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  • Questionnare For Dairymilk

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    Abhijit Roy
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    The document appears to be a questionnaire about Cadbury Dairy Milk chocolate brand preferences and advertising effectiveness. It contains 10 multiple choice questions asking about which chocolate brand first comes to mind, awareness of various brands, recall of Cadbury advertising slogans and campaigns, opinions on the most appealing aspects of Cadbury advertisements, preferred purchase locations for chocolate, and whether advertising is the main motivating factor for chocolate purchases. The questions are intended to gather data for an academic study on Cadbury Dairy Milk.

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    Questionnare for Dairymilk

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    The document appears to be a questionnaire about Cadbury Dairy Milk chocolate brand preferences and advertising effectiveness. It contains 10 multiple choice questions asking about which chocolate brand first comes to mind, awareness of various brands, recall of Cadbury advertising slogans and campaigns, opinions on the most appealing aspects of Cadbury advertisements, preferred purchase locations for chocolate, and whether advertising is the main motivating factor for chocolate purchases. The questions are intended to gather data for an academic study on Cadbury Dairy Milk.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    49 views3 pages

    Questionnare For Dairymilk

    Uploaded by

    Abhijit Roy
    The document appears to be a questionnaire about Cadbury Dairy Milk chocolate brand preferences and advertising effectiveness. It contains 10 multiple choice questions asking about which chocolate brand first comes to mind, awareness of various brands, recall of Cadbury advertising slogans and campaigns, opinions on the most appealing aspects of Cadbury advertisements, preferred purchase locations for chocolate, and whether advertising is the main motivating factor for chocolate purchases. The questions are intended to gather data for an academic study on Cadbury Dairy Milk.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
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    QUESTIONNARE FOR DAIRYMILK

    We, the students of PGDM,Chandragupt Institute of Management Patna, are doing this research on Cadbury Dairy milk. Please spend five minutes to answer the following questions. This study is for academic purpose only. No information shall be disclosed anywhere. 1.Which brand comes to your mind when you hear the word chocolate? a)Cadbury (Dairy Milk) b)Nestle c)Amul d)Parle e)Others 2.Are you aware of following brands a)Cadbury Dairy milk b)Nestle c)Amul d)Parle

    e)others 3.Have you seen Cadbury advertising campaign? a)Yes b)No 4.Which Cadbury slogan/tagline comes to your mind? a)Kya swaad hai zindagi mein b)Khane walo ko khaane ka bahana chahiye c)Kuch meetha ho jaaye d)subh aarambh e)Others 5.What according to you is the best feature of Cadbury advertisement? a)Emotional appeal b)Jingles c)storyline d)Visuals of chocolates e)celebrity appearance f)Others 6.What Cadbury advertisement is most appealing? a)Television b)Print c)Outdoor(billboard,hoardings etc.) d)Radio e)Others 7.From where you always prefer to buy chocolates? a)Retailers b)Wholesalers

    c)Supermarkets 8.Do you like the packaging pattern for Dairy milk chocolates? a)Yes b)No 9.If No,then what recommendation you would make? 10.Do you find advertisement the only influential factor that motivates you to purchase chocolates? a)Yes b)No

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