A PROJECT REPORT

ON

Submitted to
GURU NANAK DEV UNIVERSITY, AMRITSAR
Submitted in
the partial fulfillment of the degree requirement towards the

Submitted By: Submitted To:

----------------------- MS.-------------
B.Com(Prof.)-IInd Year Lecturer in
commerce
Roll No. -------- Lyallpur Khalsa
College
Unvi. Roll No. Jalandhar
Regd. No.

SESSION (2008 – 2009)

 ACKNOWLEDGEMENT

I am bringing this report before you on "Consumer

Buying Behaviour."

Carrying out this project and its presentation in literary

form becomes possible with the help, guidance and
inspiration; I received from the professionals engaged in
business and education. I feel obliged to all those
authorities whose work has been consulted and utilized
and acknowledge the text.

First of all I express my sincerest debt of gratitude to the

Almighty God who always supports me in my
endeavors. I would like to appreciate the pain staking
effort of Mr. Inderpreet Singh Training Manager of ICICI
Prudential life Insurance for educating and guiding me
at each and every stage and providing me the
information related to my chosen topic.

I sincerely express my gratitude and lot of thanks to Ms.

Rajinder Kaur, Lecturer in Commerce, Lyallpur Khalsa
College, Jalandhar for helping me in completing my
project work and making it a great success. On the home
front, I want to thank all my family members who also
have appreciated the hefty time demands of this project
and helped me in a numerous ways.

Gurdevdeep
singh