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AYU NOVITA SARI * FAIZA MIRANTI * RIZKI CHANDRA * STELLA RYANI

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• Company Profile
• Current Industry Performance
• The Breakthrough Strategy
• Strategy Implementation
• Conclusion

AGENDA
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• Established in 1985
• One of Indonesia’s leading travel agent
• Highly educated and experienced
• ISO 9001:2000 for Quality Management
• Nominated as Indonesia’s “Best
Backpaking Travel Agency”

COMPANY PROFILE
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30%

25%
24% 24%
20%
19%
15%
9% 10%
10%

5%

0%

1995 1998 2001 2004 2008

Company Growth
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Lagun Travel Travel World

11% 13% LAGUN TRAVEL IS THE 4TH
IN THE INDUSTRY

Queen Travel
4%
PANORAMA IS THE MARKET
Java Travel LEADER
24% Panorama
39%

Pavel Travel
6%
MARKET SHARE
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“ We do not eat
other’s pie……
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“ …… we make a
new one”
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Travelling as a share of Total Indonesia Personal

Consumption Expenditures
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Number of Backpackers (million)

1994-1997 1998-2002 2003-2005

Years
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OUR CONCEPT’S ADVANTAGES

Experience
Not too Crowded
Inexpensive

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 ACCOMODATIONS

Bus Motel
Train Local Housing
Ferry Tent
Airplane Hotel

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4 Days 3 Nights

Ticket [ship] and

Accommodation
[motel]

ONLY

Rp. 1.300.000,-
 4 Days 3 Nights

Ticket [Bus] and

Accommodation [Local
Housing]

ONLY

Rp. 600.000,-
4 Days 3 Nights

Ticket [Ship] and

Accommodation
[Motel]

ONLY

Rp. 1.200.000,-
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• THE RACE IS FIERCE =(

• NEED MORE PIE =D~

• REVAMP OUR STRATEGIES >__<

• BACKPACKING IS THE WAY ^__^b

• DIME NEAR YOUR HOME 0__0

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FLORES – EAST NUSA TENGGARA