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  • Date of Interview:: Brand Name Price To Consumer

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    Kamlesh Soniwal
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    The document summarizes a retailer feedback survey on Fortune Rice Bran Health Oil (FRBHO). It contains questions about the retailer's understanding of FRBHO and whether they stock competing brands like Saffola and Sundrop. The questions also assess if FRBHO marketing materials and POP/POS displays are visible in the store.

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    FRBHO

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    The document summarizes a retailer feedback survey on Fortune Rice Bran Health Oil (FRBHO). It contains questions about the retailer's understanding of FRBHO and whether they stock competing brands like Saffola and Sundrop. The questions also assess if FRBHO marketing materials and POP/POS displays are visible in the store.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    60 views1 page

    Date of Interview:: Brand Name Price To Consumer

    Uploaded by

    Kamlesh Soniwal
    The document summarizes a retailer feedback survey on Fortune Rice Bran Health Oil (FRBHO). It contains questions about the retailer's understanding of FRBHO and whether they stock competing brands like Saffola and Sundrop. The questions also assess if FRBHO marketing materials and POP/POS displays are visible in the store.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 1

    Retailer Feedback on Fortune Rice Bran Health Oil

    Shop Name & Address : City : Mobile / Ph No. : Name of the Investigator :

    Date of Interview :

    Category & Brand Understanding


    Good Morning - I come from Adani Wilmar Limited.Would you please cooperate and answer the few questions we have to ask you.

    1 Do you have the following brands in your shop? Brand Name 2 List down the Rice bran Oil present at the shop along with the PTC? Price To Consumer

    Saffola Gold Brand 1 Brand 2

    Sundrop Heart

    Fortune Rice Bran Health Brand 3 Brand 4

    3 What is your understanding about the benefits of FRBHO?


    Statements Highest cholesterol lowering oil: Heart friendly. Oryzanol: Improves HDL/LDL ratio. Healthier heart. Balanced PUFA/MUFA ratio: Cleaner blood vessels. Balanced Fatty Acids#: Balanced nutrition, balanced health. Tocotrienols & Phytosterols+: Anti-cancer properties. Squalene: Improves skin tone and delays wrinkle formation. Vitamin-E: Helps maintaining balance of nervous system. Natural antioxidants: Protection against diseases. Ferulic Acid^: Stimulates hormonal secretion, rejuvenates health. Low oil absorption: Healthier food Healtiest oil in the world Do you think Fortune Rice Bran Health Oil(FRBHO) isequally good as Saffola that FRBHO is healthy oil and is competing with Saff & Sundp) Yes No Cant Say Any Other Pls. specify

    Agree

    Disagree

    4 Gold & Sundrop Heart ? )(here we need to understand wether the retailer knows

    5 FRBO POP/POS was visible in the store?


    Pls. tick whever applicable POP/POS Material Yes Dangler Poster Leaflet No Banner Streamer/Toran Shelf Strip

    Yes

    No Yes No POP/POS Material Yes Backing Sheet Any other (pls.specify) No

    POP/POS Material

    Any other feedback about FRBHO

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