5) Social Issues.

What are the social issues and decisions affect the market share of the Corporation Social issues affecting the company include not only the increased tolerance for illegal copying of music, already mentioned, but also the increased fragmentation of public tastes and interests. Objections to obscenity in lyrics, and the rising influence of the religious market, are other social factors influencing the music business. As of now there are no major social issues that may totally affect the market share of Jollibee Food Corporation as it already established it credibility as one of best fast food chain in the Philippines. The only thing that can be referred in relation to social issue is its expansion abroad. In doing this they are taking a bolder step in campaigning to convince other nationality that their product is as good as their local food restaurant. This step may increase its market share but it can also hurt the company financially if it wont work. 6) Suppliers. How does your companys relationship with suppliers affect its profitability? Almost 80% of raw materials of Jollibee Food Corporation are supplied by local source and 100% for rice. It really cost much more than sourcing it from other country because most of the farmers in the Philippines dont have enough technology and to compete when it comes to pricing. But the high cost of materials doesnt already mean lower profit. As we know Jollibee products are widely embrace by many Filipinos here and abroad. It is a wiser decision to support local farmers, Filipinos, their consumers, and it may not be a direct advertisement but in the long run the company will gain more.