Scribd Logo
Upload

Welcome to Scribd!

  • Daily Assesment 24th Aug

    Uploaded by

    ilyas2r3
    8 views2 pages
    1) The document provides a daily assignment for a PGDM program that includes a guest lecture, questions about career skills and time management, and a written essay defining a ledger and its utility. 2) It also includes a case study on the Indian refrigerator market, which is estimated at 2.4 million units annually. The major players in the market and their market shares are listed. All manufacturers are trying new strategies to target rural markets as urban sales are declining. 3) Three questions are provided at the end regarding Electrolux's geographic market segmentation strategy, the ideal marketing mix for rural markets, and whether 120L and 100L models would be a good choice to launch in rural areas

    Original Description:

    Used for daily assements

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOC, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    1) The document provides a daily assignment for a PGDM program that includes a guest lecture, questions about career skills and time management, and a written essay defining a ledger and its utility. 2) It also includes a case study on the Indian refrigerator market, which is estimated at 2.4 million units annually. The major players in the market and their market shares are listed. All manufacturers are trying new strategies to target rural markets as urban sales are declining. 3) Three questions are provided at the end regarding Electrolux's geographic market segmentation strategy, the ideal marketing mix for rural markets, and whether 120L and 100L models would be a good choice to launch in rural areas

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    8 views2 pages

    Daily Assesment 24th Aug

    Uploaded by

    ilyas2r3
    1) The document provides a daily assignment for a PGDM program that includes a guest lecture, questions about career skills and time management, and a written essay defining a ledger and its utility. 2) It also includes a case study on the Indian refrigerator market, which is estimated at 2.4 million units annually. The major players in the market and their market shares are listed. All manufacturers are trying new strategies to target rural markets as urban sales are declining. 3) Three questions are provided at the end regarding Electrolux's geographic market segmentation strategy, the ideal marketing mix for rural markets, and whether 120L and 100L models would be a good choice to launch in rural areas

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    of 2

    Daily Assignment For PGDM- Date 24thAug 2013

    1) BSS Activity: Guest lecture 2) FAQ to learn: Enlist the s!ills to ha"e #areer in an M$%& 'hy (ime Management is )m*ortant +or a Manager& 3) Essay ,in -ritten): De+ine .e/ger an/ its utility -ith 0 e1am*les&

    %ase stu/y : )n/ian 2e+rigerator Mar!et )n/ia3s 2e+rigerator mar!et estimate/ at 2s4 2 00 %r4 is #atere/ mainly 5y 10 5ran/s4 (he annual #a*a#ity is estimate/ at aroun/ 4410 million units is running hea/ o+ /eman/ o+ 140 millions4 As there is a /eman/ an/ a sur*lus su**ly6 all the manu+a#turers are trying out +or ne- strategies in the mar!et4 (imes ha"e #hange/ an/ also the 5uying 5eha"iour o+ the #ustomer4 Earlier it -as #ash an/ #arry system4 $o- /ealers *lay an im*ortant role in selling7 no- the systems is e1#hange +or ol/ 85ring your ol/ re+rigerator an/ ta!e a ne- one -ith many gi+ts94 A ne- #om*any 5y name Ele#trolu1 has entere/ the mar!et -hi#h has a#:uire/ All-yn6 ;el"inator an/ <oltas 5ran/4 2esear#hers ha"e re"eale/ that ur5an an/ #ity sales are /e#lining an/ hen#e all manu+a#turers are trying to #on#entrate on rural mar!ets4 Ele#trolu1 strategy is #ustomisation o+ mar!et6 -ith s*e#ial attention to the $orthern an/ =outhern )n/ia mar!ets6 -hile Go/re> the main *layer thin!s that /ealer net-or! in rural mar!et +or sales an/ ser"i#e -ill 5e 5ene+i#ial an/ is trying to gi"e more em*hasis on /ealer net-or!6 -hereas 'hirl*ool has a/o*te/ the strategy o+ in#reasing the /ealer net-or! 5y 30?4 (he mar!et shares o+ the ma>or *layers are as +ollo-s: @ Go/re> 30? @ <i/eo#on 13?

    @ ;el"inator 12? @ All-yn 10? @ <oltas 0? @ 'hirl*ool 2 ? @ Dae-oo 1? @ .4G 1? @ Athers 1? Questions 14 %oul/ the re+rigerator mar!et 5e segmente/ on geogra*hi#al 5ase *lanne/ 5y Ele#trolu1& 24 'hat -oul/ 5e the mar!eting mi1 +or rural mar!et& 34 'oul/ 120 . an/ 100 . mo/els 5e an i/eal #hoi#e to laun#h in rural mar!et&

    - A#a/emi#s (eam Note: Assignment has to 5e su5mitte/ tomorro- to . B D Manager

    You might also like