Scribd Logo
Upload

Welcome to Scribd!

  • Heineken Case Study

    Uploaded by

    suongxuongnui
    291 views3 pages
    This case study analyzes the external factors impacting Heineken including political factors like anti-drunk driving laws and alcohol restrictions, technological innovations in equipment and media/IT, economic issues like the crisis in the EU and emerging markets, environmental concerns over weather/water and green systems, social trends of aging populations in the EU versus younger populations in emerging countries, and legal considerations for advertising and religious restrictions.

    Original Description:

    Heineken Group

    Original Title

    Heineken Group

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This case study analyzes the external factors impacting Heineken including political factors like anti-drunk driving laws and alcohol restrictions, technological innovations in equipment and media/IT, economic issues like the crisis in the EU and emerging markets, environmental concerns over weather/water and green systems, social trends of aging populations in the EU versus younger populations in emerging countries, and legal considerations for advertising and religious restrictions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    291 views3 pages

    Heineken Case Study

    Uploaded by

    suongxuongnui
    This case study analyzes the external factors impacting Heineken including political factors like anti-drunk driving laws and alcohol restrictions, technological innovations in equipment and media/IT, economic issues like the crisis in the EU and emerging markets, environmental concerns over weather/water and green systems, social trends of aging populations in the EU versus younger populations in emerging countries, and legal considerations for advertising and religious restrictions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 3

    Heineken Case Study

    External environment factors


    Political
    Anti-drunk driving law Alcohol restriction Tariff barrier

    Technological
    Technological innovation - Better equipment - Better machine Advance media & IT

    Economic
    Economic crisis and high unemployment rate in EU Blooming economy in Emerging countries

    Environmental
    Unfavorable weather Water issue Attitudes toward green system

    Social
    In EU: aging population In emerging countries: - Young population - Lifestyles & buying habits

    Legal
    Advertising content Religious restrictions

    Thank you

    You might also like