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MARKERS Permanent Markers

Allmark Refillable |UM| Allmark Sealed |UMS| Allmark 1mm |UMS|


White Board Markers

On-Board Refillable |WB| On-Board Sealed |WBS|


Highlighters

Highlighter |HLS|
Markers Companion Products

Permanent Refill Ink |IPM| Dry Erase Refill Ink |IWB|


ROLLERS & GELS

Official Pen |OF| Gel-1 |GL1|


FIBER TIP PENS

Pointer |FL PT 03| Al Khatat |CG1| Color Markers |CP1|


FOUNTAIN PENS

SP10 |FP SP10 | 717i |FP 717i | 717i Calligraphy |FP 717Q| Student Pen |FP SP|
BALL PENS

Clear Stick |BP CS| Clipper |BPCL F| Stick Pen |BP SP| Budget |BP BG| Memo |BP ME|

STAPLES

Staples |ST 10,ST 24/6|


INK

Fountain Pen Ink |IFPG/IFPP| Allmark Permanent Refill Ink |IPM| On-Board Dry Erase Refill Ink |IWB|
GLUES

Glue Stick |GS|


PENCILS

My Pencil (Lead) |PH 456,PH 789, PH10, PH11| My Pencil (Color) |PHC 13, PHC 14

TARGET AUDIENCE: Parents and Students TARGET MARKET: Low society PRODUCT MIX OFFER: CORE PRODUCT: Smooth, fine, Clear writing ACTUAL PRODUCT: Fiber tip Pointer soft-liner AUGMENTED PRODUCT: Available in Multi Colors MARKET MIX: PRODUCT: Writing instrument Pointer PLACE: Rural Areas PROMOTION: Quality of the Product i.e. Pointer PRICE: 15 Rupees

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