SnapTalent Revenue Model

Month 1 Month 2 Month 3 Month 4

Publishers 10 20 50 100
Impressions per Publisher 100,000 100,000 100,000 100,000
Total Impressions 1,000,000 2,000,000 5,000,000 10,000,000

Clicks 5,000 10,000 25,000 50,000

Leads 50 100 250 500
Hires 1 2 5 10

Value of Hires $5,171 $10,342 $25,855 $51,710

Publisher Revenue $2,586 $5,171 $12,928 $25,855
eCPM $2.59 $2.59 $2.59 $2.59
CPC $0.52 $0.52 $0.52 $0.52

Assumptions
CTR: 0.50%
Conversion Rate: 1.00%
Leads per Hire: 50
Cost per Hire: $5,171
Publisher Payout: 50%
Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11

150 200 250 300 350 400 450

100,000 100,000 100,000 100,000 100,000 100,000 100,000
15,000,000 20,000,000 25,000,000 30,000,000 35,000,000 40,000,000 45,000,000

75,000 100,000 125,000 150,000 175,000 200,000 225,000

750 1,000 1,250 1,500 1,750 2,000 2,250
15 20 25 30 35 40 45

$77,565 $103,420 $129,275 $155,130 $180,985 $206,840 $232,695

$38,783 $51,710 $64,638 $77,565 $90,493 $103,420 $116,348
$2.59 $2.59 $2.59 $2.59 $2.59 $2.59 $2.59
$0.52 $0.52 $0.52 $0.52 $0.52 $0.52 $0.52
Month 12 Month 13 Month 14 Month 15 Month 16 Month 17 Month 18

500 550 600 650 700 750 800

100,000 100,000 100,000 100,000 100,000 100,000 100,000
50,000,000 55,000,000 60,000,000 65,000,000 70,000,000 75,000,000 80,000,000

250,000 275,000 300,000 325,000 350,000 375,000 400,000

2,500 2,750 3,000 3,250 3,500 3,750 4,000
50 55 60 65 70 75 80

$258,550 $284,405 $310,260 $336,115 $361,970 $387,825 $413,680

$129,275 $142,203 $155,130 $168,058 $180,985 $193,913 $206,840
$2.59 $2.59 $2.59 $2.59 $2.59 $2.59 $2.59
$0.52 $0.52 $0.52 $0.52 $0.52 $0.52 $0.52
Month 19 Month 20 Month 21 Month 22 Month 23 Month 24

850 900 950 1000 1050 1100

100,000 100,000 100,000 100,000 100,000 100,000
85,000,000 90,000,000 95,000,000 100,000,000 105,000,000 110,000,000

425,000 450,000 475,000 500,000 525,000 550,000

4,250 4,500 4,750 5,000 5,250 5,500
85 90 95 100 105 110

$439,535 $465,390 $491,245 $517,100 $542,955 $568,810

$219,768 $232,695 $245,623 $258,550 $271,478 $284,405
$2.59 $2.59 $2.59 $2.59 $2.59 $2.59
$0.52 $0.52 $0.52 $0.52 $0.52 $0.52