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2009

2010

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Mobicom,

Skytel,

Unitel,

Gmobile

2010 2011 7
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(2011 7 )
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CDR subscribers, by operators


2500000,0
2000000,0
1500000,0
1000000,0
500000,0
,0

May

Jun

Jul

May-11

Jun-11

Jul-11

Skytel

289289,0

290051,0

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158065,0

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198157,0

193130,0

190939,0

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299042,0

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412003,0

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407483,0

Mobi

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939610,0

925429,0

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2011 7 1,910,017
49%, 20%,
21%, 10% .
-3

2011, July

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Skytel
20%

Mobi
48%

Unitel
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Video Call .

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1999

2005

2006

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Mobicard, Be, Stars,

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Cardplus

Skycall

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Open, Vip, Bc, Nice

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[1] .. , -: , 2003
[2] ., .. , -: , 2002
[3] ., , -: , 2001
[4] ., .. , -: 1996
[5] 2010

[6] William D.Perreault, Jr.E.Jerome, Mc.Carthy Basic marketing: Global Managerial approach

2005
[7] V.Kasturi Rangan, Benson P.Shapiro, Rowland T.Moriaty Business marketing strategy 1995
[8] Orville C.Walker, James D.Watrins, Harper W.Boyd Marketing strategy 1995
th

[9] David W.Cravens, Nigel F.Piercy Strategic marketing- 8 edition 2006


th

[10] Boyd Walker Mullions Larreche Marketing management-4 edition 1998


nd

[11] Marketing management-2 edition Philip Kotler, Swee Hoon Ang, Siew Meng Leong, Chin

Jiong Jan 1999


[12] International marketing-12 edition Cateora Graham 2005

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2001 .- , 2002
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