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  • CB QB Mod

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    Venkatesh Prasad
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    This document outlines key concepts in consumer behavior including classical and instrumental conditioning, the tri-component model of attitudes, Maslow's hierarchy of needs, levels of consumer decision making, and models of consumer decision making such as the Nicosia and Engel-Kollat-Blackwell models. It also briefly mentions the nature of risk perception and situational influences on consumer behavior.

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    CB-QB-MOD-

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    This document outlines key concepts in consumer behavior including classical and instrumental conditioning, the tri-component model of attitudes, Maslow's hierarchy of needs, levels of consumer decision making, and models of consumer decision making such as the Nicosia and Engel-Kollat-Blackwell models. It also briefly mentions the nature of risk perception and situational influences on consumer behavior.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    10 views1 page

    CB QB Mod

    Uploaded by

    Venkatesh Prasad
    This document outlines key concepts in consumer behavior including classical and instrumental conditioning, the tri-component model of attitudes, Maslow's hierarchy of needs, levels of consumer decision making, and models of consumer decision making such as the Nicosia and Engel-Kollat-Blackwell models. It also briefly mentions the nature of risk perception and situational influences on consumer behavior.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.

    Persuasive Communication Classical Conditioning (PavlovianModel, Instrumental Conditioning Elements of Consumer Learning Attitude The nature of attitude, Tri-component Model of attitude? Personality Dynamics of Perception Types of risk & explain how consumers handle risk. Maslows Hierarchy of Needs 12. Consumer Research 13. Levels of Consumer Decision Making

    14. Situational Influences


    15. Nicosia Model, 16. Engel-Kollat-Blackwell Models

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