KPMG International SWOT Analysis

SWOT is an acronym for the internal Strengths and Weaknesses of a firm

and the environmental Opportunities and Threats facing that firm. SWOT
analysis is a widely used technique through which managers create a quick
overview of a companys strategic situation. The technique is based on the
assumption that an effective strategy derives from a sound fit between a firms
internal resources (strengths and weaknesses) and its external situation
(opportunities and threats). A good fit maximizes a firms strengths and
opportunities and minimizes its weaknesses and threats. Accurately applied, this
simple assumption has powerful implications for the design of a successful
strategy.
KPMG International SWOT Analysis
KPMG International (KPMG) is a global network of professional services
firm providing audit, advisory, and tax services. The company primarily operates
in Europe, Middle East, and Africa (EMEA). It is headquartered in Amstelveen,
Netherlands and employs about 123,320 people.
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KPMG International SWOT Analysis
Strengths, Weaknesses, Opportunities and Threats (SWOT)
TYPE OF FACTOR Location of Factor
Favorable Unfavorable
Internal Strengths
Extensive global reach
and wide range of
services sustaining
revenue momentum
Revenues spread
across industries
reducing exposure to
business and
economic cycle risk
Ability to integrate
member firms bringing
stakeholder credence
Weaknesses
Susceptibility to
litigations over
gross negligence in
audit practice
resulting in brand
diminution
Client concentration
could adversely
impact audit fees
Lack of
transparency
perceived to bring
clients
disassociation
External Opportunities
KPMG could benefit
from growth prospects
in emerging markets
Early adoption of IFRS
standards could spur
demand for
accounting and
auditing services
Increasing spending
on infrastructure may
spur demand for
advisory services
Threats
Easing regulatory
restrictions could
foster competition
Global economic
slowdown could
affect consulting
business
Valuation of auction
rate securities
could shift the
demand away from
Big Four
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KPMG International SWOT Analysis
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