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The story of Apollo Hospitals draws a striking parallel with the overall story of the Indian healthcare industry. When Apollo began its quest to bring world-class facilities to the country, India had reached an inflection point, which would redefine its healthcare model forever. Analysts of Indian healthcare, in fact, have repeatedly pointed to the strong correlation between the two. Commencing in the early 1980s Apollo Hospitals has, today, grown to be the largest healthcare provider in Asia with 46 hospitals offering 8000 beds. The story of healthcare delivery in India has been no less spectacular

in this period. In terms of both revenue and employment it has become one of the largest contributors to the Indian economy. During the 1990s the Indian healthcare segment grew at a compounded annual growth rate (CAGR) of 16% thus doubling every five years. As at 2007, it had acquired a net value of more than US$ 34 billion (Rs. 163,200 crore) (Source: PricewaterhouseCoopers) or approximately 6% of Indias gross domestic product. By 2012, this figure is projected to grow to nearly US$ 40 billion (Rs. 192,000 crore) (Source: PricewaterhouseCoopers) and quadruple by 2017 (Source: KPMG). The private sector in India accounts for more than 80% of total health care spending. The main factors contributing to this accelerated growth are increase in population and income levels, the change in demographics and the shift in illness profiles from chronic to lifestyle diseases. Indian health delivery, therefore, will only have to get more robust; it will simply have to reinvent itself and prepare to face these new challenges.

Achievements
The Apollo Hospitals Group, very clearly one of the beacons in Indian healthcare, has already placed all its skill, expertise and vision to forge a blueprint that will help meet the countrys evolving needs. The focus on bringing the very best in global healthcare continues unabated. 2008 saw the installation of the first 320 Slice CT Scanner in India the worlds most advanced technology in diagnostic imaging, as well as Indias first CyberKnife at Apollo Speciality Cancer Hospital, Chennai. The CyberKnife is the worlds most advanced
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robotic radiosurgery system. Removing the challenges of geographical access has been a key focus area for Dr. Prathap C. Reddy, Chairman, Apollo Hospitals. The Group has taken several pioneering steps in this regard. Last year, Apollo Hospitals launched the first Apollo Reach Hospital in Karimnagar, Andhra Pradesh and plans to open 25 more such facilities over the next two years. Even as work continues on developing the infrastructure for this, Apollo Hospitals is strengthening its telemedicine model by having strategic tie-ups and pressing into service emerging technologies. Apollo Hospitals has pushed the boundaries in Indian healthcare. It was the first cardiac team in India to perform beating heart surgeries, bloodless surgeries and minimally invasive surgeries. Apollo has over twelve global multicentric cardiovascular clinical trial research studies underway. In a long series of firsts, Apollo Hospitals became the first hospital in India to perform liver-, multi-organ- and cord-blood transplants, as well as orthopaedic procedures like hip and knee replacements and Birmingham hip resurfacing. One of Apollo Hospitals greatest contributions is in the field of clinical excellence. If, today, India boasts of outcomes comparable to the best in the world, much credit will need to be placed at the doorsteps of this great institution. An ISO certified institution, Apollo Hospitals, Chennai became the first hospital in Asia to receive the JCI international accreditation.

The JCI accreditation is seen as the gold standard for excellence in healthcare the world over. Seven hospitals from the Apollo Hospitals Group have been its proud recipients. Apollo Speciality Hospitals, Madurai became the first hospital in the Apollo Group to be awarded Indias most prestigious accreditation the National Accreditation Board for Hospitals & Healthcare (NABH).

History
Padma Bhushan Dr. Prathap C. Reddy, FounderChairman of the Apollo Hospitals Group has shaped and nurtured the ethos of Apollo Hospitals with his vision and inspiring leadership. Recognised as the architect of Indias healthcare revolution, Dr. Reddy has made Apollo Hospitals a centre for medical excellence, innovation and a catalyst of positive change. Dr. Reddy migrated back from the US in the mid-1970s and set up his cardiology practice in India. Moved by the death of a patient who could not afford to travel to the US for treatment, Dr. Reddy embarked on a mission to work towards improving the healthcare infrastructure in India. He built Apollo Hospitals in 1983 with a team of 25 members. Today, Apollo Hospitals is Asias largest

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healthcare provider, with team strength of over 60,000.

Recent Developments
Apollo Hospitals is constantly adding to its competency and upgrading its already existing infrastructure. A fine example of this is the Apollo Childrens Hospital that was inaugurated in July 2009. The hospital is a multi-speciality facility dedicated to children. Apollo Hospitals with nearly 1000 pharmacies in the country is the stakeholder of the largest pharmacy chain in India. Apollo Hospitals is in the process of implementing new projects at Bhubaneswar, Navi Mumbai, Thane and Visakhapatnam. In one of the first-of-its-kind initiatives in India, Apollo entered into a joint venture with British American Hospitals Enterprise Limited and commissioned the Apollo Bramwell Hospitals in Mauritius. Another joint venture has been formed with Lavasa Corporation Limited

Indias first CyberKnife was installed at the Apollo Speciality Cancer Hospital, Chennai.The CyberKnife is the worlds most advanced robotic radiosurgery system

Product
Apollo introduced a paradigm shift in healthcare in India by making available multi-speciality 360degree medical care. This meant that patients could get the entire range of services under one roof: preventive care, emergency aid, diagnostics, consultation, treatment and rehabilitation. Apollos pursuit of excellence has resulted in the development of revolutionary centres of distinction across medical disciplines. These have already touched and cured millions of patients. Apollos Institute for Cardiology and Cardiothoracic surgery is one of the largest such groups in the world. Similarly constituted, the Institute of Gastroenterology and Hepatology specialises in the prevention, diagnosis and treatment of diseases of the digestive tract and liver. The

Institutes of Nephrology and Oncology carry out kidney and cancer treatments. Advanced care for treatment of brain tumours, epilepsy, multiple sclerosis, movement disorders, vestibular diseases, strokes and headaches is available at its Institute for Neurosciences. Procedures and treatment apart, Apollo Hospitals has an array of sophisticated technologies some introduced for the first time in India. In 2008, for instance, Apollo Hospitals installed the countrys first 320-slice CT scanner and the first CyberKnife at the Apollo Speciality Cancer Hospital in Chennai. Apollo Childrens Hospital in Chennai is the

to establish a healthcare city at Lavasa, a hill station under development near Pune. Apollo Hospitals is progressing rapidly on its plans for bringing contemporary healthcare facilities to Africa as well. However, one of its most ambitious projects is the Health Hiway. This Apollo initiative is creating a national health data network accessible on the internet. It will link 200,000 doctors and dramatically facilitate effective collaboration amongst them.

trailblazer in healthcare initiatives in India. If medical tourism is a reality today, it is in no small measure attributable to the high standards Apollo has set and the fine name and recognition it has achieved internationally. Apollos employees are enjoined to follow rigorously the Florence Nightingale approach of tender loving care. All efforts are made to ensure that every patient who comes into Apollo is put instantly at ease. Its not just the quality of the diagnosis, the equipment, the medical staff or the exceptional success rates at Apollo that have made it the leading health care provider in the region; it is largely the emotional bond that the hospital creates with the patient that makes Apollo so special.

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Things you didnt know about

Apollo Hospitals
Apollo Hospitals was named after the first spacecraft that landed on the moon, reflecting the promoters vision of the hospital being the first and the foremost in all its chosen fields Apollo Hospitals is Asias largest and most trusted healthcare group. Nearly 50,000 patients from 55 countries seek treatment at Apollo Hospitals each year All Apollo Pharmacies are open around-theclock Oscar Award Winner A R Rahman inaugurated the Apollo Childrens Hospital at Chennai the first standalone Quaternary-Care Paediatric Hospital in the Apollo Hospitals Group The Save A Childs Heart (SACH) project was established in 2003 by the Apollo Hospitals Group with the objective of reaching out to underprivileged children afflicted with heart diseases. SACH, today, is the largest voluntary organisation in Asia that provides care and treatment for underprivileged children suffering from paediatric heart diseases Apollo Hospitals has the largest liver transplant programme in India and recently launched the Apollo Liver Clinic at Chennai a novel concept that offers multi-disciplinary evaluation under one roof by several sub-specialists in liver medicine To address the growing need for healthcare talent, the group is developing the Apollo Health Knowledge City a state-of-the-art centre that expects to develop 25,000 skilled healthcare workers each year

Promotion
The Apollo Hospitals Group lays a great deal of importance on education and research. Towards this end, it runs eleven schools and colleges of nursing, two institutions for hospital administration and a college of physiotherapy. Diplomate National Board (DNB) courses are conducted at various Apollo hospitals in over twenty specialities. The Group has been running programmes to train paramedical personnel including emergency medical technicians and laboratory technicians. Apollo Hospitals Educational and Research Foundation (AHERF) receives online support for its programme from Medvarsity Online Limited. The Research Division of AHERF undertakes diverse projects in areas covering basic research, epidemiological research, clinical trials and clinical research.

first standalone Quaternary-Care Paediatric Hospital in the Apollo Hospitals Group and promises to re-define paediatric care in the region. Apollo DKV Insurance is yet another of the Groups landmark initiatives designed to provide greater access to quality healthcare, to a greater number of people.

Brand Values
Over the years, the institution has consistently risen above the exceptional. It has been a

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