314-910-3777 // ady7c@mail.missouri.edu // allisondorr.

com

allison dorr

Education

Missouri School of Journalism, University of Missouri-Columbia Bachelor of Journalism degree Emphasis in Strategic Communication, Minor in Business Deans List Six Semesters Trinity College, Dublin

Graduation: May 2013

June 2012-July 2012

Experience FleishmanHillard: Consumer Marketing Team Intern

Contribute to communications efforts of consumer marketing accounts Build media lists utilizing CisionPoint software for a variety of clients Generate media materials for clients, compose pitches Draft social media content calendars for national and local clients Coordinate and secure story placements with local and national media outlets Assist in planning local and national client events Monitor media activity by creating daily tracking reports across all channels (traditional media, digital media, social media) Manage brand development and social media channels for a national client Deliver timely and consistent research reports for new business and current clients

August 2013-Present

Clients include: Great Wolf Lodge, Boston Market, Monsanto, Anytime Fitness, LOreal, General Motors, Enterprise Rent-A-Car, Feed the Children, Samsung, Select Comfort/Sleep Number, Forest Park Forever May 2013-July 2013

ShopFishie.com: Marketing and Communication Assistant Maintained the websites social media channels Wrote weekly newsletters featuring the stores new arrivals Contacted companies and bloggers for partnership opportunities

Catch Media Play Anywhere Campaign Jan. 2013-May 2013 Created a marketing campaign and conducted research with the goal of increasing brand awareness for the Play Anywhere product Veterans United Home Loans: Marketing Intern Jan. 2013-March 2013 Pitched story ideas and contributed articles for Veterans Uniteds four blogs: Veterans United Network, Smart Military Money, Future Military Homeowners and Military Spouse Central. Columbia Home Magazine: Editorial Intern Jan. 2012-May 2012 Edited issues and pitched story and layout ideas Wrote articles for the each issue of the magazine. Assisted photoshoots, highprofile galas and other various events while promoting the magazine Created and maintained relationships with local businesses and sources

Awards & Activities

Journalism Scholars Program Bright Flight Scholarship Arthur Langmeier Scholarship

Kappa Kappa Gamma Sorority American Advertising Federation National Society of Collegiate Scholars

Skills

Adobe Creative Suite: InDesign, Photoshop, Illustrator, Dreamweaver Public Relations: CisionPoint, Factiva, APStyle writing, Google Analytics, MicrosoftOfce Suite Social Media: Facebook, Twitter, Blogger, Pinterest, Tumblr, Instagram, LinkedIn, Sprout Social Advertising: Coursework in Strategic Campaigns, Branding, Design and Research