Presented To: Sir Eamad Zubair Presented by: Mr Kamran Mr Muhammad Tayyab Haris ur Rehman Mr Waqas Hassan KHan

Situation Analysis

Mission
We promise customer care and peace of mind by

providing very latest fashion but also provide the best possible shopping experience, excellent customer care services and peace of mind to our customers. Chief Executive (Owner) Zahid Husain

Business Category
Product Base Shoes Retail Borjan is operating 11 outlets in Lahore, total 78

outlets in 49 cities of Pakistan.

Brand

Accessories

SWOT Analysis

Strengths
Known brand, known brand value among its

targeted customer Fashion introducer Approachable outlets for its targeted customer

Weakness
Low customer range due to expensive products

as compared to others Lack of awareness about its existence besides its regular customer

SWOT Analysis Cont..

Opportunities
Great customer valuation

Customization for designing

Kids collection Web site expand, for online ordering

Threats
Great competition in the market The annoying sales people and unavailability

of sizes put off customers.

Objectives

Sale
Maximum sale of 60,000,000 per month and

per year sale 0.72 Billion Pk Rupee

Positioning
Quality of product Comfort level Varity of designs

Satisfaction of publics

Source: Audit Officer Mr. M Bilal

Identification of Customers

Differentiated Marketing

Overall Strategy

Controllable Variables
Good and Serves strategy
Location Strategy Pricing Strategy

Promotion Strategy

Overall Strategy Cont..

Uncontrollable Variables
Consumer Environment
Competitive Environment Legal Environment

Economic Environment
Technological Environment

Specific Activities

Daily and Short Term Operation Responses to environment

Control Evaluation Adjustment

Thank You