Professional Documents
Culture Documents
Visual Merch05
Visual Merch05
Merchandising
Under
$25,000 Existing stores By in-store
$25,000 - New stores staffs
$99,999 By roving personnel
$100,000 - from headquarters
$249,999 Left up to
$250,000 - store management
$499,999 By roving personnel
$500,000 - from regional office
$999,999 By in-store sales
$1 million - and
$2 million stock keeping staff
More than By vendors and
$2 million brand marketers
By outside
Don’t know contractor/company
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june 2005 INDUSTRY SURVEY 2005 ■ ■ ■ ■ ■ ■ V I S U A L M E R C H A N D I S I N G 3
Decisions and implementation organizations. The categories included in- are buying more. The leading category is
Our survey explored the range of per- store visual staff (48 percent), roving person- headless mannequins, of which respondents
sonnel responsibilities involved in visual nel from the headquarters office (44 percent), indicated they intend to purchase 20 percent
merchandising today. Overwhelmingly, staff store management (35 percent), roving per- more of in the coming months. Also on the
at corporate headquarters (in 82 percent of sonnel from regional offices (32 percent), in- shopping list are full abstract mannequins
respondents’ organizations) control the store sales and stockroom staff (27 percent), (12 percent will buy more), child man-
budgets. Likewise, design decisions are made vendors and brand marketers (20 percent), nequins (10 percent will buy more), full real-
at the top, with 87 percent accounted for at and outside sourcing companies (15 percent). istic mannequins (10 percent will buy more),
corporate headquarters. teen mannequins (8 percent will buy more),
Respondents were asked to indicate all Purchasing intentions full-figured mannequins (8 percent will buy
types of personnel who implement in-store Respondents detailed their plans to buy more), ethnic mannequins (6 percent will
visual merchandising programs within their mannequins in the next 12 months, and they buy more), petite mannequins (5 percent will
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june 2005 INDUSTRY SURVEY 2005 ■ ■ ■ ■ ■ ■ V I S U A L M E R C H A N D I S I N G 5
Purchasing plans for V.M. selected categories
in the next 12 months DDI asked respondents with
Christmas display programs to estimate
Buy more their approximate annual budgets for visu-
Mannequins al merchandising programs associated with
(full realistic) Buy the same
that holiday, including all in-store promo-
Buy less
tions. Respondents gave a wide range of
Mannequins Do not use figures ranging from under $10,000 (8 per-
(full abstract) cent) to more than $2 million (7 percent).
Sixty-five percent of all budgets reported
Mannequins Watch for stores to were under $1 million.
(headless) Our survey shows a flourishing and
perk up and get
pretty! Thirty-eight diverse use of visual merchandising in retail
Decoratives percent of survey today. The trend to strength in this category
and Props inspires confidence in the industry.
respondents plan to
buy more
Seasonal decoratives and A free PDF version of the report is avail-
Trim able at www.ddimagazine.com. The Web
props in the coming
months, and 32 version includes additional information.
POP percent plan to buy
displays
more seasonal trim.
Custom seating/
Survey respondents told
in-store furniture DDI what they saw as the
top trends in V.M.
■ Color and lots of it
■ Return to realistic mannequins
Purchasing plans for signing and graphics ■ Return to propping
categories in the next 12 months ■ Clean lines, less clutter
■ Electronic technology:interactive,digital
Signing & Buy more ■ Sustainability
Graphics Buy the same
(all types) ■ Return to drama and theater
Buy less ■ Customer-centric store environments
Light Do not use
boxes ■ Less is more; simplicity
■ More theme-oriented promotions
Signing and graphics
Photo blow
up graphics continues to be important
to visual merchandising.
Large Forty-three percent of
format respondents plan to buy Seasonal purchasing patterns
graphics more signing and Months in which retailers buy
graphics in the next 12 the most mannequins:
POP months, with 43 percent 1 April
signing/ planning to buy more 2 May
graphics
POP signing. Thirty-seven 3 January
percent are planning to 4 February
Price point
signing buy more large format
Months in which retailers purchase
graphics, and 27 percent the most Christmas trim:
are planning to buy more 1 July
Banners photo blow-ups. Price 2 May, June and September (tie)
point signing was also 3 August
indicated for increased 4 October
usage by 30 percent of
respondents.
Buy more
Audio equipment
Buy the same
Buy less
Plasma Screens Do not use