RECREATION INDUSTRY

PVR Cinemas

BY: Sajal Meena Archi Saumya

Content
Introduction to Recreational Industry India Introduction of PVR PVR Partners PVRs Service Blueprint 7 Ps of PVR Gaps Model of PVR Rater Model of PVR Demand and Supply Scenario at PVR and Strategies

Recreational Industry, India

It is one of the most exciting sectors in India. The industry is still at an early stage of development. But with the increasing entry of some of the more established Indian Entrepreneurs and Corporate Housed, the industry could be worth US 1.06 Billion per annum within the next 2-3 years. Industry experts agree that the sector has a great potential. Leisure consultants are experiencing a boom in demand for their services as Cultural attitudes within India are changing.

Amusement Parks

Multiplex Cinemas

Family Entertainment Centers and Retailing

Exhibitions

PVR Cinemas
Priya Village Road show Largest cinemas chain India Joint venture company between Priya Exhibitors private limited and village road show limited in 1995 with 60:40 ratio Began its commercial operations in June 1997 with the launch of PVR ANUPAM in Saket (Indias first multiplex) Brought a new paradigm shift to the cinemas by introducing: o the multiplex concept in India o High class seating o State of the art screens o Audio- visual systems

 As of April 2010, PVR has a total of 166 screens in 38 multiplexes across India. PVR commands a significant presence in New Delhi and NCR with 37 screens in 13 multiplexes. PVR also has a strong presence in Kanpur, Chennai, Lucknow, Indore, Hyderabad, Bangalor e and Ahmedabad. PVR recently launched its premium brand, PVR Premiere, targeted at urban consumers in metros, with the opening of PVR Select City walk in Select Citywalk. The company operates two other brands, PVR Talkies, the no-frills cinemas for consumers in tier II cities and the original PVR Cinemas targeted at the urban & semi-urban consumers. PVR has additional plans to invest Rs 300-400 crore to open 250 screens by 2010.

PVR Partners

Bookmyshow (BIG TREE ENTERTAINMENT)

NEC

Scrabble Entertain ment

BirdRes (BIRD GROUP)

PVRs SERVICE BLUEPRINT