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  • Bru Parent Company HUL Category Sector Tagline/ Slogan USP STP Segment Target Group

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    nispo
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    Bru is India's largest coffee brand owned by HUL. It aims to target upper and middle class people looking to make coffee instantly with its tagline emphasizing how Bru coffee creates special moments. While Bru has strong brand recognition and distribution, coffee consumption in India is still developing, and it faces threats from health-conscious consumers avoiding coffee and competition from brands like Nescafe.

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    STP & SWOT

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    Bru

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    Bru is India's largest coffee brand owned by HUL. It aims to target upper and middle class people looking to make coffee instantly with its tagline emphasizing how Bru coffee creates special moments. While Bru has strong brand recognition and distribution, coffee consumption in India is still developing, and it faces threats from health-conscious consumers avoiding coffee and competition from brands like Nescafe.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    351 views1 page

    Bru Parent Company HUL Category Sector Tagline/ Slogan USP STP Segment Target Group

    Uploaded by

    nispo
    Bru is India's largest coffee brand owned by HUL. It aims to target upper and middle class people looking to make coffee instantly with its tagline emphasizing how Bru coffee creates special moments. While Bru has strong brand recognition and distribution, coffee consumption in India is still developing, and it faces threats from health-conscious consumers avoiding coffee and competition from brands like Nescafe.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
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    Bru Parent Company Category Sector Tagline/ Slogan USP HUL Coffee Food Products Bru se hoti hain

    khushiyaan shuru Indias largest coffee brand STP Segment Target Group Positioning People looking to make coffee instantly All people in the upper and middle class Coffee that makes special moments of genuine warmth and happiness SWOT Analysis 1. Strong brand name 2.Excellent advertising and visibility 3.Good product distribution and availability Strength Weakness 4.Lots of flavors and varieties available 1. Coffee as a category still nascent in many countries like India 1. Tie-ups with corporates Opportunity Threats 2.Cheaper packets for rural areas 1.Health conscious people avoiding coffee Competition Competitors 1.Nescafe

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