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  • Conclusion

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    Priyanshu Aggarwal
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    The document analyzes factors that influence consumer purchasing decisions for males, females, those under 35, and those over 35. It rates the influence of family/peers, self-esteem, brand loyalty, availability, price, quality, features, advertisements, brand name, and perceptions of branded vs. unbranded services from low to very high. Very high influences for males include brand loyalty, availability, and brand name. Females are very highly influenced by quality and brand name. Those under 35 are very highly influenced by quality, features, and perception of branded services.

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    The document analyzes factors that influence consumer purchasing decisions for males, females, those under 35, and those over 35. It rates the influence of family/peers, self-esteem, brand loyalty, availability, price, quality, features, advertisements, brand name, and perceptions of branded vs. unbranded services from low to very high. Very high influences for males include brand loyalty, availability, and brand name. Females are very highly influenced by quality and brand name. Those under 35 are very highly influenced by quality, features, and perception of branded services.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    17 views1 page

    Conclusion

    Uploaded by

    Priyanshu Aggarwal
    The document analyzes factors that influence consumer purchasing decisions for males, females, those under 35, and those over 35. It rates the influence of family/peers, self-esteem, brand loyalty, availability, price, quality, features, advertisements, brand name, and perceptions of branded vs. unbranded services from low to very high. Very high influences for males include brand loyalty, availability, and brand name. Females are very highly influenced by quality and brand name. Those under 35 are very highly influenced by quality, features, and perception of branded services.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    of 1

    Conclusion L: Low M: Medium H: High VH: Very High

    Factors Influence of family/peer Influence of self-esteem /social status Influence of brand loyalty Influence of availability Influence of price Influence of quality Influence of features Influence of advertisement/promotional schemes Influence of brand name Influence of perception branded service better than un-branded services

    Male M VH H M M H H VH VH VH

    Female M H H M H VH H M VH VH

    Factors Influence of family/peer Influence of self-esteem /social status Influence of brand loyalty Influence of availability Influence of price Influence of quality Influence of features Influence of advertisement/promotional schemes Influence of brand name Influence of perception branded service better than un-branded services

    Age < 35 H VH H H VH H H H VH H

    Age > 35 M M L L L VH H L H M

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