I a v o r | t e I c e C r e a m 8r a n d s : S u r v e y &

L v a | u a t | o n
repared for: Ms. Ng
repared by: Casey, M|r|am, Soph|a & Iozey



1ab|e of Contents

Lxecut|ve Summary........................................1
Introduct|on.................................................................................2
Methods for Lva|uat|on....................................3
1exture.........................................4
r|ce............................................S
Number of I|avors....................................6
opu|ar|ty........................................7
kesu|ts of Lva|uat|on......................................8
1exture...........................................9
r|ce..........................................10
Number of I|avors....................................11
opu|ar|ty........................................12





























Lxecut|ve Summary

Consumers should have more sources of daLa Lo consulL when chooslng an lce cream
brand. 1o remedy Lhe lssue, Lhls feaslblllLy reporL offers daLa, surveys and a
recommendaLlon for consumers Lo Lake advanLage of. 1he daLa collecLed conslsLs of
evaluaLlons of LexLure, prlce, number of flavors and quallLy of lngredlenLs.





































Introduct|on

Consumers face many opLlons when shopplng for lce cream, wlLh Lhls feaslblllLy reporL
Lhe consumer ls able Lo welgh Lhelr opLlons ob[ecLlvely. 1o do so, we wlll revlew Lhe
LexLure, prlce, and number of flavors and popularlLy of Lhe followlng opLlons:

CpLlon 1: 8lue 8ell. 1hls ls one of Lhe mosL well known lce cream brands ln ulW
and found excluslvely ln Lhe SouLh.

CpLlon 2: uryer's. 1hls brand has been an opLlon for consumers slnce 1928.

CpLlon 3: Paagen-uazs. 1hls brand adverLlses as a super premlum" lce cream.

CpLlon 4: 8en & !erry's. 1hls brand adverLlses as havlng Lhe mosL dlverse flavors.






























Methods for Lva|uat|on

1o form a Lhoroughly researched recommendaLlon, we evaluaLed Lhe feaslblllLy of each
opLlon uslng four crlLerla:
1exLure
rlce
number of llavors
opularlLy

We gaLhered daLa ln varlous ways Lo form a recommendaLlon.

1exLure:
1. We creaLed Lhe followlng facLors Lo conslder:
a. 8uLLerfaL conLenL. 1he hlgher an lce cream's buLLerfaL conLenL
percenLage ls Lhe creamler Lhe lce cream ls. 8rands wlll be ranked 1-4 for
Lhls caLegory, 1 ls Lhe hlghesL buLLerfaL conLenL, 4 ls Lhe lowesL.
b. CuallLy of lngredlenLs. 1he brands are raLe 1-4 for Lhls caLegory, 1 has Lhe
largesL amounL of naLural flavors and lngredlenLs, 4 has Lhe leasL amounL
of naLural flavors and lngredlenLs.
c. Mlx-lns. 1he mlx-lns" ls Lhe chunks of candy, chocolaLe, nuL or any oLher
addlLlve lnLended for LhaL flavor of lce cream. 1hls ls measured ln
percenLage, and wlll be ranked 1-4. 1he brand wlLh Lhe hlghesL
percenLage ls 1
sL
, Lhe brand wlLh Lhe lowesL ls 4
Lh
.
2. We formulaLed a charL all of Lhe daLa onLo Lhls charL:

1ab|e 1
Name 8utterfat
Content ()
ua||ty of
Ingred|ents
M|x-|ns () r|ce (per
oz.)
Number of
I|avors
8|ue 8e|| 13 3 3 $0.08 18
Dryer's 14 4 4 $0.06 26
naagen-
Dazs
18 2 9 $0.23 23
8en &
Ierry's
19 1 8 $0.22 41

3. We ranked Lhe brands 1-4 aL Lhe end, Lhe brand ranked 1
sL
won Lhe mosL
caLegorles, Lhe brand ranked 4
Lh
won Lhe leasL amounL.

rlce:
1. We collecLed Lhe prlces LhaL each brand charges per ounce
2. We ranked Lhe brands based on who was Lhe cheapesL. 1, ls Lhe cheapesL, 4 ls
Lhe mosL expenslve.


number of llavors:
1. We collecLed Lhe number of flavors LhaL are offered year-round, also known as
Lhelr classlc flavors, for each brand.
2. 1he brands were ranked 1-4, 1 belng Lhe besL and largesL amounL of naLural
flavors and lngredlenLs, 4 belng Lhe worsL and leasL amounL of naLural flavors
and lngredlenLs.

opularlLy:
1. We creaLed a survey quesLlon LhaL was accesslble vla Lhe lnLerneL, and we
adverLlsed Lhe llnk onllne and on campus. 1hls was Lhe survey:




























2. We Lallled Lhe responses.
3. We ranked each brand based on who had Lhe mosL voLes, 1 havlng Lhe mosL
voLes, 4 havlng Lhe leasL.
kesu|ts of Lva|uat|on:

1hese are Lhe resulLs of Lhe LexLure, prlce, mlx-lns, number of flavors and popularlLy
daLa.

1exLure:
1exLure was found by ranklng 8uLLerfaL conLenL, quallLy lngredlenLs and mlx-lns from
Lhe lnformaLlon glven ln Lable 1, on a 1-4 scale, 4 belng Lhe worsL. 1hen Lhe Lhree
ranklngs acqulred were averaged and Lhose numbers were ranked on a 1-4 scale 4 belng
Lhe worsL, Lhe hlghesL average belng Lhe worsL.











rlce:
CpLlon 1, 8lue 8ell ls $0.08 per ounce. CpLlon 2, uryer's ls $0.06 per ounce. CpLlon 3,
Paagen-uazs ls $0.23 per ounce. CpLlon 4, 8en & !erry's ls $0.22 per ounce.


number of llavors:
CpLlon 1, 8lue 8ell has 18 classlc flavors. CpLlon 2, uryer's has 26 classlc flavors. CpLlon
3, Paagen-uazs has 23 flavors. CpLlon 4, 8en & !erry's has 41 flavors.


opularlLy:
ulrecL resulLs from poll

1ab|e 3
8|ue 8e|| Dryer's naagen-Dazs 8en & Ierry's
14 0 3 12
* CuL of 31 survey responses

Name 1exture
Averages
8|ue 8e|| 3.33
Dryer's 3.66
naagen-
Dazs
2
8en &
Ierry's
1
1ab|e 2

llnal 8esulL 8anklngs:

1ab|e 4
Name 1exture
kank|ngs
r|ce Number of
I|avors
opu|ar|ty 1ota|s
8|ue 8e|| 3 2 4 1 10
Dryer's 4 1 2 4 11
naagen-Dazs 2 4 3 3 12
8en & Ierry's 1 3 1 2 7
*1exLure 8anklngs, rlce and number of llavors are ranked 1-4, 1 belng Lhe besL, 4
belng Lhe worsL.




Wlnner and 8esL lce Cream:

1he Wlnner ls 8en & !erry's, havlng Lhe lowesL ranklng LoLal.









Sources:

www.ben[erry.com

www.bluebell.com

www.dreyers.com

www.haagendazs.com