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  • Onsumer Buying Pattern IN Bangladesh A Study ON Mojo Cola

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    This document is a term paper submitted to Mahmud Buayer of East West University on consumer buying patterns of Mojo Cola in Bangladesh. It includes an introduction outlining the objectives, scope and methodology of the study. It also contains sections analyzing the strengths and weaknesses of the Mojo Cola brand from the perspectives of target age groups and consumers. Key factors influencing consumer buying patterns are identified. The paper then presents data analysis and interpretations with recommendations and conclusions.

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    This document is a term paper submitted to Mahmud Buayer of East West University on consumer buying patterns of Mojo Cola in Bangladesh. It includes an introduction outlining the objectives, scope and methodology of the study. It also contains sections analyzing the strengths and weaknesses of the Mojo Cola brand from the perspectives of target age groups and consumers. Key factors influencing consumer buying patterns are identified. The paper then presents data analysis and interpretations with recommendations and conclusions.

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    14 views4 pages

    Onsumer Buying Pattern IN Bangladesh A Study ON Mojo Cola

    Uploaded by

    nazmul_hasan_16
    This document is a term paper submitted to Mahmud Buayer of East West University on consumer buying patterns of Mojo Cola in Bangladesh. It includes an introduction outlining the objectives, scope and methodology of the study. It also contains sections analyzing the strengths and weaknesses of the Mojo Cola brand from the perspectives of target age groups and consumers. Key factors influencing consumer buying patterns are identified. The paper then presents data analysis and interpretations with recommendations and conclusions.

    Copyright:

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    of 4

    06/12/2013

    MKT41 0

    CONSUMER

    BUYING PATTERN IN BANGLADESH : A STUDY ON MOJO COLA

    Term paper on Consumer Buying Pattern in Bangladesh Companies of Mojo cola Course code: MKT410 Section: 0 Su!mitted to:
    Mahmud "u!ayer Assistant Professor Department of Business Administration East West University

    Su!mitted !y:
    Name ID

    Md. Nazmul Hasan


    Marufa %&an 'ar&ana (&armin s&arna Effan s&e)uti

    2 ! "!"!#" #$

    Department of Business Administration East West University

    #ate of Su!mission:*t& De+em,er- 2 !#

    $c%no&ledgement
    De+em,er *- 2 !# 2!- 2 !# Ma&mud .u,ayer Assistant Professor Department of Business Administration East West University Su!ject: Su!mission of term paper for the course of Consumer !eha'ior Dear (irWe feel immense pleasure in presentin/ you t&e term paper as part of our +ourse re0uirement. We found t&is report to ,e truly +&allen/in/ in many aspe+ts and indeed very interestin/ in relation to t&e various interpretational and en/rossin/ e1er+ises. We &ave tried our level ,est to +omplete t&e report 2it& respe+t to t&e desired re0uirements. Ho2ever- if any e1plainin/ is re0uired- 2e 2ould ,e &onored to o,li/e. %indly a++ept t&is &um,le effort of ,rin/in/ for2ard our resear+& and findin/s on t&e su,)e+t matter. (in+erely 3ours4 Name Md. Nazmul Hasan Marufa 5&an 'ar&ana s&armin s&arna Eiffan s&e)uty ID 2 ! "!"!#" #$ (i/nature

    Ta!le of Content
    Serial (o: 01 Topic Page

    IN678DU96I8N4 8ri/in of t&e report- 8,)e+tive of 2"# t&e (tudy- (+ope- Met&odolo/y)

    0*

    Strength and

    ea!ne"" #$ the Brand

    :";

    $r#% an &%age Per"'e(t&)e

    Strength and +ea%ness of the product and se'ice


    ,actors -nfluence Consumer.s Buying Pattern

    *"<

    04

    <"!

    0/ 01 03

    #ata $naly0e and -nterpretation

    !!"!$ != 2

    2ecommendation
    Conclusion

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