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Aniket Pradhan 2012pgp039
Aniket Pradhan 2012pgp039
1. Research problem
To examine Challenges faced by Amazon after launching in Indian marketplace at Amazon.in and to ensure a successful functioning in the near future
2. Technique to be used
The appropriate qualitative technique to be used for obtaining date are: In-depth interview, focussed group discussion, getting shopping observations online through cookies in browsers and offline shopping trips.
although typically the number of respondents interviewed is under 100, and usually are in the 25-75 respondent range.
3. On a scale of 1 - 5, with 5 being the best, how would you rate our online product selection? a.1 b. 2 c. 3 d. 4 e. 5 4. Would you like us to add anything to our online product inventory?
5. On a scale of 1 - 5, with 5 being the best, how would you rate the quality of our merchandise? a.1 b. 2 c. 3 d. 4 e. 5 6. How do you feel about our prices? a. They're the best in town b. They're just about right c. They're too high 7. How satisfied were you with the following aspects of our website? Very satisfied Ease of navigation Look/feel of website
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Satisfied
Neutral
Dissatisfied
Very dissatisfied
Ease of checkout Self-help information 8. How satisfied were you with the following aspects of shipping and delivery? Very satisfied Timeliness of delivery Accuracy/completeness of shipment Quality of packaging Satisfied Neutral Dissatisfied Very dissatisfied
10. How did you learn about our website? a. Online search engine b. Friend/colleague c. Newspaper/magazine article d. Surfing the web e. Other 11. How likely are you to visit our website again? a. Not at all b. Probably not c. Neutral d. Probably e. Very likely 12. Would you recommend our website to a friend? a. yes b. no Tell us about you: 13. Age group? a. under 18 b. 19 - 24 c. 25 - 34 d. 35 - 44 e. 45 - 54 f. 55 - 65
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g. over 65 14. Gender? a. male b. female 15. If you could change 1 thing about our website, what would it be?