Submitted To,

Sir Shahid Yaqoob

Submitted By,
Uzair Zaheer
Roll # 44
BBA 8th
 Guerilla Marketing

Unconventional marketing intended to get

maximum results from minimal resources.
Guerilla marketing involves being original,
breaking the rules, and looking for alternatives
to traditional marketing methods.
10 Commandments of Guerilla Marketing
1. Know your market
2. Know who your customers are
3. how they think, and where they go
4. Keep your name in front of your in-house list
5. Work with the press
6. Educate the market
7. Put e-marketing to work for you
8. Do the Web right
9. Get a prime spot on the Web's search engines
10. Give talks and presentations at industry association
meetings and conferences
Guerrilla Marketing
Principles
 Principles

 Presence – find ways to make yourself known at all

times – chat rooms, forums, discussion boards, e-mail,
radio, magazines, blogs, Yellow Pages

 Activity – be aware of opportunities to make

your product known at all times and act on them

 Energy – continually marketing

 Networks – always looking to make contacts

and develop networks – importance of relationships

 Smart – don’t offend customers or turn them off

Advantages
 Advantages
 Flexible – because of small scale nature can be adapted
quickly, relatively easy to respond to change

 Low Cost – one of the founding principles – ideal for

firms who do not have massive marketing budgets

 Targeted – designed to reach the target market –

reduces waste and ineffectiveness

 Simple – many of the methods simple

and easy to use and implement – ideal for the smaller
business
Non-traditional advertising methods
 Theories of Guerilla Marketing

 Not cutting your budget, but using it wisely

 Rely on brain power, not money power
 Primary investment should be time, energy, &
imagination
 Aim for more & larger transactions with existing
customers
 Use incentives for existing customers for referrals of new
customers
 You must be patient and let your programs develop and
take hold --- IT DOES NOT HAPPEN OVERNIGHT
 Remember that marketing is all about people and not
about things

 A customer’s perception goes a long way

 This is where customer service can really change
your entire facility
 Secrets Of Guerilla Marketing

1. Commitment – Determine a marketing plan and commit

to it. The more repetition, the more it is remembered.
2. Confident – What should you be concerned about when
you advertise? 5th concern is Price; 4th concern is
Selection; 3rd concern is Service; 2nd concern is Quality;
1st concern is Confidence.
3. Patient – You must have patience to be confident.
4. Assortment – The more Guerilla Marketing tactics you
arm yourself with, the more people you reach.
5. Convenient – Be convenient for your customer and it
will be easy for them to do business with you.
6. Amazement – Encourage excitement for what you offer.
Are you the best,
7. Involvement – Prove you care by staying in touch and
listening to your customer. Customers pay you back by
referring their friends.
8. Armament – Equip your company with the necessary
tools including a web site, cell phone, pager and other
technology.
9. Content – Have killer content in your message. Talk
directly to your customer with a clear direct message.
10. Measurement – You will have many methods of
advertising in operation at one time, some will be a hit
and some will miss. Reduce your marketing budget 50%
by asking people “Where did you hear of us.”
Guerrilla Marketing Examples
Anti Smoking Advertisement
Feeding The Hungry (not 100% about the
company name)
Public Service Ad (Don’t Speed)
Western Union
Some ads of small companies
..THANKS TO ALL OF YOU..