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    Marketing Myopia

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    Hosanna Aleye
    Marketing Myopia is a 1960 paper by Theodore Levitt that defined the concept. Levitt argued that businesses should focus on customers' needs rather than just selling products, and failing to adjust to rapid market changes could lead companies to have a short-sighted view of marketing, called "marketing myopia." Strategic myopia is management's failure to recognize important external changes due to strongly held shared beliefs that blind them.

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    Marketing Myopia

    Uploaded by

    Hosanna Aleye
    90 views1 page
    Marketing Myopia is a 1960 paper by Theodore Levitt that defined the concept. Levitt argued that businesses should focus on customers' needs rather than just selling products, and failing to adjust to rapid market changes could lead companies to have a short-sighted view of marketing, called "marketing myopia." Strategic myopia is management's failure to recognize important external changes due to strongly held shared beliefs that blind them.

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    concepts and definition of marketing maypia

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    Marketing Myopia is a 1960 paper by Theodore Levitt that defined the concept. Levitt argued that businesses should focus on customers' needs rather than just selling products, and failing to adjust to rapid market changes could lead companies to have a short-sighted view of marketing, called "marketing myopia." Strategic myopia is management's failure to recognize important external changes due to strongly held shared beliefs that blind them.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    90 views1 page

    Marketing Myopia

    Uploaded by

    Hosanna Aleye
    Marketing Myopia is a 1960 paper by Theodore Levitt that defined the concept. Levitt argued that businesses should focus on customers' needs rather than just selling products, and failing to adjust to rapid market changes could lead companies to have a short-sighted view of marketing, called "marketing myopia." Strategic myopia is management's failure to recognize important external changes due to strongly held shared beliefs that blind them.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    Marketing Myopia|; A short-sighted and inward looking approach to marketing that focuses on the needs of the company instead

    of defining the company and its products in terms of the customers' needs and wants. It results in the failure to see and adjust to the rapid changes in their markets. OR Marketing Myopia is a paper written by Theodore Levitt. This was published in the Harvard Business Review in 1960. Levitt said that for a business to do better, the needs of the customers must be prioritized instead of selling the products.

    Strategic Myopia;

    Strategic myopia - Managements failure to recognize the importance of changing external conditions because they are blinded by their shared strongly held beliefs.

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