NOW YOU CAN…

* Imagine a car
within reach of all

* Carry your big

family in a small
car

* Feel the safety

of a big car in a
small one

* Get 23.6 kms

out of every litre

* Change the
THE PEOPLE’S CAR way you travel,
forever
launched- Mar23, 09; bookings- Apr09, 09
 A product of TATA Motors
 Owned by Ratan Tata, established in 1945, India’s
largest automobile company, with revenues of Rs.
35651.48 crores in 2007-08.
 Tata Motors makes both passenger and commercial
vehicles. E.g Indica vista, fiat cars, indigo, sumo.
 Nano is made in Germany at the Bosch automotive
division where components of cars like porche, mercedes
benz are also made.
 For the TATA group, it is the realization of a pioneering
vision to create a breakthrough product globally that
rewrites the rules of small car business.
• POSITIONING AND PRODUCT LAUNCH
– watch (video 1)

 WHAT MAKES NANO SO

CHEAP? – (VIDEO 2)
 SPECIFICATIONS AND PRICE
 Seating capacity – 4  Price –
persons * Rs. 1,25,000 (basic)
 Fuel tank capacity – *Rs.1,40,000 (AC, heater
15 liters *Rs. 1,75,000 (AC, power
windows, central locking,
 Max speed – 105 fog lamps)
kmph  Colors – Racing red
 Nano - 600 kg Summer blue
Nano CX -615kg Champagne gold
Nano LX 635 kg Lunar silver
Payload -300 kg Ivory white
Sunshine yellow
 Competitor analysis
 ICICI bank and DaimlerChrysler (Germany based 13th
largest car manufacturer) have invested in a new Pune-
based plant which will build 5000 new Mercedes-Benz
per annum.
 Other players developing luxury cars targeted at the
Indian market include Ford, Honda and Toyota.
 In fact the entire Indian market has become a target for
other global competitors including Maruti Udyog, General
Motors, Ford and others.
 Marketing Strategies
 Making it accessible through car
dealerships and retail outlets
 Nano merchandise
 Partnerships with banks
 No TV ads or campaigns
 “see you after a nano”