7ps and service gap

Dominos Pizza, Manipal

 Specialized mainly in indianised pizzas Offers both veg and non veg Offers a small but highly popular range of shorteats and desserts.

Product

 Priced on the cheaper side in comparison to the only competitor in manipal-Pizza hut But is more expensive compared to other restaurants around Pricing standard across the countryhowever offers vary according to local environment

Price

 At manipal the outlet is located at syndicate circle(relatively prime location)

Place

 Customer friendly service Highly trained staff Focuses on fast service

people

 The brand has advertised on almost all mediums heavily Kushiyon ke Home delivery the current tagline aims at projecting an increased value proposition to the target segment

Promotions

Focus is less on ambience No plates are served Small outlets and few tables Min focus is on home delivery

Physical evidence

 Orders placed at the counter are seen on the screens at different places inside the kitchencheck out point etc Self service for dine in customer Take away follows a 30 minute or free policy

Process

 Staff qaulity has to be improved Stained uniforms Orders are often delayed

Service gap between expectancy and experience

Thank you..