EXAM 3 REVIEW YOU WILL HAVE 50-70 QUESTIONS (MULTIPLE CHOICE, TRUE/FALSE, FILL IN THE BLANK !

THE EXAM WILL BE A"#$% &5'(, )0&)! CHAPTER 7 Attitudes ABC Approach Attitude functions Hierarchy of effects Consumer attitude models o ATO o Behavioral intentions model o Factors that weaken attitude-behavior relationship Persuasion o ATO approach o Behavioral influence approach o !" o Balance Theory o #ocial $ud%ment theory "essa%e and source effects on persuasion o "essa%e appeal o "essa%e construction o #ource effects o "atch-up hypothesis CHAPTER * Culture Culture is hierarchical Functions of culture Cultural norms and sanctions &nputs and outputs of culture Traditions 'imensions of culture Core societal values Cultural distance nculturation versus acculturation (uartet of institutions "odelin% and shapin% )erbal versus nonverbal communication mer%in% cultures

CHAPTER + "icroculture and Consumer Culture Hierarchical *ature of Culture and "icroculture +oles and ,pectations "a$or -.#. microcultural %roups &ncome and #ocial class microculture /lobal microcultures 'emo%raphics "a$or Trends

CHAPTER &0 +eference %roups /roup influence /roup member characteristics Types of %roups #ocial power types +eference %roup influences +eference %roup influence on product selection &ndividual differences in susceptibility to %roup influence 0ord of mouth types Online social networkin% Bu11 marketin%2 viral marketin%2 %uerilla marketin%2 stealth marketin% Opinion leaders2 market maven2 surro%ate consumer 'iffusion process a. Adopter cate%ories Household life cycle Household purchase roles Boomeran% kid2 sandwich %eneration2 se, role orientation2 kid power