Tng Quan

c pht trin da trn Gii thng Sng To Spikes Asia danh ting, Lin hoan Qung Co Sng To Spikes Asia l kt qu ca s hp tc gia Cannes Lions v Haymarket. Lin hoan mang n cho ngnh truyn thng qung co sng to, vn ang pht trin mnh m trong khu vc, mt nn tng tt gp g, kt ni, hc hi v trao i cng nhng t tng sng to c nh gi cao nht t khp ni trong khu vc v trn th gii. S kin c t chc tn vinh cc tc phm sng to tt nht t khp chu , vi hn 16 hng mc. Bn cnh cc gii thng Sng to vi b dy hn 27 nm, cc i biu n tham d Lin hoan cn c c hi tip cn nhng gc nhn chuyn ngnh su sc thng qua cc din n v chng trnh hi tho cp cao. Thng k t Spikes Asia 2013

Tng s i biu: 1800 i biu n t 30 quc gia Tng s i biu tham d cc hc vin ca chng ti: 71 i biu t 14 quc gia Tng s hi tho: 33 Tng s din n: 12 Tng s bui ni chuyn v cng ngh: 6 Tng s lp hc thc s: 3 Tng s din gi: 65 ngi Tng s gim kho: 78 ngi cng vi 9 ch tch hi ng gim kho Tng s bi d thi c chm gii: 4832 Nhng im mi ti Spikes Asia 2013

Gii thng Sng to dnh cho sinh vin hng mc bo In Gii thng sng to dnh cho sinh vin hng mc bo in l mt cuc thi mi c a vo trong nm 2013, nng tng s cuc thi ti Lin hoan ln con s 4. Cuc thi dnh cho i tng l sinh vin ton thi gian vi tui khng qu 25 tui. Th sinh c yu cu thc hin mt poster, nhm p ng bn yu cu sng to c bit t t chc UNICEF. Cc bi d thi c nh gi v chm im bi hi ng gim kho gm cc chuyn gia u ngnh v cc th sinh t gii s c mi n nhn thng trn sn khu.

Cc Hc Vin Bn cnh Young Creative Academy (tm dch: Hc vin Sng to tr) dnh cho i tng sinh vin v Young Marketers Academy (tm dch: Hc vin Tip th tr), hai hc vin mi khc cng c a vo thc hin, trong nm 2013. Young Media Academy (tm dch Hc vin Truyn thng tr) & Young Account Executive Academy (tm dch: Hc vin Qun l khch hng tr) c trin khai thnh cng trong nm 2013. Chng trnh ca hc vin truyn thng c dn dt bi ng Philip Talbot, Gim c iu hnh ca ZenithOptimedia chu - Thi Bnh Dng v Nh sng lp kim Gim c iu hnh ca Asia Communication Expertise. Vi hn 25 nm kinh nghim trong ngnh, tn tui ca ng c bit n rng ri nh mt ngi c vn kin thc rng, gc nhn chin lc v kh nng lnh o. Young Account Executive Academy c dn dt bi ng John Wright, mt chuyn gia c nhiu nm lm vic vi rt nhiu cc cng ty qung co hng u nh J. Walter Thompson, Young & Rubicam, Ogilvy & Mather, Chiat Day Mojo, The Campaign Palace ti cc quc gia c, Anh, Rp Saudi v Bahrain. Tech talk (tm dch: Cc bui ni chuyn v cng ngh ) L kt qu hp tc gia Spikes Asia v MediaLink, cng vi i tc l Omnicom Media Group, bao gm PHD v OMD, chng trnh TechTalk gii thiu n khn gi mt chui su bui ni chuyn, vi tn sut hai bui mi ngy v din ra xuyn sut lin hoan. Cc din gi ca Tech talk l cc chuyn gia u ngnh n t cc cng ty tip th v truyn thng k thut s nng ng nht chu Thi Bnh Dng. Production Zone (tm dch: Khu Production) Nm 2013 nh du s ra mt ca Production Zone ti Spikes Asia, khu vc dnh ring cho cc cng ty sn xut media trnh chiu, gii thiu, truyn cm hng v kt ni vi cc i biu n t khp chu -Thi Bnh Dng. Khu vc cung cp cc gii php trong khu sn xut media v hu k cng nh thit b phng thu v s c ph bin rng ri hn trong tng li n cc nh sn xut media , cc n v thc hin hu k v cc chuyn gia trong ngnh. C tng cng 5 nh sn xut c mt ti lin hoan . ( Animated Storyboard , Breakfast Film , Curious Film, The Moving Images Company v Reservoir Production) Dch v cao cp dnh cho cc i biu SpikesSocial cc i biu ng k tham d c th s dng cc cng c trc tuyn kt ni vi nhng khch tham d khc. H c th gi cu hi hoc t lch hn vi nhau t trc khi Lin hoan thc s din ra. Phin dch ng thi ti cc hi tho - Hi tho c dch sang ting Trung Quc , Nht Bn v Hn Quc trong vng 3 ngy. Thng k v i biu Thng k v i biu theo quc gia Top 5
Quc gia Singapore Nht Bn Vng Quc Anh Hong Kong Hn Quc % trn tng s i biu 34.5% 11.0% 7.7% 5.2% 5.2%

Cc i din ca khch hng v thng hiu ti Lin hoan Spikes Asia S c mt ca cc i din khch hng v thng hiu ti Lin hoan Spikes Asia cho thy mt nim tin ln vo sng to n t pha cc khch hng.

iu ny minh chng cho tinh thn sn sng nng cao cht lng sng to, to iu kin cho cc nh qun l thng hiu tip xc vi nhng sn phm sng to tt nht ca khu vc, thit lp tm nhn chin lc r rng v m bo vic tip thu sm nht nhng xu hng, t tng mi. Cc thng hiu tham d bao gm:
Adobe APB Breweries CapitaLand Club21 Digi Telecommunications Djarum Economic Development Board Far East Organisation Golden Arches Development Corporation Health Promotion Board HNB Assurance IE Singapore Japan Philharmonic Orchestra JG Summit Holdings Lenovo Marina Bay Sands Metro Trains Mondelez International Mundipharma Neppy Nestle Oanda Asia Pacific Philips Unilever P&G PROMSVYAZBANK Resorts World Sentosa Robi Axiata Rockwell Sampath Bank Samsung Asia San-Fu Leisure Farm Sansiri ShenzhenLegend Investment & Development ShinHan Card Siam Commercial Bank Singapore Economic Development Board Singapore Tourism Board Singtel Sony Music Tan Tock Seng Hospital The Body Shop TOHTONKU Tourism Australia Tourism Authority of Thailand Turkcell UK Trade & Investment Uniqlo

Cc i din khch hng pht biu ti Lin hoan nm nay, bao gm Anita Caras, Head of Consumer Insights for Global Agency & Accounts, Microsoft Samir Singh, Global Brand Vice President, Unilever Eric Solomon, Head of Global Insights & Strategy, YouTube Aliza Knox, Head of Online Sales APAC, Twitter Miguel Bernas, Director of Digital Marketing, Singtel Tom Uglow, Head of Google Creative Labs, Asia Pacific, Google Thng k v cc bi d thi Tng cng c 4832 bi d thi nt hn 20 quc gia tranh ti ti cc gii thng Spikes nm 2013. Cc gii thng c trao ti Lin hoan Film Qung co bo In Qung co ngoi tri Radio Digital Direct Media Promo & Activation Advertiser of the Year Media Agency of the Year Network of the Year Cng ty qung co ca nm Cng ty qung co c lp ca nm Gii thng Spikes Palm Cuc thi Young Spikes hng mc Qung co tch hp Cuc thi Young Spikes hng mc Media

Design Film Craft Print & Poster Craft PR Qung co tch hp Qung co trn thit b di ng Ni dung lng ghp thng hiu & Gii tr Hiu qu sng to

Gii thng sng to dnh cho sinh vin hng mc bo in

Thnh vin ban gim kho c la chn nhm m bo s cn bng gia cc quc gia, cc mng li cng ty qung co v cc khu vc. 78 chuyn gia trong ngnh t cc quc gia trong v ngoi khu vc chu - Thi Bnh Dng c b nhim vo mi hi ng gim kho, c mt ti Singapore chm gii v chn ra cc tc phm xut sc. ng u hi ng gim kho l cc tn tui c rt nhiu knh trng v ngng m: -Tham Khai Meng, Worldwide Chief Creative Officer of Ogilvy & Mather and Chairman of Ogilvys Worldwide Creative Council (Film, Qung co Bo In, Qung co ngoi tri, Radio v Qung co tch hp); -Jose Miguel Sokoloff, Chairman of Lowe SSP3 and President Creative Council of Lowe Worldwide (Direct, Promo & Activation); -Masaru Kitakaze, Executive Creative Director and Corporate Officer of Hakuhodo (Digital v Qung co trn thit b di ng); -Mike Cooper, Worldwide CEO of PHD (Media); Derek Lockwood, Worldwide Director of Design, Saatchi & Saatchi (Design); -Lynne Anne Davis, President and Senior Partner, Asia Pacific, FleishmanHillard (Quan h cng chng); -Lo Sheung Yan, Chairman, Asia Pacific Creative Council, JWT (Craft); -Anthony Freedman, Group CEO of Host, Sydney (Ni dung lng ghp thng hiu & Gii tr); -Jarek Ziebinski, President, Leo Burnett Asia Pacific (Hiu qu Sng to) S lng bi d thi cao nht n t cc quc gia c ( 710) , Trung Quc ( 679 ) , n (507) v Singapore (520) . Cc quc gia ginh c nhiu chin thng nht bao gm c ( 134), New Zealand (44), n (34), Nht Bn (44) v Singapore (34) Cc gii thng c bit Advertiser ( tm dich: n v mua Qung co) ca nm: Metro n v truyn thng ca nm: M Auckland Mng li ca nm: McCann Worldgroup Cng ty qung co ca nm: McCann Melbourne Cng ty qung co c lp ca nm: Party, Tokyo Gii thng Spikes Palm: Exit Films, Melbourne

Thng k cc bi d thi ti SPIKES ASIA Theo hng mc

Hng Mc Film Qung co bo In Qung co Ngoi tri Direct 2010 417 473 604 192 2011 360 509 678 200 2012 454 554 749 298 2013 373 565 762 342

Theo quc gia

Quc Gia c Bangladesh Brazil Cambodia 2010 309 9 2011 443 2 2012 703 4 1 1 2013 710 4

Promo & Activation Media Radio Design Film Craft Print & Poster Craft Qung co tch hp Digital Mobile

114 305 127 163 111 135 82 335 -

282 355 143 170 160 248 56 342 47

405 490 162 278 244 337 78 321 74

385 447 154 263 331 368 58 273 124

Trung Quc i Bc Trung Quc Php c Hong Kong n Indonesia Ireland Nht Bn

267 52 2 1 249 452 135 333

372 74 246 612 119 366

448 117 281 694 99 594

679 71 307 507 170 2 622

PR Ni dung lng ghp thng hiu & Gii tr Hiu qu Sng to Tng cng

97

230

195

Hn Quc

120

92

229

202

3058

3647

152 34 4860

161 31 4832

Malaysia H Lan New Zealand Pakistan Philippines Singapore Nam Phi Sri Lanka Thu in Thailand Tiu Vng Rp thng nht Vng Quc Anh M Vit Nam Tng cng

157 5 82 1 198 379 2 14 2 254

182 130 3 199 429 12 333

256 7 171 1 214 527 17 411

154 241 4 265 520 28 263

35 3058

33 3647

4 24 32 25 4860

28 5 50 4832

Truyn Thng 33 phng vin n t 11 quc gia n tham d Spikes Asia 2013 1013 bi bo trc tuyn v Spikes Asia t 33 quc gia trong sut 6 thng Cc n v truyn thng ch cht tham d Lin hoan: MEDIABUZZ CAMPAIGN ASIA LITTLE BLACK BOOK WARC ADASIA SAMSUNG NEWS A&F KOREA THE GUNN REPORT KOKOKU HIHYO CAMPAIGN BRIEF ASIA

ADOBO Magazine MUMBRELLA PUBBLICITA ITALIA DIGITAL MARKET ASIA

C hi Hc hi v Pht trin Now in its second year The Forum once again offered in depth insights into the key industry issues, each lasting 60 minutes long. Chng trnh ca Lin hoan nm2013 mang n cho cc i biu s phong ph a dng v ni dung, bao gm 33 bui hi tho, 12 din n v 3 kho hc thc s. Ch ca hi tho nm nay xoay quanh Chuyn i sng to vi mi phin hi tho ko di 30 pht. Nm 2013 l nm th hai m chng trnh Din n mt ln na mang n cho khch tham d nhng hiu bit su sc v cc phn ngnh ch cht, vi mi phin Din n ko di 60 pht.
Cc bui hi tho DDB AKQA Anomaly Bates Chi & Partners Campaign Asia Pacific Cheil Worldwide Lowe + Partners McCann Worldgroup Microsoft Naked Communications Ogilvy & Mather Starcom MediaVest Group TBWA Dentsu DigitasLBi The Confederation of Asian Advertising Agency Associations Fleishman Hillard Twitter YouTube PHD Wieden + Kennedy

Thenetworkone Hakuhodo Hertz Radio JWT

Din n BBDO Draftfcb eYeka Iris Isobar iStockphoto Jack Morton Media Innovation Group OmnicomMediaGroup Wolff Olins

Kho hc Thc s BBDO DDB JWT Th h tr: Young Spikes v Sinh vin

41 sinh vin n t 6 quc gia [Trung Quc, Hng Kng, Singapore, Hn Quc, Philippines, Vit Nam] 60 th sinh tham d Young Spikes n t 12 quc gia

[i Bc Trung Quc, Hng Kng, n , Indonesia, Nht Bn, Singapore, Hn Quc, Sri Lanka, Thi Lan, Philippines, Vit Nam] 18 Young Spikes Marketers n t 5 quc gia [c, n , Singapore, Sri Lanka, Philippines] 13 Young Spikes Media n t 3 quc gia [Trung Quc, Hng Kng, Singapore] 24 Young Spikes Account Executive n t 6 quc gia [Malaysia, Singapore, Hn Quc, Sri Lanka, Philippines, Vit Nam]

i din chnh thc ca Lin hoan Trong nm 2013, Lin hoan ghi nhn rt nhiu thc y v h tr t mng li cc nh i din chnh thc khp ni trong khu vc.

C BANGLADESH TRUNG QUC I BC TRUNG QUC HONG KONG N INDONESIA NHT BN HN QUC MALAYSIA NEW ZEALAND PAKISTAN SINGAPORE SRI LANKA THI LAN PHILIPPINES VIETNAM

News Limited Bangladesh Brand Forum/Roaring Lions China Advertising Association Kleinerfisch.com Haymarket Media Ltd The Times of India Group PT Gaya Favorit Press (Femina Group) Toei Advertising A&F Korea Star Publications (Malaysia) Berhad Val Morgan NZ Revelation Inc. MediaCorp Singapore Pte Ltd Metal Factor Day poets Co., Ltd (a day magazine) The Philippine Daily Inquirer AiiM - Marketing Communication Skills Training