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  • Distribution Channels of KMF

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    The document summarizes the distribution channels for dairy products in Bangalore, India. It begins with an agenda that includes methodology, limitations, an overview of distribution channels, and roles of manufacturers, wholesalers, retailers, and milkmen. It then provides more details on the methodology used, limitations, and an overview of the key distribution channels. Manufacturers include dairies and cooperative societies that collect milk from farmers. Wholesalers like Metro Cash & Carry distribute to retailers. Retailers include department stores, dairy parlors, kirana shops, and local milkmen who sell directly to consumers.

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    The document summarizes the distribution channels for dairy products in Bangalore, India. It begins with an agenda that includes methodology, limitations, an overview of distribution channels, and roles of manufacturers, wholesalers, retailers, and milkmen. It then provides more details on the methodology used, limitations, and an overview of the key distribution channels. Manufacturers include dairies and cooperative societies that collect milk from farmers. Wholesalers like Metro Cash & Carry distribute to retailers. Retailers include department stores, dairy parlors, kirana shops, and local milkmen who sell directly to consumers.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    3K views13 pages

    Distribution Channels of KMF

    Uploaded by

    mathurpulkit666406
    The document summarizes the distribution channels for dairy products in Bangalore, India. It begins with an agenda that includes methodology, limitations, an overview of distribution channels, and roles of manufacturers, wholesalers, retailers, and milkmen. It then provides more details on the methodology used, limitations, and an overview of the key distribution channels. Manufacturers include dairies and cooperative societies that collect milk from farmers. Wholesalers like Metro Cash & Carry distribute to retailers. Retailers include department stores, dairy parlors, kirana shops, and local milkmen who sell directly to consumers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 13

    DISTRIBUTION CHANNELS

    OF DAIRY PRODUCTS

    Presented By
    Ankit Jain
    Diptii Sahni
    Divya Manhas
    Mayank Aggrawal
    Agenda of Discussion
    • Methodology
    • Limitations
    • Distribution Channels – An Overview
    • Manufacturers
    • Wholesalers
    • Retailers & Milkman
    • Conclusion
    Methodology of Study
    • Aim – To study the distribution channels of Dairy
    Products in Bangalore

    • Approach
    – Visit to KMF, Metro Cash ‘n’ Carry, Foodworld,
    Spencer’s, More for you, Big Bazaar and Nandini
    parlor.

    – Rendezvous with personnel from marketing division


    of the above

    – Telephonic conversations

    – Conversation with a local milkman


    Limitations
    • Internal policies of the company

    • Language Barrier
    Distribution Channels

    Manufacturer Consumer

    Manufacturer Retailer Consumer

    Manufacturer Wholesaler Retailer Consumer

    Manufacturer Agent Wholesaler Retailer Consumer


    Manufacturers/ Producers

    Farmers

    Dairy
    Chilling
    Cooperative
    Centres
    Societies (9000)

    Dairies (13)
    Product Distribution
    Milk Distribution Network - Dairy
    network-dairy

    Depots-4
    transport
    cum
    distributor
    Agents Parlors
    Wholesalers-150

    Agents
    (Retailers) Retailers-
    16000

    HOTELS/
    CATERERS CONSUMERS
    Milk Procurement

    Source: www.kmfnandini.coop
    Wholesalers

    • B2B concept
    • Visit to METRO Cash & Carry
    • Delivery in the morning (2am) from KMF.
    • A total of 15000 liters is delivered
    everyday and at both the centers each.
    • Sent to hotels and restaurants.
    • Cold storage provided that ensures an
    increased shelf life.
    • No issue of out of stocks.
    • Own brand Aro
    Retailers
    • Departmental Stores
    • Dairy Parlors
    • Kirana Shops
    • Local Milkman
    CONCLUSION

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