MONTHLY VISUAL GUIDE:

Delivery 1/B Store Assortment

NBL MONTHLY VISUAL GUIDE

MONTHLY MARKETING FALL 2013

NBL MONTHLY VISUAL GUIDE| 2

MONTHLY MARKETING UPDATE

OCTOBER: WINNING WITH WOMEN SUSAN G. KOMEN, RUNNOVATION TRI VIZ & 1400

NOVEMBER: CRAFTSMANSHIP 990 APPAREL/ USO PARTNERSHIP

DECEMBER: HOLIDAY GIFT GIVING

NEW STORE Execution Guide: NB DEERFIELD POINTE |

SEASONAL COLOR FLOW

NBL MONTHLY VISUAL GUIDE| 4

DELIVERY 1:
WOMEN'S COLOR FLOW:
100 WT WHITE 748 HIL HI-LITE 659 PBR POISONBERRY 522 BGP BLACK GRAPE 001 BK BLACK

MEN'S COLOR FLOW:

748 HIL HI-LITE 452 LSB LASER BLUE 070 SFG SILVER FILIGREE 080 LED LEAD 052 MGT MAGNET 001 BK BLACK

DELIVERY 2:
WOMEN'S COLOR FLOW:
100 WT WHITE 598 GLC GLACIER 450 PDS PARADISE 474 UVB UV BLUE 001 BK BLACK

MEN'S COLOR FLOW:

644 FAL FIREBALL

616 CED CHINESE RED

623 CAT CABERNET

070 SFG SILVER FILIGREE

080 LED LEAD

001 BK BLACK

DELIVERY 3:
WOMEN'S COLOR FLOW:
100 WT WHITE 097 SVM SILVER MINK 748 HIL HI-LITE 443 WGN WINTERGREEN 001 BK BLACK

MEN'S COLOR FLOW:

748 HIL HI-LITE 097 SVM SILVER MINK 070 SFG SILVER FILIGREE 312 CMB COMBAT 001 BK BLACK

NEW STORE Execution Guide: NB DEERFIELD POINTE |

FLOOR PLAN & LAYOUT

NBL MONTHLY VISUAL GUIDE

FLOOR PLAN & LAYOUT

8 A E B

9 D C 10 F

11

16

15

14

13

12

NEW STORE Execution Guide: NB DEERFIELD POINTE |

WOMEN'S PRODUCT PLACEMENT

NBL MONTHLY VISUAL GUIDE| 8

WOMEN'S 990 COLLECTION

Front

Side

Back

Side

TOP TABLE: WINDBREAKER JACKET (HALF FOLD) 990 FOOTWEAR STYLES BOTTOM TABLE 990 FLAG T-SHIRT (BOARD FOLD) 990 MADE T-SHIRT (BOARD FOLD)

FRONT WINDBREAKER JACKET SIDE: 990 FLAG T-SHIRT BACK: WINDBREAKER JACKET SIDE: 990 MADE T-SHIRT

NEW STORE Execution Guide: NB DEERFIELD POINTE |

WOMEN'S LIFESTYLE COLLECTION

Front

Side

Back

Side

WALL: TOP LEFT FACEOUT: LOGO TEE WET3149 F/Z MICROFLEECE JACKET WEJ4367 BK BOTTOM LEFT FACEOUT F/Z FLEECE HOODWEJ4365HG BOTTOM RIGHT FACEOUT PULLOVER FLEECE HOODYWET4364PBR SHOE SHELVES MATCHING CLASSIC FOOTWEAR

TABLE: TOP TABLE: LOGO TEE WET3149 (BOARD FOLD) F/Z MICROFLEECE JACKET WEJ4367 (HALF FOLD) BOTTOM TABLE: PULLOVER FLEECE HOODYWET4364PBR (BOARD FOLD) F/Z FLEECE HOODWEJ4365HG (BOARD FOLD)

4-WAY: FRONT: PULLOVER FLEECE HOODYWET4364PBR SIDE: LOGO TEE WET3149 (BOARD FOLD) BACK: F/Z MICROFLEECE JACKET WEJ4367 SIDE: F/Z FLEECE HOOD WEJ4365HG

NEW STORE Execution Guide: NB DEERFIELD POINTE |

WOMEN'S RUNNING & BRAS COLLECTIONS

TOP LEFT FACEOUT BEACON JACKET WRJ3309HIL BOTTOM LEFT FACEOUT: NB ICE WRT4311PBR TOP RIGHT FACEOUT: FAB FRAMER I WBT3100BK MIDDLE RIGHT FACEOUT: FAB FRAMER II WBT3101WT BOTTOM RIGHT FACEOUT 5" GO2 SHORT WRS3134BK

TOP LEFT FAC EOUT: NB ICE WRT4311HIL BOTTOM LEFT FACEOUT: VELOCITY TANK PRINT WRT4329PBR TOP RIGHT FACEOUT: COMFY CONFORMER WBT3212BK MIDDLE RIGHT FACEOUT: COMFY CONFORMER WBT3212PBR BOTTOM RIGHT FACEOUT: VELOCITY SHORT WRS2338BPY

NEW STORE Execution Guide: NB DEERFIELD POINTE |

WOMEN'S HKNB COLLECTION

Front

Side

Back

Side

TOP LEFT FACEOUT: RUN 1/2 ZIP WRT4342KMOP BOTTOM LEFT FACEOUT: PERFECT PANT WRP4110KCMB HANGBAR: SEXY BRA WBT4345KBK ESSENTIAL TANK WFT4347KCMB PERFECT CAPRI WRP4111KCAV ROCKER TEE WET4348CMB SHOE SHELVES HKNB FOOTWEAR

FRONT RUN 1/2 ZIP WRT ESSENTIAL TANK SIDE: PERFECT PANT BACK: ROCKER TEE SIDE: SEXY BRA PERFECT CAPRI

NEW STORE Execution Guide: NB DEERFIELD POINTE |

KOMEN: LUFC

Front

Side

Back

Side

WALL: TOP LEFT FACEOUT: LUFC PRINTED TONIC TOP RSB4132PGL T-SHIRTS FOLDED ON SHELF: RIBBON TEE RWGT4347MAG (BOARD FOLD) RIBBON TEE RWGT4347AG (BOARD FOLD) HANGBAR: ACCELERATE TECH TEE RWRT4325PGL ACCELERATE SHORT RWRS2338BKP GO2 CAPRI RWRP4323PGL LOVETHE LADIES TEE RWGT4348AG LOVE THE LADIES TEE RWGT4348MAG 8" FITNESS SHORT RWFS4176BK SHOE SHELVES MATCHING LUFC FOOTWEAR

TABLE: TOP TABLE: RIBBON TEE RWGT4347AG (BOARD FOLD) LOVE THE LADIES TEE RWGT4348MAG (BOARD FOLD) LUFC FOOTWEAR STYLES BOTTOM TABLE: RIBBON TEE RWGT4347MAG (HALF FOLD) LOVETHE LADIES TEE RWGT4348AG (HALF FOLD)

4-WAY: FRONT: LUFC PRINTED TONIC TOP RSB4132PGL SIDE: ACCELERATE SHORT RWRS2338BKP 8" FITNESS SHORT RWFS4176BK BACK: ACCELERATE TECH TEE RWRT4325PGL SIDE: GO2 CAPRI RWRP4323PGL

NEW STORE Execution Guide: NB DEERFIELD POINTE |

WOMEN'S TRAINING COLLECTION

Side

Front Facing Front

Side

Back

FACEOUT: GET BACK RACERBACK WFT4381PBR HANGBAR: SHOCKINGLY UNSHOCKING WBT3108PBR 8" ACHIEVE SHORT WFS4176BK LAYERING TANK WFT4398PBR ACHIEVE BOOTCUT PANY WFP3372BK (MAY HAVE TO FOLD IN HALF TO HANG) SHOE SHELVES MATCHING TRAINING FOOTWEAR

FRONT GET BACK RACERBACK SIDE: LAYERING TANK BACK: ACHIEVE BOOTCUT PANT SIDE: SHOCKINGLY UNSHOCKING 8"ACHIEVE SHORT

NEW STORE Execution Guide: NB DEERFIELD POINTE |

WOMEN'S TENNIS COLLECTION

Front Side

Back

Side

TOP RIGHT FACEOUT: SLEEVELESS POLO WTT4349PBR HANGBAR: CHALLENGER VNECK TOP WTT4348WT TOURNAMENT SHORT WTS4346BGP CHALLENGER VNECK TOP WTT4348PBR PLEATED SKORT WTK4345WT PLEATED SKORT WTK4345BGP SHOE SHELVES MATCHING TENNIS FOOTWEAR

FRONT CHALLENGER VNECK TOP WTT4348PBR SIDE: PLEATED SKORT WTK4345BGP PLEATED SKORT WTK4345WT BACK: CHALLENEGR VNECK TOP WTT4348WT SIDE: SLEEVELESS POLO WTT4349PBR TOURNAMENT SHORT WTS4346BGP

NEW STORE Execution Guide: NB DEERFIELD POINTE |

ANUE

Front

Side

Back

Side

WALL: TOP LEFT FACEOUT: KAMA RACERBACK WFT4363AZU BOTTOM LEFT FACEOUT SPREE CAPRI WHP4110MIB TOP RIGHT FACEOUT DASHA TEE WHT4367 NIRVANA PRACTICE LAYER TOP WHT4363IV BOTTOM RIGHT FACEOUT SPREE CAPRI WHP4110BKH

TABLE: TOP TABLE: KAMA RACERBACK WFT4363AZU (HALF FOLDED) SPREE CAPRIS WHP4110MIB & WHP4110BKH (LAID OUT VERITICALLY) BOTTOM TABLE: NIRVANA PRACTICE LAYER TOP WHT4363IV (BOARD FOLDED OR HALF FOLDED) DASHA TEE WHT4367 (BOARD FOLDED)

4-WAY: FRONT: KAMA RACERBACK SPREE CAPRI IN MIB COLOR SIDE: SPREE CAPRI IN BLACK COLOR BACK: DASHA TEE SIDE: NIRVANA PRACTIVE LAYER IN IVORY COLOR

NEW STORE Execution Guide: NB DEERFIELD POINTE |

MEN'S PRODUCT PLACEMENT

NBL MONTHLY VISUAL GUIDE| 17

MEN'S 990 COLLECTION

Front Side

Back

Side

TOP TABLE: WINDBREAKER JACKET (HALF FOLD) 990 FOOTWEAR STYLES BOTTOM TABLE: 990 T-SHIRT (BOARD FOLD) 990 FLAG T-SHIRT (BOARD FOLD)

FRONT WINDBREAKER JACKET SIDE: 990 T-SHIRT BACK: 990 FLAG T-SHIRT SIDE: 990 T-SHIRT

NEW STORE Execution Guide: NB DEERFIELD POINTE |

MEN'S LIFESTYLE

Front

Side

Back

Side

TOP LEFT FACEOUT: LOGO TEE MET3170LSB F/Z MICRO FLEECE MEJ4367CMB BOTTOM LEFT FACEOUT: FLEECE PANT MEP4366BK HANGBAR: PULLOVER HOODY MET4346LSB PULLOVER HOODY MET4364BK SHOE SHELVES MATCHING CLASSIC FOOTWEAR

FRONT LOGO TEE MET3170LSB F/Z FLEECE HOOD MEJ4365BK SIDE: PULLOVER HOODIE MET4346LSB BACK: FLEECE PANT MEP4366BK SIDE: PULLOVER HOODIE MET4346BK

NEW STORE Execution Guide: NB DEERFIELD POINTE |

MEN'S RUNNING COLLECTION

TOP LEFT FACEOUT: BEACON JACKET MRJ3309HIL

BOTTOM LEFT FACEOUT: GAZELLE PANT MRP4320BK TOP RIGHT FACEOUT: ACCELERATE TOP MRT4330LSB HANGBAR: NB ICE MRT4311LSB 7" GO2 SHORT MRS4136BK NB ICE MRT4311HIL 5" TRACK SHORT MRS4113LED SHOE SHELF: MATCHING FOOTWEAR STYLE

NEW STORE Execution Guide: NB DEERFIELD POINTE |

MEN'S TRAINING COLLECTION

Front

Side

Back

Side

TOP LEFT FACEOUT: CROSS RUN GRAPHIC MFT4172BK TOP RIGHT FACEOUT: CROSS RUN GRAPHIC MFT4172LSB HANGBAR: COTTON CROSS RUN TOP MFT4171SFG 9" CROSS RUN SHORT MRS3335BK 9" CROSS RUN SHORT MRS3335MGT COTTON CROSSRUN TOP MFT4171LSB 10" BOARD SHORT MFS4170SFG SHOE SHELF MATCHING TRAINING SHOE

FRONT CROSS RUN GRAPHIC MFT4172BK CROSS RUN GRAPHIC MFT4172LSB SIDE: 10" BOARD SHORT BACK: COTTON CROSS RUN TOP MFT4171SFG COTTON CROSS RUN TOP MFT4171LSB SIDE: 9" CROSS RUN SHORT MRS3335BK 9" CROSS RUN SHORT MRS3335MGT

NEW STORE Execution Guide: NB DEERFIELD POINTE |

MEN'S TENNIS COLLECTION

Front

Side

Heathered Long Sleeve

Heathered Short Sleeve-

Back

Side

Heathered Long Sleeve

CapriWRP2352POS

FACEOUT: CHALLENGER TOP MTT4347HIL HANGBAR: CHALLENGER POLO MTT4346 BASELINE SHORT MTT3361ATC BASELINE SHORT MTT3361PE BASELINE POLO MTT3355WK BASELINE SHORT MTT3361WK BOARD SHORT MTS4348CMB SHOE SHELVES MATCHING TENNIS FOOTWEAR1080WB3

FRONT CHALLENGER TOP MTT4347HIL BOARD SHORT MTS4348CMB SIDE: BASELINE POLO MTT3355WK BACK: CHALLENGER POLO MTT4346 BASELINE SHORT MTT3361PE SIDE: BASELINE SHORT MTT3361WK BASELINE POLO MTT3355ATC

NEW STORE Execution Guide: NB DEERFIELD POINTE |