heads are Univers Condensed Bold, 7/8, upper- and lowercase.
Numbers
Do not use Sabon SC numbers (oldstyle).
TO DOWNLOADS
GO!
C i s c o Paper Specifications
Text
Primary: Warren Lustro Dull, 100# Text (recycled) Secondary: Potlatch Vintage Remarque Velvet 100# Text. Used for Fact Sheets, Business Cases, Statements of Direction, Customer Profiles, Industry Profiles, insides of saddle-stitched brochures.
Technical Documentation Covers
Springhill Incentive, C1S, 10 point (#2 quality sheet) (recycled).
Specifications
Cisco and the Environment
Covers
Primary: Gilbert Esse, White, 80# Cover Smooth (recycled). Secondary: Mohawk Navajo 80# Cover. Used for Brochure Covers, Invitations, four- to six-page Brochures.
CD Holders/Folders
Primary: Gilbert Esse, White, 110# Cover Smooth (recycled) or C1S, printed on uncoated side Secondary: Mohawk Navajo 130# double-thick Cover. Used for Folders, CD Holders, and Brochure Covers; all have pockets.
Cisco is committed to the environment and to the preservation of our natural resources. We encourage you to design products that can be reused by selecting recycled and recyclable materials. Reduce ink usage through less color coverage and thinner applications. Consider using organic, pigment-based inks and avoid colors with toxic metals. Dont use plastic coatings, foil stamping, plastic windows for envelopes, or synthetic glues and adhesives. When using recycled paper, use the Recycled symbols to promote recycling.
Paper
TO DOWNLOADS
GO!
T h e C i s c o Basic 8.5 x 11 Cover/Back Cover Level 1
Application:
Vignette, heads and logo all center from this point left to right. .5" .375"
Sidebar: Univers Black, initial caps, 9 pt,
Cisco Solutions
4"
4"
track 37, hangs .375" from top. Type reads from bottom to top. Content: refer to Naming Conventions section. Black bar and first color bar fluctuate length depending on length of title. Black bar prints superblack (40c, 100k); color bars print four-color process or spot PMS if available. Either of lower bars can be color of market solution. Delete middle section if it becomes shorter than lower (centered) section because of length of text. Always centers vertically .75" high by .5" wide to center of 4-pt superblack rule (centered section)
Graphic Element: Custom for each piece,
.375"
3% black. The element is to be overlapped by the vignette. The purpose of this element is to complement the illustration, not to overpower it. Vignette: Four-color process illustration with 8-pt superblack (40C, 100K) border (can be any simple shape). Centers left to right from 4-pt rule to page edge. Vignette centers visually top to bottom, keeping slightly higher than actual center.
5.5"
C i s c o Sys t e m s S o l u t i o n s for the Enterprise
Graphic Pattern: Represents in/out flow
The Network of the FutureToday
of information. This pattern always bleeds from center of solution color on page left, continuing behind illustrations and graphic element, and bleeds off the right page edge. Prints 3% black. .25" Cover
Front Cover Title: Sabon Roman SC, 24/28, Track 30 (can adjust size/tracking smaller proportionately depending on length of title). Naming: See Naming Conventions.
Title: Sabon Roman SC, 12/30, Track 10, initial caps Naming: See Naming Conventions.
.5"
3.25"
.5"
3.25"
.5" .5"
Logo: Four-color process or black, depending on colors available. The logo sits .25" from bottom of page and is .75" wide.
Bar and 4-pt rules black, or superblack if printing four-color process. Bars should wrap from front cover.
No text on back cover. Logo: size is .75" wide and prints black. Centered in 8" space.
First Tagline: Sabon Bold, 7.5/11 Second Tagline: Univers Condensed
Corporate Headquarters Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 USA World Wide Web URL: http://www.cisco.com Tel: 408 526-4000 800 553-NETS (6387) Fax: 408 526-4100 European Headquarters Cisco Systems Europe s.a.r.l. Parc Evolic-Batiment L1/L2 16, Avenue du Quebec BP 706-Villebon 91961 Courtaboeuf Cedex France Tel: 33 1 6918 61 00 Fax: 33 1 6928 83 26 Americas Headquarters Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 USA Tel: 408 526-7660 Fax: 408 526-4646 Asia Headquarters Nihon Cisco Systems K.K. Fuji Building 3-2-3 Marunouchi Chiyoda-ku, Tokyo 100 Japan Tel: 81 3 5219 6000 Fax: 81 3 5219 6010
Bold, 8/11, Track 40

Countries: Sabon, 7.5/10, justified. Bullets:
Cisco Systems has more than 190 offices in the following countries. Addresses, phone numbers, and fax numbers are listed on the
Cisco Connection Online Web site at http://www.cisco.com.

Argentina Australia Austria Belgium Brazil Canada Chile China (PRC) Colombia Costa Rica Czech Republic Denmark Finland France Germany Hong Kong Hungary India Indonesia Ireland Israel Italy Japan Korea Malaysia Mexico The Netherlands New Zealand Norway Philippines Poland Portugal Russia Singapore South Africa Spain Sweden Switzerland Taiwan, ROC Thailand United Arab Emirates United Kingdom Venezuela
Copyright 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systemsis a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV, the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are the property of their respective owners. Lit # XXXXXX 12/96 M
Four-column text box AddressHead: Sabon Bold, 7.5/8 AddressBody: Sabon, 7.5/8 .375" from bottom edge of page
Sabon, 5-pt baseline shifted, .42 pt.

Copyright: Sabon, 5.5/6.5, justified, space
Back Cover before .111. This copy, trademark list, Lit #, printer code, and date will be unique for each document. Vendors have boilerplate containing all trademarks; editors will indicate which ones to include per document.
TO DOWNLOADS
GO!
Access: Audience: Content: Colors: Stock:
Public High-Level Decision Makers Nontechnical Four-color process plus overall matte varnish Gilbert Esse, White, 80# Cover Smooth (recycled) (see Basic Specs for alternative) Quark or Adobe Illustrator
Basics
T h e C i s c o Basic Grid (All Levels)
.75"
7"
.75" .75"
7"
.75"
.75"
3.25"
.5"
3.25"
.75" .75"
3.25"
.5"
3.25"
.25".5" .375" .75" 1.5" Minimum subtitle hang line Minimum text hang line
5.5"
11" 1" .375" Typical Left-Hand Page Typical Right-Hand Page
TO DOWNLOADS
GO!
Basics
N a m i n g C o n v e n t i o n s Sales Collateral Level 1
Sidebar BROCHURES Business Solution
Head
Subhead
Programs
Cisco Programs
Cisco Systems + Program Name (for example, Cisco Systems SMARTinstall Program) or Program Name (for long line-length considerations) [Sabon Roman SC]
Optional: Further clarification of content of program(s) (for example, Comprehensive installation for internetworking products) [Sabon Roman SC]
Services
Cisco Support Solutions
Cisco Systems + Service Topic (for example, Cisco Systems Enterprise Support Solutions) or Service Topic (for long linelength considerations) [Sabon Roman SC]
Optional: Further clarification of content of service(s) (such as Cisco Certified ServiceThe Network Works. No Excuses.) [Sabon Roman SC]
Product Line Overview (PLB)
Product Line Overview
Product Line Name (for example, The BPX Service Node) [Sabon Roman SC]
Further clarification of what the product line offers (such as Building the Worlds Most Efficient and Scalable ATM Networks) [Sabon Roman SC]
Market Solutions Brochure with Pocket
Cisco Solutions
Preferred: Cisco Systems + Market + Solutions (for example, Cisco Systems Enterprise Solutions). Second Choice: Cisco Systems + Solutions for the Market (such as Cisco Systems Solutions for the Enterprise) [Sabon Roman SC]
Further clarification of solutions-focused strategy (for example, The Network of the FutureToday) [Sabon Roman SC]
FOLDER Corporate Folder
No sidebar text
Cisco Systems [Sabon Roman SC]
No subhead or slogan (to extend longevity of folder)
TO DOWNLOADS
GO!
Cisco Solutions
Type of Solution (Product Type, Service, and/or End-User Requirement + Solutions) for example, Dialup Access Solutions for the Enterprise, Support Solutions for Small and Medium Businesses, Internet Solutions for Service Providers [Sabon Roman SC]
Optional: Further clarification of the Solution [Sabon Roman SC]
N a m i n g C o n v e n t i o n s Sales Collateral Level 2
Sidebar DATA SHEETS Product (electronic only with exception of fulfillment)
SubTitle
Emphasis
FACT SHEETS Business Solution
Cisco Solutions
Solution name (+ market) (for example, Easy Connection Solutions for Service Providers) [Univers Condensed Bold]
Clarification of what the solution is (such as for Simplified Access Services) [Sabon Italic]
Program
Cisco Programs
Program name (for example, Cisco International Expert Program) [Univers Condensed Bold]
Clarification of what the service is (such as Designed for Small and Medium Businesses) [Sabon Italic]
Service
Service name (for example, Cisco SMARTnet Services) [Univers Condensed Bold]
Clarification of what the program is (such as Servicing Small and Medium Businesses) [Sabon Italic]
PROFILES Customer
Customer Profile (keep generic: do not include marketing unit, business unit, or customer name in sidebar)
Customer name (for example, BT Laboratories) [Univers Condensed Bold]
Clarification on what the profile is about from Ciscos perspective (such asUsing Ciscos ATM-equipped Routers to Increase Productivity) [Sabon Italic]
Industry
Industry Profile (keep generic: do not include marketing unit, business unit, or industry name in sidebar)
Industry + Topic (for example, Educational Perspectives) [Univers Condensed Bold]
Clarification on what the profile is about from Ciscos perspective (such as Going to School on the Internet) [Sabon Italic]
REPORTS Business Case (Short Version)
Business Case
Name of business or main point of case (for example, Wide-Area Network Strategy) [Univers Condensed Bold]
Further clarification of what the case is about (such as Bringing ATM to Businesses Worldwide) [Sabon Italic]
Business Case (Extended Version)
Business Case
Name of business or main point of case (for example, The Business Case for ATM in the WAN) [Univers Condensed Bold]
Further clarification of what the case is about (such as Bringing ATM to Businesses Worldwide) [Sabon Italic]
Statement of Direction
Statement of Direction
Main point of paper (for example, A New Direction for Banking Institutions) [Univers Condensed Bold]
Further clarification of what the paper is about (such as Network Security) [Sabon Italic]
TO DOWNLOADS
GO!
Technical Information
Product Name [Univers Condensed Bold]
Clarification of what the product is/does (such as Broadband Switch Module) [Sabon Italic]
T h e C i s c o Corporate Folder
Colors: Size: Stock: Application:
5"
4.25"
4.25"
12"
Graphic Pattern: See Basic Specs
Bar: See Basic Specs Naming: No Text Vignette: See Basic Specs
C i s c o Sys 1.5" t e m s
C i s c o Sys t e m s
Graphic Element: See Basic Specs
Front Cover Title: Sabon Roman SC, 24/28, Track 30 (can adjust size smaller proportionately depending on length) Naming: Cisco Systems Logo: See Basic Specs
Title: None (to extend longevity of folder)
Cover 9" .25" spine: adjusts with capacities of pockets
See Basic Specs 12"
Address Block: See Basic Specs
Corporate Headquarters Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 USA World Wide Web URL: http://www.cisco.com Tel: 408 526-4000 800 553-NETS (6387) Fax: 408 526-4100
European Headquarters Cisco Systems Europe s.a.r.l. Parc Evolic-Batiment L1/L2 16, Avenue du Quebec BP 706-Villebon 91961 Courtaboeuf Cedex France Tel: 33 1 6918 61 00 Fax: 33 1 6928 83 26
Americas Headquarters Cisco Systems, Inc. 170 West Tasman Drive San Jose, CA 95134-1706 USA Tel: 408 526-7660 Fax: 408 526-4646
Asia Headquarters Nihon Cisco Systems K.K. Fuji Building 3-2-3 Marunouchi Chiyoda-ku, Tokyo 100 Japan Tel: 81 3 5219 6000 Fax: 81 3 5219 6010

Back Cover
TO DOWNLOADS
GO!
Level 1
Four-color process plus overall matte varnish 9" x 12" folded Gilbert Esse, White, 110# Cover Smooth (recycled) Adobe Illustrator or Quark
T h e C i s c o Corporate Folder (inside)
Graphic pattern prints 3% black
Business card die-cuts Center on pocket
Computer diecut created in Adobe Illustrator using various tints of PMS 3035.
TO DOWNLOADS
GO!
Level 1
T h e C i s c o Solutions Brochure with Pocket (cover)
Bar: See Basic Specs Naming: Cisco Solutions
Die Cut: Custom for content and layout
Cisco Sy Systems
Building an Enterprise Network with a Strategic Supplier
Blind Emboss: Cisco Systems (Sabon SC)
Enterprise
Solutions
This cover uses basic Cisco fonts and was customized for the content and message. Each Solutions cover is unique to its solution.
Logo: See Basic Specs
Front Cover
Back Cover: See Basic Specs
No copy on back cover
C i s c o C o n n e c t i o n O n l i n e W e b s i t e a t h t t p : / / w ww. c i s c o . c o m .
Argentina Australia Austria Belgium Brazil Canada Chile China (PRC) Colombia Costa Rica Czech Republic Denmark F i n l a n d F r a n c e G e r m a n y H o n g Ko n g H u n g a r y I n d i a I n d o n e s i a I r e l a n d I s r a e l I t a l y J a p a n Ko r e a M a l a y s i a M e x i c o The Netherlands New Zealand Norway Philippines Poland Portugal Russia Singapore South Africa Spain Sweden Switzerland Taiwan, ROC Thailand United Arab Emirates United Kingdom Venezuela
Copyright 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco IOS software and Cisco Systems are trademarks; Cisco and the Cisco logo are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are the property of their respective owners. Lit # 847501 4/97 GRS
Back Cover
TO DOWNLOADS
GO!
Four-color process plus overall matte varnish 8.75" x 11.5" Cover: Gilbert Esse, White, 80# Cover Smooth (recycled) Text: Warren Lustro Dull, 100# Text (recycled) Applications: Adobe Illustrator or Quark
Colors: Size: Stock:
Level 1
Cisco Solutions
T h e C i s c o Solutions Brochure with Pocket (inside cover)
.75"
.75" .75"
.75"
.75"
At Cisco, we know that companies face a bewildering array of choices in network products and technologies and that the picture grows continually more complicated. We believe that in such a dynamic marketplace, companies must form close strategic partnerships with their suppliers and customers to truly understand where the information age is going and how to get there. No com-
Cisco Systems
pany is better positioned to meet these challenges than Cisco Systems. By weaving our broad range of products and services into a seamless networking solution, Cisco has emerged as the leader in enterprise network solutions for the Internet and private intranets. A Cisco customer enjoys the competitive advantages of operating as a globally networked business. Our market leadership and global presence ensure that the technology you need, both today and in the future, will be available and supported. Cisco not only protects but optimizes your network investment.
Enterprise
Flysheet
Solutions
John Chambers President and CEO Cisco Systems, Inc.
Solution Brochure Specs Body: Sabon, 9/14, .25 indent BodyFirst: Sabon, 9/14 no indent, no space before Bullet: Sabon, 9/14 left indent 0.097," first line indent 0.097," tabs 0.244" Bullet2 (Option): Sabon, 9/12 with .042" space before, left indent 0.097," first line indent -0.097, " tabs 0.244" Section: Univers Bold, 9/14, Track 10, space before .097," can be color Sectionsub: Univers Bold, 8/11.5, Track 10, space
This example uses a short gatefold cover to add interest to the inside front cover. The right-hand page uses a vellum flysheet with the Presidents letter overlaying a full bleed 4/C process illustration. This is only one solution. Each brochure is designed individually based upon content and message, using Cisco fonts, colors, and paper stocks.
before .097"
Sectionsubsub: Univers Condensed Oblique, 8/11.5,
space before .097"

Table Format E: CellHeading: Univers Bold Condensed, 7/7. CellBody: Univers Regular Condensed, 7/7, CellBullet: .097" indent. Six pts from baselines to rule and cap height to rule. Rules are 2 pt. Main heads can reverse to white out of black bars.
TO DOWNLOADS
GO!
Level 1
T h e C i s c o Solutions Brochure with Pocket (inside spread)
.75"
.75" .75"
3.375"
.5"
3.375"
.75"
The Advantages of a Seamless Network
Control line once estabAs your network is now a strategic business resource, reliability is paramount. The cost of applica-
lished should be consistent throughout brochure.

BodyIntro1: Sabon Roman
tion failure is high so you must h a v e a n infrastructure on which you can rely. Cisco provides highly reliable, seamlessly i n t e g r a t e d n e t w o r k i n g t o s a f e g u a r d m i s s i o n - c r i t i c a l a p p l i c ations and keep business running under normal and abnormal conditions.
Host Campus
WAN Internet Remote
SC, 10.5/30, Track 10. Can adjust leading and paragraph shape. This is usually justified but can be a tight flush left. Position and shape of Body Intro will depend on design and content. Color is optional. Cisco marketing icons
Section: See Solutions
A standardized network-wide solution:

Branch
Brochure Specs
Enhances reliability and security Lowers cost of ownership Provides centralized management Improves business efficiency Reduces complexity
Lower Operational and Management Costs
Operating a seamless network lowers integration and administrative costs, enabling you to focus investment on deployment, responsiveness, and business value development. A seamless network also lets you manage your complete network infrastructure with a common management system.
Optimized Network Planning and Design
Network-Wide Security to Protect Your Information Assets
BodyFirst: See Solutions
Todays network requires seamless security to effectively protect your companys information assets without cumbersome user or administrative processes. Ciscos Enterprise Security Solutions provide integrated, scalable, network-wide security without compromising the openness and simplicity required by distributed enterprises. These security solutions are integrated into the network fabric and provide close linkage between users, security policy, and network services.
Section: See Solutions
Brochure Specs
Brochure Specs
BodyFirst: See Solutions Brochure Specs
Building your network with products from different vendors increases the chances of incompatibilities and operational problems and prevents optimization of a unified design. Working with Cisco means that you spend less time and money
Body: See Solutions
on network configuration and more on design optimization and resource planning for responsiveness and migration.
Brochure Specs
Seamless
This is an example of an inside spread. It is based on the Cisco basic grid found in Basic Specs and uses Solutions brochure and basic fonts. There is no single formula/guideline for this brochure. The design of the interior of each Solutions Brochure will be unique to the Solution, using Cisco fonts, colors, and paper stocks. Size of brochure is slightly larger to accommodate 8.5" x 11" and A4 pocket inserts on inside back cover.
TO DOWNLOADS
GO!
Level 1
T h e C i s c o Product Line Overview (PLB) (covers)
Bar: See Basic Specs Naming: Product Line Overview
Product Line Overview
Vignette: See Basic Specs
Th e BPX S e r v i c e N o d e Graphic Pattern: See Basic Specs

Building the Worlds Most Efficient and Scalable ATM Networks
FrontCoverTitle: Sabon Roman SC, 24/28,
Track 30 (can adjust size smaller proportionately depending on length of title). Space after .069"
Naming: Product Line name (The BPX
Service Node)
Title: Sabon Roman SC, 12/30, Track 10, initial caps Logo: See Basic Specs
Cover
Naming: Further clarification of what the product
does or a Cisco end-to-end promo tag (Building the Worlds Most Efficient and Scalable ATM Networks)
PLB Specs Body: Sabon, 9/14, .25 indent BodyFirst: Sabon, 9/14, no indent, no space before
See Basic Specs

Bullet: Sabon, 9/14, left indent 0.097," first line indent
-0.097, " tabs 0.244"

Bullet2 (Option): Sabon, 9/12 with .042" space
before, left indent 0.097," first line indent -0.097," tabs 0.244"
Section: Sabon Roman SC, 10/14, Track 10, space
before .097"
Sectionsub: Sabon Roman SC, 9/11.5, Track 10, space
before .097"

space before .097" Back Cover
TO DOWNLOADS
GO!
Four-color process plus overall matte varnish 8.5" x 11" Cover: Gilbert Esse, White, 80# Smooth (recycled) Text: Warren Lustro Dull, 100# Text (recycled) Applications: Quark (Print), FrameMaker (Electronic)
Level 1
T h e C i s c o Product Line Brochure (intro)
EmphasisMedium: Sabon
Italic, 12 pt, Track 10

SubTitle: Univers Bold
Condensed, 12 pt, Track 10 .75" .75"

The BPX Service Node M u l t i s h e l f A r c h i t e c h t u r e
7"
.75" .75"
3.25"
.5"
3.25"
.25" .5"
Color: Can be solid PMS
or four-color depending on printing. If printing solid PMS, a double hit is recommended.

Graphic Element:
With the BPXs 20 Gbps capacity of high-throughput, lowlatency switching and support for multiple classes of service, service providers are able to deliver innovative revenue-generating data, voice, and video services. Large enterprises can combine Local Area Network (LAN), Systems Network Architecture (SNA), voice, and other types of traffic over a single Wide-Area Network (WAN) backbone. The BPX Service Node enables organizations to migrate to a new generation of ATM networks while complementing existing investments in routers and Frame-Relay switches.
Side Bar: Delete black color bar and extend first color bar to top. The 4-pt superblack rules and center color bar are consistent from front. This bar configuration placement is consistent on all right-hand pages throughout brochure.
85% of background PMS (should be subtle). Continue pattern in/out flow across and bleed off page.
BodyIntro1: Sabon
The StrataCom BPX Service Node is a standards-based, multiservice ATM switch designed to deliver the highest levels of network scalability, flexibility, a n d e f f i c i e n c y . T h e B P X i n c o r p o rates Stratm Technology that is
Guaranteeing A Smooth Growth Path

BPX Service Nodes deliver unmatched performance and scalability, allowing network managers to support from hundreds to hundreds of thousands of users, while significantly lowering costs per subscriber. With a capacity of 20 Gbps, BPX-based networks deliver the highest levels of scalability to support network growth. Per-Connection Control The BPX, combined with Stratm Technology, features pervirtual-connection control of queuing, rate scheduling, statistics collection, and fair allocation of bandwidth on an individual connection basis. Stratm allows the BPX to deliver high application performance and guaranteed network responsiveness for all users. Large Buffers Stratm provides 200,000 storage cells per card, upgradable to nearly a million cellsthe largest buffering capability available today. Large buffers are required to guarantee Quality of Service (QoS) for bursty data traffic and demanding multimedia applications. The BPXs large buffers guarantee high levels of performance for all applications.
Section: See PLB Specs BodyFirst: See PLB Specs SectionSub: See PLB
implemented in custom silicon ASICs. Stratm distributes advanced ATM capabilities throughout the switch modules, resulting in unmatched port density, support for hundreds of thousands of connections, and new functionality.
Specs
Spot Illustration:
Roman SC, 10.5/30, Track 10. Designers can adjust leading and paragraph shape as needed. This is usually justified, but can be a tight flush left.
Optional, custom for each job. Feather edges. See Basic Specs.
Inside Front Cover
Page 1
TO DOWNLOADS
GO!
Level 1
T h e C i s c o Product Line Brochure (typical spread)
Top control line can vary .25" as necessary but must remain consistent throughout brochure. 1.752"
EmphasisMedium:
Sabon Italic, 12 pt, Track 10 .75" 3.25" .5" 3.25" .75" .75" 7" .25" .5"
BPX Service Node S p e c i f i c a t i o n s
Type Graphic: Sabon Roman
SC, 96/100, prints 3% black, bleeds off page. Used as graphic element to balance out page. These can also be vertical.
(Delete for web/fax)
Multiservice
AXIS Interface Shelf The AXIS interface shelf enables a wide range of user modules adapt incoming data to 53 byte ATM cells transport over the ATM network. Multiservice Functionality Leverages Network Investment The AXIS interface shelf supports a range of services from a single platform, enabling organizations to reduce equipment costs, fully utilize their investments in existing premises equipment, and rapidly deploy new services as required. Services below 34 Mbps are provisioned on the AXIS shelf, and interfaces supported include:
Frame-Relay High-speed Frame-Relay ATM Frame UNI SMDS
SubTitle: Univers Bold
Intelligent Network Server Node Control Processor
Condensed, 12 pt, Track 10

Mechanical Configuration 15 module slots: Two slots reserved for redundant control and switch modules One slot reserved for ASM module 12 slots for general-purpose function modules 22.75 in x 17.72 in x 27 in (57.8 cm x 45 cm x 68.6 cm) 19 in (48.3 cm) rack mountable 1400W dissipation (max) -48V DC or 208/240V AC input Switch capacity of 20 Gbps Twelve 800 Mbps switch ports that can support up to OC-12 cell rate Arbiter establishes up to 20 million cell connections per second T3 (44.736 Mbps) with Physical Layer Convergence Procedure (PLCP) per TA-TY-000773 OC-3 (155.520 Mbps) with Synchronous Optical Network (SONET) framing per American National Standards Institute (ANSI) T1.105 E3 (34.368 Mbps) per ITU-T Rec. G.804 STM-1 (155.520 Mbps) with Synchronous Digital Hierarchy (SDH) framing per ITU-T Rec. G.708 OC-12/STM-4 (622.08 Mbps), complies with SONET standards Bellcore GR-253-CORE, T1.105; and SDH standards ITU-T G.707, G.708, and G.709; ITU-T G.957, G.958 Up to 16 programmable queues for class-based or VP/VC-based queuing Queues programmable by maximum queue depth, minimum service bandwidth, maximum service bandwidth, Cell Loss Priority (CLP) thresholds, Explicit Forward Congestion Indication (EFCI) thresholds ForeSight closed-loop, rate-based congestion management Fully-compliant ABR VS/VD implementation compliant with ATM Forums Traffic Management Specification V.4.0 Explicit Rate (ER) marking EFCI marking Compliant with ATM Forums Specifications and SONET/SDH Standards: T3/DS 3 UNI 44.736 Mbps OC-3 UNI (155.520 Mbps) SONET OC-12 UNI (622 Mbps) SONET E3 UNI (34.368 Mbps) STM-1 UNI (155.520 Mbps) SDH STM-4 UNI (622 Mbps) SDH All components are optionally redundant to 100 percent system redundancy, including the control processors, crosspoint switches, network interfaces, service interfaces, critical backplane signals, power supplies, power modules, and cooling fans. Interfacing-to-network management is provided by SNMP connection via: One 802.3 attachment unit interface (AUI) for local connection to StrataView Plus software Two asynchronous control/printer ports Major node alarm, minor node alarm, alarm cut-off, and history indicators Visual and audible (major and minor) relay closures provided for connection to central office (CO) alarm system, including power supply status indicators and LAN activity indicator Each interface module has a minimum of three visual indicators: Active (green) Standby (yellow) Fail (red) Stratum 3 clock per ATT Pub. 62411 Software-programmable source: internal clock, transmission line, auxiliary port to an external clock source
services to be supported by the BPX Service Node. AXIS
The Intelligent Network Server (INS) Node Control
Processor provides intelligent call routing of ATM and Frame-Relay SVCs, switched voice services, and dial-up
Section: See PLB Specs
using industry-standard ATM Adaption Layers (AALs) for
Dimensions (H x W x D)
access capabilities. The INS works with the high-performance distributed SVC call processor that resides on each BXM card, providing completion of up to 4000 calls per second per node. With flexible, any-to-any instantaneous connectivity, the BPX enables enterprises and service providers to deploy applications, including LAN internetworking, client/server and client/client computing, shared workspaces, remote access, and multimedia communications.
Network Interfaces Crosspoint Switch Fabric Power Requirements
Bullets: See PLB Specs SectionSub: See PLB Specs BodyFirst: See PLB Specs
T1/E1 ATM UNI n x T1/E1 inverse multiplexing for ATM (IMATM) UNI Circuit emulation ISDN switched access
Common Network Interface Features
Bar to match cover

Page Numbers: Univers
Scalability Delivers Support for Large Numbers of Users Each AXIS shelf aggregates traffic from as many as 80 T1 or E1 ports onto a single port of the multiport broadband interface card. This high-port density maximizes use of the BPX high-capacity switch fabric. A compact footprint minimizes the space required within central offices. Each nine-inch rack-mounted shelf supports more than 2000 64 kbps users.
ISDN Line Router Virtual Enterprise Frame Relay Network Headquarters Remote Office Branch Office and Telecommuter Connectivity ISDN Line
The Intelligent Network Server Control Processor dial-up services provide ISDN dial backup for Frame-Relay access lines and ISDN connectivity for remote offices.
Broadband Service Interfaces
Black, 9 pt, center in box, only on left-hand pages
Optional Redundancy
Network Management
Alarms, Indicators, and Controls
Table Format E: CellHeading: Univers
Node Synchronization
Regular Condensed, 8/11.5.

CellBody: Sabon, 7/11.5.
Bottom control line can vary .25" as necessary but must remain consistent throughout brochure.
PC User
.751" Page 2 Page 3
FigureTitle: See Important Miscellany for Designers
Six pts from baselines to rule and cap height to rule. Rules are 1 pt. Main heads can reverse to white out of color or black bars. Main heads can be vertical as shown or horizontal. Layout needs will be customized to accommodate information. If there is less information, open up leading for optimum readability.
Marketing Icons: See Important Miscellany for Designers
TO DOWNLOADS
GO!
Level 1
T h e C i s c o Program Brochure (cover)
Side Bar: See Basic Specs Naming: Cisco Programs

C i s c o Sy s t e m s S M A R Ti n s t a l l P r o g r a m
Comprehensive Installation for Internetworking Products
FrontCoverTitle: Sabon Roman SC, 24/28, Track 30
(can adjust size smaller proportionately depending on length of title). Space after .069."
Naming: Cisco Systems + Program Name (Cisco
Title: Sabon Roman SC, 12/30, Track 10, initial caps Naming: Optional: further clarification of content
of programs (Comprehensive Installation for Internetworking Products)
Systems SMARTinstall Program) or Program Name (for long line-length considerations)

Front Cover
Programs Brochure Specs Body: Sabon, 9/14, .25 indent BodyFirst: Sabon, 9/14, no indent, no space before Bullet: Sabon, 9/14, left indent 0.097," first line indent
No copy on Back Cover
0.097, " tabs 0.244"

Bullet2 (Option): Sabon, 9/12, with .042" space
before, left indent 0.097," first line indent -0.097, " tabs 0.244 "
Section: Univers Bold, 9/14, Track 10, space before .097" , can be color Sectionsub: Univers Bold, 8/11.5, Track 10, space

before .097"
Sectionsubsub: Univers Condensed Oblique,
8/11.5, space before .097"

Table Format E: CellHeading: Univers Bold Condensed, 7/7. CellBody: Univers Regular Condensed, 7/7. CellBullet: .097" indent. Six pts from baselines to rule and cap height to rule. Rules are 2 pt. Main heads can reverse to white out of black bars.
Back Cover
See Program Brochure and Service Brochure (inside front cover), (inside spread A), (inside spread B) for inside spread specs.
TO DOWNLOADS
GO!
Level 1
Cisco Programs
T h e C i s c o Service Brochure (cover)
Bar: See Basic Specs Naming: Cisco Support Solutions

C i s c o Sy s t e m s Enterprise Support Solutions
Cisco Certified ServiceThe Network Works. No Excuses.
Title: Sabon Roman SC, 12/30, Track 10,
initial caps
Naming: Optional: further clarification of content of programs (Cisco Certified ServiceThe Network Works. No Excuses.)
.75" from base of vignettte to x-height of SC Front Cover Title: Sabon Roman SC, 24/28, Track 30 (can adjust size smaller proportionately depending on length of title). Space after .069."
Naming: Cisco Systems + Service Topic (Cisco Systems Enterprise Support Solutions) or service topic (for long line-length considerations) Logo: See Basic Specs
Front Cover
Service Brochure Specs Body: Sabon, 9/14, .25 indent BodyFirst: Sabon, 9/14 no indent, no space before Bullet: Sabon, 9/14 left indent 0.097," first line indent 0.097," tabs 0.244" Bullet2 (Option): Sabon, 9/12 with .042" space before, left indent 0.097," first line indent -0.097, " tabs 0.244" Section: Univers Bold, 9/14, Track 10, space before .097," can be color Sectionsub: Univers Bold, 8/11.5, Track 10, space
No copy on Back Cover

before .097"
space before .097"

Table Format E: CellHeading: Univers Bold Condensed, 7/7. CellBody: Univers Regular Condensed, 7/7. CellBullet: .097" indent. Six pts from baselines to rule and cap height to rule. Rules are 2 pt. Main heads can reverse to white out of black bars.
Back Cover
See Program Brochure and Service Brochure

(inside front cover), (inside spread A), (inside spread B) for inside spread specs.
TO DOWNLOADS
GO!
Level 1
T h e C i s c o Program Brochure and Service Brochure (inside front cover)
Two ways of handling first spreads: Never use a solid full page (shown below) with a full-page, four-color vignette (page 3A). Keep in mind, plenty of white space is a good thing.
BodyIntro1: Sabon Roman SC, 10.5/30, Track 10. Can adjust leading
and paragraph shape. This is usually justified but can be a tight flush left. Position and shape of Body Intro will depend on design and content. Try to keep first column open (white space). Color is optional.
.75" .75"
3.25"
.5"
3.25"
.75" .75"
7"
.75"
E m p h i s i s M e d i u m Univers Condensed Bold
Vignettes: Optional; custom

At Cisco Systems, we know how challenging it can be to balance g row t h a n d profitability with rapidly changing demands for data, voice, wireless, multimedia, and Internet services. And w i t h to day s w i d e - o p e n m a r k e t s a n d f i e rc e c o m p e t i t i o n , i t s t a n d s t o r e a s o n t h a t s e rv i c e p rov i d e rs w h o c a n sat i s f y t h e m o s t c u s to m e rs w i l l enjoy both growth and
for each job.

Feathering: See Important Miscellany for Designers; Creating Graphics.
This distance will vary depending on content.

Section: See Programs
p ro f i t a b i l i t y. S o h ow d o yo u b e s t d e l i v e r t h e s e rv i c e s yo u r c u s to m e rs d e m a n d ?
ScalabilityYour Path to The Future Cisco switches provide a robust platform for every type of service providerfrom those entering markets for the first time to those already serving hundreds of thousands of customers. With Cisco, you can accommodate a rapidly growing subscriber base and provide new, high-speed services without having to continually upgrade switches.
Numbers of Users
Brochure or Service Brochure Specs

First, choose an experienced partner who can help you maintain your competitive edge. Cisco Systems offers unmatched breadth and depth in solutions for delivering todays high-speed network services. Next, ensure that your technology platform provides the capabilities to meet todays demands in any market. The StrataCom BPX Service Node and the IGX are standardsbased switches designed to cost-effectively deliver multiple services from a single, easy-to-manage platform. To meet the demands of todays fast-changing markets, choose the vendor who delivers. Cisco Systems delivers the combination of experience and technology that you need to
Each Cisco service node supports numbers of users ranging from hundreds to tens of thousands, allowing you to add capacity as you need it.
Throughput Capacity
BodyFirst: See Programs
Cisco networks offer throughput capacity up to 20 Gbps. Theyre built to handle large files, manage high traffic volumes, and deliver high service availability and quality no matter how many subscribers you add.
Interface Speeds

Body: See Programs
A wide range of interface speeds (up to OC-12) enables you to provide customers with services ranging from transparent Local-Area Network (LAN) and virtual private network services to video and LAN-to-ATM access capabilities.
capture market share and ensure long-term growth.
Sample A
Page 3A
Note: Intro pages must be designed; there is no single formula. The content will drive the design. Work within the grid. Intro paragraphs can cross over two columns.
EmphasisMedium: Sabon Italic 12 pt, Track 10
Service Provider Support Offerings Summary
SubTitle: Univers Condensed Bold, 12 pt, Track 10. Falls .75" from top of page.
Graphic Element: 85% of background PMS. Continue pattern in/out flow across and bleeding off page.
Maintenance Options Usage Type Product Type Network Traffic Protocol Internet Protocol Multiprotocol Installation Service Options Project Services Consulting
Provisioning Provisioning
LAN WAN Switch
SMARTinstall
SP Base, ISP Expert, CPE Plan, Hardware Support SMARTnet, Comprehensive, NSA
Installation and Commissioning
Network Consulting, Network Audit
Ensuring Your Success
Table Format E: See Programs Brochure or Service Brochure specs
Cisco is committed to your success. No other vendor has the

Ciscos Added Value Global networking customers are increasingly finding that network management and maintenance are complex, highly resource-intensive tasks. In addition, these are services expensive to provide and difficult to deliver in a quality manner. In order to win acceptance as providers of high-value network services, Service Providers must be able to react
internetworking experience and technical expertise in supporting end-to-end solutions. Our support services are specially tailored to support your Internet backbone, as well as your customer premise solutions. Cisco provides access to an unequaled range of products and services, and we will continue to build upon our experience serving Service Providers worldwide. When you select Cisco as your networking vendor, you have the benefit of market leadership, technical and nancial resources, and the strength of powerful strategic partnerships. If youre looking for the most comprehensive approach to the implementation and support of your service network, call your Cisco representative today. Youll see how easy it is to capitalize on your investment in Cisco solutions now, and for the future.
BodyIntro2: 9/14 Univers
to changing market demands quickly. Service Providers who can step in and provide end-to-end public services that deliver security, performance, and ease of use that equalsor exceedsthe features of private networks will successfully capitalize on new opportunities. Cisco provides solutions that enable Service Providers to serve: Any customer: With Cisco solutions, you can provide services to any market segment within your service area Any location: Ciscos global support capability offers you unmatched flexibility in providing services, regardless of location and all points in between Any time: Ciscos Technical Assistance Centers and electronic interactive services ensure you have support 24 hours a day, 7 days a week
Condensed. Can adjust leading and paragraph shape, justified or tight flush left. Intro paragraphs are almost always on inside front covers. Position and shape of Body Intro will depend on design and content.
IFC B
Sample B
Page 3B
TO DOWNLOADS
GO!
Level 1
T h e C i s c o Programs Brochure and Services Brochure (inside spread A)
Control line can vary according to content. Keep consistent throughout once established. Do not go any closer to the top edge than 1.5". .75" 3.25"
Spot Illustrations: Optional, custom for each job,
four-color process. .5" 3.25" .75" .75" 3.25" .5" 3.25" .75" .75" 3.25" .5" 3.25" .25".5"
.75"
E m p h i s i s M e d i u m Univers Condensed Bold
1"
At Cisco System s, we know how challenging it can be to balance g r o w t h a n d profitability with rapidly changing demands for data, voice, wireless, multimedia, and Internet services. And with todays wide-open markets and fierce competition, it stands to reason t h a t s e r v i c e p r o v i d e r s w h o c a n s a t i s f y t h e m o s t c u s t o m e r s w i l l enjoy both growth and profitability. So how do you best deliver the services your customers demand?
Services CreationYour Door to Opportunity With the ability to quickly deploy and differentiate new services, you can adapt to rapidly changing customer needs. Ciscos software-defined functionality eliminates dependence ScalabilityYour Path to The Future Cisco switches provide a robust platform for every type of service providerfrom those entering markets for the first time to those already serving hundreds of thousands of customers. With Cisco, you can accommodate a rapidly growing subscriber base and provide new, high-speed services without having to continually upgrade switches.
Numbers of Users ATM Cisco switches offer a wide range of interfaces for Support All Classes of Service High Port Density Lowers Cost Per Subscriber
data traffic, allowing you to offer data services, including Systems Network Architecture (SNA), X.25, Frame Relay, LAN, and broadband video. Traffic is switched over the ATM backbone at speeds up to 622 Mbps.
Voice Cisco switches include the advanced traffic man-
Our advanced traffic management capabilities also allow you to simultaneously offer multiple services over your ATM network and ensure high performance for each. Cisco supports all standards-based classes of service: Constant Bit Rate (CBR), Available Bit Rate (ABR), Variable Bit Rate- Real Time, (VBR-RT), Variable Bit Rate-Non Real Time (VBR-NRT), and Unspecified Bit Rate (UBR), so you can implement and manage a wide range of functionality from a single, logical network node. Support for multiple classes of service lets you reduce network maintenance, management, and operating costs. These features also ensure fair bandwidth allocation for all users, so you can guarantee service contract performance levels.
Increase Bandwidth Efficiency
Cisco switches provide the industrys highest port densities, allowing you to support multiple services and thousands of subscribers per port. In fact, Cisco switches deliver the industrys lowest cost per subscriber.
Global Support Ensures Service Availability
agement and Class of Service (CoS) features required for delivering real-time, high-quality voice applications.
Wireless Cisco supports analog and digital cellular,
Cisco stands behind our partnership with a comprehensive selection of services designed to help you every step of the way. Our JumpStart program provides information and customized services to help you evaluate market opportunity, develop strategies, obtain training, and create marketing messages and materials. Our ongoing technical support capabilities provide service and support no matter where your services are delivered. As a Cisco customer, you have access to around-the-clock technical phone and remote support when you need it. We can also service your network remotely to minimize downtime and improve service cost effectiveness. The end result? Continuously available services and satisfied customers.
A Strategic Partner Speeds Time To Market
Personal Communications Services (PCS), wireless data, and Enhanced Specialized Mobile Radio (ESMR) services from a single platform. You can build an ATM WAN over the most economic infrastructurecoax cable, fiber, satellite, or microwaveand tailor service offerings to meet specific market requirements.
Video The Cisco platform provides the required Quality of
Cisco switches incorporate the industrys first commercially available Virtual Source/Virtual Destination (VS/VD) implementation of the ATM Forums full Traffic Management Specification Version 4.0. This enables you to maximize bandwidth efficiency, support bandwidth-intensive applications, and deliver a wide range of WAN and LAN-to-WAN services. Service Management Automation Your Route to Profitability Eroding margins and competitive pressures demand tightly controlled operating costs. Cisco provides automated tools that enable service providers to easily integrate new services with operational processes. Our standards-based approach allows you to significantly increase network performance and capabilities without increasing management burden. Simplified service management, automated provisioning, reduced operational support requirementsall contribute directly to greater profitability. A Comprehensive SolutionYour Best Value When you choose a Cisco solution for your ATM network, you receive a solution that adds up to more than the sum of its parts.
Integration Leverages Your Investment
Service (QoS) for video over ATM applications, including video on demand, videoconferencing, and video telephony.
Switched internetworking Ciscos ATM switching platform
on multiple platforms for multiple services, giving you greater control over services and deployment. Cisco switches support virtually all communication interfacesallowing you to capitalize on market opportunities and differentiate your services from those of the competition. The ability to offer multiple services from a single logical switch speeds time to market, reduces operations costs, and maximizes your network investment.
InternetCisco switches complement router-based networks
allows you to offer transparent or high-speed LAN-to-LAN solutions for Ethernet, Token Ring, and Fiber Distributed Data Interface (FDDI) traffic across a metropolitan or global ATM backbone. End-to-End SolutionsYour Competitive Advantage Ciscos advanced traffic management features optimize the performance of multiple services over a single network backbone. The resulting high QoS sets your services above those of your competitors, increasing customer satisfaction and giving you a decided advantage.
Deliver Responsive Services
As the worlds leader in LAN switching, LAN access, routers, high-end routers, Frame-Relay switching, ATM switching, innovation and development of ATM networking standards, and WAN infrastructure deployment, Cisco Systems can help you quickly take advantage of the benefits of ATM. Your Next StepContact Cisco Cisco Systems offers unmatched breadth and depth in corporate resources, shared intellectual capital, and the leading data and telecommunications products. Service providers who partner with Cisco can tailor the specific solutions they need for successfully maximizing service revenue, winning market share, and building long-term customer relationships. For more information about Cisco solutions for service providers, visit our Web site or call your local Cisco Systems sales office today.
Each Cisco service node supports numbers of users ranging First, choose an experienced partner who can help you maintain your competitive edge. Cisco Systems offers unmatched breadth and depth in solutions for delivering todays high-speed network services. Next, ensure that your technology platform provides the capabilities to meet todays demands in any market. The StrataCom BPX Service Node and the IGX are standardsbased switches designed to cost-effectively deliver multiple services from a single, easy-to-manage platform. To meet the demands of todays fast-changing markets, choose the vendor who delivers. Cisco Systems delivers the combination of experience and technology that you need to capture market share and ensure long-term growth. from hundreds to tens of thousands, allowing you to add capacity as you need it.
Throughput Capacity
by aggregating Internet user traffic for high-speed switching at speeds up to 622 Mbps with up to 20 Gbps throughput. A full range of interfaces support Internet access options from dial-up to broadband. You can scale Internet services from hundreds to thousands of subscribers on a single switch.
Frame Relay With Cisco switches, you can deploy
Cisco networks offer throughput capacity up to 20 Gbps. Theyre built to handle large files, manage high traffic volumes, and deliver high service availability and quality no matter how many subscribers you add.
Interface Speeds
Ciscos switches deliver bandwidth on demand, high QoS, and fair sharing of network resources to individual connections. Therefore, customers enjoy high service availability and responsivenessadding up to increased satisfaction, increased service usage, and reduced subscriber churn.
Asynchronous Transfer Mode (ATM) networks with Frame Relay interfaces. This flexibility enables you to capitalize on the exploding demand for Frame Relay services at little incremental cost. At the same time, native ATM interfaces are already available, allowing you to quickly launch ATM services as your market needs dictate.
A wide range of interface speeds (up to OC-12) enables you to provide customers with services ranging from transparent Local-Area Network (LAN) and virtual private network services to video and LAN-to-ATM access capabilities.
Cisco switches complement existing router networks and other Frame-Relay switches installed in your network. preserve your existing network investment.
.75" IFC Page 1
Page 2
Sectionsub: See Program or Service Brochure Specs (used as run in)
Sectionsub: See Program or Service Brochure Specs
TO DOWNLOADS
GO!
Level 1
T h e C i s c o Program Brochure and Service Brochure (inside spread B)
Spot Illustrations: Optional, custom for each job, four-color. Can be anywhere on the spread to balance with type visually
.75" .75"
3.25"
.5"
3.25"
.75" .75"
3.25"
.5"
3.25"
.75" .75"
3.25"
.5"
3.25"
.25" .5"
Partnering for your Success
Provisioned Network Support
In the burgeoning home office marketplace, residential customers who once purchased voice services from their telephone companies and entertainment from their local , cable carriers are now demanding Internet access, cable TV multimedia, and easy data access. A single supplier for this full range of services is increasingly preferred. New Service Providers must be able to enter the IT market as cost-effectively as possible and to grow with minimum financial risk. Experienced Service Providers must be able to design their infrastructures to keep ahead of rapidly changing customer requirements, and still remain profitable. Cisco understands these market dynamics, and is focused on addressing our Service Providers unique requirements. Weve created an easy-to-administer service model that enables you to choose the services best suited to your needs...from your Internet backbone to your customer premise location.
A Range of Specialized Solutions Customer-Defined Services
CPE Plan includes: access to Cisco Connection Online (CCO), Ciscos Web- based electronic support system, Ciscos worldwide network of IP technical experts, Software updates (major and minor), and Hardware Return to Factory support within 10 business days. ISP Expert Team program for designated account support An account team of senior-level engineers is assigned to provide per sonalized, proactive, and consultative support to SPs. ISP Expert Team services enable a virtual extension to the customers in-house team, increasing network stability and performance, expanding the network staffs capabilities, and providing overall cost savings. SMARTnet (for service provisioned networks/multiprotocol connectivity) Includes access to technical support engineers, evergreen software updates, access to CCO, and advance replacement of hardware within the next business day. Comprehensive Includes all SMARTnet services plus onsite remedial hardware maintenance, with options for four-hour, same-day, or next business-day response. Network Supported Account (NSA) A value-added service option that enhances customers SMARTnet or Comprehensive service contracts by providing a designated team of Cisco Certified Internetwork Expert (CCIE) support engineers for each account. The Cisco NSA team, working closely with your internal network design and operations groups, functions as an extension of your own capabilities, providing Cisco technical experts who are familiar and up to date on your network. Project Services for WAN Switches
Ciscos Service Provider programs can be customized to address the needs of your provisioned network, ensuring: End-to-end network support Network investment protection High network availability Single point of contact for global support of
WAN/LAN solutions
Ciscos Service Provider support offerings consist of: Startup Services Remote and onsite services for the rapid deployment of new service nodes or Points of Presence (POPs). Services include:
SMARTinstall Ensures installation and configuration of
Cisco enjoys a reputation of providing world-class support that is unparalleled in the networking industry. Our customers rated us number one in customer service in the December 1995 issue of Data Communications magazine, and our current customers have awarded us an overall satisfaction rating of 4.2 out of 5 possible points. These cita tions are validations of our service philosophy, as well as Ciscos Added Value Global networking customers are increasingly finding that network management and maintenance are complex, highly resource-intensive tasks. In addition, these are services expensive to provide and difficult to deliver in a quality manner. In order to win acceptance as providers of high-value network services, Service Providers must be able to react to changing market demands quickly. Service Providers who can step in and provide end-to-end public services that deliver security, performance, and ease of use that equalsor exceedsthe features of private networks will successfully capitalize on new opportunities. Cisco provides solutions that enable Service Providers to serve: Any customer: With Cisco solutions, you can provide services to any market segment within your service area Any location: Ciscos global support capability offers you unmatched flexibility in providing services, regardless of location and all points in between Any time: Ciscos Technical Assistance Centers and electronic interactive services ensure you have support 24 hours a day, 7 days a week Cisco is unmatched in the breadth and depth of its access to resources, shared intellectual capital, and leading data and telecommunications products and expertise. This combination enables Cisco to provide the highest quality available in carrierclass support, solutions, and vision for our Service Provider customers. Ciscos service and support solutions enhance the value of your investment in network infrastructure, resulting in an overall reduced cost of doing business. Now you can deliver fully on the promise of internetworking technology, with the backing of world-class support and service.
Understanding Your Business
Cisco LAN internetworking products.

Installation and Commissioning This service provides onsite installation and configuration for WAN switch solutions. WAN switch installation/commissioning provides onsite hardware installation, software installation, configuration, system testing, and system cutover. Maintenance Services
leading indicators of our potential for future leadership in the internetworking service and support industry. Cisco has also established relationships with strategic business partners that enable us to deliver even more powerful service solutions and the integrated product features that you need to differentiate yourself and stay competitive. The recent merger of Cisco Systems and StrataCom has enabled Ciscos Service Provider customers to leverage world-class networking expertise in the WAN Switch market. This new alliance combines Ciscos history of networking leadership, management strength, and WAN-to-LAN solutions with the leading supplier of infrastructure switching solutions. Service Providers who choose Cisco/StrataCom as a strategic partner will receive best-of-class, end-to-end Internet services for their business and residential customers. Cisco Service Provider support offerings deliver a comprehensive portfolio of proactive services, from start-up services to strategic consulting, that help you maximize the potential of your service capabilities. Your business customers needs are constantly evolving. In enterprise computing environments, IT managers are beginning to look to public networks and to Service Providers for the complete range of voice, data, and Internet services their users require.
A suite of flexible, customized service plans that enable endto-end network support. Services include:
ISP Base Plan (for service-provisioned networks/IP connectivity) Provides access to technical specialists, software updates for major and minor releases, a full range of hardware support options, and the optional ISP Expert Team program for designated account support. Provisioned Customer Premise Equipment (CPE) Ensures reliable network connections to your customers, as well as consistent, high quality service levels. In addition to many of the services offered in the Base Plan, the return to factory option makes an ideal supplement to customers hardware sparing programs. The
Cisco offers a comprehensive portfolio of consulting, from network optimization to strategic counseling, that help you maximize the potential of your networking operations. Services include:
Network Audit Delivers an accurate, detailed, up-to-the-minute report providing a snapshot of key aspects of system configuration, resource allocation and bandwidth usage. Network Consulting Services Provides recommendations on designing a new network, network expansion, needs analysis, installation, and improving network utilization and operations.
IFC
BodyIntro 2: This is a second
Page 1 option for BodyIntro. 9/14 Univers Condensed. Can adjust leading and paragraph shape. Flush left. Intro paragraphs are almost always on inside front covers. Inside front cover: use graphic icons from front cover. Icons print 85% of PMS (keep subtle).
Bullet: see Program or
Page 2 Service Brochure Specs
TO DOWNLOADS
GO!
Level 1
C i s c o Packaging Standards
Packaging standards have been created for shipping boxes, as well as software, hardware, program, and cd packaging, to reinforce the cisco identity system. As Cisco
become more promotional, with four-color printing and marketing information on the outside of the packages.
Shipping Boxes
Cisco has created shipping box artwork guidelines but is currently updating them. Existing specifications are as follows: Standard brown corrugated material Printed one color: black Flexography printing Standard graphic elements: Cisco logo ISO 9001 symbol Man/plug graphic International shipping symbols Recycling information Please contact Corporate Identity for current specifications.
Program Packaging
Cisco is also developing a new look and feel for the channels and small/medium business areas, which will be reflected in new program packaging. Please contact Corporate Identity for current specifications.
Hardware Packaging
Cisco is changing its existing hardware packaging look and feel into an elevated look, which will be reflected in our new hardware packaging style. Please contact Corporate Identity for current specifications.
CD Packaging
Software sleeves and CD packaging follow the overall collateral design, with white backgrounds and small vignette illustrations on covers, accompanied by text on the sides and back as depicted on the next page. Please adhere to the guidelines for CD packaging as shown in this section.
Software Packaging
Cisco has expanded the existing software packaging look and feel, which will be reflected in a new software packaging style. Please contact Corporate Identity for current specifications.
TO DOWNLOADS
GO!
designs more products for small office/home office users, our product packaging will
C i s c o Packaging Standards
Software and Program Packaging
Shipping Boxes
TO DOWNLOADS
GO!
T h e C i s c o CD Package
Section: Univers Condensed Bold, 8.5/12, PMS, Track 10, space before .097"
Bar: Univers Black, 7-pt, Track 15, initial cap, hangs .20" from top. Type reads from bottom to top. Black bar and first color bar fluctuate in length depending on length of title. Black bar prints superblack (40C, 100K). Color of market solution must be used for one of them.
Vignette: Four-color with six-pt superblack (40C, 100K) border. Can be any simple shape. Centered from 2-pt rule to fold line.
BodyFirst: Sabon, 8/12, no indent, no space before
.20" .25" .375".20"
.20" .25"
Graphic Element to be customized for each folder. Must be overlapped by vignette. Prints 3% black .375"
Inside spread can be treated many ways; this is just one option. Will be driven by amount of copy. Choose graphics from cover or vignettes available from graphics library and use solution colors or complementary colors.
Customized Network Solutions

This Windows 95-based program speeds the process of creating network design proposals. Simply paste in a network diagram, add customer-specific information and a description of the diagram, select products from a list, and indicate the relevant business solution. The program uses this information to create a customized proposal thats clear and concise and includes your diagram, an explanation of the business solution youre suggesting, and detailed information about the products youre recommending. Cisco Systems, Inc. AMI-L3 215 ONeill Avenue Belmont, CA 94002-9678
Sabon 8/10
Co n su l t a n t P r o g r a m
System Requirements
PC System MS-Windows 3.1, MS-Windows for Workgroups 3.1, or MS-Windows 95 Personal computer (i486 or above) with at least 8 MB of memory 10 MB of disk space Drawing package for creating network designs
Getting Started
Getting started is easy. To install the Cisco Consultant Network Design Proposal Tool, go to the Microsoft Windows Program Manager and execute the setup program contained on the CD. Then follow the on-screen prompts to complete installation. When youre ready to create a proposal, click on the program icon and follow the prompts to enter the required information. After your proposal is complete, you can either print it immediately or save it for future use.
This is always centered top to bottom of page, and is .411 high by .375 wide.
The Cisco Consultant Network Design Proposal Tool

Making it easier to support your clients
Copyright 1996 Cisco Systems, Inc. All right reserved. Printed in USA. Cisco Systems is a trademark, and Cisco and the Cisco logo are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are the property of their respective owners.
Lit # 816201 10/96
Copyright: See Basic Specs Inside spread can be treated many ways; this is just one option. Will be driven by amount of copy. Choose graphics from cover or vignettes available from graphics library and use solution colors or complementary colors.
Logo: See Basic Specs Univers Black, 7-pt, Track 15, initial cap, Naming: Cisco Systems Inc. SubHead: Sabon Roman SC, 9/14, space before .056" , centered Head: Sabon Roman SC. 16/17 (can adjust to proportionately smaller size depending on length of title), centered
Bullet: Sabon, 8/12, left indent 0.097 ," first line indent 0.097," tabs 0.244"
Sectionsub: Univers Condensed Bold, 8/12, Track 10, space before .097"
CD Package Specs Body: Sabon, 8/12, .25 indent BodyFirst: Sabon, 8/12, no indent, no space before Bullet: Sabon, 8/12, left indent 0.097," first line indent -0.097, " tabs 0.244" Section: Univers Condensed Bold, PMS, 8.5/12, Track 10, space before .097" Sectionsub: Univers Condensed Bold, 8/12, Track 10, space before .097" Sectionsubsub: Univers Condensed Regular, 8/12, space before .097"
Disk will cover anything in this area
TO DOWNLOADS
GO!
Application:
Level 1
Four-color plus overall matte varnish Use dieline from appropriate vendor; this is just a sample Gilbert Esse, White, 110# Cover, Smooth (recycled) or C1S printed on uncoated side Adobe Illustrator and Quark
Co n su l t a n t P r o g r a m Ci sc o S y st e ms I n c .
T h e C i s c o CD Sleeve
Center for vignette, head, and logo

Bar: Univers Black, 7-pt, Track 15,
Customer A dvocacy Customer Advocacy
initial cap, right alignment, hangs .20" from top. Type always reads from bottom to top and should define collateral system. Black bar and first color bar fluctuate in length depending on length of title; title to end of bar .20." Black bar prints superblack (40C,100K). Color bars print four-color process or spot PMS depending on printing. Color of market solution must be used for one of them. Delete this section when it gets smaller than centered section. This section is always centered top to bottom of page and is .411" high by .375" wide (centered section).
.375"
2.5"
2.5"
.20"
.20"
Vignette: See Basic Specs. Use
6-pt superblack (40C, 100K) border.
Internetworking Product Center Toolkit CD

Subhead
Head: Sabon Roman SC, 16/17. Can adjust to proportionately smaller size depending on length of title. SubHead/Platform: Sabon Roman SC,
Subhead to be no closer to logo than .25"

PC System I Windows 3.1 or later I 486(33-MHz) processor I 8 MB RAM free I VGA+ compatible display adapter 640 x 480 resolution-capable monitor in 256 colors Double-speed CD-ROM drive
Copyright 1996 Cisco Systems, Inc. All rights reserved. Printed in the USA. Cisco Systems, is a trademarks, and Cisco and the Cisco Systems logo are registered trademarks of Cisco Systems, Inc. Acrobat and the Acrobat logo are trademarks of Adobe Systems Incorporated. All other products or services mentioned in this document, are the trademarks, service marks, registered trademarks, or registered service marks of their respective owners. Lit # 801601
9/14, space before .056. " Baseline no lower than .25" from top of logo.
I
Bullet: Sabon, 8/10, space before .208"
Copyright: See Basic Specs
Sectionsub: Univers Bold, 8/10, space
before .208"
Address: Sabon 8/9
No less than .375"

Adobe Acrobat 2.1 must be installed from this CD to your hard drive before use. PowerPoint 4.0 Viewer is the minimum requirement for previewing the PowerPoint files; it has been provided for you on the CD. Please read the electronic README files on the CD before starting.
10"
Subtitle: Univers Condensed Bold
12 pt, Track 10
System Requirements
.125"
Section: Univers Bold, 8.5/12, Track 140, space before 15 pt, PMS
Body: Sabon, 8/10
Emphasis: Sabon Italic, 12 pt, Track 10
TO DOWNLOADS
GO!
Application:
Level 1
Four-color plus overall matte varnish 5" x 5" Folded Gilbert Esse, White, 110# Cover Smooth (recycled), or C1S, printed on uncoated side Adobe Illustrator
I I
Macintosh System I 68030 processor or better I System 7.01 or greater I 8 MB RAM free I 640 x 480 resolution-capable monitor in 256 colors Double-speed CD-ROM drive You must have a CD-ROM Drive to run the IPC CD-ROM. See your CD-ROM drive documentation for information about connecting the drive to your system and configuring your system to work with the drive. This CD is designed to enhance your understanding of Electronic Commerce and the Cisco Internetworking Product Center.
Welcome to the Internetworking Product Center (IPC) CD-ROM
T h e C i s c o CD
H ead Te x t He r e
Sub Head Here
Head: Sabon Roman SC, 16/17, hard
return, centered
SubHead: Sabon Roman, 9/14,
space before .056"

Pattern: Prints in PMS; use appropriate graphics
Release Number System Platform
System Platform: If a software product, use this to state system platform. Univers Black, 7-pt
Logo: .75," reverse to disk material

Copyright 1996 Cisco Systems, Inc. All rights reserved. Printed in the USA. Cisco Systems, is a trademarks, and Cisco and the Cisco Systems logo are registered trademarks of Cisco Systems, Inc. Acrobat and the Acrobat logo are trademarks of Adobe Systems Incorporated. All other products or services mentioned in this document, are the trademarks, service marks, registered trademarks, or registered service marks of their respective owners. Lit# 000000
Release Number: Univers Black, 7-pt, reverses to disk material
Trademark Text: Univers Condensed Regular, 5.5/6.5, centered. The copy, Lit #, and date will be unique for each document and are to be supplied by the content development manager.
Bar: This is always centered top to bottom of disk and is 1/2" high with 2-pt rules. Color of market solution.
Graphic Element: Reverses to disk material, use appropriate graphic. This, along with pattern, runs from left to right and bleeds off edges representing in/out flow of information.
TO DOWNLOADS
GO!
Level 1
T h e C i s c o Business Solution Fact Sheet (2-page) 1
Colors: Size: Stock: Applications:
10. If title runs to two lines, use Univers for first line and Sabon for second.
Naming: Solution name (+ market) (Easy Connection Solutions) EmphasisMedium: Sabon Italic 12 pt, Track 10 Naming: Clarification of what the solution is (for Simplified Access Services)
Cisco Solutions
.375"
Solution name (+ market) Clarification of what the Solution is
Bar: Basic (except top bar is black only) Naming: Cisco Solutions
This is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses application-specific integrated circuit (ASIC) technology, based on Cisco Systems Stratm Technology, to deliver
the industrys most advanced ATM networking features. Its high-speed connectivity takes ATM networks to new levels of efficiency and resourcing. This is BodyIntro Text1. This is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses applicationThis is Section Text This is Bullet text. Connection densities with up to 96 OC-3c/STM-1 ports on a single StrataCom BPX Service Node This is Bullet text. Control through dynamic resource sharIt operates at the standard Synchronous Optical Network (SONET)/Synchronous Digital Hierarchy (SDH) rate of 155.520 Mbps. The card provides 4- or 8- OC-3c/STM-1 ATM ports per card, each of which can be configured for either trunk or access application. This is Section Text
This is Sectionsub Text
BodyIntro1: Sabon Roman SC, 10.5/20, justified, Track 10 (leading can vary, keep consistent within a series). Always hangs 1.5" from top of page. Prints Black.
Section: See Fact Sheet specs Bullet: See Fact Sheet specs
ing and support for all ATM service classes This is Bullet text. Compliant ATM Forum Available Bit Rate (ABR) Virtual Source/Virtual Destination (VS/VD) capability in custom ASICs This is Bullet text. Performance to optimize the network life cycle
This is Bullet Text. OC-3c/STM-1 (155.520 Mbps) ports Complies with ATM Forum UNI Specification Version 3.1 Trunk- or port-interface mode Cell transfer rate of 353,208 cells per second Technology, is an OC-3c/STM-1 version of the BXM interface card for the BPX switch platform. It operates at the standard Synchronous Optical Network (SONET)/Synchronous Digital Hierarchy (SDH) rate of 155.520 Mbps. Technology, is an OC-3c/STM-1 version of the BXM interface card for the BPX switch platform. It operates at the standard Synchronous Optical Network (SONET)/Synchronous Digital Hierarchy (SDH) rate of 155.520 Mbps.Technology, is an OC-3c/STM-1 version of the BXM interface card for the BPX switch platform. It operates at the standard Synchronous Optical Network (SONET)/ Synchronous Digital Hierarchy (SDH) rate of 155.520 Mbps.Technology, is an OC-3c/STM-1 version of the BXM interface card for the BPX switch platform. It operates at the standard Synchronous Optical Network (SONET)/Synchronous Digital Hierarchy (SDH) rate of 155.520 Mbps.
.5" from baseline of Intro Text to cap height of body. Three lines of body copy (minimum) above illustration to intro text, or have the illustrations top flush with top of body.
Color of market solution See Basic Specs
This is BodyFirst text. To address Asynchronous Transfer Mode (ATM) networking issues related to growing traffic demands, varying types of traffic, and the costeffective deployment of broadband ATM, there is a need for an ATM network platform that delivers unprecedented scalability, performance, and functionality at a low cost. This is Body text. Stratm Technology is Ciscos solution for a new generation of high-performance ATM switching. Stratm is implemented in a family of custom ASICs that create high-density, high-speed ATM interface modules for the BPX and IGX ATM switches. This is Body text. Stratm cost-effectively delivers the most advanced ATM switching and traffic management capability in the industry. It represents the first commercially available implementation of VS/VD. The BXM-155 Broadband Switch Module, based on Stratm Technology, is an OC-3c/STM-1 version of the BXM interface card for the BPX switch platform.
BodyFirst: See Fact Sheet specs Body: See Fact Sheet specs
Vignette: Duotone. Use 8-pt black rule for border. Text wraps vignette with 14 to 18 pts of white space. Vignette can be any simple shape. However it must center within a clear square box so text wraps a square shape (as shown). Position of Vignette: Centers on page both
.5".min. See Basic Specs. Front
top to bottom and left to right in the 8" area to the right of bar. The vignette may be moved up or down .5" if necessary to keep at least three lines of text wrapping above or to keep flush with top of body.
Note: No charts/graphs on front cover
.75"
This is Section Text This is BodyFirst text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. This is Body text. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Workstation
Marketing Icon Illustrations: See
10Base T ISDN BRI RJ 11 North America NT1 Europe Digital PSTN
Important Miscellany for Designers

760 Series ISDN Router
FigureTitle: See Important Miscellany
This is Figure Title. Easy Connection Package is a complete CPE solution that makes it ultimately simple for service providers to offer SOHO and telecommuter customers the ISDN dial-up services they demand.
for Designers

Back
If you are using the Fact Sheet template as a Data Sheet template, change the sidebar content naming to Technical Information. Do not repeat product name or data sheet in the sidebar area. Important Note: Data sheets may be printed only for direct mail, advertising, and trade show fulfillment and must be approved for printing by the manager of Ciscos Content Development Group.
TO DOWNLOADS
GO!
Level 2
Solution PMS and Black 8.5" x 11" Warren Lustro Dull, 100# Text (recycled) Quark (Print), FrameMaker (Electronic)
SubTitle: Univers Condensed Bold, 12 pt, Track
T h e C i s c o Business Solution Fact Sheet (4-page) (cover) 1
SubTitle: Univers Condensed Bold, 12 pt, Track 10.
If title runs two lines, use Univers for first line and Sabon for second.
Naming: Product name (BXM-622) EmphasisMedium: Sabon Italic 12 pt, Track 10 Naming: Clarification of what the solution is (for
Simplified Access Services)

Cisco Solutions
.375"
Solution name (+ market) Clarification of what the Solution is
This is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses application-specific integrated circuit (ASIC) technology, based on Cisco Systems Stratm Technology, to deliver the industrys most advanced ATM networking features. Its high-speed connectivity takes ATM networks to new levels of efficiency and resourcing. This is BodyIntro Text1. This is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses applicationspecific integrated circuit (ASIC) technology, based on Cisco Systems Stratm Technology, to the industrys most advanced ATM networking features.
Bar: Basic Specs (except top bar is black only) Naming: Cisco Solutions
BodyIntro1: Sabon Roman SC, 10.5/20, justified, Track 10 (leading can vary, keep consistent within a series). Always hangs 1.5" from top of page. Prints black.
This is Section Text
This is Body text. Stratm cost-effectively delivers the most advanced ATM switching and traffic management capability in the industry. It represents the first commercially available implementation of VS/VD. The BXM-155 Broadband Switch Module, based on Stratm Technology, is an OC-3c/STM-1 version of the BXM interface card for the BPX switch platform. It operates at the standard Synchronous Optical Network (SONET)/ Synchronous Digital Hierarchy (SDH) rate of 155.520 Mbps. The card provides 4- or 8- OC-3c/STM-1 ATM ports per card, each of which Hierarchy (SDH) rate of 155.520 Mbps. The card provides 4- or 8- OC-3c/STM-1 ATM ports per card, each of which . This is Section Text
Section: See Fact Sheet Specs Bullet: See Fact Sheet Specs
This is Bullet text. Connection densities with up to 96 OC3c/STM-1 ports on a single StrataCom BPX Service Node This is Bullet text. Control through dynamic resource sharing and support for all ATM service classes This is Bullet text. Compliant ATM Forum Available Bit Rate (ABR) Virtual Source/Virtual Destination
.5" from baseline of intro text to cap height of body. Three lines of body copy (minimum) above illustration to intro text, or have the illustrations top flush with top of body.
Vignette: Duotone. (Can be a quadtone if printing
(VS/VD) capability in custom ASICs This is Bullet text. Performance to optimize the network life cycle This is BodyFirst text. To address Asynchronous Transfer Mode (ATM) networking issues related to growing traffic demands, varying types of traffic, and the cost-effective deployment of broadband ATM, there is a need for an ATM network platform that delivers unprecedented scalability, performance, and functionality at a low cost. This is Body text. Stratm Technology is Ciscos solution for a new generation of high-performance ATM switching.
BodyFirst: See Fact Sheet Specs Body: See Fact Sheet Specs
This is Bullet Text. OC-3c/STM-1 (155.520 Mbps) ports Complies with ATM Forum UNI Specification Version 3.1 Trunk- or port-interface mode Cell transfer rate of 353,208 cells per second This is Body text. Stratm Technology is Ciscos solution for a new generation of high-performance ATM switching. Stratm is implemented in a family of custom ASICs that create high-density, high-speed ATM interface modules for the BPX and IGX ATM switches.
Stratm is implemented in a family of custom ASICs that create high-density, high-speed ATM interface modules for the BPX and IGX ATM switches. This is Body text. Stratm Technology is Ciscos solution for a new generation of high-performance ATM switching. Stratm is implemented in a family of custom ASI.
four-color, but must look like a duotone.) Use 8-pt black rule for border. Text wraps vignette with 14 to 18 pts of white space.Vignette can be any simple shape; however, it must center within a clear square box so text wraps a square shape (as shown).
Position of Vignette: Centers on page both top
.5".min. See Basic Specs. Prints black, sits .25" above page edge.
to bottom and left to right in the 8" area to the right of bar. The vignette may be moved up or down .5" if necessary to keep at least three lines of text wrapping above or to keep flush with top of body.
.75"
Workstation
This is Section Text This is BodyFirst text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut
10Base T
wisi enim ad minim veniam, quis nostrud exerci tation

ISDN BRI RJ 11 North America NT1 Europe
Marketing Icon Illustrations: See Important
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. This is Body text. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem
Miscellany for Designers
ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
for Designers

If you are using the Fact Sheet template as a Data Sheet template, change the sidebar content naming to Technical Information. Do not repeat product name or data sheet in the sidebar area. Important Note: Data sheets may be printed only for direct mail, advertising, and trade show fulfillment and must be approved for printing by the manager of Ciscos Content Development Group.
See Business Solution, Program, and Service Fact Sheet (4 page) (inside spread), for inside spread specs.
TO DOWNLOADS
GO!
Level 2
Two-color 8.5" x 11" folded, 11" x 17" flat Warren Lustro Dull, 100# Text (recycled) Quark (Print), FrameMaker (Electronic)
T h e C i s c o Program Fact Sheet (2-page)
SubTitle: Univers Cond. Bold, 12 pt, Track 10. If title runs two lines, use Univers for first line and Sabon for second. Naming: Program Name (Cisco Internetwork Expert Program) EmphasisMedium: Sabon Italic 12 pt, Track 10
.375"
Cisco Programs
Naming: Clarification of what the program is (Servicing Small to Medium Businesses)

Program name Clarification of what the program is
Bar: Basic (except top bar is black only) Naming: Cisco Programs
This is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses application-specific integrated circuit (ASIC) technology, based on Cisco Systems Stratm Technology, to deliver the industrys most advanced ATM networking features. Its high-speed connectivity takes ATM networks to new levels of efficiency and resourcing. This is BodyIntro Text1. This is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses applicationThis is Section Text This is Bullet text. Connection densities with up to 96 OC-3c/STM-1 ports on a single StrataCom BPX Service Node This is Bullet text. Control through dynamic resource sharIt operates at the standard Synchronous Optical Network (SONET)/Synchronous Digital Hierarchy (SDH) rate of 155.520 Mbps. The card provides 4- or 8- OC-3c/STM-1 ATM ports per card, each of which can be configured for either trunk or access application. This is Section Text
ing and support for all ATM service classes This is Bullet text. Compliant ATM Forum Available Bit Rate (ABR) Virtual Source/Virtual Destination (VS/VD) capability in custom ASICs This is Bullet text. Performance to optimize the network life cycle
This is Bullet Text. OC-3c/STM-1 (155.520 Mbps) ports Complies with ATM Forum UNI Specification Version 3.1 Trunk- or port-interface mode Cell transfer rate of 353,208 cells per second Technology, is an OC-3c/STM-1 version of the BXM interface card for the BPX switch platform. It operates at the standard Synchronous Optical Network (SONET)/Synchronous Digital Hierarchy (SDH) rate of 155.520 Mbps. Technology, is an OC-3c/STM-1 version of the BXM interface card for the BPX switch platform. It operates at the standard Synchronous Optical Network (SONET)/Synchronous Digital Hierarchy (SDH) rate of 155.520 Mbps.Technology, is an OC-3c/STM-1 version of the BXM interface card for the BPX switch platform. It operates at the standard Synchronous Optical Network (SONET)/ Synchronous Digital Hierarchy (SDH) rate of 155.520 Mbps.Technology, is an OC-3c/STM-1 version of the BXM interface card for the BPX switch platform. It operates at the standard Synchronous Optical Network (SONET)/Synchronous Digital Hierarchy (SDH) rate of 155.520 Mbps.
This is BodyFirst text. To address Asynchronous Transfer Mode (ATM) networking issues related to growing traffic demands, varying types of traffic, and the costeffective deployment of broadband ATM, there is a need for an ATM network platform that delivers unprecedented scalability, performance, and functionality at a low cost. This is Body text. Stratm Technology is Ciscos solution for a new generation of high-performance ATM switching. Stratm is implemented in a family of custom ASICs that create high-density, high-speed ATM interface modules for the BPX and IGX ATM switches. This is Body text. Stratm cost-effectively delivers the most advanced ATM switching and traffic management capability in the industry. It represents the first commercially available implementation of VS/VD. The BXM-155 Broadband Switch Module, based on Stratm Technology, is an OC-3c/STM-1 version of the BXM interface card for the BPX switch platform.
Vignette: Duotone. Use 8-pt black rule for border. Text wraps vignette with 14 to 18 pts of white space. Vignette can be any simple shape. However it must center within a clear square box so text wraps a square shape (as shown). Position of Vignette: Centers on page both top
.5".min. See Basic Specs Front
to bottom and left to right in the 8" area to the right of bar. The vignette may be moved up or down .5" if necessary to keep at least three lines of text wrapping above or to keep flush with top of body.
.75"
This is Section Text This is BodyFirst text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. This is Body text. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Workstation

for Designers

Back
TO DOWNLOADS
GO!
Level 2
Solution PMS and Black 8.5" x 11" Warren Lustro Dull, 100# Text (recycled) Quark (Print), FrameMaker (Electronic)
T h e C i s c o Program Fact Sheet (4-page) (cover)
Naming: Program Name (Cisco Internetwork Expert Program) EmphasisMedium: Sabon Italic 12 pt, Track 10
Cisco Programs
.375"
Cisco Program Name Clarification of what the Program is
Naming: Clarification of what the program is (Servicing Small to Medium Businesses) BodyIntro1: Sabon Roman SC, 10.5/20, justified, Track 10 (leading can vary, keep consistent within a series). Always hangs 1.5" from top of page. Prints black.
This is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses application-specific integrated circuit (ASIC) technology, based on Cisco Systems Stratm Technology, to deliver the industrys most advanced ATM networking features. Its high-speed connectivity takes ATM networks to new levels of efficiency and resourcing. This is BodyIntro Text1. This is BodyIntro. A multiport ATM OC-3c/STM-1 interface that uses application-
Bar: Basic (except top bar is black only) Naming: Cisco Progams
specific integrated circuit (ASIC) technology, based on Cisco Systems Stratm Technology, to the industrys most advanced ATM networking features.
This is Body text. Stratm cost-effectively delivers the most advanced ATM switching and traffic management capability in the industry. It represents the first commercially available implementation of VS/VD. The BXM-155 Broadband Switch Module, based on Stratm Technology, is an OC-3c/STM-1 version of the BXM interface card for the BPX switch platform. It operates at the standard Synchronous Optical Network (SONET)/ Synchronous Digital Hierarchy (SDH) rate of 155.520 Mbps. The card provides 4- or 8- OC-3c/STM-1 ATM ports per card, each of which can be configured for either trunk or access application. The BXM-155 Broadband Switch Module, based on Stratm Technology, is an OC-3c/STM-1 version of the BXM interface card for the BPX switch platform. The BXM-155 Broadband Switch Module, based on Stratm Technology, is an OC-3c/STM-1 version of the BXM interface card for the BPX switch platform. This is Section Text
This is Bullet text. Connection densities with upto 96 OC3c/STM-1 ports on a single StrataCom BPX Service Node Control through dynamic resource sharing and support for all ATM service classes This is Bullet text. Control through dynamic resource sharing and support for all ATM service classes This is Bullet text. Compliant ATM Forum Available Bit Rate (ABR) Virtual Source/Virtual Destination (VS/VD) capability in custom ASICs This is Bullet text. Performance to optimize the network life cycle This is BodyFirst text. To address Asynchronous Transfer Mode (ATM) networking issues related to growing traffic demands, varying types of traffic, and the costeffective deployment of broadband ATM, there is a need for an ATM network platform that delivers unprecedented scalability, performance, and functionality at a low cost. This is Body text. Stratm Technology is Ciscos solution
Vignette: Duotone. Can be a quadtone if printing four-color, but must look like a duotone.) Use 8-pt black rule for border. Text wraps vignette with 14 to 18 pts of white space. Vignette can be any simple shape. However it must center within a clear square box so text wraps a square shape (as shown). Position of Vignette: Centers on page both

for a new generation of high-performance ATM switching. Stratm is implemented in a family of custom ASICs that create high-density, high-speed ATM interface modules for the BPX and IGX ATM switches.
This is Bullet Text. OC-3c/STM-1 (155.520 Mbps) ports Complies with ATM Forum UNI Specification Version 3.1 Trunk- or port-interface mode Cell transfer rate of 353,208 cells per second
.5".min. See Basic Specs. Prints black, sits .25" above page edge. .75"
Workstation
This is Section Text This is BodyFirst text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod
10Base T
tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut

wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. This is Body text. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

FigureTitle: See Important Miscellany for Designers

See Business Solution, Program, and Service Fact Sheet (4 page) (inside spread) for inside spread specs.
TO DOWNLOADS
GO!
Level 2
Solution PMS and Black 8.5" x 11" folded, 11" x 17" flat Warren Lustro Dull, 100# Text (recycled) Quark (Print), FrameMaker (Electronic)
T h e C i s c o Service Fact Sheet (2-page)
Naming: Service Name (Cisco SMARTnet Services)
.375"
Naming: Clarification of what the program is (Servicing Small to Medium Businesses)

Service name Clarification of what the Service is
BodyIntro1: Sabon Roman SC, 10.5/20, justified,

This is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses application-specific integrated circuit (ASIC) technology, based on Cisco Systems Stratm Technology, to deliver
Bar: Basic (except top bar is black only) Naming: Cisco Support Solutions
the industrys most advanced ATM networking features. Its high-speed connectivity takes ATM networks to new levels of efficiency and resourcing. This is BodyIntro Text1. This is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses application-
Track 10 (leading can vary, keep consistent within a series). Always hangs 1.5" from top of page. Prints black.
specific integrated circuit (ASIC) technology, based on Cisco Systems Stratm Technology, to the industrys most advanced ATM networking features.
implementation of VS/VD. ATM switching and traffic management capability in the industry. It represents the first commercially available implementation of VS/VD. ATM switching and traffic management capability in the industry. It represents the first commercially available implementation of VS/VD. ATM switching and traffic management capability in the industry. It represents the first commercially available implementation of VS/VD. The BXM-155 Broadband Switch Module, based on Stratm Technology, is an OC-3c/STM-1 version of the BXM interface card for the BPX switch platform. It operates at the standard Synchronous Optical Network (SONET)/ Synchronous Digital Hierarchy (SDH) rate of 155.520 Mbps. The card provides 4- or 8- OC-3c/STM-1 ATM ports per card, each of which can be configured for either trunk or access application. This is Section Text
This is Bullet text. Connection densities with up to 96 OC3c/STM-1 ports on a single StrataCom BPX Service Node This is Bullet text. Control through dynamic resource sharing and support for all ATM service classes This is Bullet text. Compliant ATM Forum Available Bit Rate (ABR) Virtual Source/Virtual Destination (VS/VD) capability in custom ASICs This is Bullet text. Performance to optimize the network life cycle This is BodyFirst text. To address Asynchronous Transfer Mode (ATM) networking issues related to growing traffic demands, varying types of traffic, and the costeffective deployment of broadband ATM, there is a need for an ATM network platform that delivers unprecedented scalability, performance, and functionality at a low cost. This is Body text. Stratm Technology is Ciscos solution for a new generation of high-performance ATM switching. Stratm is implemented in a family of custom ASICs that
Vignette: Duotone. (Can be a quadtone if printing four-color, but must look lke a duotone.) Use 8-pt black rule for border. Text wraps vignette with 14 to 18 pts of white space. Vignette can be any simple shape. However it must center within a clear square box so text wraps a square shape (as shown). Position of Vignette: Centers on page both

create high-density, high-speed ATM interface modules for the BPX and IGX ATM switches. This is Body text. Stratm cost-effectively delivers the most advanced ATM switching and traffic management capability in the industry. It represents the first commercially available
.5".min. See Basic Specs. Prints black, sits .25" above page edge. .75"
This is Section Text This is BodyFirst text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation
FigureTitle: See Basic Specs

Workstation 10Base T
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. This is Body text. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et
Marketing Icon Illustrations: See Basic Specs
iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

TO DOWNLOADS
GO!
Level 2
Solution PMS and Black 8.5" x 11" folded, 11" x 17" flat Warren Lustro Dull, 100# Text (recycled) Quark (Print), FrameMaker (Electronic)
T h e C i s c o Service Fact Sheet (4-page) (cover)
If title runs to two lines, use Univers for first line and Sabon for second.
Naming: Service Name (Cisco SMARTnet
Services)
.375
Service name Clarification of what the Service is
Naming: Clarification of what the program is (Servicing Small to Medium Businesses) BodyIntro1: Sabon Roman SC, 10.5/20, justified, Track 10 (leading can vary, keep consistent within a series). Always hangs 1.5" from top of page. Prints black.
This is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses application-specific integrated circuit (ASIC) technology, based on Cisco Systems Stratm Technology, to deliver the industrys most advanced ATM networking features. Its high-speed connectivity takes ATM networks to new levels of efficiency and resourcing. This is BodyIntro Text1. This is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses applicationspecific integrated circuit (ASIC) technology, based on Cisco Systems Stratm Technology, to the industrys most advanced ATM networking features.
Bar: Basic (except top bar is black only) Naming: Cisco Support Solutions
This is Body text. Stratm cost-effectively delivers the most advanced ATM switching and traffic management capability in the industry. It represents the first commercially available implementation of VS/VD. The BXM-155 Broadband Switch Module, based on Stratm Technology, is an OC-3c/STM-1 version of the BXM interface card for the BPX switch platform. It operates at the standard Synchronous Optical Network (SONET)/ Synchronous Digital Hierarchy (SDH) rate of 155.520 Mbps. The card provides 4- or 8- OC-3c/STM-1 ATM ports per card, each of which can be configured for either trunk or access application. This is Section Text
This is Bullet text. Connection densities with up to 96 OC-3c/STM-1 ports on a single StrataCom BPX ServiceNode
This is Bullet text. Control through dynamic resource sharing and support for all ATM service classes This is Bullet text. Compliant ATM Forum Available Bit Rate (ABR) Virtual Source/Virtual Destination
Vignette: Duotone. (Can be a quadtone if printing

(VS/VD) capability in custom ASICs This is Bullet text. Performance to optimize the network life cycle This is BodyFirst text. To address Asynchronous Transfer Mode (ATM) networking issues related to growing traffic demands, varying types of traffic, and the cost-effective deployment of broadband ATM, there is a need for an ATM network platform that delivers unprecedented scalability, performance, and functionality at a low cost. This is Body text. Stratm Technology is Ciscos solution for a new generation of high-performance ATM switching. Stratm is implemented in a family of custom ASICs that create high-density, high-speed ATM interface modules for the BPX and IGX ATM switches.
four-color, but must look like a duotone.) Use 8-pt black rule for border. Text wraps vignette with 14 to 18 pts of white space. Vignette can be any simple shape. However it must center within a clear square box so text wraps a square shape (as shown).
Position of Vignette: centers on page both
.5" min. Logo: See Basic Specs. Prints black, sits .25" above page edge.
top to bottom and left to right in the 8"area to the right of bar. The vignette may be moved up or down .5" if necessary to keep at least three lines of text wrapping above or to keep flush with top of body.
.75"
This is Section Text This is BodyFirst text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation
Workstation
for Designers
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. This is Body text. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum
10Base T ISDN BRI RJ 11 North America NT1 Europe
dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

See Business Solution, Program, and Service Fact Sheet (4 page) (inside spread) for inside spread specs.
TO DOWNLOADS
GO!
Level 2
Solution PMS and Black 8.5 x 11 folded, 11 x 17 flat Warren Lustro Dull, 100# Text (recycled) Quark (Print), FrameMaker (Electronic)
T h e Ci sco Business Solution, Program, and Service Fact Sheet (4-page) (inside spread)
.75
3.25
.5
3.25
.75
Duotone: Screen Shot, see Basic Specs
Large type: Sabon Roman
Scalability
SC, 100 pt, Track 12. Reverses to white out of 3% black. Use keywords from copy. (Delete background color for web/fax) Table Format E:
Compliant with SONET standards Bellcore GR-253-CORE ANSI T1.105
Up to 16 classes of service with the following configurable parameters: Maximum Service Rate (MSR) Maximum Queue Depth (MQD) Cell loss priority (CLP) high and low thresholds Service Priority Level (SPL) Explicit Forward Congestion Indication (EFCI) threshold
Constant Bit Rate Service
ATM-Frame Relay (FR) service interworking
Provides transparent end-to-end connectivity, operating two services on a single switch platform
Switched Virtual Circuits:
Compliant with SDH standards ITU-T G.957, G.958
ITU-T G.707, G.708, and G.709
On board processing of Switched Virtual Circuits (SVCs) to 4000 calls per second Signaling protocol per ATM Forum UNI Specification V3.0 and V3.1 E.164/NSAP addressing per ATM Forum UNI Specification V.3.1 Support for ATM Forum Private Network-Network Interface (PNNI) Per ATM Forum P-NNI Specification V.1.0
Multicasting
Hangline for text 1.5". Keep consistent within a series.
1:1 BXM redundancy using Y redundancy Fiber-optic interface options:
Efficiency
UPC and CAC per ATM Forum Specification UNI V.3.1

Range (km) 2 20 40
Back Card
Source 1310nm LED
Tx Power Rx Range (dBm) (dBm) Min Max Min Max -22 -15 -8 0 -31 -10
Physical
and ITU-T I.371 UPC: Ingress rate monitoring and discarding for: Peak Cell Rate (PCR) Cell Transfer Delay Variation (CTDV)
Variable Bit Rate Service
MMF
SC
SMF (IR)
Laser (Class 1)
-15 -5
-34
-10
SC
SMF (LR)
Laser (Class 1)
-34
-10
SC
1:N cell replication on egress side Up to 8000 multicast branch connections per BXM Multicast support for:
Virtual Trunks
Usage parameter control (UPC) and CAC per ATM Forum UNI Specification V.3.1 and ITU-T I.371 UPC: Ingress rate monitoring and cell tagging for: Sustainable Cell Rate (SCR) PCR Maximum Burst Size (MBS) CLP tagging, enabled, or disabled on a per-Virtual Circuit (VC) basis at the ingress side
ABR Service and Congestion Control
See Fact Sheet Specs
155 Mbps electrical physical interface options: Unshielded twisted pair (UTP-155) Shielded twisted pair (STP-155) STM-1 electrical
IP Frame Relay ATM Two multicast queues supported: critical and noncritical traffic
Fault Management and Reporting
Sidebar to match cover
Support for up to 32 virtual interfaces per card, each with 16 class-of-service queues VPI/VCI used to identify virtual connection Virtual interface parameters: Physical port (trunk or UNI) Peak Service Rate (PSR) Maximum service rate Maximum resource allocation
Cell Buffering
Synchronous Transport Signal level 3c (STS-3c)/ G.703 compliant
Synchronization
Can be configured for internal timing from the BPX internal Stratum 3 clock conforming to ATT Pub. 62411 External timing source option also available
ATM Layer
Compliant with Bellcore GR-253-CORE

Alarms
VS/VD per ATM Forum Traffic Management Specification V.4.0 Explict Rate (ER) stamping EFCI tagging monitoring StrataComs ForeSight
ABR VS/VD
Loss Of Signal (LOS) Loss Of Pointer (LOP) Loss Of Frame (LOF) Loss Of Cell delineation (LOC) Alarm Indication Signal (AIS) Remote Defect Iindication (RDI) Alarm integration up/down count
Performance Monitoring
Configurable for trunk and public or private User-Network Interface (UNI) application UNI conformant to ATM Forum UNI Specification V.3.1, ITU-T I.361 and I.432 specification Complies with standard Usage Parameter Control (UPC) and Connection Admission Control (CAC) per ATM Forum UNI Specification V.3.1 and ITU-T I.371 Path Connections (VPCs) per ATM Forum UNI Specification V.3.1 and ITU-T I.371 16,000 to 64,000 connections per card
Large ingress and egress cell buffer architecture 200,000 to 900,000 cells stored per card Accommodate large traffic bursts Avoid network congestion and cell discard Suited to TCP/IP traffic
Advanced Networking Features AutoRoute
VSs and VDs Resource Management (RM) cell generation and termination Virtual Connection Queue (VCQ) assigned to each VC ingress VCQ configurable parameters: CLP high and low thresholds Maximum queue depth Reserved queue depth Congestion threshold
Unspecified Bit Rate Service
Performance monitoring provided for line, section, and path Bit Interleaved Parity (BIP) error detection Far-End Block Error (FEBE) count Unavailable Seconds (UAS) Errored Seconds (ES) Severely Errored Seconds (SES) Header Checksum (HCS) monitoring
Statistics
Supports Virtual Circuit Connections (VCCs) and Virtual
Automatic end-to-end connection management mechanism Deterministically allocates bandwidth and reroutes VCs autonomously over optimum network paths Preserves service integrity during network failures
OptiClass
Connections:
Virtual Path Identifier (VPI)/Virtual Channel Identifier (VCI) range for VCCs and VPCs: per UNI Specification 3.1
Up to 16 class-of-service queues, with independent service algorithms dedicated to each interface in the network
FairShare
UPC and CAC per ATM Forum UNI Specification V.3.1 and ITU-T I.371 ER stamping EFCI cell tagging UBR with Early Packet Discard (EPD) on per-VC basis
Traffic Management
Per-VC queuing and scheduling Per-VC Weighted Fair Queuing (WFQ)
Dedicated queue- and rate-controlled servers for each VCC/VPC Dynamic bandwidth management, providing more than 95 percent utilization
ATM statistics collected on a per-VC basis Four levels of ATM-layer statistics collection provided
When text overprints, it is necessary to print left column in 3% black. (Delete background color for web/fax.)
side bar 4.25" .722" 1.25"
Inside spread
Type baselines no lower than 3/4" from bottom of page
OR
Use solid PMS background for left column with pull quote when copy length allows Quote: Sabon Roman SC,
Efficiency
36/49, reverses to white, column width 3 ." May be centered, justified or flush left. (Note: does not need to change for PDF as it reads well)
BXM-622 o f f e r s complete network control through dynamic sharing of r e s o u r c e s.
Scalability
Fiber-optic interface options:

Back Card SMF (IR) SMF (LR) Source 1310nm Laser Laser Tx Power (dBm) Min Max -15 -3 -8 +2 Rx Range (dBm) Min Max -28 -28 -8 -8 Physical Range (km) 20 40
Fact Sheet Specs Body: Sabon, 9/14, .25 indent BodyFirst: Sabon, 9/14, no indent, no space before Bullet: Sabon, 9/14, .042" space before, left indent 0.097," first line indent 0.097" , tabs 0.244" Bullet2 (Option): Sabon, 9/12, .042" space before, left indent 0.097," first
FC FC
Synchronization
Can be configured for internal timing from the BPX internal Stratum 3 clock conforming to ATT Pub. 62411 External timing source option also available
ATM Layer
Configurable for trunk and public or private User-Network Interface (UNI) application UNI conformant to ATM Forum UNI Specification V.3.1,
ITU-T I.361 and I.432 specifications
Complies with standard Usage Parameter Control (UPC) and Connection Admission Control (CAC) per ATM Forum UNI V.3.1 and ITU-T I.371 Supports Virtual Circuit Connections (VCCs) and Virtual Path Connections (VPCs) per ATM Forum UNI
Specification V.3.1 and ITU-T I.371
Connections: 16,000 to 64,000 connections per card per UNI Specification V.3.1 Virtual Path Identifier (VPI)/Virtual Channel Identifier (VCI) range for VCCs and VPCs: per UNI Specification V.3.1
Traffic Management
line indent -0.097, " tabs 0.244"

Bullet2First: 9/12, no space before, left indent 0.097," first line indent 0.097, "
Per-VC queuing and scheduling Per-VC Weighted Fair Queuing (WFQ) Up to 16 classes of service with the following configurable parameters: Maximum Service Rate (MSR) Maximum Queue Depth (MQD) Cell Loss Priority (CLP) high and low thresholds Service Priority Level (SPL) Explicit Forward Congestion Indication (EFCI) threshold
Constant Bit Rate Service
tabs 0.244"
Section: Univers Bold, 9/14, Track 10, space before .097 ," Solution PMS Sectionsub: Univers Bold, 8.5/11.5, Track 10, space before .097" Sectionsubsub: Univers Bold Oblique, 8.5/11.5, space before .097" Table Format E: (can cross one or two columns) CellHeading: Univers Bold Condensed, 7/8, usually reverses to white out of
Large type: Sabon Roman
SC, 100 pt, Track 12. 85% of Solution PMS, should be very subtle. Use keywords from copy. (Deletes for
web/fax)
UPC and CAC per ATM Forum UNI Specification V.3.1 and ITU-T I.371 UPC: Ingress rate monitoring and discarding for: Peak Cell Rate (PCR) Cell Transfer Delay Variation (CTDV)
Alternate Left page
black or colored bars CellBody: Univers Regular Condensed, 7/8 CellBullet: .069" indents. 6 pts from baselines to rule, cap height to rule, and inset from outer box Rules are 2 pt for outer box (frame) and 1 pt within Cell headings can be vertical or horizontal. Layout needs will be customized to accommodate information. If there is less information, open up leading for optimum readability.
TO DOWNLOADS
GO!
Level 2
T h e C i s c o Statement of Direction (cover)
SubTitle: Univers Condensed Bold, 12 pt, Track 10. If title runs two lines, use Univers for first line and Sabon for second. Naming: Main point of paper EmphasisMedium: Sabon Italic, 12 pt, Track 10 Naming: Further clarification of what the paper is about
.375"
Network Security for Banking Institutions
S u c c e s s M e a n s F o c u s i n g o n C u s t o m e r R e l a t i o n s h i ps. C o m p e t i t i o n i n t h e b a n k i ng
Bar: Basic (except top bar is black only) Naming: Statement of Direction
services industry is increasing dramatically because of industry consolidation, deregulation, and the emergence of non-bank competitors such as bro kerage and securities companies. To be successful in this rapidly changing m a r k e t, b a n k i n g i n s t i t u t i o n s a r e t a k i n g a n e w l o o k a t h o w t h e y i n t e r a c t w i t h a n d p r o v i d e s e r v i c e t o t h e i r c u s t o m e r s.
Effective management of customer relationships and the
Corporate intranets and Internet-based delivery of banking services will inevitably play an increasingly important role in the financial services industry over the next several years. Intranets are already becoming a primary vehicle for internal sharing of information and resources, and the Internet is likely to be the primary delivery channel for PCbased electronic banking services to both retail and commercial customers. In fact, according to the Tower Group, Internet-related IT spending among U.S. commercial banks is expected to increase 77 percent annually from just under $100 million in 1996 to $700 million in 2000. To be effective, however, intranets and Internet-based services need to be easily accessible to branch banks, partners such as correspondent banks, telecommuters, mobile employees, and customers. Consequently, the financial industry will need network security solutions that make the Internet as secure as their private networks. Strong security will guarantee the privacy of customers information as it sails through cyberspace, as well as secure servers and network
BodyFirst: See Statement of Direction Specs
ability to rapidly develop new delivery channels such as call centers, kiosks, and electronic banking, are becoming key competitive advantages It is web-based ne tworki ng technology that is providing the foundation for n e w front-end applications and services and that is making existing delivery channels
Color of market solution, See Basic Specs
and applications more efficient and customer focused. In the older, centralized mainframe computing environment, customer information is usually maintained on separate networks, and bankers often have to consult multiple sources for a complete picture of a customers business with the bank. For instance, financial institutions often have separate networks for teller activity, administrative functions, back office systems, automated teller machines, and point-of-sale transactions. In contrast, networks based on the Internet Protocol (IP) allow consolidation of these applications onto a single backbone giving bankers access to all facets of a customers banking needs, such as direct deposit data, loan applications, and portfolio analysis tools. And data is accessible no matter where the banker is located at a bank branch, a call center, at home, or on the road.
Body: See Statement of Direction Specs
Vignette: Duotone. Use 8-pt black rule for border. Text wraps vignette with 14 to 18 pts of white space. Vignette does not have to be in a square. However it must center within a clear square box so text wraps a square shape (as shown). Position of Vignette: Centers on page both top to bottom and left to right in the 8" area to the right of bar. The vignette may be moved up or down if necessary to keep at least three lines of text wrapping above or to keep flush with top of body.
See Basic Specs. Sits .25" from page edge. Prints black or four-color depending on the job.
.5"
.75"
This is Section Text This is BodyFirst text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. This is Body text. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. This is Section Text This is Section Text This is BodyFirst text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. This is Body text. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. This is Body text. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Section: See Statement of Direction Specs
This is BodyFirst text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. This is Body text. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

TO DOWNLOADS
GO!
Two-color or four-color process, Overall matte varnish if using solid PMS column inside Size: 8.5" x 11" Stock: Text; Warren Lustro Dull, 100# Text (recycled) Applications: Quark (Print), FrameMaker (Electronic)
Colors:
Level 2
T h e C i s c o Statement of Direction (inside spread)
.75"
3.25"
.5"
3.25"
.75"
Large type: Sabon
Management
Roman SC, 100 pt, Track 12. Reverses out of 3% black. Use keywords from copy.
(Delete background color for web/fax) Quote: Sabon Roman SC,
The banking industry will need n e t wo r k
One of the most important aspects of integrity involves network infrastructure security. This includes protection of the network device configurations, and the routing and switching configuration updates that continuously define the topology of the network. Data confidentiality protects information as it traverses the network, which today implies encrypting information as it leaves the network perimeter. The key to true network integrity is that it be implemented across all types of devices with full interworking, so that every device in the network can participate and not be a weak link in the security implementation.
Active Audit
Importance of Integrating Security Systems with Enterprise Networks In addition, if a financial institution is to build delivery channels that use a public IP network such as the Internet, that institutions security solution must be tightly integrated with the enterprise network infrastructure. For example, in order to ensure data privacy on a connection through the Internet, that connection must employ some form of data encryption. But after an encrypted tunnel has been established through the public IP network, the tunnel should function in the same way as a leased line or Frame Relay private virtual circuit (PVC); that is, the connection should function as an integral part of the corporate enterprise network. Another example of the need to integrate the security system with the enterprise network involves offering electronic commerce services. If an institution wants to offer electronic commerce services, it will need to act as a certifying authority for its customers. (In The Registry market survey described earlier, all of the financial institutions surveyed were currently using one-time passwords created by token cards to identify remote dial-in users. However, the majority were planning to convert to digital certificates within the next six months. Digital certificates are authenticated in a certificate authority.) In order to be a viable certificate authority, an institution will need to have some form of centralized authentication and authorization infrastructure in place. The integration of security systems is therefore an essential step in the future evolution of enterprise networks.
Hangline for text ideally 1.5" . Keep consistent within a series.
Active audit is the systematic and dynamic verification that the security policy as defined is being properly implemented. It provides assurance that the security policy is
Identity (Authentication and Authorization)
Security
consistent and operating correctly. Active Audit enables customers to detect intrusion and network anomalies, misuse, and attacks. Active Audit also includes reporting the findings of the audit process. Active audit should be handled by a system that is totally separate from the network security solutions that are installed. There arent many tools available today for active audit, which explains why many companies hire outside auditors to check their security implementations. An example of such a case was reported in a recent article that appeared in the February 3, 1997 issue of Fortune magazine. The article provided a blow-by-blow description of an actual network break-in at a Fortune 100 company in December. The top executives of the company were aware of the break-in attempt in advancein fact, they agreed to the mission because they were interested in finding out how vulnerable their network was. The bottom linethe hackers took over network manager status in only two hours and could go anywhere and change anything they wantedand the company would have had no knowledge that the attack even happened if they hadnt known about it ahead of time. For true security policy management on an enterprise-wide basis, active audit capability must be in place and be applicable for all access ports, devices, and media.
36/49, reverses to white, column width 3, " justified or tight flush left.
security solutions
Identity refers to authenticating individual network users and allowing them access only to the applications and services for which they are authorized. For example, electronic banking customers can be authenticated via token cards or digital certificates and are given access to only their own account information. Or a bank employee is authenticated via a password and is authorized to access a few specific applications, such as risk management tools, between the hours of 6:00 a.m. and 5:00 p.m. Identity involves authenticating every network user and mapping their identity, location, and the time-of-day access to the Security Policy. The key to centralized identity and security policy management is the combination of all key authentication mechanisms (for example SecureID, DES Gold Cards, or MS Login) and their interworking with one common identity repository. To truly be centralized and configured only once, the identity mechanism must also be location independent; for example, it must be equally applicable to dial-users and campus users.
Integrity
Bar to match cover

Page Numbers: Univers
that make the Internet
Black, 9 pt, center in box, only on left-hand pages.

Duotone: See Important
When type overprints, print sidebar in 3% black. (Delete background color for web/fax)
as s e c u r e as n e t w o r k.
Integrity includes the security of the network periphery, security of the network devices, and security of the flows of information between them. Perimeter security is protection at the boundary between the users and devices that can be identified and trusted and the rest of the world. Firewalls are typically used to protect the network perimeter from unauthorized access.
a private
OR
Use solid PMS background on sidebar with quote when copy length allows
Type baseline no lower than 3/4" from bottom of page Inside spread
side bar 4.25"
Statement of Direction Specs Body: Sabon 9/14, .25 indent, justified

Cisco Enterprise Security Roadmap In order to address the growing security needs of the financial community, Cisco Systems is expanding upon its existing network security products to provide a comprehensive security solution that offers: Centralized security management whereby bank employees, partners, and customers can be authenticated and their network privileges authorized from a single point in the network. The benefits of centralized management include: simplified operations (requiring less staff), simplified implementations (requiring less equipment), and lower vendor relationship costs (training, administration, and maintenance). Dynamic monitoring and auditing of network security providing seamless interworking between the auditing tools, security management, and the network infrastructure. Encryption integrated across all Cisco security products to secure the privacy of data as it travels across the Internet and private networks. As previously discussed, security products available today have forced a point product approach to managing security. Dial-in access must be managed separately from the Internet firewall, which has no connection to user privileges inside the bank. Ciscos Enterprise Security enhancements make possible a new approachan i n s t i t u t i on- w i d e , useroriented security policy, dynamically enforced across a multi-vendor, multi-technology infrastructure. This approach will enable applications such as secure Internet banking and remote network access for bank branches and mobile employees over low-cost Internet connections as illustrated in the diagram. Enterprise Security Alliance In order to move the industry closer to fully standards-based security implementations and intervendor interoperability, Cisco and Microsoft have founded the Enterprise Security Alliance program. The charter of the Alliance is to agree on, promote, and test interoperability of new security standards and drive the development of active audit tools. Other members of the Alliance include HewlettPackard, Oracle, Verisign, RSA, and Cylink.
BodyFirst: Sabon 9/14 no indent, no space before, justified Bullet: Sabon 9/14 left indent 0.097," first line indent -0.097," justified,
tabs 0.244"
Bullet2 (Option): 9/12, .042" space before, left indent 0.097," first line indent -0.097," justified, tabs 0.244" Bullet2First: 9/12, no space before, left indent 0.097," justified, first line
Elements of Secure Internet Banking
indent -0.097, ," tabs 0.244"

Data Center
Section: Univers Bold, 9/14, Track 10, space before .097," Solution PMS Sectionsub: Univers Bold, 8.5/11.5, Track 10, space before .097"
Centralized Identity
Mobile (Kiosk, ATM)
Internet Encrypted IP Encrypted IP
Router Bank Network Firewall (Perimeter Security) Certificate Authority
Sectionsubsub: Univers Bold Oblique, 8.5/11.5, space before .097" Table Format E: (can cross one or two columns) CellHeading: Univers Bold Condensed, 7/8, usually reverses to white out of
Home Banking
Alternate Left page
black or colored bars CellBody: Univers Regular Condensed, 7/8 CellBullet: .069" indents. 6 pts from baselines to rule, cap height to rule, and inset from outer box Rules are 2 pt for outer box (frame) and 1 pt within Cell headings can be vertical or horizontal. Layout needs will be customized to accommodate information. If there is less information, open up leading for optimum readability.
TO DOWNLOADS
GO!
Level 2
T h e C i s c o Customer Profile
SubTitle: Univers Cond. Bold, 12 pt, Track 10 Naming: Customer name EmphasisMedium: Sabon Italic 12 pt, Track 10 Naming: Clarification on what the profile is about from Ciscos perspective
.375"
Customer Profile
Digex, Inc. Providing Business Connectivity Solutions
1.5"
Bar: Basic Specs (except top portion of the bar
Digex
This is BodyIntro of the countrys fastest-growing, firsttier Internet Service Providers (ISPs), providing business
DIGEX also supplies customers with Cisco 1005 routers for deployment in their remote offices, while companies requiring high-speed Switched Multimegabit Data Service (SMDS) Quote is Sabon Roman SC 9pt, Leading can be modified to fit along with black box. suit the industrial-strength, environment were building Ciscos products are the only ones .
Name Title Company.
Graphic Type: Sabon SC, 100 pt, Track 12. Custom size
for each piece, depending on length of name, should bleed off edge. 3% black (Delete for web/fax)
Duotone: See Important Miscellany for Designers BodyIntro1: Sabon Roman SC, 10.5/20, justified, Track 10 (leading can vary, keep consistent within a series. Always hangs 1.5" from top of page. Prints black.
is black and centered section is Solution PMS.) Naming: Customer Profile (keep generic: do not include marketing unit, business unit, or customer name)
connectivity solutions to major customers from coast to coast. Customers include corporations, banks, government agencies, universities, and other organizations and individuals that require fault-tolerant, best-of-breed internetworking. As an indicator of its success, the Beltsville, Maryland-based company plans to expand its clear channel DS-3 ring to 55 cities by the end of 1996 and grow to 100 points of presence (POPs) by mid-1997.
This is bodyFirst customer reliability and performance demands, DIGEX has chosen Cisco Systems products for its central backbone routers, remote office routers, and dial-up access servers. According to DIGEX Director of Systems, Ed Kern, Cisco was chosen because it has the only highend solutions that suit the industrialstrength, no-excuses environment were building. Ciscos products are the only ones that work. This is body DIGEX Manager of Broadband Services, Our partnering with Cisco is a major selling point for our clientele. Our challenge is to provide business users with solid, proven technology that can be counted on to work reliably right out of the box. Cisco consistently helps us meet this challenge at every service level. To underpin its highly reliable services, DIGEX uses
.5," This space floats with BodyIntro1 length.

Quote: Sabon Roman SC, 9/16, Track 12. (Can adjust
BodyFirst: Sabon, 9/14, no indent,
are provided with Cisco 7000 series routers. All these products are very well received, says Wigley, because they represent cost-effective upgrade paths in addition to their high-performance routing capabilities. Most recently, DIGEX standardized on the new Cisco AS5200 universal access server for its dial-up POPs. With its ability to handle both digital and analog calls on a
no space before
leading and box to fit quote. Box hangs from top of color bar; the box always prints black)
Body: Sabon 9/14, .25 indent Section: Univers Bold Condensed, 9/14,
single trunk, the AS5200 enables DIGEX to issue a single dial-in number to all its subscribers. As the companys internetwork continues to expand, additional POPs will be equipped with a full contingent of AS5200 units tofull contingent of AS5200 units to accommodate high-density, dial-up access. This end-to-end Cisco solution provides us with a particularly robust environment for growing our full range General Manager of Telecommute Solutions. For example, we can easily add new interface processor cards or take advantage of middleware technology to add new types of connections and introduce new value-added services.
high-end Cisco 7513 routers in redundant configurations as the core backbone routers between its T3 clear channels. Leaf POPs, meanwhile, use Cisco 4500 series or 7507 routers. Says David Dobel, DIGEX Marketing Director, By using Cisco routers in our hubs as opposed to the switches employed by most ISPs, we minimize unnecessary downtime and avoid the packet losses and malapropos
Track 10, space before .097," Solution PMS

Sectionsub: Univers Bold Condensed, 8.5/14,
Name: Sabon Italic Oldstyle Figures, 9/16
no track, space before .097 , can be a run-in

Sectionsubsub: Univers Bold Condensed
Logo: See Basic Specs. Prints black
Front Cover
Oblique, 8.5/14, no track, space before .097," can be a run-in .75

DIGEX is positioned for the not-too-distant future when T3 is superseded by even faster links. Businesses will always want more bandwidth, and we will scale and respond, says Wigley. Already 56K users are flocking to T1, and the savviest corporations are hitting a bandwidth wall. We sell to these kind of customers, and they often demand Cisco products because they appreciate Ciscos inherent scalability. When you couple this added value with Ciscos reliability, its not a hard sell. pond, says Wigley. Already 56K users are flocking to T1, and the savviest corporations are hitting a bandwidth wall. We sell to these kind of customers, and they often demand Cisco products because they appreciate Ciscos inherent scalability. When you couple this added value with Ciscos reliability, its not a hard sell.
Bar and 4-pt rules black. Lower bar should match front cover.
Figure Title: Univers Condensed Light 7.5/9, Rulesare Vertical 1.5, Horizontal .5. Figure Title: Univers Condensed Light 7.5/9, Rulesare Vertical 1.5, Horizontal .5
for Designers
Icon Illustrations: See Important
Workstation
See Basic Specs
.5"
Text baseline to be no less than .5" above logo. Logo size is .75" wide.

Back Cover
TO DOWNLOADS
GO!
Level 2
Solution PMS and Black
8.5" x 11" Warren Lustro Dull, 100# Text (recycled) Quark (Print), FrameMaker (Electronic)
T h e C i s c o Industry Profile
SubTitle: Univers Cond. Bold, 12 pt, Track 10 Naming: Industry (+ topic) Side Bar: Basic Specs (except top EmphasisMedium: Sabon Italic 12 pt, Track 10 Naming: Clarification on what the profile is about from Ciscos perspective
Industry Profile
portion of the bar is black and centered section is an industry PMS) Naming: Industry Profile (keep generic: .375" do not include marketing unit, business unit, or customer name) 2"
Duotone: See Important Miscellany for
Group Health Cooperative of Puget Sound Improving Information Access throughout the Organization
Health Care
Managing the cost of patient care is hardly a new idea a t S e a t t l e s G r o u p H e a l t h C o o p e r a t i v e . By t h e i r v e r y
BodyIntro1: Sabon Roman SC, 10.5/20, justified, Track 10 (leading can vary, keep consistent within a series). Always hangs 1.5 from top of page. Prints black.
Designers
Section: Univers Bold, 9/14, Track 10, space
nature, HMOs are concerned with providing the best possible care while keeping consumers costs low.
Background Over the years, the organization has made a significant investment in information technologyfor claims, patient accounting, lab information, and materials management. But because these services were all department-specific, the information they produced was not available across the entire health E X E C U T I V E
BACKGROUND
The Solution Working with Cisco, Group Health designed a robust network that has a capacity for growth. Currently, the data center uses two Cisco 7513 S U M M A R Y routers, FDDI concentrators, and Catalyst 5000 switches; the hospitals have Cisco 7000 routers and Catalyst 1200 switches; and the clinics use either a Cisco 4000 or a Cisco 2514 router. As the number of workstations grows, Group Health can either upgrade to a router with a higher port density or use Catalyst switches to increase the port capacity. Selecting Cisco as a networking partner was perfectly logical, explains John Stanley. Weve made a conscious effort to choose a vendor who can provide a breadth of products and a high level of service and then standardize on that vendors offerings. Ciscos ongoing innovation was also an advantage, he says. When we needed access to the Internet, remote access, or phone lines for dictation, Cisco could provide it. Whenever weve had a new opportunity, Cisco has been able to step in with a solution.
before .097 , Solution PMS

BodyFirst: Sabon, 9/14, no indent,
Seattle-based Group Health Cooperative is the nations seventhlargest nonprofit HMO. Serving 650,000 consumers in Washington and western Idaho, Group Health has a 2000-physician staff and $1 billion in annual revenues. The organization maintains 2 hospitals, 35 clinics, 6 administrative centers, and a centralized data center. CHALLENGE Group Health needed to provide more information to the medical stafffor use in diagnosis, treatment, and planning for care and to increase access to that information. SOLUTION Working with Cisco, Group Health designed a robust network with a scalable architecture and strict standards for applications. The network, consisting of Cisco routers, switches, and concentrators, carries voice, data, video, and imagesand connects all medical and administrative facilities as well as physicians homes. Group Health is also using an Integrated Services Digital Network (ISDN) router from Cisco for home-based medical transcriptionists. RESULTS Group Health has been able to speed diagnosis and treatment by implementing company-wide applications and delivering information quickly and reliably. Cost savings have been achieved by centralizing services, making information more widely available, and providing more reliable communications vehicles.
.5," This space floats with BodyIntro length.

Summary Box: Prints in 10% (PMS 3035, 187, or black) or 15% (PMS 124) Top bar is 100%, Industry PMS 3035, 187, or 124. (Delete tint for web/fax, use .25 keyline) Box length can adjust to .5 above logo; however should be no less than 1.5 total. Box position should hang 4 from top of page. This can adjust up or down .25 to .5 to accommodate type wrapping nicely at top. BoxTitle: Univers Condensed Bold, 9/10, centered, caps, reverse to white, Track 100 BoxSection: Univers Condensed Black, 8/15.5, caps, Industry PMS BoxBody: Univers Condensed Light, 8/14 BoxBody2: Univers Condensed Light, 8/14, .25 indent
care continuum. The medical staff needed more information in order to be more effective. And they needed better access to it. The Challenge There were a lot of legacy networks, including dozens of departmental LANs. But they were not put together as part of an enterprise strategy, says John Stanley, director of computer and network services. GroupHealth needed an enter-
no space before
Body: Sabon 9/14, .25 indent
prise-wide network that would centralize existing services and eliminate the islands of information. The network developers also had to improve the speed of information delivery and make it more reliable. In addition, they had to identify new sources of efficiency innovative ways to use
information technology to improve patient care and contain costs.
Logo: See Basic Specs. Prints black
The Results Healthcare providers throughout the enterprise now have the information they need for faster diagnosis and treatment. For example, physicians can get lab test results immediately, at their desktop computers, where previously they typically waited 24 hours for such results. The network also provides high-speed image transfer capabilities, which allow physicians to view X-rays, MRIs, or CAT scans as soon as theyre available. Not only do these communications improvements increase diagnostic efficiency, but they also facilitate consultation between colleagues in different locations. And that, according to John Stanley, is just what the network was designed to do. The most important function of the network, he says, is to enable the staff to achieve their healthcare delivery objectives.
The Results
.An enterprise-wide health information system (HIS) will soon provide Group Healths planners with a centralized clinical repository of electronic medical recordsand streamline the process of performing population-based analyses. Having ready access to this kind of data will help the organization to manage care more effectively. If all the data is available electronically, explains Stanley, well be able to study trends and treatment plans more efficientlyand modify them based on changes in those trends. Addressing the impact of the network on the escalating costs of health care delivery, Stanley emphasizes the importance of providing the medical staff with the information they needquickly and reliably. When we make our providers more efficient in their work, we can begin to control the costs of providing care. Addressing the impact of the network on the escalating costs of health care delivery, Stanley emphasizes the importance of providing the medical staff with the information they needquickly and reliably. When we make our providers more efficient in their work, we can begin to control the costs of providing care.
Bar and 4-pt rules black. Lower bar should match front cover.
Sectionsub: Univers Bold, 8/11.5, Track 10,
Extending all the way to staff members homes, the network enables additional time and cost savings. For example, doctors can get the clinical information they need for decision makingeven when they receive a call at night. For example, doctors can get the clinical information they need for decision making
The Results they can also access medical search engines on the
space before .097 , black

Sectionsubsub: Univers Bold, 8/11.5, space
Internet, and they can communicate quickly and accurately via e-mail. In addition, medical transcriptionists can work from home on a flexible schedule, using the network to receive dictation and to transmit their finished documents.
before .097 , black, can be used as run-in
Appropriate industry PMS
Text baseline to be no less than .5" above logo. See Basic Specs for logo placement and address block specs.
Copyright 1997 Cisco Systems, Inc. All rights reserved. Catalyst and Cisco Systems are trademarks, and Cisco and the Cisco logo are registered trademarks of Cisco Systems, Inc. Printed in USA. Lit # 834701 1/97
TO DOWNLOADS
GO!
Appropriate Industry PMS (Health care = 3035, Finance = 124, or Local Government = 187) and black Size: 8.5 x 11 Stock: Warren Lustro Dull, 100# Text (recycled) Applications: Quark (Print), FrameMaker (Electronic)
Colors:
Level 2
T h e C i s c o Extended Business Case (cover)
Bar: See Basic Specs Naming: Business Case
Duotone: With 8-pt black rule. Note: If using a full-color original, you may have to
adjust brightness and contrast in areas. See Basic Specs for duotone curves.

Ty p e i n F r o n t C o v e r Ti t l e
Type in Title
FrontCoverTitle: Sabon Roman SC, Initial caps, 24/28,
Track 30. (Can adjust size smaller proportionately depending on length of title). Space after .069"
Naming: Name of business or main point of case Title: Sabon Roman SC, 12/30, Track 10, initial caps
Naming: Further clarification of what the case
is about
Side Bar: See Basic Specs
Copyright 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systems is a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV, the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are the property of their respective owners. Lit # XXXXXX 12/96 M
TO DOWNLOADS
GO!
Two-Color Cover, Black Text 8.5" x 11" Cover; Gilbert Esse, white, 80# Cover Smooth (recycled) Text; Warren Lustro Dull, 100# Text (recycled) Applications: Quark (Print), FrameMaker (Electronic)
Level 2
Business Case
T h e C i s c o Extended Business Case (title page and TofC)
FrontCoverTitle: Sabon Roman SC, Initial caps,
24/28, Track 30. (Can adjust size smaller proportionately depending on length of title). Space after .069".
Naming: Name of business or main point of case Title: Sabon Roman SC, 12/30, Track 10, initial caps Naming: Further clarification of what the case study is about
Left-hand pages are blank unless continuation of a section. All sections start on right-hand pages.
Ty p e i n Ti t l e t o B u s i n e s s e s Wo r l d w i d e
The Business Case for ATM in the WAN
3.5" to top of Initial cap
Bar: Black only, center section 3% black Large Type: Sabon SC, 96 pt, Track 10, can adjust kern slightly to fit keyword, 3% black, bleed off edge. Note: Title page is optional. If used, would duplicate FrontCoverTitle and Title.
Strategy
Inside Front Cover
Title Page
EmphasisMedium: Sabon Italic 12 pt, Track 10 Naming: Business Case Topic SubTitle: Univers Cond. Bold, 12 pt, Track 10 Naming: Table of Contents
WAN ATM Businesss Case Table of Contents
Contents
Executive Summary Lorem ipsum dolor sit ame consectetuer adipiscing elit Introduction Decrease Costs 30% to 50% euismod tincidunt ut laoreet dolore Improve Performance magna aliquam erat volutpat Ut wisi enim Reduce Risk magna aliquam erat volutpat Ut wisi enim magna aliquam erat volutpat Ut wisi enim Decrease Costs 30% to 50% euismod tincidunt ut laoreet dolore Improve Performance magna aliquam erat volutpat Ut wisi enim Reduce Risk magna aliquam erat volutpat Ut wisi enim magna aliquam 1 1 2 2 3 5 7 7 8 9 11 11 11 12 1 13 13 13 14 14 14 15 17 17 18 19 23 23 23 24 25 25 26 28 28
.75" to baseline of head 2.5" from top of page
Z_FooterRight: Univers Black, 9 pt, print black centered. TOC: Univers Bold, 9/14, Track 10.
TOC2: Sabon, 9/14
Blank
Table of Contents 3 or align with Table of Contents .25 Minimum margin
TO DOWNLOADS
GO!
Level 2
T h e C i s c o Business Case (typical spreads)
.75" to baseline of head

WAN ATM Business Case Executive Summary
1.5" from top of page

Lorem ipsum dolor sit amet, consectetuer adipiscing elit,
Improve Performance
Left-hand pages are blank unless continuation of a section. All sections start on right-hand pages.
sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea Velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer
Decrease Costs
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignista nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam non Ummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros
Reduce Risk
Section: Univers Bold, 9/14,
Track 10, space before .097"

BodyFirst: Sabon, 9/14, no indent, no space before Body: Sabon, 9/14, .25 indent, no space before
2
Adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
Et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla ing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Prepare Your Network for the Future
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio
TDM versus ATM Cost Comparison Constant Dollars (000s)
Old TDM Network
1996
1997
1998
1999
2000
dolor sit amet consectetuer adipiscing elit dolore magna aliquam erat volutpattation ullamcorper
New TDM Network
00000 00000 00000 00000 00000 00000 00000

1996
00000 00000 00000 00000 00000 00000 00000

1997
00000 00000 00000 00000 00000 00000 00000

1998
00000 00000 00000 00000 00000 00000 00000

1999
00000 00000 00000 00000 00000 00000 00000

2000
(TABLE FORMAT A) CellHeading: Univers
dolor sit amet consectetuer adipiscing elit
00000 00000 00000
00000 00000 00000
00000 00000 00000
00000 00000 00000
00000 00000 00000
Condensed Bold, 7.5/9, space before .097, " .5 rule below

CellBody: Univers Condensed
Summary
light, 8/9, .25 rule below offset .042; space before .028"
Note: You will have to set tabs
per chart content in the Quark file only. In Frame, this text is in Table Format A.
Quote: Sabon Roman SC, 10.5/28, Track 10 Name: Sabon Italic, 9/14, flush right
Quotes can be single column or cross both columns. Quotes are at top or bottom of columns.
Allocation
WAN ATM Business Case Decrease Costs 30 to 50%
Reduce Risk
cipit lobortis nisl ut aliquip ex ea commodo consequat. consectetuer adipiscing elit, sed diam nonummy nibh euis
lobortis nisl ut aliquip ex ea
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Reduce Recurring Leased Line Costs After: X.25 Switches Use Frame Relay Encapsulation for Wide-Area Links Bandwidth Savings from ATM Compression Techniques Performance Improvements: Reduced Traffic Delay Hardware Savings: Fewer Trunk Cards per X.25 Switch
Kbps
Sectionsub: Univers
Lrem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel Illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril
FigureTitle: Univers Bold, 8.5/9. CellBullet: Univers Light Condensed, 8/9, .069" indents Rules: Top = .5 pt, side = 1.5 pt, text inset from rules 6 pt.
Condensed Bold, 8.5/14, no track, space before .097 , can be used as run-in.
Sectionsubsub:
Autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue
Reduce Risk
5,000 4,000 3,000 2,000

Frame Relay Load
delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing dolore magna aliquam erat volutpat. Ut wisi enim ad velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait . Autem vel eum iriure dolor in hendrerit Accumsan et iusto Odio dignissim Qui blandit praesent luptatum
Univers Bold Oblique, 8.5/14, .097" space before, can be used as run-in.
Bullet: Sabon, 9/14
Data Load
5
1,000 0
Voice Load
12AM 2AM 1AM
4AM
6AM
8AM 10AM 12PM 2PM 9AM 11AM 1PM Time
4PM
6PM
8PM
10PM
3AM
5AM
7AM
3PM
5PM
7PM
9AM 11PM
left indent .097 ," first line indent -.097 , " tabs .244, " .488"
Fixed Portion of Bandwidth Network Management
ATM
Cumulative Network Costs by year

4.0
ATM Savings through 5 years

4.0
After: ATM Bandwidth Allocation
3.0
3.0
Bullet2 (option):
2.0
2.0
Sabon, 9/12 with .042" space before, left indent .097," first line indent -.097," tabs .244,".488"
Data
1.0 1.0
Router
Router
Voice
0
TDM (4 T3s) ATM (36 T3s) ATM (12 OC3s)
0
TDM (4 T3s) ATM (36 T3s) ATM (12 OC3s)
Charts/Graphs: Keep simple, build with .25 rules, Univers Condensed Light and Univers Condensed Bold, 7.5/9, use Cisco Marketing Icons, do not resize. Grayscale. Build these in Adobe Illustrator as eps files.
Gbps
Gbps
Fit within column. If two, fit within a single column or across both columns.
TO DOWNLOADS
GO!
Level 2
T h e C i s c o Short Business Case (cover)
EmphasisMedium: Sabon Italic 12 pt, Track 10 Naming: Clarification on what the case is about SubTitle: Univers Cond. Bold, 12 pt, Track 10 Naming: Name of business or main point of case
Business Case
Bar: See Basic Specs Naming: Business Case Duotone: See Important Miscellany
Type in EmphisisMedium Type in SubTitle
St r at e g y
This is BodyInftro1 sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam,
This is Body, molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam This is Quote because it has the only high-end solutions that suit the industrial-strength, noexcuses environment were building. Ciscos products are the only ones that work.
Ed Kern Director of Systems This is Name
BodyIntro1: Sabon Roman SC, 10.5/20, justified,
for Designers
quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea Velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accusan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer
Track 10 (leading can vary, keep consistent within a series). Always hangs 1.5 from top of page. Prints black.
This is Section
Section: Univers Bold, 9/14, Track 10, space before .097, PMS BodyFirst: Sabon, 9/14, no indent, no space before
This is bodyFirst, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ulla mcorper suscipit lobortis nisl ut aliquip ex ea commodo This is Section This is bodyFirst, eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignista nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam. This is Body, euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip
.5 , this space floats with BodyIntro length.
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullacorper suscipit lobortis ut aliquip ex ea commodo consequat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel
eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel This is Bullet Nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet
Quote: Sabon Roman SC, 9/16, Track 12. (Can adjust leading, kern and box to fit quote. Box hangs from top of color bar; the box always prints black) Name: Sabon Italic, 9/14, flush left
Body: Sabon, 9/14, .25 indent, no space before
commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at.
This is Sectionsub
This is BodyFirst dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate
Note: No charts/graphs on front cover Logo: See Basic Specs. Prints black.
This is Sectionsub
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel This is Bullet Nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet This is BodyFirst, with .097 before. sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi
This is BodyFirst dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate This is Body, molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Bullet: Sabon, 9/14 left indent .097" , first line indent
-.097 ,' tabs .244, " .488"
This is FigureTitle: TDM Bandwidth Allocation

Kbps
enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu
5,000 4,000 3,000

Frame Relay Load
feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Side Bar: See Basic Specs
Data Load
Charts/Graphs: Keep simple, build with .25 rules, Univers Condensed Light and Univers Condensed Bold, 7.5/9, use Cisco Marketing Icons, do not resize. Grayscale. Build these in Adobe Illustrator as eps files.
2,000 1,000 0
Voice Load
12AM 2AM 1AM
4AM
6AM
8AM 10AM 12PM 2PM 9AM 11AM 1PM Time
4PM
6PM
8PM
10PM
3AM
5AM
7AM
3PM
5PM
7PM
9AM 11PM
Fit within column. If two, fit within a single column or across both columns.
Copyright 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systems is a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV, the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are the property of their respective owners. Lit # XXXXXX 12/96 M
TO DOWNLOADS
GO!
Level 2
One PMS and Black 8.5 x 11 Warren Lustro Dull, 100# Text (recycled) Quark (Print), FrameMaker (Electronic)
T h e C i s c o Short Business Case (inside)
.75"
3.25"
.5"
3.25"
.75"
.75"
This is BodyFirst. sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel Bullet2 with .028 space before Accumsan et iusto Odio dignissim Qui blandit praesent luptatum Body, feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing dolore magna aliquam erat volutpat. Ut wisi enim ad velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat.
Reduce the Cost of Network Expansions
45 LINKS
Before: TDM Bandwidth Allocation
Example 1European Manufacturer
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Sectionsub as run-in
Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta
Sectionsubsub
Sectionsub: Univers Condensed Bold, 8.5/14, no track, space before .097 , can be used as run-in. Sectionsubsub: Univers Bold Oblique, 8.5/14, .097" space before, can be used as run-in.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Reduce the Cost of Network Overhead
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum
Sectionsub
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in Hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent lup Tatum zzril delenit augue duis dolore te feugait nulla facilisi. Minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo con. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil This is Section This is bodyFirst, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ulla mcorper suscipit lobortis nisl ut aliquip ex ea commodo This is Section This is bodyFirst, eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignista nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam non This is Body, euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at.
Bullet2 (option):
Sabon, 9/12 with .042" space before, left indent .097," first line indent -.097," tabs .244,".488"
Old TDM Network
This is FigureTitle, Switches Use Frame Relay Encapsulation for Wide-Area Links
This is CellBullet. ATM Compression Techniques Performance Improvements: Reduced Traffic Delay Hardware Savings: Fewer Trunk Cards per X.25 Switch
TDM versus ATM Cost Comparison

Constant Dollars (000s)
1996 1997 1998 1999 2000
X.25 Switch
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutp. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea
(TABLE FORMAT A) CellHeading: Univers
Condensed Bold, 7.5/9, space before .097 , .5 rule below offset .042; space before .028
CellBody: Univers Condensed Light, 8/9, .25 rule below offset .042; space before .028 .
dolor sit amet consectetuer adipiscing elit dolore magna aliquam erat volutpattation ullamcorper
New TDM Network
00000 00000 00000 00000 00000 00000 00000

1996
00000 00000 00000 00000 00000 00000 00000

1997
00000 00000 00000 00000 00000 00000 00000

1998
00000 00000 00000 00000 00000 00000 00000

1999
00000 00000 00000 00000 00000 00000 00000

2000
X.25 Switch
X.25 Switch
X.25 Switch
Feeder Location
X.25 Switch
Wide-Area Trunks (X.25)
X.25 Switch

Summary
00000 00000 00000
00000 00000 00000
00000 00000 00000
00000 00000 00000
00000 00000 00000
Feeder Locations
X.25 Switch
Access Trunk (X.25)
commodo consequat. Duis autem vel eum iriure dolor in

X.25 Switch X.25 Switch
hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent lupta.
00000 00000 00000
00000 00000 00000
00000 00000 00000
00000 00000 00000
00000 00000 00000
X.25 Switch
X.25/X.75 Gateway
FigureTitle: Univers Bold, 8.5/9. Note: You will have
to set tabs per chart content in the Quark file only. In Frame, this text is in Table Format A.
CellBullet: Univers Light Condensed, 7.5/9, .069 indents, Rules: top = .5 pt, side = 1.5 pt, text inset from rules 6 pt.
TO DOWNLOADS
GO!
Level 2
C i sc o P r oduct G raphics S pecifications
Product design is one of the most important elements in the wide variety of design applications that contribute toward Ciscos corporate identity. Increasingly, our customers
Corporate Identity is in the process of creating a larger product roadmap or visual picture of our product identity. This roadmap will give further denition of our current and future industrial design direction and is expected to be complete in FY 98 .
Logo Colors
Logotype (PMS Warm Red) Boxed bridge element (PMS 3035) Tines (PMS Cool Gray 1)
Spot Color
Color Palette
WARM RED
PMS 3035
COOL GRAY 1
Product Graphics Specications Typefaces Product Name, Sabon Semibold Product Number, Sabon Regular Color, Cool Gray 1 Typeface, Univers Condensed Bold Color, Cool Gray 1 Molded Plastic, GEPlastics GY1291 (Dark Gray) or GE Plastics BL2028 (Teal) Sheet Metal, Cardinal Industries Finishes 8103-55839 (Gray)
LED Product Color
Product Face
Product number Product name .9x .6x .9x Sub-branding aligns with base line of Cisco logotype
Cisco 7000
1x
SERIES
Configurable Modular Router
1 DATA
2 DATA
3 DATA OK
OK
OK
OK
POWER
LED
LED
TO DOWNLOADS
GO!
recognize Cisco products by their names, form factors, colors, and badging. Cisco
C i sc o C o- B r anding S pecifications
Co-branding
As a way to complete our end-to-end story, Cisco sometimes enters into co-branding agreements with vendors whose product and company brand attributes in association with Ciscos offer our customers expanded products and services. When co-branding a Cisco product with another companys brand, the Cisco product must retain its native look, feel, and badging. The co-branded vendors logo should appear at the right of Ciscos logo, with a minimum distance between the logos of .5x-height of the Cisco logos boxed bridge element. The cobranding vendors logo should not appear larger than the x-height of the entire Cisco logo, as shown below.
2.625x .5x
1x
TO DOWNLOADS
GO!
C i s c o Reseller and Certified Partner GraphicsIntroduction
Ciscos goal is to establish a strong and consistent presence in the channel. To reinforce this goal, we have created a special look and feel in our communications with our resellers
intended to be used for channel communications only.

Adhering to these guidelines will ensure that all brochures, flyers, kits, and other reseller and certified partner collateral will have consistent graphic treatment, regardless of the business unit or geography where they were created. For examples of reseller and certified partner designs you can leverage for your own communications, see the enclosed CDs. Also refer to the following section Important Information for Designers of Reseller and Certified Partner Collateral and Kitsand see the included layout examples. For further questions, contact Cisco Corporate Identity.
Cisco Certification Kit
Cisco Reseller Toolkit
Cisco Business Essentials Sales Training Kit
Cisco Reseller Starter Kit
Cisco Channel Program Overview Brochure
TO DOWNLOADS
GO!
and certified partners worldwide. This design builds on Ciscos corporate identity and is
I m p o r t a n t I n f o r m a t i o n for Designers of Reseller and Certified Partner Collateral and Kits
The Reseller and Certified Partner look and feel is based on a distinct grid system. This system consists of sections of four-color and duotone illustrations, sweeps of solid color, and dark and light tints. This dynamic structural look creates the illusion of depth and layering with illustrations that are darkened, lightened, or duotoned based on the color or tint overlapping them. The look is not a patchwork design where random blocks in the grid are selected and tinted here and there. Rather, the illustration must give the feeling of being interrupted by a band of color that results in a change in style to the illustration, such as a duotone or a darkened or lightened area.
The Grid
The Reseller and Certified Partner look divides the page into a 6 x 6-unit grid (36 rectangular units). For extremely horizontal layouts (for example, posters or kits), use a grid that is 6 units wide and 3 units high. The black Cisco bar running up the left side is optional. If incorporated, the bar should be 3/4" wide and run the length of the page on the left edge, bleeding off. The bar should be super black without text. The 6 x 6-unit grid should begin on the inside edge of the black bar. Brochure Cover The grid is created in Illustrator and brought in as a path into Photoshop. Editorial Spread The grid can be created in Quark or brought in from Illustrator as an EPS file.
Editorial Spread The illustration is reserved for corners and should not have copy running over it. Blocks of solid and tinted color should surround the illustration. The remainder of the page should be various percentages of black (3, 5, or 7 percent) with no cyan, magenta, or yellow in the mix (K only).
Color
Bands or blocks of color (corporate palette) should be strategically placed throughout the layout. Colors should have overlays of light and dark percentages of black in some areas (without CMY) to create a layered look.
The Letterform
Brochure Cover A large letterform is placed over the layout and tinted lightly (see specs). Some edges of the letterform can run behind parts of an illustration if it is critical for that section of the illustration to be visible. Otherwise, 90 percent of the letterform should be on the topmost layer. A 3-point white line should surround the letter (except where an illustration overlaps), and the letter should base-align with the bottom edge of the spread. Letterforms should stand for a particular corporate group, such as: R = Reseller C = Channels T = Training M = Sales and Marketing S = Service and Support The letterform should be at least 95 percent of the height of the page.
The Illustrations
Select a section from a billboard or vignette illustration and convert the section to a duotone. (Please see specs for duotone treatment and curves. Duotones should be black plus PMS 124, 3035, 187, or cool gray or other Market Solution color; try to use the corporate palette.) Then, select an area of the illustration to emphasize. This emphasized area will be four-color. For example, a duotone illustration of people shaking hands could present the hands in four-color, emphasizing partnership. Package Design The illustration can be used over the entire cover and grayed out (see specs) with only key areas in duotones. Brochure Cover The illustration can run over the entire page.
TO DOWNLOADS
GO!
C i s c o Reseller and Certified Partner GraphicsThe Basics
.75"
8.5" 11.125" (this was sized to fit pocket)
Letterform: Created in Illustrator then brought
into Photoshop as a path. Path is then filled with a small percentage of black (K only, 2 to 7%). Play with opacity to create a tinted look. May have to turn on screen function in Photoshop layers. 100% white 3-pt. outline added in Photoshop. Letterform size should fill most of the page (95%).
Bar: See Basic Specs, black bar and text in bar is optional for Channels. No text.
C i s c o C h a n n e l P ro g r a m
Grayscale Image: K only. Eliminate C, M, and Y in Photoshop color channels so black and white look doesnt shift on press. Black should be light (2 to 7%). Duotones: Duotone curves are as follows: Yellow duotone:
Ink #1: PMS 124 Curves: 0=58.8%, 20=76.9%, 80=100%, 100=100% Ink #2: 100% K Curves: 0=0%, 60=16.3%, 90=38.8%, 100=50.6%
Red duotone:
I n c r e as e Sa l e s S u c c e s s b y Te a m i n g Wi t h t h e N e t wo r k i n g I n du s t ry L e a d e r
Title Bar: Bar can be correct solution and/or
any corporate colors and should be placed three grid units up from the bottom. The bar should be four grid units wide.
Cover Title 1: Sabon Roman SC, 16/30, Track 20 (can adjust size smaller proportionately depending on length). Cover Title 2: Sabon Roman SC, 12/20, Track 20 (can adjust size smaller proportionately depending on length)
Ink #1: PMS 187 Curves: 0=41.9%, 60=83.8%, 100=100% Ink #2: 100% K Curves: 0=0%, 60=16.3%, 100=39.4%
Teal duotone:
Ink #1: PMS 3035 Curves: 0=22.5%, 100=100% Ink #2: 100% K Curves: 0=0%, 60=10%, 100=30%
Logo: Four-color process or black. The logo sits .25" from bottom of page and is .75" wide.
Brochure Cover
TO DOWNLOADS
GO!
Level 1
Four-color process plus overall matte varnish Dependent on the needs of the project. Dependent on the needs of the project. Adobe Illustrator, Photoshop, Quark
C i s c o Reseller and Certified Partner GraphicsBrochure Inside Spread
.5"
Head 1: Sabon Roman
G row With Cisco

Gain Certication, Build Credibility You can become a Cisco Reseller simply by completing the Channel Program application and a self-administered sales solution test. Cisco Resellers receive access to online information, as well as regular communication, product information, and sales tools from Cisco. With additional investment in the Channel Program, a Cisco Reseller may become a Cisco Certied Partner. Partner Certication enables you to receive a wider range of marketing and sales support, as well as access to more Cisco products. This vital training and support infrastructure can help you demonstrate certiable design, service, and support capabilities to your customers. Certication tells your customers that you have the support capabilities to meet their needs and will deliver consistent levels of service and support. Partners are designated as Premier, Silver, or Gold. Certified Partners can also be designated as Specialists in certain technology or solution areas, such as WAN switching or Channel Interface Processor (CIP) technology. Partners can also participate in Ciscos Global Support Program. Cisco Partner Certification enables you to continually increase your expertise with Cisco products, so that you can differentiate your business from other resellers and build high levels of customer satisfaction. Receive the Industrys Best Training Ciscos training courses provide education and hands-on experience in selling, designing, and supporting Cisco networking solutions. Individuals may choose one of three curriculum paths: sales, network design, and network support. The sales curriculum allows individuals to choose a sales course focusing on small- to medium-sized business solutions, enterprise business solutions, or WAN Switching solutions leading to the designation of Cisco Sales Expert. The design and support curriculum paths lead to Associate, Professional, and Expert Career Certications. The Sales Expert designation and Career Certifications contribute toward meeting the requirements for Premier, Silver, and Gold Partner Certification levels. Training is available from Cisco and third-party training partners around the world via leader-led, self-paced, or online delivered courses.
H o w t o Te a m W i t h C i s c o To d a y
To become a Cisco Reseller or Certified Partner, go to www.cisco.com/reseller and click on Application Form . Complete the application and submit it online. Or, if you prefer, submit the enclosed application by fax. Upon receipt of your application, Cisco will send your designated Primary Contact a Reseller Starter Kit, which contains product information, sales and marketing tools, and product quick reference materials to get you started. Sales contacts in most areas will each receive a Cisco Business Essentials Sales Training Kit. On an ongoing basis, Cisco will regularly send your company updates. In addition, all contacts for which you provide an e-mail address will receive e-mail communications from Cisco. If you need more information, refer to Ciscos Web site at www.cisco.com, and click on Partners and Resellers . Take advantage of this opportunity to increase sales and become your customers most strategic asset by teaming with the networking leaderCisco Systems.
SC, 55/38, Track 30 (can adjust size smaller proportionately depending on length). Type should bleed off the left side of the page. Caps ascender should be .5 from top of page.
Flysheet
Ciscos Partner Certification Path
Cisco Partner Investment Access to Products and Solutions Training and Certification
S I LV E R CERTIFIED PREMIER CERTIFIED CISCO RESELLER
GOLD CERTIFIED
Service and Support
Sales and Marketing
Reseller Differentiation and Technical Readiness
Typography Specs Body: Sabon, 9/14, .25 indent BodyFirst: Sabon, 9/14 no indent, no space before Bullet: Sabon, 9/14 left indent 0.097," first line indent 0.097," tabs 0.244" Bullet2 (Option): Sabon, 9/12 with .042" space
before, left indent 0.097," first line indent -0.097, " tabs 0.244"
Section: Univers Bold, 9/14, Track 10, space before .097," can be color Sectionsub: Univers Bold, 8.5/11.5, Track 10, space
before .097"
space before .097"

Table Format E: CellHeading: Univers Bold Condensed, 7/7. CellBody: Univers Regular Condensed, 7/7, CellBullet: .097" indent. Six pts. from baselines to rule and cap height to rule. Rules are 2 pt. Main heads can reverse to white out of black bars.
TO DOWNLOADS
GO!
Level 1
C i s c o Reseller and Certified Partner GraphicsInserts
8.5" 11"
Cisco Solutions for Small and Medium-Sized Businesses Small and Medium Businesses Solutions
Boxes: Created in Photoshop file. Should be a small percentage of black (K only, 3%, 5%, 7%, or 10%). Layer boxes (first layer of boxes at 3% K, second layer of boxes at 5% K and so on) in Photoshop and play with transparency function. Intro Text: Sabon Roman SC, 10.5/18,
Yo u r O p p o rt u n i t y to M a x i m i z e Sa l e s Success
The market for small and medium-sized business networking solutions will top $64 billion in the next two years, with more than 7 million companies purchasing a wide range of networking solutions. Most small and medium-sized companies purchase networking solutions through resellers and rely on their resellers for installation and ongoing support.
Cisco Helps You Convert Opportunity to Sales Results
If youre a reseller, youre in the perfect position to capitalize on this market trend. How can you maximize your sales advantage? Team with Cisco Systems. As a Cisco reseller or certified partner, youll have everything you need to convert this opportunity into revenue and satisfied customersindustry-leading products, full-featured service and support packages, presales support, and sales and marketing programs designed to enhance your selling efforts. With years of networking experience, Cisco understands the needs of small and medium-sized businesses and can help you quickly get to know and meet the needs of these unique market segments. Within the small and medium-sized business market, Cisco believes there are two segments that offer the greatest opportunities for networking today: Medium manufacturing and distribution companies (100500 employees)these companies primarily sell to other businesses. Networking solutions help them connect more easily with customers, reduce time to market for their products, and enable them to cost-effectively tailor products to specific customer needs. In fact, mediumsized manufacturing and distribution companies spend five to six times as much on technology as all other small and medium-sized businesses.
Head 1: Sabon Roman SC, 55/32, Track 30 (can
adjust size smaller proportionately depending on length).
Track 8 (can adjust size smaller proportionately depending on length).
Getting to Know Your Target Customers

This rapidly growing market segment represents a significant opportunity for resellers because small and medium-sized companies rely heavily on their resellers for networking solutions, network design, and support. Thats why Cisco offers a comprehensive range of flexible, scalable net working solutions designed expressly for businesses with 20 to 500 employees.
Bar: Should be .75 wide. Corporate color can replace black. Bar can be halfway up page according to grid.
Vignette: Should have an anchored feel and
be placed in the bottom corner area of the page, rather than floating in the center. Overlay transparency percentages of 3-5% K. Section off areas of vignette with duotone treatment. Cover
Small, growing businesses (20100 employees)a small, growing companys biggest challenge is to meet the demands of rapid growth. As a result, networking solutions for small businesses must provide the most scalability, reliability, and investment protection possible. They seek the best value for their technology invest ments and require integrated solutions that need as little maintenance as possible. While each market segment faces slightly different networking challenges, most small and medium-sized companies rely on their networks to connect to the Internet, improve employee productivity, deliver excellent customer service, and lay the groundwork for growth. Ciscos comprehensive range of solutions provides reliable, highperformance, secure networking solutions that enable small and medium-sized companies to succeed.
Internet Marketing Solutions Connect Businesses to Customers

Cisco Internet marketing solutions enable your small to medium-sized customers to harness the power of the Internet and extend their marketing reach to millions of potential customers worldwide. Complementary Web server and access products simplify deployment of Internet applications.
Extranet Solutions Connect a Business to Vital Partners

Not only can Cisco Internet solutions enhance your small to medium-sized customers marketing efforts, they can do much more. With Cisco extranet solutions, your customers can connect to suppliers and strategic partners, enabling them to optimize supply chain efficiency, conduct business electronically, and distribute products cost effectively.
Letterform: Note how letterform can continue onto back cover.
Flexible, High-Performance LAN Solutions Accelerate Productivity

Bandwidth-intensive applications, powerful PCs and servers, and large file transfers can challenge a small or medium-sized companys network. Reliable, highperformance Cisco LAN solutions deliver unbeatable network performance for todaysand tomorrows applications. You can easily integrate Cisco Ethernet and Fast Ethernet switches into your customers existing 10Base T networks, allowing a simple, cost effective way to improve network performance.
Team with Your Small and Medium-Sized Business Customers for Market Success
The Internet represents a huge opportunity for your small and medium-sized business customers to grow their companies, extend their reach, and enjoy greater market success. You can help them with Cisco business solutions, and in the process, enhance your own business success. For details about small and medium-sized business solutions as well as specific product information, visit the Cisco Web site at www.cisco.com/smbiz. To become a Cisco Reseller, go to www.cisco.com/reseller and click on Application Form . Complete the application and submit it online. Or if you prefer, submit the enclosed application by fax.
Secure Internet Access Solutions Provide Access to Valuable Information

Seamless access to information and network resources is paramount for small and medium-sized business success. Ciscos range of Internet access solutions provides complete, secure access to the Internet and corporate headquarters for your customers and their mobile employees, critical vendors, and strategic partners.
Back
TO DOWNLOADS
GO!
Level 1
Four-color process plus overall matte varnish 8.5x 11 Warren Lustro Adobe Illustrator, Photoshop, Quark
C i s c o Reseller and Certified Partner GraphicsKits
This is an example of two kits in the Channels style. It is based on the Channels grid found in Important Information for Designers of Channel Collateral and Kits and uses basic fonts. The graphics should wrap around the kit, or, in some cases, illustration can be reserved for the cover only with side panels and the back consisting of corporate color and darker and lighter tints of color.
Vignettes: Imagery for kits should be larger
in scale and nicely proportional to the size of the kit. Stick to simple, less complicated vignettes whenever possible.
Letterform: The large letterform should not wrap around the entire box so it is unrecognizable as a form. It should be prominent on the cover and bleed off the left. Logo: Four-color process or black. The logo sits .25" from bottom of page and is .75" wide.
TO DOWNLOADS
GO!
Level 1
Four-color process plus overall matte varnish Depends on the needs of the project. Depends on the needs of the project. Adobe Illustrator, Photoshop, Quark
C i sc o Tr ade S how and Eve nt S pecifications
Trade shows are critical to the public perception of Cisco Systems. Our exhibits are often the rst interaction a potential customer has with our products and company. To
assistance of our vendors to ensure a strong Cisco presence on the trade show oor.
Be sure to follow the standard logo, typography, color palette, and all other relevant specications included in this guide to maintain our overall identity.
Internal Web Trade Show and Events Calendar

For information on upcoming trade shows and events, refer to the Worldwide Trade Show and Events Calendar on the Cisco internal web site at wwwin/ Mkt/events/calendar.html or the EMEA Calendar at wwwin.cisco.com/emea/emea.pl. Select the name of the show for additional details.
Exhibit Booth Properties

For recommendations on building, shipping, refurbishing, materials, nishes, and color usage of exhibit booths, contact our present corporate exhibit vendor, Display Works, at 415 467-0198, and tell them that you are with Cisco.
Manufacturer Code
Pionite laminate #SE101 Wilsonart laminate #2902-60
Color
Black Chargrey Suede (beige)
Finish
Crystal Matte
Where Used
Rack covers and shelving units; the shelves are aluminum. Large solid areas such as headers, walls, or large areas on which graphic overlays can be placed. Also used as the background color for the two-color Cisco bridge logo (red/blue). If the laminate is not available, a suggested alternative is paint to match Pantone Cool Gray 2 or white. Accent areas of demo pods such as end wall panels, door panels, and baseboards. Also used for the Cisco Systems red of the two-color bridge logo. Countertops. Can be used for shelves in place of aluminum. Solid-color laminate to represent the blue of the Cisco bridge logo. Can be used in places where faux nish to match Pantone 3035 is used. Faux-painted nish used for the majority of the demo pod surfaces and wall areas that are not gray or white. The base color is the Cisco corporate blue (Pantone 3035) with a blending of light gray. Demo counter legs and cone details. All black metal pipe details.
Nevamar laminate #S-1-52T Wilsonart D#412-60 Abet laminate #850
Barn Red
Textured
Fortuneberry (purple) Teal (blue)
Matte SEI
Faux nish paint to match Pantone 3035
Teal (blue)
Matte
Painted nish to match Pantone 124 Powdercoat CarpetSelect carpet color to match Pantone Cool Gray 10
Yellow Black
Matte
TO DOWNLOADS
GO!
project a high-quality, consistent image, follow the guidelines below and enlist the
Pro d u ct D emo G raphics
32"
32"
Mounting: Face of print to back of nonglare plex Production Method: Lamda Duratrans
Mounting: Face of print to back of nonglare plex Production Method: Lamda Duratrans
Visual 38-3/8"
Visual 38-3/8"
The Data Center Meets the Intranet

Cisco IOS IBM services WebAccess for S/390 End-to-end network management
Plex 29-7/8" Visual 28-3/8"
Data Center Intranet Internet Other Enterprises
Cisco Channel Partners

Current channel market opportunity Turning on the Cisco Web machine Partner preparednessdoing business with Cisco
Plex 29-7/8" Visual 28-3/8"
Token Ring Token Ring
SNA and TCP/IP Application Hosts
Web-Enabled Management
Consumers Web-Enabled access
Mobile
Plex 39-7/8"
Plex 39-7/8"
TO DOWNLOADS
GO!
Two templates are provided for custom product demo graphics. These graphics are wall mounted and produced as either Duratrans or C-prints by Display Works. The templates include specications for titles, bullets, tech illustrations or outlined vignettes, and the standard Cisco color bar. Please follow these examples for all wall-mounted graphics.
Mounting: 1/8" black Sintra; Coating: Lustre; Production Method: Novajet
Tra d e Sho w an d E ven t C ollater al
Custom pieces of printed materials are often produced for trade shows and events, but they must follow the overall guidelines for collateral as depicted in this guideline. Be sure that you adhere to the standards that apply to your project. Guidelines for trade show and event-specic materials such as mugs, banners, signage, and display graphics will soon be available in a separate binder. Signage templates (directional, bullet points, logos, podium signs), presentation templates, and other materials are available upon request. Please contact Corporate Identity for assistance in producing any of the pictured materials. Giveaways and promotional incentives such as shirts, cups, mugs, and mouse pads are important ingredients of a successful event. Contact Corporate Identity for approved art and specications for these materials. Cisco has four merchandising vendors to assist with your projects: Market One Shea Hammond Hirsch Enterprises Wood Associates 650 650 415 408 965-1100 322-4994 455-8855 523-2701
These vendors are familiar with our standards and will produce merchandise to your specications, but you should always review your project with Corporate Identity rst to make certain that all Cisco requirements are met.
Questions?
For clarication or more information, go to the Corporate Event Marketing Web page at wwwin/Mkt/events. All trade show and event contacts are listed there, along with process and procedure information. For overall graphic, design, and layout questions, contact Corporate Identity.
TO DOWNLOADS
GO!
C i sc o E vent Marketin g P r ogr ams
Networkers Worldwide
Networkers is a customer program that brings together the best and brightest in the networking industry. It provides valuable information to our customers to keep them current on networking technology. Networkers offers Cisco customers three full days of valuable technical training, one-on-one time with networking experts, as well as conversations with their peers. Customers are also exposed to the most upto-date information on Ciscos end-to-end solutions. For information on our Networkers worldwide standards, please contact Event Marketing. For program information and a worldwide schedule, please visit Networkers Online at www.cisco.com/networkers.
Regional Trade Show Program

The Cisco Trade Show program is designed to increase sales inquiries and position Cisco as the worldwide leader in networking for the Internet. Local trade shows provide opportunities for you to meet prospects face to face, accelerate your sales cycles, and ultimately increase sales in your territory. Cisco participation in trade shows is a proven sales tool that enables generation of new leads while developing and enhancing relationships with both new and existing customers. Local shows generally have the following characteristics: Less than 2000 attendees within a 50-mile radius Attendees come from within one or two sales territories Show focus is targeted and relevant to the attendees The Regional Trade Show program is designed to provide assistance in planning, executing, and completing a successful trade show. You can download the Regional Trade Show Guide from Cisco Employee Connection at http://wwwin.cisco.com/Mkt/events/. For more information about the program, you may contact Display Works, the primary contact for all logistical requirements. Display Works Deanna Chedester 415 467-0198 dchedester@displayworks.com
TO DOWNLOADS
GO!
T h e Ci sco Design C linic Gr aphic
The Cisco Design Clinic graphic is integral to the look of the design clinics being conducted worldwide. Because visual consistency is critical, we suggest that the graphic
The Cisco Design Clinic graphic is composed of the Univers font logotype appearing at the right of the illustration portion of the graphic. This arrangement is the preferred version of the graphic and can be used in any size. The preferred usage is two-color, using PMS 187 (red) and black as noted on this page. In one-color printing, the graphic can be either black or PMS 187. All colors and fonts used in this program graphic follow the Corporate Identity standards. Templates are available on CD-ROM. Contact International Events.
Spot Color
Four-color Process
Color Palette
PMS 187
0C, 91M, 72Y, 23.5K
BLACK
0C, 0M, 0Y, 100K
Preferred usage (two color)
Alternate usage (black)
Logo
Alternate usage (PMS 187)
TO DOWNLOADS
GO!
not be altered or reproportioned.
T h e Ci sco Design C linic G r aphic
The Cisco Design Clinic graphic may also be used as a ghosted background element. The example shown on this page represents an easel-sized display pad.
The graphic itself is rendered in a 17% screen or tint of black. This application should be limited to a background treatment where text is to be overprinted. When used as a background treatment, the graphic should be allowed to bleed off the bottom edge of the piece it is being printed on. Suggested applications: Easel pads Letterhead Signage
Other
TO DOWNLOADS
GO!
Th e Ci sco Design C linic Banner
The Cisco Design Clinic banner has been created in two basic usage scenarios. The banners may be created in two-color as shown below, in PMS 187 (red) and black.
The sample on this page shows a full-color use of the Design Clinic graphic and is composed of PMS 124 (yellow), PMS 187 (red), PMS 3035 (deep teal), and black. The samples shown would accurately scale to a nal banner size of 30 x 94 inches. When possible, please specify a banner material color that matches the background color (in this case PMS 187 on this page, and PMS 124 on the next page). The overprinted colors should always be reproduced at 100% for a richer, more interesting look.
When creating banners for an event that includes a Cisco Design Clinic, be sure to include the corporate logo. The preferred positioning is bottom center, as shown in these samples. An authorized single-color usage of black is the most striking in this application. Please do not change the position or coloring of the corporate mark. When signage and banners are produced for any event, be sure to use the fonts and sizes as specied here to spell out the event, and not use any other logo in place of the Cisco logo. The use of another logo dilutes the distinctive and simple appeal of the Cisco Design Clinic artwork.
30"
30" 240-pt. Univers Condensed Ultra, Centered, Track 340/1000 em, PMS 187 red (do not use other logotypes here) 217-pt. Univers Extra Black, Centered, Track 127/1000 em, 100% Black 434-pt. Univers Condensed Ultra, Centered, Track 20/1000 em, 100% Black PMS 187 red
AT M S E M I N A R
C I S C O
AT M S E M I N A R
C I S C O
240-pt. Univers Condensed Ultra, Centered, Track 340/1000 em, PMS 124 Yellow (do not use other logotypes here) 217-pt. Univers Extra Black, Centered, Track 127/1000 em, 100% Black 434-pt. Univers Condensed Ultra, Centered, Track 20/1000 em, PMS 187 red PMS 124 yellow
DESIGN CLINIC
DESIGN CLINIC
100% Black
PMS 187 red 100% Black 94"
94"
PMS 3035 deep teal
100% Black
100% Black
TO DOWNLOADS
GO!
T h e Ci sco Design C linic Signage
The Cisc o De si gn C l i ni c si g n ag e sys t e m h as be e n cre at e d w i t h t wo d iffer en t look s for more exibility. We have provided a variety of sizes, along with specications for fabrication and uses for each.
Sizes: 8.5" x 11", 18" x 24", 24" x 36" Information is located in the building shadow (right, center)
Sizes: 8.5" x 11", 18" x 24", 24" x 36" Information is located in the building shadow (right, center)
DESIGN CLINIC
C I S C O AT M S E M I N A R
2: 30 - 4: 00 P M THE LIDO ROOM
DESIGN CLINIC
AT M S E M I N A R 2 : 3 0 - 4 : 0 0 P M T H E L I D O R O O M
TO DOWNLOADS
GO!
C i sc o Sem i nar S eries
The Cisco Seminar Series program ensures consistency for all seminars delivered by C i s c o a n d o u r pa rt n e rs a n d d i f f e r e n t i a t e s C i s c o s e m i n a rs f ro m o u r c o m p e t i t o rs
Series by using the program and its associated components in all seminars, resulting in increased loyalty and attendance.
The seminar program and materials are closely managed by Cisco seminar managers around the world. Before conducting a seminar or using Cisco Seminar Series materials, please consult with your local seminar manager or the seminar team at corporate. Be sure to follow the standard logo, typography, color palette, and all other relevant specications included in this guide to maintain our overall identity. The key requirements for a seminar to be considered part of the Cisco Seminar Series are as follows: The seminar objectives, message, content, and schedule are clear and complementary to other seminars in the Cisco Seminar Series program. The content should either originate from Cisco or be reviewed by a Cisco seminar manager. Speakers should be knowledgeable concerning the seminar content and capable of speaking effectively in front of large audiences. Most speakers are from Cisco or are CCIE certied, have experience addressing large groups, or have taken effective speaking courses. For competent coordination, registration, and logistical support, use Ciscos Seminar Guide or Ciscos preferred list of vendors to execute the program.
The following elements have been developed for use in the Cisco Seminar Series program: Seminar invitation template Seminar Web registration system at www.cisco.com/seminars Attendee presentation folder, presentation cover, and pen Onsite podium, directional, and registration signs PowerPoint and Director presentation background Attendee badges Speaker and host badge ribbons Attendee evaluation forms Stationery, envelopes, and fax conrmation forms For more information, please contact your local seminar manager or visit the web site at wwwin.cisco.com/mkt/sem.
TO DOWNLOADS
GO!
programs. Cisco and partner marcom managers help build equity in the Cisco Seminar
C i sc o A dvertising S tyle
To ensure consistency with the look and tone of Ciscos advertising, we request that you follow these guidelines. Brand Attributes All existing and future Cisco advertising must communicate the following brand attributes and characteristics: Open Minded Accepting and developing technologies that solve our customers problems Expert The worldwide leader in networking for the Internet Positively Disarming Honest, straightforward communication with others Approachable Talking in terms that our customers understand conversationally and not offensively
Cisco Powered Network/Solutions Ads
The Cisco Systems logo and tag line are placed in the lower right-hand corner of the ad with the tag line. For Cisco Powered Network ads, the Cisco Powered Network logo is featured in the upper left-hand corner.
Heres an example of a typical single-page ad showing the relative sizes of the different parts being discussed.
Print Advertising
Page Layout To maximize communication of the Cisco brand, a look and feel has been developed that should be consistent across all print advertising. This is not a template, but a guideline to be followed to maintain consistency in all advertising efforts. The layout of Cisco print ads has a modular design. Each element of an ad (visual, headline, body copy) is contained within a roughly square, rectangular space. Headlines are reversed out of a darker background.
If the answer is Cisco, you know your network service provider is supported by the products and technology that brought the Internet to business. In fact, the Internet as we know it today is built on Cisco equipment. Cisco Powered Network service providers are equipped to make your network work for you. Whether its Internet access, ATM, frame relay or other data services, you will know your business is getting
the quality it can depend on. Look for the Cisco Powered Network mark or visit our Web site at www.cisco.com to find out more about the participating network service providers. Either way, you will know your provider is committed to giving your business the most in reliable, secure and innovative service. And you will know its powered by Cisco the company that makes the worlds networks work for business.
1998 Cisco Systems, Inc. All rights reserved.
TO DOWNLOADS
GO!
Logo Placement The Cisco logo is set apart from other elements of the ad, separated by white space in order to provide quick identication of the Cisco brand. For Corporate, Solutions, and Channel advertising placed by Cisco Systems, the logo appears in the upper left or lower right corners of the ad, separate from the other elements.
Channel Reseller/Certied Partner and Distributor Solution Ads
Logo and Tag Line Please follow the standards established by Corporate Identity as described in this standards guide. Typography Cisco has selected Univers and Univers Condensed for headlines and Sabon for body copy. Univers and Univers Condensed are classic-looking sans serif fonts that work well electronically, scale easily, and should be used as headline fonts. Sabon is a simple, elegant serif font that provides good contrast to the Univers or Univers Condensed headline. The Univers headline font may vary in point size, but must be at least twice the size of the body copy, or at a minimum, 18 point. The Sabon body copy should be loosely ragged rather than tightly packed, making it more inviting and easier to read. Body copy must not be smaller than 10 point.
Its hard to say whats faster. Our new 10/100 switches, or the rate your customers will buy them.
The Catalyst 2900 Series XL is nearly twice as fast as any other switch. That alone blows the competition away. Mention its flexibility, easy-to-use management and great price, then just step aside and let your customers at it. Users get full wire speed performance across all ports. They get high-speed, low-cost uplinks with Fast EtherChannel. And they get flexibility to upgrade their networks in the future with higher-speed connections like Gigabit Ethernet and ATM, and value-add functionality with standard 802.1Q VLAN support. Its manageable from anywhere on the network through a standard Web browser. And it runs Cisco IOS software, delivering
TM TM
The Cisco Catalyst 2900 Series XL Switches
advanced features, seamless integration and a familiar interface for your customers with Cisco routers and access servers.
ST 2900 TALY SE CA
S XL RIE
124
XL IES
CISC O
YST 2900 S TAL ER CA
In a competitive market, isnt it nice to know theres a product that can sell itself? To find out how to get there faster, visit
800 237-8931 800 456-8000 800-266-7867
AS LOW AS $124 PER PORT
Cisco Systems at www.cisco.com.
TO DOWNLOADS
GO!
The Channel Reseller/Certied Partner and Distributor ads are built on a variety of preapproved templates. Ciscos Authorized Distributor logo is featured alone in the upper left-hand corner of the ad, within a horizontal strip of white space. Because distributor and certied partner logos are frequently included, these logos are placed along the bottom half of the ad, providing separation between the Cisco Systems logo and those of our channel partners.
Visuals The dominant visual must follow Ciscos brand and positioning attributes and also work effectively with the headline and body copy. Please pay close attention to this critical aspect of your ad. Inset shots may be used in addition to the main visual.
1998 Cisco Systems, Inc. All rights reserved.
CISC O
C o n t act I nf orm ation
Throughout this guide we have attempted to clearly explain everything you need to know in order to successfully design and produce materials representing Cisco Systems.
answer may lie in another area. The templates provided are particularly comprehensive and should contain most of the specications you require.
After searching the guide, your next area of assistance is the web. If you have access to the Cisco Employee Connection, the addresses below are specic to each area and may contain clarifying information. Outside agencies should check in at www.cisco.com/style or visit the Marcom web site for the latest changes to this standards guide and links to useful areas.
Internal Web Addresses

Advertising and Direct Marketingwwwin.cisco.com/Mkt/dirmkt/dirmkt_ad.html Corporate Identity Contactswwwin.cisco.com/Mkt/corpid/index.html Event Marketingwwwin/Mkt/events General Information and Linkswwwin.cisco.com/Mkt/corpid/resource.html Iconswwwin.cisco.com/Mkt/corpid/icons.html Illustrationswwwin.cisco.com/Mkt/corpid/illustra.html Logoswwwin.cisco.com/Mkt/CorpComm/logos.html Logo Guidelineswwwin.cisco.com/Mkt/corpid/illustra.html Photographywwwin.cisco.com/Mkt/corpid/resource.html Presentation Templateswwwin.cisco.com/Mkt/cc/corp/mkt/fat/mktt/x29.htm Seminarswwwin.cisco.com/Mkt/sem Standards Guidewwwin.cisco.com/Mkt/corpid/style.html TemplatesFrame: wwwin.cisco.com/Mkt/cc/corp/mkt/fat/fmt/x30.htm Word: wwwin.cisco.com/Mkt/cc/corp/mkt/fat/mswt/x31.htm Technical Iconswwwin/Mkt/CorpComm/corpid_techtemp.html Trademarkswwwin.cisco.com/Mkt/corpid/TM LIST.HTM Trade Shows and Eventswwwin/Mkt/events/calendar.html Mac and PC Type Fontswwwin.cisco.com/Mkt/corpid/fonts.html Web Bannerwwwin.cisco.com/Mkt/CorpComm/Webdesign.html
If the information on the web doesnt answer your specic question, call Corporate Identity (or e-mail corp-id-help) for more specic help. We want to assist you in every way possible to implement the Cisco standards into your design projects.
Copyright 1998 Cisco Systems, Inc. All rights reserved. Printed in USA. The Cisco NetWorks logo and the Cisco Powered Network logo are trademarks; Empowering the Internet Generation and Changing the way we work, live, play, and learn are service marks; and Cisco, Cisco IOS, Cisco Systems, and the Cisco Systems logo are registered trademarks of Cisco Systems, Inc. in the U.S. and certain other countries. All other trademarks mentioned in this document are the property of their respective owners. Lit # 869401 7/98 M
Help!
TO DOWNLOADS
GO!
Naturally, questions will arise. When they do, first review the materials to see if the

CISCO Standards Manual

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

CISCO Standards Manual

Uploaded by

Copyright:

Available Formats

Table of Contents

A c o m p e l l i n g c o r p o r at e i d e n t i t y t h at e x p r e s s e s o u r p e rs o n a l i t y a n d l e a d e rs h i p position in the marketplace is important to Cisco Systems. As the networking industry

to our external audiences in a clear and consistent way.

Our boilerplate standards

Our positionthe worldwide leader

Our visionthe Internet

C i s c o Voice and Tone

you achieve this goal:

T h e C i s c o Corporate Tag Line

Ciscos new tag line conveys two key concepts:

Associates Cisco with the Internet

Emphasizes the importance of the Internet Generation

C i s c o Corporate Tag Line Staging

efforts to use it frequently.

.125x .187x .3x .5x .5x .5x

.5x .187x .5x .5x .5x

T h e Ci sco Systems Logo

100C, 0M, 8.5Y, 65K

0C, 91M, 72Y, 23.5K

PMS Cool Gray 2

0C, 0M, 0Y, 11.5K

Boxed bridge element Tines Registration symbol

C i sc o Syst ems Logo C orrect and Incor r ect Us age

C i sc o Syst ems Logo S taging

.5x .5x 2.625x .5x

M e rchan d i sin g G uidelines

Boxed bridge element Tines Registration symbol

Space for descriptor

M e rch an d i sin g G uidelines

M e rch an d i sin g G uidelines

C i sc o R esel ler an d C ertifie d Part ne r M ar ks

illustrated on this page.

Logotype Boxed bridge Tines

C i sc o R esel ler an d C ertifie d Part ne r M ar ks Cor r ect and Incor r ect U s a g e

C i sc o R esel ler an d C ertifie d Part ne r M ar ks Staging

.125x .386x .3x .5x

C i sc o R esel ler an d C ertifie d Part ne r M ar ks Placement

Where to Use the Reseller/Certied Partner marks

Referring to Partner Certication in Text

Ot h e r C i sco Program Marks

Cisco Global Support Program

Nihon Channel Program (Japan only)

Cisco Training Partner Program

Ot h e r C i sco P rogram Marks

ATM Associate Program

Cisco Multimedia Associate Program

O t h er C i sco P rogram Marks

Enterprise Associate Program

Ot h e r C i sco P rogram Marks

Cisco Networking Academies Program

Cisco Professional Services Provider Program

Ot h e r C i sco P rogram Marks

Cisco Certied Internetwork Expert

C i sc o Powered Network Mar k

0C, 91M, 72Y, 23.5K

100C, 0M, 8.5Y, 65K

0C, 0M, 0Y, 100K

Arrowtail Box Arrowhead

Logotype Trademark symbol

C i sc o Powered Netwo rk M ar k C or r ect and Incor r ect Us age

C i sc o Powered Network M ar k S taging

C i sc o Powered Network M ar k P lacement

Where to use the Cisco Powered Network mark

100C, 0M, 8.5Y, 65K