THE BIRTH OF MCDONALD'S BEGAN WITH RAYMOND ALBERT KROC.

Ray Kroc was the exclusive distributor of a milk shake maker called the Multimixer. Meanwhile, two brothers, Richard and Maurice McDonald owned and ran a hamburger restaurant in San Bernadino, California, in the 1950s. Ray Kroc heard how well the McDonald brothers were doing using his Multimixer to serve their customers. He met up with them and acquired the franchising right from them to run McDonald's restaurants. A great success story was in the making. In 1955, Ray Kroc founded the McDonald's Corporation and opened the first restaurant in Des Plaines, Illinois. In 1961, he bought out the McDonald brothers. McDonald's grew into the largest restaurant organization in the world. Today, there are more than 30,000 McDonald's restaurants serving 47 million customers each day in over 121 countries. Ray Kroc died in 1984 but his legacy is very much alive. His success story continues

with McDonald's families of employees, franchisees and suppliers. His commitment, dedication and achievements continue to live on at McDonald's restaurants across the world. McDonalds: Outstanding Brand Recognition, Experienced Management, High-Quality Food, Site Development Expertise, Advanced Operational Systems And Unique Global Infrastructure Ensure a position that enables it to capitalize on global opportunities. McDonalds plans to expand its leadership position through:

Great Tasting Food

Convenience

Superior Service

Everyday Value

McDonalds Pakistan is part of the LAKSON GROUP OF COMPANIES, a leading business house in Pakistan. McDonalds first restaurant opened its door to the people of Pakistan in September 1998 in Lahore. This launch was met with unprecedented enthusiasm from the

citizens of Lahore, who are known for their liveliness, vigor and penchant for quality food. Karachi opened its first restaurant a week after Lahore. Ever since it opened the doors of its restaurants both in Karachi & Lahore, McDonalds have been proud to provide customers the same great taste, outstanding value and superior service that is synonymous with the Golden Arches all over the world. There are now 27 restaurants in 8 major cities of Pakistan: 11 in Karachi 10 in Lahore 1 in Hyderabad 1 in Faisalabad 1 in Kala Shah Kaku 1 in Sialkot 1 in Islamabad 1 in Rawalpindi oday millions of Pakistanis place their trust in McDonalds every day- trusting the company to provide them with food of a very high standard, quick service and value for money. McDonalds Pakistan is here now, to put a smile on your face, each and every time you visit.

We place the customer experience at the core of all we do

We give back to our communities

We are committed to our people

We strive continually to improve

We grow our business profitably

We believe in the McDonalds System

We operate our business ethically.

We place the customer experience at the core of all we do. Our customers are the reason for our existence. We demonstrate our appreciation by providing them with high quality food and superior service in a clean, welcoming environment, at a great value. Our goal is quality, service, cleanliness and value (QSC&V) for each and every customer, each and every time. We are committed to our people. We provide opportunity, nurture talent, develop leaders and reward achievement. We believe that a team of well-trained individuals with diverse backgrounds and experiences, working together in an environment that fosters respect and drives high levels of engagement, is essential to our continued success. We believe in the McDonalds System. McDonalds business model, depicted by our threelegged stool of owner/operators, suppliers, and company employees, is our foundation, and balancing the interests of all three groups is key. We operate our business ethically. Sound ethics is good business. At McDonalds, we hold ourselves and conduct our business to high standards of fairness, honesty, and integrity. We are individually accountable and collectively responsible. We give back to our communities. We take seriously the responsibilities that come with being a leader. We help our customers build better communities, support Ronald McDonald House Charities, and leverage our size, scope and resources to help make the world a better place. We grow our business profitably. McDonalds is a publicly traded company. As such, we work to provide sustained profitable growth for our shareholders. This requires a continuous focus on our customers and the health of our system. We strive continually to improve. We are a learning organization that aims to anticipate and respond to changing customer, employee and system needs through constant evolution and innovation.

A logo confirms the quality and authenticity of a product throughout the world. When McDonalds extended its business worldwide, it required and utilized a logo design that guarantees the products value globally. The McDonalds logo was created by Jim Schindler in 1962. The McDonalds logo is widely regarded as one of the most popular and instantly recognizable logos in history. It has become a mark of excellence and global supremacy. The logo is closely affiliated with American culture and has been even termed as part of Americanization and American cultural imperialism. The famous Im Lovin It slogan of McDonalds was launched in 2003.

he McDonalds logo comprises of the iconic Golden Arches that symbolize: Elegance Dominance Professionalism.

The concept was actually developed by Dick and Mac McDonald, who had placed arch shaped signs on the sides of their then walk-up hamburger stand. Looking from a certain angle, those arches appeared like the letter M. Hence, it was decided to incorporate them in the McDonalds logo, which came out as a merger of the two golden arches together. The companys name, McDonalds, however appeared in the McDonalds logo for the first time in 1968. Although the physical arches were discarded from all the restaurant s building design, the Golden Arches have become the crucial element of their corporate logo, and have played an instrumental role in branding the company. The arches are said to reverberate with mythic symbolism, rendering the image of McDonalds restaurant as a PARADISE of: Cleanliness Friendliness Self-discipline Cheerfulness.

COLORS OF THE MCDONALDS LOGO

The yellow color in the McDonalds logo symbolizes: Happiness Optimism Joy The red color stands for: Passion Determination

Energy Vitality.

RONALD MCDONALD (RMCD) Ronald McDonald is a clown character. He is one of the most recognized fictional characters in the world. RMCD was launched in 1963 in the USA. He is used all over the world as advertising figure. His costume is yellow with a red zip. He has red and white ringed arms and legs and his shoes are huge. The name of Ronald McDonald is the same all over the world, except in Japan. Because of the difficulties in pronouncing the R the Japanese know him as Donald

McDonald. In China too his name is McDonald Suk-Suk which means something like Uncle McDonald.

The first Ronald McDonald house opened in Philadelphia on October 15, 1974. It is an independent nonprofit organization whose mission is to create, find and support programs that directly improve the health and well-being of children. From early on, the organization had deep support from Ray Kroc's empire. Gerald Newman, Chief Accounting Officer for McDonald's Corporation, was "one of the founders of Ronald McDonald Children's Charities and was president of R.M.C.C." RMHC has a global network of Chapters in 52 countries under three core programs: The Ronald McDonald House, Ronald McDonald Family Room Ronald McDonald Care Mobile. The organization has received accolades and awards for its contributions

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McDonalds original restaurant in San Bernardino, California, served only hamburgers, cheeseburgers, milkshakes, and the original pre-1960s type of French fries. Today's menu includes numerous other items that have been added through the years. Below are listed the basic items sold by the company.

 SPICY MCCRISPY CHICKEN

Mouthliciously Hot & Kickin! Between the Corn Dusted bun lies tender, juicy, boneless chicken thigh meat, encased in a crisp and flaky spicy crust, all topped with fresh lettuce, cheese and creamy mayo to help put the fire out in your mouth. MCROYALE

The Monumental Taste. Get ready for a royal experience. Made with 100% beef patty, cheese slice, lettuce, tomato, mayonnaise, ketchup, mustard, onions and pickles all set on a sesame seed bun, McRoyale truly understands your cravings

 BIG TASTY

True Greatness! With 100% pure beef patty, juicy tomato, slivered onions, crispy lettuce, dressing of ketchup, creamy cheese and a smokey sauce on a toasted sesame seed bun, one things for sure: whoever has a Big Tasty, has great things ahead of them. So, come satisfy your hunger. QUARTER POUNDER W/CHEES

ITS MIGHTY SIMPLE! 100% pure beef and a double helping of cheese with simple quality ingredients only bettered by adding the onion, pickles, tomato ketchup and mustard in a sesame seed bun

 DOUBLE CHEESE BURGER

GET DOUBLE THE FLAVOUR HIT! The first hit of sear-sizzled 100% beef gets your taste buds ready for that second hit of the double layer of delicious melted cheese. Now thats a taste knockout. CHICKEN BIG MAC

Two breaded chicken patties (de-boned breast meat), lettuce, sesame seed bun, McDeluxe sauce and cheese.

 BIG MAC

There is only one BIG MAC! Its not just the taste, not just the aroma, but the look of this giant is enough to tempt you. Its made with double layer of sear-sizzled 100% pure beef mingles with the sauce and melting cheese, the diced onion, crisp shredded iceberg lettuce and the crunch of pickle. Or, maybe its just that its tall.

McCHICKEN

THE CLASSIC COMBINATION! It's the simple things that matter. Like our quality chicken breast, cooked in a seasoned tempura coating. Topped with fresh grown lettuce and our exceptional McChicken sauce, between a sesame seed bun, it's hard to beat a classic

 McARABIA

One of Its Kinds! Two grilled chicken patties (de-boned breast meat), Arabic bread, lettuce, tomatoes, onions, garlic sauce.

CHICKEN McNUGGETS

Just Irresistible! Whichever way you enjoy your McNuggets. Its good to know that your favorite McNuggets are made with juicy white meat.

 FILET-O-FISH

Dive Right in! Because its made with light flaky white fish filet, topped with tangy tartar sauce all on a lightly steamed bun.

McDonalds is believed to use demographic segmentation strategy with age as the parameter and their main target segments are: Children Youth Young urban families Mainly the targeted market segment of McDonalds is kids and youngster aging from 10 to 35.