A

PROJECT REPORT

ON

METRO METAL INDUSTRIES AND PROJECT WORK

ENTITLED AS

“ROLE OF SMALL SCALE INDUSTRIES IN DEVELOPING NATION

AND ADVERTISEMENT TOWARDS ITS SALES “

PREPARED AND PRESENTED

BY

MR.VITTHAL B. BHAWAR

Under the guidance of

Mr. YUNUS KHAN

(M.D METRO METAL INDUSTRIES, AURNGABAD)

Submitted to

The Nis Academy

Annamalai University
(Reliance Anil Dhirubhai Ambani Group)
Shreya Nagar, Aurangabad.
Ph. :( 0240) 2070042, 3207691 (Maharashtraa)
ACKNOWLEDGEMENT

With immense pleasure, I would like to present this

project report for Metro Metal Industries Aurangabad. It has been an enriching
experience for me to undergo my summer internship program at Metro Metal
Industries, which would not have possible without the goodwill and support of the
people around. As a student Of The Nis Academy (Reliance Anil Dhirubhai Ambani
Group). I would like to express my sincere thanks too all those who helped me
during my practical training programme.

Words are insufficient to express my gratitude toward Mr.

Yunus Khan, the Managing Director of Metro Metal Industries.
As we know research work needs hard work, keen insight and
long patience with scholarly vision based on content operation hence it becomes a
humble duty to express my sincere gratitude to Mr. Faruk Khan , Production in
charge, and Mr. Barkat Khan, Marketing Department, who helped me at every step
whenever needed and Mr. Jabbar khan, Finance Department at MMI. At last but not
least my grateful thanks is also extended to Mr. Ganesh Salunke (Director’ The NIS
Academy Reliance Anil Dhirubhai Ambani Group). And my thanks to all my faculty
members for the proper guidance and assistance extended by them. I am also
grateful to my parents, friends, Mr. Sachin Satpute, Mr.Shivaji Tidke & Miss.
Swapna Deshmukh to encourage & giving me moral support.

However, I accept the sole responsibility for any possible

error of omission and would be extremely grateful to the readers of this project
report if they bring such mistakes to my notice.

Date: 31st jule 2009

Vitthal Bhawar
Place: Aurangabad
the Nis Academy
Duration: 1ST June to 31st Jule 2009

EXECUTIVE SUMMERY

The MBA programme is well structured and

integrated course of business studies. The main objective of practical training at
MBA level is to develop skill in student by supplement to the theoretical study of
business management in general. Industrial training helps to gain real life
knowledge about the industrial environment and business practices. The MBA
programme provides student with a fundamental knowledge of business and
organizational functions and activities, as well as an exposure to strategic
thinking of management.
 In every professional course, training is an
important factor. Professors give us theoretical knowledge of various subjects in
the college but we are practically exposed of such subjects when we get the
training in the organization. It is only the training through which I come to know
that what an industry is and how it works. I can learn about various departmental
operations being performed in the industry, which would, in return, help me in the
future when I will enter the practical field.

Training is an integral part of MBA and each and

every student has to undergo the training for 2 months in a company and then
prepare a project report on the same after the completion of training.

During this whole training I got a lot of experience and

came to know about the management practices in real that how it differs from those
of theoretical knowledge and the practically in the real life.

In todays globalize world, where cutthroat

competition is prevailing in the market, theoretical knowledge is not sufficient.
Beside this one need to have practical knowledge, which would help an individual
in his/her carrier activities and it is true that “Experience is best teacher”.

INDEX

Sr.No.
Topics

Page No

1.

Objectives of Project

2
Introduction

2
Company profile
26
3
Company Introduction
27

3.

Marketing Research

35

5.

Questions
42

6.
Limitations

45

7.
My Findings

46

8.
Suggestions

47

9 Conclusion
48

10.
Bibliography
49

DECLARATION

I, Mr.Vitthal Bhawar, of The Nis Academy, here by declare that I have

completed this project on “ROLE OF SMALL SCALE INDUSTRIES IN DEVELOPING NATION AND
ADVERTISEMENT TOWARDS ITS SALES” in the academic Year 2009-2010.
The information submitted is true and original to the best of my knowledge.

Mr. ViTTHAL BHAWAR

The Nis Academy
Annamalai University
(Reliance Anil Dhirubhai Ambani Group)
Shreya nagar, Aurangabad.
“ROLE OF SMALL SCALE INDUSTRIES
IN DEVELOPING NATION AND
ADVERTISEMENT TOWARDS ITS SALES “

OBJECTIVES OF THE PROJECT

1. To know details of Small Scale industries

2. To know details of Metro Metal Industries.
3. To study Market Research detail.
4. Effective Advertisement towards Sales management.
5. Customer Survey and its Findings.
6. Performance and progress of Furniture

SMALL SCALE INDUSTRY

INTRODUCTION
The definition for small-scale industrial undertakings has changed over
time. Initially they were classified into two categories- those using power with
less than 50 employees and those not using power with the employee strength being
more than 50 but less than 100. However the capital resources invested on plant
and machinery buildings have been the primary criteria to differentiate the small-
scale industries from the large and medium scale industries. An industrial unit
can be categorized as a small- scale unit if it fulfils the capital investment
limit fixed by the Government of India for the small-scale sector.
As per the latest definition which is effective since December 21, 1999, for
any industrial unit to be regarded as Small Scale Industrial unit the following
condition is to be satisfied: -
Investment in fixed assets like plants and equipments either held on
ownership terms on lease or on hire purchase should not be more than Rs 10
million.
However the unit in no way can be owned or controlled or ancillary of any
other industrial unit.
The traditional small-scale industries clearly differ from their modern
counterparts in many respects. The traditional units are highly labor consuming
with their age-old machineries and conventional techniques of production resulting
in poor productivity rate whereas the modern small-scale units are much more
productive with less manpower and more sophisticated equipments.
Khadi and handloom, sericulture, handicrafts, village industries, coir, Bell
metal are some of the traditional small-scale industries in India. The modern
small industries offer a wide range of products starting from simple items like
hosiery products, garments, leather products, fishing hook etc to more
sophisticated items like television sets, electronics control system, various
engineering products especially as ancillaries to large industrial undertakings.
Nowadays Indian small-scale industries (SSIs) are mostly modern small-scale
industries. Modernization has widened the list of products offered by this
industry. The items manufactured in modern Small-scale service & Business
enterprises in India now include rubber products, plastic products, chemical
products, glass and ceramics, mechanical engineering items, hardware, electrical
items, transport equipment, electronic components and equipments, automobile
parts, bicycle parts, instruments, sports goods, stationery items and clocks and
watches.

HISTORY OF SMALL SCALE INDUSTRY

Ministry of Agro and Land Rural Industries and Ministry of SSI have been merged
into a single namely, Ministry of Micro Small & Medium Enterprises.

The President under Notification 9th May 2007 has amended the Government of India
(Allocation of business) Rules 1961, Pursuant to this amended Ministry of Agro and
rural

Industries (Krishi Evam Gramin Udyog Mantra lay) and ministry of SSI (Laghu Udoyag
Mantralay) have been merged into a single Ministry, namely, Ministry of Micro
Small & Medium Enterprises (Suksham Laghu Aur Medium Udyam Mantralay)
 CONCEPT & DEFINATION OF SSI

In most parts of the world the nomenclature used is small

and Medium Enterprises (SMEs) and the criteria for defining include the number of
employees and /or the turnover. In India the Small Scale Industry evokes different
meanings for different agencies and the financial institution. For example for the
purpose of excise and sales Tax Exemption, the turnover alone is the determining
criterion. However in broader terms, currently, an SSI is defined in terms of
investment ceiling on the original value of instilled plant and machinery.

7.65 The small scale sector has played a very important role in the socio-
economic development of the country during the past 50 years. It has significantly
contributed to the overall growth in terms of the Gross Domestic Product (GDP),
employment generation and exports. The performance of the small scale sector,
therefore, has a direct impact on the growth of the overall economy. The
performance of the small scale sector in terms of parameters like number of units
(both registered and unregistered), production, employment and exports is given in
Table 7.15. 7.66 During the one year period i.e., 2000-01

Over 1999-2000, the number of SSI units is estimated to have increased by

1,58,000, production at current prices by Rs. 72,609 crore and at constant prices
by Rs. 33,714 crore. Employment increased by 7,14,000 persons, while exports were
higher by Rs. 5,778 crores. 7.67 According to projections made by the Ministry of
Small Scale Industries during 2000-01, the SSI sector recorded growth in
production of 8.09 per cent over the previous year. The small scale industries
sector has recorded higher growth rate than the industrial sector as a whole (4.9
per cent during 2000-01). It contributed about 40 per cent towards the industrial
production as a whole and 35 per cent of direct exports from the country. 7.68 The
Government has been taking various measures from time to time in order to enhance

The productivity, efficiency and competitiveness of the SSI sector. In

pursuance of the comprehensive policy package announced last year, the major
developments that have taken place in the SSI sector during 2001-02

THE SMALL SCALE INDUSTRIAL UDERTAKING

An industrial undertaking in which the investment

in plant and machinery, whether held on ownership terms or on lease/hire-purchase
basis, does not exceed Rs.10 million (Rs.1 crore) is regarded as a small scale
undertaking. These include manufacturing and service units.

Status of Small Scale Industries Undertaking

a) Ancillary Industries Undertaking :- Engaged in manufacture of parts,

component
Sub-assemblies, The investment in fixed assets doesn’t exceed 1 crore.
b) Tiny Industries :- All small scale units, which investment on plant &
machinery
(excluding land & building) up to Rs.25 Lakhs.
c) Export Oriented Units: - All small scale units, which export more than
50% of
Their output.

Tiny Enterprises

A unit is treated as a tiny enterprises where investment in plant and

machinery does not exceed Rs.2.5 million (Rs.25 Lakhs) irrespective of the
location of the unit. Many shops,

Export Oriented Unit [Eou]

A unit with an obligation to export at least 30 percent
of its annual production by the end of the third year of commencement of
production and having an investment ceiling up to Rs.10 million (Rs.1 crore) in
plant and machinery is termed as an export oriented SSI unit.
In India no separate definition of medium enterprises exists and as such there is
no specific definition of Small and Medium Enterprises [SMEs.] Administratively,
in the Indian context, the industry universe is divided into three major segments.

Modern Small Scale Industries

These cover SSI units [both in the factory and Non /Factory sectors] and
power loom units. Such units mostly use power driven machinery and possess
superior production techniques. Units in this sub-sector are generally located in
close proximity to large industrial centers or urban areas. These industries are
moving away from the traditional products to knowledge-based products.

Traditional Small Scale Industries

This sector comprises tiny and cottage industry segments like handlooms, Khadi and
Village Industries, handicrafts, sericulture and silk, rubber and coir. These
units are labor- intensive, are generally located in rural and semi-urban areas
and are artisan based. Usually the capital invested is also nominal.

How a person can start a small scale industries in

Indian Scenario.

1. For starting a Small Scale Industry other than the industries identified as
those of highly polluting nature by Pond cherry Pollution Control Committee
(PPCC), entrepreneurs have to first apply to the Directorate of Industries and
Commerce, Pond cherry, Branch office at Karaikal, Sub-office at Mahe and Yanam,
depending on the location of the unit for Provisional SSI Registration in the form
prescribed. In case of industries identified as those of highly polluting nature
by PPCC, entrepreneurs will have to first get clearances from the Pondicherry
Pollution Control Committee through the Directorate of Industries and Commerce and
then approach for provisional SSI registration after its clearance.
2. All proposals for setting up of H.T. Industries will be referred to the
Electricity Department for getting initial advice regarding the availability of
power for the unit. In the case of such industries provisional registration / NOC
will not be issued unless the initial advice is received from the Electricity
Department.
3. All the entrepreneurs irrespective of their size of investment, may
approach the `Single Window Committee` (Functioning in the District Industries
Centre) for getting the requisite clearances expeditiously.
4. The regional office of the District Industries Centre will make available to
the entrepreneurs/ Industrialists, the prescribed application forms for obtaining
clearances/ permissions from the following Departments (Photocopies and
computerized forms in the format required by the concerned Department will also be
accepted): -
(a) Municipality /Commune Panchayat, in whose jurisdiction the industry is
proposed to be set up.

(b) Chief Inspector of Factories;

(c) Town and Country Planning Department;
(d) Revenue Department;
(e) Agriculture department; and
(f) Electricity Department.

5. Duly filled in application forms in prescribed format along with required

copies of the site, building & machinery layout plans and other relevant documents
shall be submitted to the District Industries Centre or its regional office for
obtaining Clearances / Permissions from the various Departments. The District
Industries Centre or its regional office on receipt of the applications will
forward the same to the concerned Department within three days of the receipt of
the applications.
6. After installing machinery. Entrepreneurs have to get licenses from the
concerned Municipality/ Commune Panchayat, License from Inspectorate of Factories
and consent orders from the PPCC for operation of the unit.
7. After commencement of regular production, the entrepreneurs have to apply for
Permanent SSI Registration to the Directorate of Industries and Commerce..
II Procedure for obtaining change in location, inclusion of additional activities
in case of Small Scale Industries.

Before commencement of production:- In case of Small Scale Industries the

industrial unit has to submit a requisition letter to this effect along with the
original certificate to the Directorate of Industries and Commerce/ branch office
at Karaikal/ Sub- office at Mahe and Yanam, depending on the location of the unit.
Then the changes have to be effected in the Permissions/NOC issued by Municipality
/ Commune Panchayat, Inspector of Factories and PPCC.
2. After commencement of production:- Initially the unit has to obtain NOC from
the Directorate of Industries and Commerce to this effect and amendment in the
Permanent Registration Certificate. These changes have to be effected in the
licenses issued by Municipality / Commune Panchayat, Inspector of Factories and
PPCC.After obtaining those changes, Industries Department will make

INSTITUTE OF SKILLS DEVELOPMENT & TRAINING OF

SSI

National Entrepreneurship Development Institute

National Institute for Entrepreneurship and Small Business Development

(NIESBD) Noida.
 National Institute of Micro Small and Medium Entrepreneur (NIMSME)
Hyderabad.

Formally National Institute of Small Industry Extension Training (NISIEI)

Indian Institute of Entrepreneurship (IIE) Guwahati.

Others
MSME Development Institute
Tools Rooms

Central Footwear Training Center- Agra & Chennai

.
Fragrance and Flower Development Center- Kannauj
.
Procer-Cum Product Development center- Agra
.
Electronics service & Training Center- Ram Nagar.

Institute for Design Electrical Measumg Instrument- Mumbai.

NEED OF FINANCE IN SSI

For running business finance is necessary. Owners of SSI need finance for
fixed assets installation to start business & working capital for keep the running
condition.
Financial requirements of small scale industries can be classified into two heads:

Equity Capital: - This is the investment by the owner of the small unit for
setting
Up a unit. At the time of establishing business it is very much required
that the
Owner contributes his own capital & then he collects funds from loan. it is
preferable
To purchase all fixed assets from owner funds as the chances of success as
high in
That case. On the other hand depending upon interest beariy to outsiders
loan acur-
Ring fixed assets result to maximum payment to outsiders in from of
interest and
Very less amount left for entrepreneur as profit.

Loan Capital: - In real condition entrepreneur doesn’t have adequate funds

for Sting in
The units, so the owner requires long term and short loan. Long term loans
For purchase of fixed assets and short term loan for making day to day
expenses. A
Financial structure will be that whatere more investments are from own
(equity)
Capital. But as the loan from outsider also important so the amount of
outsider fund
Should be less than or equal to owners fund.

FINANCING OF SSI

`Government has recognized the important role of entrepreneurs in the

industrial development of the economy, especially through the small-scale
industries (SSIs). SSI is essential for Indian economy in terms of employment
generation, foreign exchange earnings, and its share in industrial output, and
contribution to national income. The government of India and state governments
provides a number of special facilities and incentives.

The incentives not only motivate entrepreneurs to set up industries in the

small-scale sector, but also strengthen the entrepreneur’s base in the economy. Of
all the elements that go into a business, credit is the perhaps the most crucial.
the best plans can come to naught if adequate finance is not available at right
time. SSIs need credit support not only for running the enterprise & operational
requirements but also for diversification, modernization / up gradation of
facilities, capacity expansion etc. In respect of SSIs, the problem of credit
becomes all the more critical whenever any episodic event occurs such as a large
order, rejection of consignment, inordinate delay in payment etc. In general, SSIs
operate on tight budgets, often financed through owner’s own contribution, loans
from friends and relatives and some bank credit.
Government of India recognized the need for a focused credit policy for SSI in the
early days of promotion of SSIs and RBI has been instrumental in devising a multi-
stage approach / financial system for credit dispensation to different sectors of
the economy, for example, agriculture, industry, exports, SSIs etc. This section
focuses on the role of SIDBI, SFCs and commercial banks in granting credit to
small scale and tiny sector.

FINANCIAL INSTITUTION WHICH SUPPORTS DEVELOPING OF SSI

1 National Small Industries Corporation (NSIC)

Set up in 1955 to promote S.S.I.

Corporate Term Loan Scheme to acquire land & building & working capital.
Hire-Purchase Scheme to supply of indigenous & imported machinery &
equipment.
Equipment Leasing to expand these capacities or diversify or upgrade their
technology.
Working Capital Finance.

Bill Financing
Bills drawn by small scale units for the supplies made to the reputed and
well established
Enterprises and duly accepted by them will be financed / discounted by NSIC for a
maximum period of 90 days.

Working Capital Finance

Finance for augmenting working capital of viable and well managed units, on
selective basis in case of emergent requirements, to enable them to payoff their
purchases of consumable stores and spares and production related overheads
particularly electricity bills, statutory dues, etc.

Export Development Finance

Finance for export development to export oriented units for meeting their
emergent requirements. Pre and post shipment finance shall also be provided to
such units at usual terms & conditions.

Equipment Leasing Scheme

 The object of the Leasing Scheme is to assist SSI Units to procure
industrial equipment for modernization, expansion and diversification of their
industries.

Hire Purchase Scheme

Supply of indigenous and imported machinery and equipment on easy financial
terms with special focus on women entrepreneurs, weaker sections, handicapped and
ex-servicemen and SC/ST entrepreneurs

BENEFITS
100% financing at very liberal terms with easy repayment schedule.

Simple formalities and speedy sanction.

Single window system for imported equipment. The Corporation undertakes to

complete formalities like procuring import license, opening of Letter of Credit
etc.

Tax rebate on full 5 year lease rental.

2 Small Industries Service Institute (SISI)

The scheme was launched on the auspicious day of 2nd October, 1993. the birth
Anniversary of Mahatma Gandhi all over the country the main objective of the PMRY
scheme was to provide easy subsidized financial assistance to educated unemployed
youth for starting their own enterprises in manufacturing, business and service
and trade sectors initially the scheme was aimed at providing self-employment to
one million educated unemployed youth in the country by setting up 7 lakh micro
enterses through inducting service and business ventures over a period of 21/2
yers. The scheme was a stupendous success and caught the imagination of the youth.
Overwhelmed with the response and ever-increasing need, the government has decided
to mark it a permanent scheme and framed modalities and guidelines for its
successful implementation and fulfil the purpose for which it designed.

Salient Features of PMRY Scheme

• This is centrall sponsored scheme

• The development commissioner (Small-Scale industries) under ministry of
Small Scale and Rural Agro, Industries Government of India is the apex body for
this scheme.
• The respective commissioner/director of industries implements the scheme at
the state level except the four metropolitan cities, with an overall monitoring by
the concerned Secretaries of industries.
• The implementation agencies at the grass root level are District Industries
Centre (DIC) who would be instrumental for the grounding of the units.
• Small Industries Service Institute (SISI) located in the four Metropolitan
cities of Delhi, Kolkata, Mumbai and Chennai are the implementing agencies of this
scheme.
• The DCSSI has setup a special PMRY division in the headquarters under the
able guidance of an IAS officer. DCSSI formulates the rules, regulations and
guideline instruction and provides clarifications on all the matters pertaining to
PMRY scheme. It has also devised complete feedback information by the means of
getting monthly, quarterly and annual progress reports from all the states to
closely monitor the implementation and progr ess of the scheme.
• Similarly at the state level, State level PMRY committee meetings monitors
the progress of the scheme every quarter.
• The yearly target for number of beneficiaries for each state is fixed by
DCSSI.

3 NSIC

NSIC assist and promotes SSI sector through various schemes. A composite
term lone scheme assists existing and prospective entrepreneurs to acquire land
and building, machinery, equipment and working capital at one place. Machinery and
equipment are provided through hire purchase and leasing on easy financial terms
and full financing. Working capital finance and off the shelf availability of
scarce materials are also provided. SSI units can get registered with NSCI to
avail benefits of local /global tender and also for Government Store Purchase
Programme. NSIC also does bill discounting up to a specified limit. The 5 NSIC
Technical Service Centers and a number of extension centers provide technically
trained manpower testing facilities and prototype modification. The Technology
Transfer Centre provides on-line data on latest technology. The NSIC-STP complex
provides packaged infrastructure facilities for software export units to be set up
in the complex NSIC also provides various marketing facilities (e.g. exhibitions,
BSM, etc.). It also operates an Indo-Italian Line of Credit for select sectors.
NSIC is also working out a programme for development of SSI sector in the North-
Eastern Region. Once approved in principle, NSIC will implement a scheme a
Mentoring / Advisory services for SSI sector in select clusters. Technocrats and
successful firm owners will provide the service to SSI units on a payment basis,
which will be supported by the scheme NSIC has offices all over.
FINANCIAL INSTITUTIONS WHICH GIVES FINANACIAL SUPPORT TO SSI

1. Small Industries Development Bank Of India (SIDBI)

The SIDBI was established in 1990 as the apex refinance bank. The SIDBI is
operating different programmers and schemes through 5 Regional Office and 33
Branch Offices. The financial assistance of SIDBI to small scale sector is
canalized through the two routes- direct and indirect.

a). Indirect Assistance

a) SIDBI’s financial assistance to small sector is primarily canalized through
the
Existing credit delivery system, which consists of state level
institution, rural and
Commercial banks.
b) SIDBI provides refinance to and discounts bills of Primarily Lending
Institution (PLI)
c) The Assistance is Available for
i. Marketing of SSI product.
ii. Setting up of new venture.
iii. Availability of working capital.
iv. Expansion.
v Modernization.
vi. Human Resource Development .
vii. Diversification Of existing units for all activities.

b). Direct Assistance

a) The loans are available for new ventures, diversification technology up
gradation, modernization and expansion of well run small scale enterprises.
Assistance is also available for private sector.

b) Small scale sector is eligible for maximum debt-equity ratio of 3:1.

c) Foreign currency loan for import of equipment are also available to export
oriented small scale enterprises.

d) SIDBI also provide venture capital assistance to the entrepreneurs for their
innovative ventures if they have a sound management team, long term competitive
advantages and a potential for above average leading to attractive return on
investment.

New Initiatives of SIDBI

a) Two Subsidiaries viz. SIDBI Venture Capital Limited and SIDBI Trustee
company Limited formed to oversee Venture Capital.

b) Technology Bureau for Small Enterprise formed to oversee Technology

Transfer,
March making Service, Finance Syndication and facilitating Joint
Ventures.

c) SIDBI Foundation for Micro Credit has been launched to provide

financial assistance to the poor to meet
emerging needs of the micro finance sector especially in the rural
areas.

PERFORMANCE OF SIDBI
SIDBI's efforts have resulted in increased flow of credit to SSI sector since
inception as indicated below:
Year Sanction Disbursement
1990-91 2410 1839
1991-92 2847 2028
1992-93 2909 2146
1993-94 3357 2672
1994-95 4706 3390
1995-96 6066 4801
1996-97 6485 4585
1997-98 7484 5241

2 Industrial Finance Corporation of India (IFCI)

IFCI was set up for the purpose of assisting the medium and long term projects for
capital expenditure on projects, expansion, and modernization and technological up
gradation etc. it plays promotional and developmental role, particularly in
relation to the small and medium scale entrepreneurs.

Main function is providing:

Underwriting and guaranteeing facilities to the industrial concerns.
Term loan and foreign currency loans are through foreign credit lines from
foreign banks and cooperative societies engaged in
a. Manufacturing, preservation and processing of goods
b. Shipping
c. Mining
d. Hotel Industry
e. Electricity generation and distribution etc.

It concentrates mostly on medium and large scale projects .by an agreement with
other Financial Institution and IDBI; the IFC specializes in financing of certain
industries like jute, cement, sugar etc.

3 Industrial Development Bank of India (IDBI)

IDBI Bank Limited. -

General Code of Conduct and Ethics (COCE) for IDBI Bank Ltd, Directors,
Officers and Employees
IDBI is the leader in the Indian Capital Market. It has both regulatory and
development functions. The role of IDBI in the market is to promote and develop
industries as per the planned projection of the Governmen that, to provide
technical and assistance for the expansion and modernization of the industry and
for rediscount and refinance facilities to financial institution. IDBI as the
leader in the market coordinates guides and Monitors the credit facilities by all
India and State level financial institution and development corporations. It
undertook the responsibility the promoting and financing the small and cottage
industries and also the import-export trade of the country until separate bodies
namely Exim Bank and Small Industries Development Bank of India (IDBI) were set
up.

i. Textile Modernization Fund Scheme for the purpose of promoting

modernization of
Jute and cotton textile industries.
ii. Venture capital Fund Scheme for developing new ventures and promoting
risky
Ventures by new technicians and new entrepreneurs.
iii. Technology up gradation Scheme for the purpose of upgrading technology in
Selected capital goods industries.
iv. Energy conservation Scheme for the purpose of financing energy saving
proposals
Of industries and.
v. Seed Capital Scheme for the purpose of providing initial seed capital in the
form of promoters contribution to new ventures. The IDBI operates direct
assistance schemes whereby project appraisal and financing for medium and large
scale projects is undertaken. It provides refinancing under the Industrial Loans
Scheme for the loans extended by commercial and operators and units in the
backward areas etc.

IDBI also borrows abroad and secures funds under arrangements with foreign
financial institution, foreign banks and foreign governments and operates foreign
lines of credit, secured by the Government.

FUNCTIONS

NATIONAL INTREST
FINANCIAL REPORTING AND RECORDS
CARPORATE DISCLOSURE PARTIES
COMPETETION
EQUAL RIGHTS
PROHIBITED BUSINESS
CORPORATE OPPORTUNITY
ETHICAL STANDARDS

4 State Development of Corporation (SIDc)

Sources of Funds
Issue of bonds and debentures in the market, fixed deposits from the public,
borrowings from RBI, IDBI, state government etc. These bodies assist small scale
industries, units in backward areas, new entrepreneurs etc. Industrial Development
Corporation, Industrial Investment corporation were set by some states for
promotion, infrastructural development, and financial, managerial and
entrepreneurial guidance to the industrialists, provision of industrial sheds/
plots for setting units up of small units etc.

5 Commercial Bank
In India, the banks are major sources of finance, are encouraged in several ways
to extend export fianance, to achive the objectives of foreign trade policy.
Credit requirement of SSIs is basically of two types- Long Term Loans and working
Capital. Commercial banks with their extensive network of branches operating
nation wide are primary channels for working capital requirement.
Banks are required to compulsory ensure that defined percentage (currently 40%) of
their overall lending is made to priority sectors as classified by RBI. These
sector their include agriculture, small industries, export etc. The inclusion of
small industries in this list makes them eligible for this earmarked credit. With
the liberalization of the Indian economy, greater emphasis was placed on meeting
the credit needs of SSIs. This was manifest through the following initiatives
taken by RBI.

a) Credit for tiny sector has been earmarked within overall lending to small
industries. In order to ensure that credit is available to all segments of SSI
sectors RBI has issued instruction that out of the funds normally available to SSI
sector, 40% be given to units with investment inplant & machinery up to Rs. 5
lakhs, 20% for units with investment between 5 lakhs to Rs. 25 lakhs and remaining
40% for other units.

b) Public sector banks have been advised to operationalise more specialized SSI
branches at centers where there is a potential for financing many SSI borrowers.
As on March 2002, 391 specialized SSI branches are working in the country.

c) ‘Single Window Scheme’ was extend to all districts to meet the financial
requirements (both term loan & working capital) of SSIs.

d) Laghu Udyami Credit Card (LUCC) Scheme was launched by the public sector
banks for providing simplified & borrowed friendly Credit facilities to SSI, tiny
enterprises retail traders & artisans.

e) Composite loan limit was enhanced to Rs.50 lakhs from Rs.25 lacks.

6 Indigenous Bankers Or Money Lender

As the funds from bank required lot of paper work, security & has combusome
procedure the small entrepreneur have to borrow late of interest charged by money
landers are high. The money lenders don’t have specified interest rate, security
condition and term of loan. It keeps on verify as per the goodwill of borrower.

7 Public Deposits

Public deposit means collecting funds by general public by issuing public deposit
certificate. The small scale unit need not to keep any security against funds
collected by public deposit, but rate of interest is higher than the interest rate
provide by commercial bank.

IDBI also borrows abroad and secures funds under arrangements with foreign
financial institution, foreign banks and foreign governments and operates foreign
lines of credit, secured by the Government.
 SSI’s AS CREATOR OF THE JOBS

Small Scale Industries (SSIs) have always been regarded for their high
employment intensity. SSIs today employ over 192 lakh persons and this is targeted
to grow at 4% per annum during the 10th Plan period of 2002-2007. Though often
described as ideal vehicles for promotion creation of jobs in the economy, at the
same time, it is also true that the nature of employment in the sector is
undergoing change. Employment generation figure declined from 6.3 persons per SSI
in 1987-88 (2nd Census) to 3.6 persons per SSI in 1999-2000 (Sample Survey).
Expert committees which have looked at this issue have also come up with different
sets of recommendations. The Task Force on Employment Opportunities under Shri
Montek Singh Ahluwalia had identified SSIs as an important source of employment
and as an important incubator for entrepreneurship. The Task Force however called
for a shift in policy from protection to promotion. The Task Force felt that
almost 70% of the total employment opportunities generated over the next 10 years
were likely to be in the services sector. On the other hand, a Special Group on
Employment for creation of 10 million employment opportunities per year over the
10th Plan under Dr. S.P. Gupta has recommended that since more than 92% of
employment generation in the economy is coming from small and medium enterprises,
including agriculture - commonly defined as the unorganized sector, there is need
to give special focused attention for meeting the requirements of small and medium
enterprises to enable them to create more jobs in the future.
During the 1990s, jobs in the organized sector grew at less than 1% per
annum while jobs in the SSI sector increased by 3.5% every year. In the changing
scenario, on account of globalization and liberalization, what shall be the impact
on the creation of new jobs by SSIs? Does increase in capital intensity of SSIs,
as they go in for technological up gradation
 COMPANY PROFILE
Name of Company : Metro Metal Industries

Address : Plot No. E-31/4, MIDC Area, Chikalthana,

Aurangabad (M.S.) - 431 210, India

Location : Beside Jhalani Tools, Near Wockhardt Research Centre

Area of Factory : 800 Sq. Mtrs

Buildup Area : 369 Sq. Mtrs. including Office Block & Manufacturing Unit

Establishment of Company : Metro Metal Industries is established on

4th September 2003 at Chikalthana, Aurangabad

Available Human Resource : There are 25 skilled and highly experienced

employees working honestly for the Company

Availability of Power : Company has got sanction power supply

of 50 HP

COMPANY INTRODUCTION

In the year 2003, I. K. Interior is a globally recognized name as a manufacturer

and exporter of a versatile range of furniture that are used in various domestic
and commercial sectors. We are briskly marching ahead in the global arena by our
wide-spreading collection of plastic, wooden, metal and other types of furniture.
Along with that we have also executed some turnkey interior designing projects for
some top notch names of the industry.

We have achieved a desirable position in the industry,

owing to the competent management and futuristic approach of our mentor, Mr. Yunus
Khan. It is because of his sincere efforts, that we have been authorized with an
enormous power supply of 50 H.P. Leveraging on our world class designing and
fabrication amenities, we are able to craft a complete line of sturdy and highly
compatible products.

Our view

Our creative designers and imaginative craftsmen make use of our resources and
create an inimitable range of universally appealing products that suits the
aesthetic tastes of variegated sections of our society. We have wide-spread
distribution network that enables us to meet the bulk demands of our customers in
a short span of time, despite of being geographically apart.

Application Areas

Our company is widely acknowledged for its attention-grabbing and durable range of
furniture items. Our innovatively designed and customized furniture range rae use
din diverse applications like:

• Hospitals
• Educational Institutions
• Offices
• Corporate Houses
• Hospitality sector
• Household sector

Products

We are a renowned for our diversified range of furniture that is used in diverse
commercial and house-hold purposes all over the world. The basic material used for
crafting this furniture is plastic, metal, wooden and others. For metal furniture
we generally use CRCA sheet, mild steel, angle, flat pipe, paint, hardware and
other allied material that are mostly purchased from Mumbai and Indore apart form
other regions.

Our furniture range can be broadly classified as Wood Furniture, Metal Furniture,
Handcrafted Wood Furniture, Hospital Furniture, Educational Furniture, Office
Furniture, Display Furniture, Tractor Trolley Panel, Slotted Angels, Racks,
Modular and Steel Furniture, False Ceiling and many more.

Some of the remarkable features of our furniture rage include:

• Durable
• Long-lasting
• Stylish and fashionable
• Available in conventional as well as ultramodern designs

Customization

We cater to the furniture requirements of different sectors. So, we also offer our
clients the freedom to request for customized furniture to suit their requirements
in best possible manner. Our professionals listen to the requirements and
preferences of our clients and design the most appropriate products for them.
After getting the approval of design from our client’s side, we make judicious
utilization of our resources to fabricate furniture in exact specifications as
provided by the clients. We customize our furniture range in terms of sizes,
sittings, paint, finishing, material, design, and other alterable specifications.
This facility has earned great appreciation from our client’s side, as it gives
them the furniture that is their most worthy possession.

Manufacturing Facilities

We boast of a robust manufacturing facility that has all the amenities that are
required for efficient and faster production of our products. Our huge factory is
located in a plot area of 20300 sq feet, in which we have used a space of 9700 sq
feet to build our industrial unit. We use latest and technically advanced machines
that enable us to achieve a huge production capacity of 5000 units. This results
in executing faster order processing and placement of our clients.

Some of the machines installed at our unit are:

• Shearing machine
• Press break machine (livdrolic)
• Tower press
• Power press
• Lathe machine
• Fly press break
• Folding press
• Trunk folding machine
• Spot welding
• Welding machine
• Gas welding machine
• Co2 welding machine
• Organ welding machine
• Powder coating machine
• Compressor unit
• Gas oven
• Hand drill machine
• Fly press
• Hydraulic pipe bending
• Manual pipe bending
• Cut of machine
• Bench grinder
• Three tanks de-rusting treatment

In addition to these machines, we have a full-fledged powder coating unit to

provide superb finishing to the furniture, thereby ensuring longer functioning
life and classy appearance. Our powder coating unit uses Mitsuba system using
Japanese technology; electric and gas oven of size 12"x 7"x 4.5' ft; powder
coating booth of size TX 4"x 6' ft; Air compressor unit 5 hp offers on line
working and other facilities. We also provide phosphate and clearing treatment on
seven tank procedures. Our in-house designing unit is equipped with latest design
software to create innovative product range. Our manufacturing and designing
facilities are backed by our technical experts, artisans, designers and other
professionals.
Team

Our workforce is an intrinsic aspect of our company and without them it would be
impossible to execute any task. They play an extra ordinary role in our success
and it is because of them that we have achieved a highly respectable position in a
small period of time. Professionals belonging to different fields together make
our team, who work in harmony to create inimitable range of stylishly crafted
furniture. Our team members comprises of designers, craftsmen, quality auditors,
administrators, sale & marketing personnel, technical experts and other personnel.
Our professionals efficiently execute their duties and ensure uninterrupted supply
of products. They also assist our clients in availing custom designed furniture.

Quality

Quality is the key to our success and we strictly adhere to it during the
execution of all our activities. We ensure that the material used to craft
furniture is of high grade and are subjected to stringent quality checks, prior to
their usage. Our commitment to provide durable and comfortable range of furniture
makes us to cautiously test and inspect all products at different production
stages. We employ latest techniques to ascertain that our products meet
international standard of quality. Several parameters on which our products are
checked are:

• Durability
• Finishing
• Material
• Preciseness in dimensions and designs
• Wood Polishing
• Powder coating
• Sturdiness
• Inspection for risky edges and paint

Our careful vigilance and uncompromising approach towards quality compliance has
enabled us to offer qualitative and cost effective range of furniture.

Clients

Our company caters to the requirements of a wide-spread clients belonging to

different sectors and countries. We specialize in providing furniture for our
clients ranging from hospitals, corporate houses, industries, educational
institutes and other sectors. Our products are also availed by shopkeepers,
restaurateurs, and various government and private offices. Some of our highly
valuable clients are: Customers hailing from educational sectors

• Pravara Educational Trust

• Shri Shivaji Madhyavartt Sahakari Grahak Bhandar Ahmadnagar
• Chate School
• D.k.m.m. Homeopathic College
• Bhagwan Homeopathic College
• Queens College Of Education
• Sant Sadguru Horticulture College And Primary School
• Maharashtra Public School
• Rajshri Shau Vidyalay And D.Ed College
• Rashtriya Charitable Trust
• Uttamrao Patil Nursing College
• Md. Ali Johar D.Ed College
• New Azeem D.Ed College

Handcrafted Furniture

Empowered by our full fledged designing and manufacturing facilities, we are able
to create an incomparable range of furniture that are crafted from different
material like plastic, metal, wood and many more. Our furniture is used in several
sectors for furnishing purposes and is helpful in providing them a distinct class
along with comfort ability and functionality. Our all-embracing range of furniture
includes:

School Furniture

We offer school furniture, which are manufactured from quality wood & steel
materials. This education furniture are perfectly designed to provide sitting
arrangements in the classroom. Constructed with a view to provide good sitting
postures to the students, thus making them comfortable for sitting. These are
available at most competitive prices.

Hostel Furniture

Our company also offers hostel furniture, which are perfectly designed to provide
best comfort level to the children at hostel. These are manufactured from quality
wood & steel thus making them durable in the long run. They have sufficient
shelves for keeping the utilities. The side stairs are also well set to provide
convenient to children while climbing to the upper bed. These are available at
most reasonable prices.

Industrial Furniture
Our company offers industrial furniture for the usage in industries. These are
designed to provide more space and the materials can be stored well without any
fear of damage. Our ranges of industrial furniture are manufactured from
qualitative raw materials. These are available at most competitive prices.

Library Furniture
Our library furniture is manufactured from qualitative raw materials, thus
providing complete storage solutions to library. These furnitures have many
shelves, thus providing more space for keeping books. These are designed perfectly
to occupy less space. This furniture is available at most competitive prices.

ICU Equipment

We offer ICU equipment, which is widely used in the hospitals and thus providing
comfort to the patients. These are manufactured from top grade raw materials to
provide durability & long service life. Our ranges of ICU equipment are available
at most competitive prices.

Supplementary Equipment

We offer supplement equipment, which are manufactured from qualitative raw

materials, thus providing complete storage solutions. This equipment is used for
storing many things at a time. The wheels in the legs are helpful in carrying
things from one place to another. These are available at most competitive prices.

Ward Equipment
Our company is engaged in the manufacturing of ward equipment, which is
manufactured from qualitative range of raw materials, thus providing them long
service life. Its wheels are also manufactured from top grade rubber to give them
more durability. The equipment is perfectly designed to provide comfort to the
patients.

Dual Desk

We are engaged in the manufacturing of dual desk,
quality wood & steel materials. This furniture is
sitting arrangements in the classroom. These dual
sitting and thus prevent from any backache. These
competitive prices.
which are manufactured from
perfectly designed to provide
desks are very comfortable in
are available at most

Television Stand

Our company is engaged in the manufacturing of T.V. stand is perfectly designed to

give complete support to the television. These are manufactured from qualitative
raw materials thus, providing they long service life. Our range of T.V. Stand is
available at most reasonable prices.

Slotted Angle Storage

Our company offers a wide range of slotted angle storage, which is manufactured
from top quality metal sheets, thus providing storage solutions. These storage
stands can be used in departmental stores, shops and other industrial usages. Our
ranges of slotted angle storage are available at most competitive prices.

Cable Tray
We offer cable tray, which is known for its high performance & cost-effective.
Manufactured from qualitative range of raw materials, our range of cable tray
provides solutions to different industries. These are available at most
competitive prices.

Stretcher With Trolley

Our company is engaged in the manufacturing of stretcher with trolley, which

provides numerous solutions to hospitals. These are manufactured from qualitative
range of raw materials so as to give them long service life. The trolley attached
with the stretcher is very beneficial for moving the stretcher from one place to
another. Our ranges of slotted angle storage are available at most competitive
prices.

AVAILABLE ULTRA MODERN MACHINERIES

AmbikaMake - 2500 mm X 4 mm thick under crank Shareing Machine
Acme Make-30 Tonne Power Press
Digvijay Make -10 Tonne Power Press
90 Folding Machine-8'
Rajesh Make - Hand Operated Folding Machine - 5'
Press Brake Screw Type Machine
Drilling Machine - 15 mm
Cut-offMachine-12"
Welding Machine-4 Nos.
Spot Welding Machine -15 Kv
Bench Grinder
Parkin Make - 5 HP. Heavy Duty Compressor Machine
POWDER COATING UNIT
Mitsushita, Japan makes System Powder Coating Unit
Electric & Gas Oven- Size 12' X7'X4.5I
Powder Coating Booth-7'x4'x 6'
Air Compressor Unit - 5 HP offers on line working
Also offering Phosphating & Clearing treatment on three tank & 7 time procedures.

RAW MATERIAL AND THEIR SOURCES

Major Raw Material is SRC A Sheet, MS Angle, Flat Pipe, and Paint & Hardware.
Company prefers vendors of Mumbai & Indore to purchase above mentioned material.
The vendors are also ensuring the Value for money and time to procure the same on
time to avoid late delivery.
Besides that Company is purchasing Paints from local market, since the customer is
king of market and Company is providing what is, how is, required by customer. To
avoid major inventory & shade difference it is necessary to purchase Paints from
local market.

MARKETING RESEARCH

Marketing research plays an important role in the process of

marketing. Starting with market component of the total marketing talks. It helps
the firm to acquire a better understanding of the consumers, the competition and
the marketing environment.

DEFINITION

“Marketing research is a systematic gathering, recording and analysis marketing

problem to facilitate decision making.”

- Coundiff & Still.

“Marketing research is a systematic problem analysis, model building and fact

finding for the purpose of important decision making and control in the marketing
of goods and services.
- Phillip Kotler.

MAIN STEPS INVOLVED IN MARKETING RESEARCH

Defining the Marketing Problem to be tackled and identifying the market research
problem involved in the task.
(1) Define the problem and its objectives.
(2) Identify the problem.
(3) Determine the information needed.
(4) Determine the sources of information.
(5) Decide research methods.
(6) Tabulate, Analyze and interpret the data.
(7) Prepare research report.
(8) Follow-up the study.
(1) Define the problem and its objectives: - This includes an effective job in
planning and designing a research project that will provide the needed
information. It also includes the establishment of a general framework of major
marketing elements such as the industry elements, competitive elements, marketing
elements and company elements.

(2) Identify the problem: - Identifying the problem involves getting acquainted
with the company, its business, its products and market environment, advertising
by means of library consultation and extensive interviewing of company’s
officials.

(3) Determining the specific Information needed :- In general the producer, the
manufacturer, the wholesaler and the retailer try to find out four things namely
:-
(1) What to sell
(2) When to sell
(3) Where to sell
(4) How to sell

(4) Determine the sources of information:-

(a) Primary Data: - Primary data are those which are gathered specially for the
project at hand, directly – e.g. through questionnaires & interviews. Primary data
sources include company salesman, middleman, consumers, buyers, trade
association’s executives & other businessman & even competitors.
(b) Secondary Data: - These are generally published sources, which have been
collected originally for some other purpose. Source are internal company records,
government publication, reports & publication, reports & journals, trade,
professional and business associations publications & reports.

(4) Decide Research methods for collecting data :- If it is

Found that the secondary data cannot be of much use, collection of
Primary data become necessary. Three widely used methods of
gathering primary data are

A) Survey
B) Observation
C) Experimentation

A) Survey Method: - In this method, information gathered directly

from individual respondents, either through personal interviews or through mail
questionnaires or telephone interviews.
B) Observation Method: - The research data are gathered through
observing and recording their actions in a marketing situation. This technique is
highly accurate. It is rather an expensive technique.
C) Experimental Method: - This method involves carrying out a small
scale trial solution to a problem, while at the same time, attempting to control
all factors relevant to the problem. The main assumption here is that the test
conditions are essentially the same as those that will be encountered later when
conclusions derived from the experiment are applied to a broader marketing area.
D) The Panel Research: - In this technique the same group of
respondents is contacted for more then one occasion; and the information obtained
to find out if there has been any in their taste demand or they want any special
quality, color, size, packing in the product.

a) Preparation of questionnaire
b) Presetting of questionnaire
c) Planning of the sample

(5) Tabulate, Analysis and Interpret the Data :-

The report must give/contain the following information:-

a) The title of research

b) The name of the organization for which it has been

Conducted
c) The objectives of research
d) The methodology used
e) Organization and the planning of the report
f) A table of contents along with charts and diagrams used in the reports
g) The main report containing the findings
h) Conclusion arrived at end recommendations suggested
i) Appendices (containing questionnaire / forms used sample design,
instructions.)

(6) Follow-up the study: - The researchers, in the last stage, should follow up
this study to find if his recommendation are being implemented and if not, why

RESEARCH DESIGN

“Advertising is a paid form of non-personal presentation and promotion of ideas,

goods or services by an identified sponsor.”

1. RESEARCH PROBLEM

Increase the awareness level of Metro Metal Industries

Seek the general perception of consumer towards Metro Metal Industries

To find the performance of Metro Metal Industries vis-à-vis other Brands.

To know the consumer psyche and their behavior towards Metro Metal
Industries

2. Research Objectives & related sub objectives

To know the relationship of sales with the advertisement.

To know awareness of people towards Metro Metal Industries

To know in which segment furniture are mostly like/preferred.

To know which advertisement tool is mostly preferred by people.

 To know the preference of Metro Metal Industries with comparison to other
competitive brands.

To know the factors which affects consumer’s buying behavior

to purchase Furniture

3. Information requirement

• First, I had to know about all the competitors present in the furniture
Segment (Reputed and well established brands as well as Local brands).

• Before going for the survey I had to know the comparative stile and
Prices of all the competitors existing in the market.

• As furniture is different product, the main information needed is the

various types of furniture’s available in the market, their calorific value and
various other stile. They can be termed as :

• As Metro metal advertisements are mainly done through hoardings but on News
pepar the advertisement

METRO METAL PRODUCT is made from Steel, Wood, MDF wood,

4. Choice of research design – alternatives & choice

Despite the difficulty of establishing an entirely satisfactory classification

system, it is helpful to classify marketing research on the basis of the
fundamental objectives of the research. Consideration of the different types,
their applicability, their strengths, and their weakness will help the student to
select the type best suited to a specific problem.

The two general types of research are:

EXPLORATORY RESEARCH

Exploratory research seeks to discover new relationship, emphasis on discovery of

ideas.
Marketing researches devote a significant portion of their work on exploratory
studies when very little is known about the problem being examined.
 CONCLUSIVE RESEARCH

Conclusive studies attempts to determine the frequency with which something occurs
or the relationship between two phenomenons. Usually conclusive studies assume
certain under underlying characteristics of the market or have some precise
statement of research questions/hypothesis.

5. RESEARCH INSTRUMENT USED - DETAILS & WHY?

If one wants to know what type of dentifrice people use, what they think of,
television commercials, or why they buy particular brands of cars, the natural
procedure is to ask them. Thus, the questionnaire method has come to be the more
widely used of the two data collection method. Many consumers are now familiar
with the telephone caller who greets them with “We are making a survey”, and then
proceeds to ask a series of questions. Some interviews are conducted in person,
others by telephone, and others by mail. Each of these has its special advantages
and disadvantages and limitations. The questionnaire method in general, however,
has a number of pervasive advantages and disadvantages. Discussion of particular
variations will be more meaningful if these characteristics of the general methods
are brought out first.
A questionnaire consists of list of questions to be asked from the respondents and
the space provided to record the answer / responses. Questionnaire can be used for
the personal interviews, focus groups, mails and telephonic interviews. The choice
among these alternatives is largely determined by the type of information to be
obtained and by the type of respondents from whom it is to be obtained.

The common factor in all varieties of the questionnaire method is this reliance on
verbal responses to question, written or oral.
Questionnaire in the project consists of:

Multiple choice questions

Dicthomus
Multiple Choice Questions:

Questions of this type offer the respondents an alternative to choose the right
answer among others. It is faster, time saving and less biased. It also
simplifies the tabulating process.

OPEN END QUESTIONS:

In this type respondents are free to answer in their own words and express the
ideas they think are relevant, such questions are good as first questions or
opening questions. They introduce the subject and obtain general reaction.

DICTHOMUS:

These are the questions which are Boolean in nature. These answers are
straightforward and respondents have to answer them in a straight way. That means
the answer can only be either ‘Yes” or ‘No’.
6. SAMPLING TECHNIQUE USED & SAMPLE SIZE - WHY?

Sample design is a definite plan of obtaining some items from the whole
population. The sample design used in this project is two state sampling i.e.
Cluster and convenience. In the probability sampling methods, each items in the
sample is chosen one at a time from a complete list of universe elements. In
marketing research practice, it will sometimes be more expedient to select
clusters or groups of universe elements, rather than to choose sample items
individually.

Sampling methods in which universe elements are chosen in groups ---- rather than
individually -- are called cluster-sampling methods. They are widely used in the
sampling of human populations. When no complete universe listing exists, a type of
sampling is called area sampling may be the only practically feasible form of
probability sampling.

NONDISGUISED, STRUCTURED
TECHNIQUES

The non structured techniques for attitude measurement are primarily of value in
exploratory studies, where the researcher is looking for the salient attributes of
given products and the important factors surrounding purchase decisions as seen by
the consumer. Structured techniques can provide a more objective measurement
system, one which is more comparable to a scale or a yardstick. The term scaling
has been applied to the efforts to measure attitudes objectively, and a number of
useful scales have been developed.

SAMPLING METHODS

Sample design is a definite plan of obtaining some items from the whole
population. The sample design used in this project is two state sampling i.e.
cluster sampling and convenience sampling. The whole city was divided into some
geographical areas and I have chosen Memnagar, Ashram road, Sattelite, Bopal,
Bodekdev, Vastrapur, Navrangpura, Usmanpura, Maninagar and Narayanpura. The total
sample size was 200.

CLUSTER SAMPLING

Here the whole area is divided into some geographical area and a definite number
of consumers were to be surveyed.

CONVINIENCE SAMPLING

This type of sampling is chosen purely on the basis of convenience and according
to convenience.I visited Education Institute, Hospital, Offices, Industries,
Choching classes, Superstores, Theatres.

SAMPLING

1. Sampling Technique : Non probability sampling

(A non
probability sampling technique is
That in which
each element in the
Population
does not have an equal
Chance of
getting selected)

2. Sample Unit : People who buy furniture available

 In retail
outlets, Company showrooms etc

3. Method : Direct interview through questionnaire.

4. Data analysis method : Graphical method.

6. Area of survey : Aurangabad District.

FIELD WORK- METHOD USED FOR DATA COLLECTION

• Questionnaire was prepared keeping the objective of research in mind.

• Questions were asked to respondents as regards to there willingness to

purchase furniture.

• The help of questionnaires conducted direct interviews, in order to get

accurate information.

• In order to get correct information I had to approach consumers ranging from

costumer requierment.

• I visited as many respondents as I can and asked them their real likings
about any furniture and also got an idea, How a Furniture should be?

• It is really a Herculean task to understand Consumer Behaviour, as the

definition suggest, “Consumer behaviour is a physical activity as well as decision
process individual engaged in when evaluating, acquiring, using and disposing
goods and services”.

In order to collect accurate information I visited to Education Institute,

Hospital, Offices, Industries, Choching classes, Superstores, Theatres.
Each and every question was filled personally by the respondents and checked
properly.

• People were not willing to answer, when they were contacted between 1.00 pm
to 5.00 pm, the time when most of the people take rest during the scorching heat.
“Advertising is a paid form of non-personal presentation and promotion of ideas,
goods or services by an identified sponsor.”

Questioners

Customer Survey Questioner

Name: _________________________________________
Address: _________________________________________Mob. No: _____________

1) Why do you buy Furniture?

Business use Personal use both.

2) On what occasion you are buying Furniture?

Festival Before exam Celebration General.

3) Why do you prefer to buy Metro metal furniture?

Technology Looks Price.

4) What was the effect of advertisement?

Very good Good Fine.

5) What was your experience while buying Furniture?

Got full info All doubts are cleared Behaviour of sales executive.
Very Good Good Satisfactorily.
6) Did you get Stylish Furniture as per your requirement?
Yes No

7) What was your experience about service?

Good Satisfactorily Excellent.

8) What do you feel having a metro metal Furniture?

Stylish Technology advanced Satisfied.

9) What features would you like to see in our Furniture?

i) ________________ ii) ________________ iii) ________________

Sign
LIMITATIONS

Limited time available for interviewing the respondents. As a result of this

it was not possible to gather full information about the respondents.

When I interviewed children and teenagers, sometimes they use to

Give answers under the influence of their parents or elders.

As summer training is going under summer season so sometimes

People are less interested in filling up questionnaire.

Sometimes the problem which I face is language problem for which I have to
make them understand.

Non-cooperative approach and rude behavior of the respondents.

If the respondents answer does not falls between amongst the options given
then it will turn up to be a biased answer.

MY FINDINGS

During the survey it was found that still there are 40% people who have not
using metro metal furniture

Lake of Awareness in consumers. Many people are not know about Metor metal
furniture specially institute and Hospital.

As I found that the main product of Educational furniture is and company

firstly wants to capture maximum market in Furniture market which is approx. 66%,
after it METRO is concentrating upon HOSPITAL & INDUSTRIES FURNITURE which has
market of approx. 88%, so it is not concentrating upon FURNITURE

When I interviewed people then many of the people can not recall METRO METAL
INDUSTRIES advertisement. It shows Lake of Advertisement or advertisement is not
timely given or advertisement is not given on right time.

In its advertisement is not using any brand ambassador which attracts all
EDUCATIONAL group people like STILISH FURNITURE.

There is Lake of Sales Promotional Activities i.e. free tattoo, extra

weight, toys, quiz contest etc.

I find the main thing is that “METRO” brand name has very good image in
consumer’s mind and they consider it as STANDURD & Good Product.

SUGGESTIONS

In order to maintain and increase the sales in the city of AURNGABAD, the
following recommendations regarding METRO METAL INDUSTRIES; particularly regarding
advertisement, distribution, promotional policies, etc, are hereby suggested:

First and foremost METRO should take proper action in order to improve
service, because although being on a top slot in EDUCATIONAL FURNITURE and METAL
supplies it does not get the sales in FURNITURE, which it should get.

METRO should give local advertisements apart from the advertisements given
at the national level. Local advertisement must mention the exclusive METRO shops
of the city.

Try and change the perception of the people through word of mouth about
METRO in advertisements, because they are the best source to reach EDUCATIONAL
INSTITUTE and HOSPITAL FURNITURE.

Company should launch FURNITURE in new attractive packing to change image of

METRO METAL in consumers mind.
 Advertisement can be done with the help of NEWS PEPAR that attracts
EDUCATIONAL INSTITUTE and HOSPITAL because FURNITURE is consumed largely in this
segment.

Company should launch FURNITURE in new STANDARD STILE.

CONCLUSION

As we know that METRO METAL is small scale organization and

market leader in FURNITURE products. It has maximum market share in Educational
and Hospital furniture, which are its main/core products. As we know Metal is a
co-operative organization but furniture industry is a profitable industry we can’t
ignore it. With the help of research, company can find out its week points in
product and can increase its market share through rectify mistakes. People have
believed in METRO METAL’s product and they will accept its furniture also if
effective actions were taken.

The survey resulted into following conclusions:

Metro must come up with new promotional activities such that people become
aware about Metro metal like educational, official, hospital and industrial
furniture.
Quality is the dominating aspect which influences consumer to purchase Metro
product, but prompt availability of other furniture and aggressive promotional
activities by others influences the consumer towards them and also leads to
increase sales.
People are mostly satisfied with the overall quality of METRO METAL , but
for the existence in the local market METRO must use aggressive selling techniques
 IBLIOGRAPHY

1. www.metrometal.co.in
2. www.goggle.com
3. www.rediff.com
4. www.marketresearch.com
5. www.nsic.com
6. Research Methodology. ( Harper W.Boyd, C. R. Kothari )
7. Study Book.
8. Local Area market.