Strategic Alliance

Wasabi Bank

Should Wasabi go ahead alone?

No Sector wise strategic alliances, CO-BRANDING. A pilot launch of the system with a tier based focus. Concentrate on a Metropolitan city first.

Key factors for deciding Strategic Alliance and pilot launch market
Number of mobile users Number of GPRS/Wi-fi enabled customers. Number of Wasabi Bank Customers. Number transactions on POS terminals Mark your target customers-the industries where POS service is most effectively used. Chose the No.1 Or No.2 player of that industry.

Key player and the Industry

In India ,Retail segment gets the maximum POS acceptance. The total number of transactions done on point-of-sale (PoS) terminals in retail industry by debit and credit cards increased by 15.2% YoY in FY12 Focus on chained retail outlets

Examples.
Reliance retail limited Pantaloons retail limited Shoppers Stop Lifestyle McDonalds Aditya Retail limited

Selection Criteria
Focus on tier-1 cities for pilot launch. Strategic alliance with one the retail giants. We follow an area-wise approach with a continuous iterative model.

Future
We grow to other tier cities depending upon the results of pilot test Keep adding alliances in the cities by focusing on other industries as well. Selection of cities based on city preferences.