TASK 12: CODE OF PRACTICE

What the code applies to Cap? As skill advances and ambient media become more prevalent, the CAP Codes remit seems to become ever more difficult. It would be next to impossible to list all the media that the Code..., in terms of defining the many types of non-broadcast marketing communications subject to the Code. What are the central principles of the code? The central principle for all marketing communications is that they should be legal, decent, honest and truthful. All marketing communications should be prepared with a sense of responsibility to consumers and society and should reflect the spirit, not merely the letter, of the Code. What are the basic rules of compliance for the code? They include general rules that state advertising must be responsible, must not mislead, or offend and specific rules that cover advertising to children and ads for specific sectors like alcohol, gambling, motoring, health and financial products. List all the different sections of advertising which the code covers The UK Advertising Codes lay down rules for advertisers, agencies and media owners to follow. They include general rules that state advertising must be responsible, must not mislead, or offend and specific rules that cover advertising to children and ads for specific sectors like alcohol, gambling, motoring, health and financial products.