BACKGROUND

The term "marketing" is derived from the word "market," which refers to a group of sellers and buyers that co-operate to exchange goods and services. The modern concept of marketing evolved during and after the industrial revolution in the 19th and 20th centuries.

DEFINITION OF MARKETING
The American Marketing Association:
The process of planning and executing

the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

The Chartered Institute of Marketing:

The management process responsible for identifying, anticipating and satisfying customer requirements profitably."

Philip Kotler
Satisfying needs and wants through an exchange process

There are five core marketplace concepts 1- Needs, wants, and demands; Needs are states of felt deprivation. All humanity have the same needs; Physical needs:
Food, clothing, shelter, safety.

Social needs:
Belonging, affection.

Individual needs:
Learning, knowledge, self-expression

Importance of Marketing
Marketing Helps Boost Product Sales

Importance of Marketing
Marketing Builds Company Reputation

Types of Marketing

Online Marketing

 Offline Marketing

 Word of Mouth Marketing

ANY QUERIES..?

Thank you..
BY :

Santhosh