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  • I II I Iii: IFE Total Weighted Score

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    Ali Laeeq
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    This document provides a weighted score for PepsiCo's internal and external factors (IFE=2.6, EFE=3.28), which places the company in the "grow and build" region. This suggests PepsiCo's internal and external situation is favorable and it could implement strategies like vertical integration, market penetration, market development, and product development to expand its business activities and market share.

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    IE matrix

    Original Title

    Ie Matrix Sm

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    This document provides a weighted score for PepsiCo's internal and external factors (IFE=2.6, EFE=3.28), which places the company in the "grow and build" region. This suggests PepsiCo's internal and external situation is favorable and it could implement strategies like vertical integration, market penetration, market development, and product development to expand its business activities and market share.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    24 views1 page

    I II I Iii: IFE Total Weighted Score

    Uploaded by

    Ali Laeeq
    This document provides a weighted score for PepsiCo's internal and external factors (IFE=2.6, EFE=3.28), which places the company in the "grow and build" region. This suggests PepsiCo's internal and external situation is favorable and it could implement strategies like vertical integration, market penetration, market development, and product development to expand its business activities and market share.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    IFE total weighted score

    Grow and build


    Strong 3.0-4.0 Average 2.0-2.99 Weak 1.0-1.99

    High 3.0-4.0

    i i iv vii

    ii v viii

    iii vi ix

    EFE Weighted 2.0-2.99 score


    Low 1.0-1.99 Medium

    Hold and maintain

    Harvest and divest


    Interpretation: After plotting values of IFE (2.6) and EFE (3.28) we found that PepsiCos lying in cube 1 and that means the company is in grow and build region and its internal and external situation is good and it can do vertical integration to expand business activities and market penetration to increase market share and market development and these strategies can be implemented by the company: 1. 2. 3. 4. Vertical integration Market penetration Market development Product development

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