COMFORTABLE GLAMOUR SUCCESS POPULAR RICH AUTHORITIES

HEALTHY
BEAUTIFUL GREAT MONEY

PROUD FAMOUS BE GLORIFIED CLEVER

BILLIONAIRE MALAYSIA !
1. Robert Kuok Hock Nien (84) RM 58.110 billion (Kump.Kerry/Kuok) 2. T. Ananda Krishnan (69) RM 19.625 billion (Usaha Tegas)

3. Tan Sri Lee Shin Cheng (69) RM 14.943 billion (Kump.IOI)

4. Tan Sri Quek Leng Chan (65) RM 11.098 billion (Kump.Hong Leong) 5. Tan Sri Syed Mokhtar Albukhary (57) RM 8.550 bil. (Yys.Albukhary)

6. Tan Sri Teh Hong Piow (78) RM 8.06 billion (Public Bank)
7. Tan Sri Tiong Hiew King, 71, RM 3.87 billion (Rimbunan Hijau) 8. Tan Sri Vincent Tan, 56, RM 3.40 billion (Berjaya Group) 9. Tan Sri Lim Kok Thay. 56, RM 3.16 billion (Genting Group) 10. Tan Sri Azman Hashim, 68, RM 2.87 billion (Arab-Malaysian Corp )

20. Datuk Mokhzani Tun Mahathir (46) RM 0.97 billion Kencana Petroleum 25. Tan Sri Hamdan Mohamad (52) RM 0.85 billion Ranhill 26. Raja Datuk Seri Eleena Raja Azlan Shah (47) RM 0.83 billion Gamuda 32. Tan Sri Rozali Ismail (52) RM 0.59 billion Puncak Niaga Holding 33. Shaari Ismail (53) RM 0.57 billion Puncak Niaga Holding 38. Datuk Abdul Hamed Sepawi (57) RM 0.49 billion, Naim Cendera Holdings

Khatijah Ahmad Syed Mokhtar Albukhary Azman Hashim Maznah Hamid

Rozali Ismail

Hamdan Hohd

Mustapha Kamal

Abu Shahid Mohd Mokhzani Mahathir Tengku Eleena

UNIT 1: INTRODUCTION TO ENTREPRENEURSHIP

PB201 ENTREPRENEURSHIP COMMERCE DEPARTMENT POLITEKNIK MUKAH SARAWAK

DEFINITION OF ENTREPRENEUR

First introduced in year 1970 that is when New Economic Policy (NEP) launch. Entrepreneur hails from French word 'entrependre'. Introduce by Richard Cantillon

Entrependre = shoulder the duty or

responsibility.

New Edition Kamus Dewan Define Entrepreneur as people that work up

industry namely entrepreneur.

The Encyclopedia Americana International Edition

Entrepreneur as a businessman that take risk to combining production factors.

Joseph A. Schumpeter
Entrepreneur is an innovator which could cause into one reform.

Websters Third New International Dictionary

Entrepreneur as an individual which manage an economic activity especially organize, own, manage and bear a business risk.

Carland (1984)
Define entrepreneur as An individual which established business and manage to seek profit and to continue to expand / growth.

ENTREPRENEUR DEFINITION

An individual take that risk or set up a business. Entrepreneur also is a manager that lead the business and can demanding rights proprietorship on that business. As such it bear business risk. Entrepreneur have the vision and expand business for society's prosperity. It is one who want freedom in business, make own decision and further want succeed on own effort.

ENTREPRENEURSHIP DEFINITION

Entrepreneurship--among matter premier to individuals, family, community development, development of the nation and religion. It is a field of knowledge which encompasses attitude elements, skill and knowledge related to business and industry

ENTREPRENEURSHIP FIELD OF KNOWLEDGE SCHEDULE

Attitude Motivation Confidence Initiative Responsibility Risk taker Diligence Mental and physical fitness Information seeker

Skills Decision making Problem solving Negotiation Communication Creativity Team work Management

Knowledge Law Management Economics Accounting Values Business Culture

Technical

Project Management

ENTREPRENEURIAL CHARACTERISTIC

Identify business opportunity. Business venture lucrative himself and the public Successful through efforts that can fill people needs. Get wealth to try to fulfill society's needs. Take risk that has been calculated. Administer and use production factors to produce economic development and social welfare. Always strive and prepare to be doing reform which could increase productivity from time to time.

KAREKTER USAHAWAN

Calculated risk.

Administration and use of production factors to produce the economic development and social welfare. Always try and be prepared to make reforms that raise the productivity from time to time.

KAREKTER USAHAWAN
Identify business opportunities. Operate a profitable business venture itself and the public. Obtain success through the efforts to meet the needs of the public. Obtain wealth by working to meet the needs of society.

ROLES AND SOCIAL RESPONSIBILITIES OF ENTREPRENEURSHIP TOWARDS

1. Customers
Needs

and desires customers. Providing good service, efficient, honest and customer satisfaction. Providing ancillary facilities such as transportation of goods ordered by customers.

ROLES AND SOCIAL RESPONSIBILITIES OF ENTREPRENEURSHIP TOWARDS

2. Society/ community
Fulfill

the needs of society that desire is not limited. Create something new and renovation of an existing product. Diversifying people's choice, through the production of a wide range of creative and

ROLES AND SOCIAL RESPONSIBILITIES OF ENTREPRENEURSHIP TOWARDS

3. Suppliers
Good

relationship with supplier (muhibbah). Pay to suppliers during the period specified. Sharing opinion, information and knowledge.

ROLES AND SOCIAL RESPONSIBILITIES OF ENTREPRENEURSHIP TOWARDS

4. Staff

Always take care of the staff. Provide adequate salaries. Not oppressive and provide guidance to staff. Rewards such as bonuses, allowances and general facilities such as special leave, sick leave and others. Appreciation and recognition to employees who are dedicated and ethical values.

ROLES AND SOCIAL RESPONSIBILITIES OF ENTREPRENEURSHIP TOWARDS

5. Competitors
Adopting

a healthy competition. Sharing each other is how to provide or give the best service. Cooperate with each other to produce or create products that would benefit and create. Renewal or modification of existing products to attract customers.

6. Nation
Create

employment opportunities for residents. Help raise the standard of living. Create more infrastructure facilities to the residents. Improve the economy and increase national income. Diversifying the economy and not depend one an economic sector only.

1.3 DIFFERENCES BETWEEN AN ENTREPRENEUR AND A SMALL BUSINESS

Characteristics Time Nature of Job Entrepreneur Unlimited Flexible Small Businessman Limited Rigid in adapting to changes Decision making Makes own decision Follows decisions made by others Effort and commitment Continuous Low

Risk taking
Goal

Moderate
Maximizes self-potential by utilizing available opportunities

Low
Solely for profit maximization

COMPENTENCIES OF ENTREPRENEURSHIP
1. Inisiatif/ PERSONAL INITIATIVE 2. Melihat dan merebut peluang/ SEIZE OPPORTUNITIES 3. Kecekalan/ENDURANCE 4. Mencari maklumat/INFORMATION SEEKER 5. Menitik beratkan mutu kerja yang tinggi/ HIGH WORK QUALITY 6. Komitmen terhadap perjanjian kerja/ C0MMITMENT TOWARDS WORK AGREEMENTS

COMPENTENCIES OF ENTREPRENEURSHIP
7. Berorientasi ke arah kecekapan/ EFFICIENT 8. Membuat perancangan yang sistematik/ SYSTEMATIC-PLANNING 9. Menyelesaikan masalah secara kreatif/ CREATIVE PROBLEM SOLVING 10. Yakin terhadap keupayaan diri/ SELFCONFIDENCE 11. Ketegasan/ASSERTION 12. Meyakinkan orang lain/ PERSUASION 13. Menggunakan strategi pengaruh/ POWER AND AUTHORITY

ELECTRONIC BUSINESS

Ebusiness is a term used to describe businesses run on the Internet, or utilizing Internet technologies to improve the productivity or profitability of a business. Application of information and communication technologies (ICT) in support of all the activities of business. Electronic business methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely with suppliers and partners, and to better satisfy the needs and expectations of their customers.

E-business involves business processes spanning the entire value chain: electronic purchasing and supply chain management, processing orders electronically, handling customer service, and cooperating with business partners Basically, electronic commerce (EC) is the process of buying, transferring, or exchanging products, services, and/or information via computer networks, including the internet. EC can also be beneficial from many perspectives including business process, service, learning, collaborative, community. EC is often confused with e-business.

ADVANTAGES AND DISADVANTAGES OF E-BUSINESS

Advantages
1. Worldwide Presence

firm engaging in e-business can have a nationwide or a worldwide presence. (e.g: dell, amazon) the web to market products guarantees worldwide reach at a nominal price.

2. Cost Effective Marketing and Promotions

Using

ADVANTAGES AND DISADVANTAGES OF E-BUSINESS

Advantages
3. Developing a Competitive Strategy
Firms

need to have a competitive strategy in order to ensure a competitive advantage. Without an effective strategy, they will find it impossible to maintain the advantage and earn profits. The strategy, that the firms can pursue, can be a be a cost strategy or a differentiation strategy. Many a times, on visiting a website, the customer is greeted by a pop-up chat window. Moreover, payments can be made online, products can be shipped to the customer without the customer having to leave the house.

4. Better Customer Service

ADVANTAGES AND DISADVANTAGES OF E-BUSINESS

Disadvantages
1.

Limitations of sector

The main disadvantage of e-business is the lack of growth in some sectors on account of product or sector limitations. (The food sector has not benefited) Substantial resources are required for redefining product lines in order to sell online. (Upgrading computer systems, training personnel, and updating websites requires substantial resources.)

2.

Costly E-Business Solutions for Optimization

IDENTIFY ONLINE MARKETING COMMUNICATION

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:

Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately, Adding advertisements to email messages sent by other companies to their customers, and Sending email messages over the Internet, as email did and does exist outside the Internet (e.g., network email).

IDENTIFY ONLINE MARKETING COMMUNICATION

Online catalogue

Internet-based presentation of a set of items available for purchase, including description, price, and ordering information; also called cyber catalog, electronic catalog and web catalog. On-line catalog sales are expected to grow from $250 million in 1994 to over $7 billion by 2000. The comparatively lower costs of on-line catalogs, compared to print catalogs requiring paper, printing, and postage, lowers the entry barriers to catalog selling. A great difference between on-line catalog and print catalog selling is that on-line catalog customers find the marketer rather than the marketer finding them.

Consequently, on-line catalog customers tend to differ demographically and in purchase behavior from print catalog customers.
On-line catalogs give the marketer worldwide exposure, 24-hour accessibility, and the ability to quickly change price and product

IDENTIFY ONLINE MARKETING COMMUNICATION

Public relation

Primarily concerns enhancing and maintaining the image for businesses, non-profit organizations, events or high-profile people, such as celebrities and politicians. Others define it as the practice of managing communication between an organization and its publics.

Other public relations disciplines include:

Financial public relations providing information mainly to business reporters Consumer/lifestyle public relations gaining publicity for a particular product or service, rather than using advertising Crisis public relations responding to negative accusations or information Industry relations providing information to trade bodies Government relations engaging government departments to influence policymaking