Client Case Study

Yoosk Public Engagement Platform www.yoosklondonsummit.com

April 2009 and London plays host to the G20 Summit. Prior to the summit the
FCO set up this site to act as a hub to bring together news and information about
the event: www.londonsummit.gov.uk. Two of the aims for the site were for it to
be, ‘A respected platform for discussion and debate,’ and for the site to be seen as ‘a best-in-class
example of digital engagement.’

FCO’s needs:
4. Obtain agreement from Govt Ministers to be
1. Generate interest and debate prior to the involved:
summit around the issues to be discussed at the
summit. David Miliband Lord Mandelson

2. Reach a wider audience than would normally Hazel Blears James Purnell
visit the FCO website.
5: Edit the content into 55 ‘bite-size’ clips and
3. Involve respected commentators from outside publish to YouTube:
the Government on the topics to be discussed at
the summit.

4. Provide a platform where Govt representatives

can communicate directly with the public.

5. Publish the resulting content in an easily-ac-

cessible format.
Solution: Results:

1.Set up a summit specific site cloned from 53,513 visits to the site.
yoosk.com which FCO summit site can link to:
491 questions posted on the site.

53 answers from public figures.

4,416 views on YouTube.

2. Invite partnerships from other websites, for
example www.netmums.com: To watch a montage of answers from yoosk in-
terview subjects from the London Summit, click
the box below:

3. Approach various public figures from outside

government and elicit their agreement to be in-
volved:
Theo Paphitis Matthew Taylor
Entrepreneur CEO RSA

Barbara Stocking Brendan Barber

CEO Oxfam TUC Gen Secretary