Kefpod Orange Q-2

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This is a very common sight in school these days

In India, Acute RTI is potentially affecting child health

In management of RTI, Cefpodoxime is the preferred choice

It is a struggle for Parents to give an antibiotic to a sick struggling child who is refusing the medicine

Glenmark R & D has taken this challenge to Introduce a Unique Technology

May Mat 13 MAT BRANDS COMPANY Val Rank Val MS% Val grth

May Mat 13 Unit

Unit Gth

Prices

Unit Apr-13 May-13 50 mg 100 mg grth

174
MONOCEF-O CEPODEM ARISTO RANBAXY*

100 19.4 11.2

13 18 7

35487 6634 3032

12 12 7

14 12 7

10 12 9 60 64 107 119

1 2 3 5 7

34 19

SWICH

ALKEM*
INDOCO* MANKIND MACLEODS CIPLA DR REDDYS ABBOTT*

18
11 11 10 10 6 2 1

10.5
6.4 6.1 5.9 5.8 3.2 1.4 0.6

22
39 5 15 22 33 80 -26

3600
2323 3163 2289 1723 857 420 219

22
29 12 16 23 24 42 -17

36
46 -3 6 19 27 -4 19

17
42 -7 6 17 6 -7

58
59 49 54 60 68 63

110
111 104 109 114 99 79

4 OXIPOD
GUDCEF

6 MACPOD
CEFOPROX

10 PECEF 15 NUPOD

21 KEFPOD Orange Respicare

68 39.5

What is the result of 2 months?? HQ wise secondary discussion

1000 one Target, many Ways


10 Drs X 5 prescriptions daily 1250 15 Drs X 3 prescriptions daily 1125 20 Drs X 2 prescriptions daily 1250

Anything is possible here!


Mandi Hero, Rajesh Kumar
Relationship and cost

No. 1

advantage is helping Paed are major prescribers due to cost and taste advantage Total 35 Rxers

7th rank, April

Rank 1 2 3 4 5 6 7 8 9 10

HQ BERHAMPORE ST KRISHNAGAR S.T. AJMER S.T. MEHSANA ST MANDI S.T. MUZZAFARNAGAR SULTANPUR ST HISSAR S.T. MALLAPURAM ST RANCHI S.T.

YPM 1707 689 657 613 613 547 524 520 518 413

These HQs are in race to be no. 1. Where are you??

Row Labels KEFPOD ORANGE SUSP 30ML SALE AHMEDABAD P.S.T. - RESPICARE BHOPAL PST - RESPICARE GWALIOR S.T. - RESPICARE INDORE P.S.T. - RESPICARE JABALPUR PST - RESPICARE JUNAGARH S.T. - RESPICARE MEHSANA ST - RESPICARE RAJKOT PST - RESPICARE SATNA ST - RESPICARE SURAT PST - RESPICARE SURENDRANAGAR ST - RESPICARE UJJAIN ST - RESPICARE VADODARA P.S.T. - RESPICARE VALSAD ST - RESPICARE Grand Total

Values APR - Units 1885 532 136 30 133 152 1 145 53 77 233 100 87 135 71 1885

May - Units Jun - Units 1760 4036 398 1070 137 313 31 70 236 193 98 77 50 80 238 1329 15 153 96 113 107 171 135 132 62 31 96 147 61 157 1760 4036

Row Labels KEFPOD ORANGE SUSP 30ML SALE AHMEDNAGAR S.T. - RESPICARE AMRAVATI S.T. - RESPICARE AURANGABAD PST - RESPICARE CHANDRAPUR S.T. - RESPICARE GOA PST - RESPICARE JALGAON S.T. - RESPICARE KOLHAPUR S.T. - RESPICARE MIRAJ S.T. - RESPICARE NAGPUR P.S.T. - RESPICARE NASHIK S.T. - RESPICARE PUNE P.S.T. - RESPICARE SATARA S.T. - RESPICARE SHOLAPUR S.T. - RESPICARE YAVATMAL S.T. - RESPICARE Grand Total

Values APR - Units May - Units Jun - Units 1437 1398 1646 0 53 135 40 31 22 205 127 195 31 34 44 41 100 82 146 120 127 147 108 114 70 124 83 105 35 118 121 82 42 161 250 334 170 102 205 118 64 49 82 168 96 1437 1398 1646

Values

Row Labels
KEFPOD ORANGE SUSP 30ML MUMBAI P.S.T. - RESPICARE MUMBAI P.S.T.II - RESPICARE MUMBAI P.S.T.III - RESPICARE PANVEL S.T. - RESPICARE THANE P.S.T - RESPICARE VASHI ST - RESPICARE Grand Total

APR - Units
2959 1588 512 377 14 459 9 2959

May - Units Jun - Units


1828 501 345 308 21 637 16 1828 1239 491 208 258 35 236 11 1239

Complete Orange Range is here now!!


Kefpod Orange is complete now Popular demand for 100 mg

Susp
Huge Potential market coupled

with Price advantage with great taste is Double Advantage


Increase YPM even more!!

Brands & Pricing


MAT
Rank

BRANDS

COMPANY

May Mat 13 Prices Val Val Val 50 mg 100 mg MS% grth

1 2 3 4 5 6 7 10 15 21

MONOCEF-O ARISTO CEPODEM RANBAXY* SWICH ALKEM* OXIPOD INDOCO* GUDCEF MANKIND MACPOD MACLEODS CEFOPROX CIPLA PECEF DR REDDYS NUPOD ABBOTT* KEFPOD Orange Respicare

174 34 19 18 11 11 10 10 6 2 1

100 19.4 11.2 10.5 6.4 6.1 5.9 5.8 3.2 1.4 0.6

13 18 60 7 64 22 58 39 59 5 49 15 54 22 60 33 68 80 63 -26 39.5

107 119 110 111

104 109 114 99 ??

at just Rs 79 Golden Opportunity For you

Paedia
Orange theme Inputs Sampling Special Tech Movie

GPs
Rx Pad Reminder cards Special VA page

Paed 25/FSO Aug

Paed 25/FSO Sept

10 Paed + 5 GP 15/FSO Aug & Sept

This is not the End Use Tech to promote Tech A special Kefpod Orange Movie for promotion!!!

Go all out at GP
GP having huge potential
Affordable Cost is major

talking point at GPs


Special VA page for GP in

Main VA as part of Kefpod range

30/FSO GP Sept

40/FSO GP July & Sept

100/FSO

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