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    Nitin Pandey
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    HPCL is a large Indian government-owned company that ranks among the top Fortune 500 companies globally. It produces and sells petrol, diesel, lubricants, LPG, aviation fuel, bitumen and furnace oil. HPCL is focusing on customer relationship management initiatives to improve its interactions and relationships with customers across its various product lines.

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    CRM initiatives at HPCL

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    hpcl.ppt

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    HPCL is a large Indian government-owned company that ranks among the top Fortune 500 companies globally. It produces and sells petrol, diesel, lubricants, LPG, aviation fuel, bitumen and furnace oil. HPCL is focusing on customer relationship management initiatives to improve its interactions and relationships with customers across its various product lines.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    10 views5 pages

    HPCL

    Uploaded by

    Nitin Pandey
    HPCL is a large Indian government-owned company that ranks among the top Fortune 500 companies globally. It produces and sells petrol, diesel, lubricants, LPG, aviation fuel, bitumen and furnace oil. HPCL is focusing on customer relationship management initiatives to improve its interactions and relationships with customers across its various product lines.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
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    CRM initiatives at HPCL

    Introduction
    HPCL is a government owned company, one among the Navaratnas. It is ranked at 260 in the Fortune 500 companies globally. It is ranked 1217 in the Forbes Global 2000 in 2013. The President of India owns 51.11% share of HPCL.

    Products
    Petrol- Motor spirit sold through retail gas stations across India. Diesel-HSD sold through retail gas stations . Lubricants-Branded HP Lubes. Popular brands are Thanda Raja, Milcy, Laal Ghoda, Racer4 etc. LPG-HPGAS popular for domestic and industrial use. Aviation Turbine fuel- Present in most ASF in airports across India. Bitumen Furnace Oil

    Advert focusing on CRM

    CRM practices at HPCL

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