Advertising and Sales Promotion Question Bank Q1.

Explain The Following Term {Any 5}{ 10 Marks} a) Media !hed"ling #ra#egy $) Media %ea!h !) &re Tes#ing d) 'o"pons e) Ad( Agen!y )) Free *i)# +))ers g) Agen!y A!!redi#a#ion Q,. #a#e -i#h %easons -he#her The Following #a#emen#s Are Tr"e +r False {Any ,} {10mrks} a) %e!all Tes# .s An .mpor#an# &re(Tes#ing Me#hod $) Fre/"en!y .s E/"al To %ea!h M"l#iplied 0y *ross %a#ing &oin#s. !) Mos# Ad1er#iser &re)er .n 2o"se Agen!ies. Q3. -ha# .s Ad1er#ising Media4 -ha# Are The Fa!#or A))e!#ing 'hoi!e +) Media4 {10 Marks} Q5. -ri#e hor# 6o#es on {Any ,} {10mrks} a) Agen!y 'ommission $) E1ol"#ion o) Ad1er#ising Agen!y. !) 7i))i!"l#ies in Meas"ring Ad1er#ising E))e!#i1eness. Q5. 7raw A 'har# howing +rgani8a#ion #r"!#"re +) A Typi!al Ad Agen!y. Explain .n 7e#ail {10mrks} Q9. Explain The %ole +) ales &romo#ion .n Marke#ing4 Explain Tools And Te!hni/"es +) ales &romo#ion4 {10mrks} Q:. -ha# .s Media &lanning4 Explain The #eps .n Media &lanning4 {10mrks} Q;. 7e)ine The Term Ad1er#ising4 -ha# .s The &"rpose +) E1al"a#ing Ad1er#ising E))e!#i1eness4 {10mrks}

Productivity & Quality Management Question Bank I. Explain T e !ollo"ing #oncept $Any%& '(mrks a) <a$o"r &rod"!#i1i#y $) Finan!ial Mo#i1a#ion !) . + d) Q"ali#y 'ir!le e) =.T =o$ E1al"a#ion )) 6on Finan!ial Mo#i1a#ion g) TQM h) .n!en#i1es !hemes i) &rod"!#i1i#y >) haring *ains .n &rod"!#i1i#y

k) &are To Analysis

II.

)ong Ans"ers

1) 7e)ine Q"ali#y 'ir!le4 Explain "gges#ion !hemes And .#s %ewards .n Q"ali#y 'ir!le4 ,) -ha# .s ?ai8en4 -ri#e F"n!#ion +) The ?ai8en4 3) -ha# Are The Meas"remen#s +) ="s# .n Time {=.T}4 Explain .n 7e#ails4 5) Explain TQM And .#s .mpor#an# And %ele1an# .n 7e#ails4 5) 7e)ine The Term &rod"!#i1i#y4 Explain 7i))eren# -ays .mpro1e &rod"!#i1i#y4 9) 2ow .n!en#i1es !hemes Are .mplemen#ed .n .ndia4 Explain .n 7e#ails The .n!en#i1es !heme +) -ork Meas"remen#4

:) Explain .n 7e#ail The Finan!ial Mo#i1a#ion And 6on Finan!ial Mo#i1a#ion For .n!reasing The &rod"!#i1i#y4 ;) Explain .mpor#an!e +) ?ai8en4 @) -ha# 7o Ao" Mean 0y ="s# .n Time {=.T} Te!hni/"esB Explain .#s 6eed And .mpa!#s .n 7e#ail4 10) -ha# Are Te!hni/"es Csed To .n!"l!a#e The Q"ali#y piri# +) Employees +) An +rgani8a#ion4

III.

S ort *otes a) 'ompensa#ion &a##ern o) -ork Meas"remen#. $) F"n!#ion o) Q"ali#y 'ir!le. !) haring *ains in &rod"!#i1i#y. +etail Management Question Bank '. Explain T e Term $Any %&'(mrks a) '%M $) <oyal#y 0reakers !) Dending Ma!hines d) "per Marke#

e) '"s#omers a#is)a!#ion )) E('ommer!e .n '%M g) 7epar#men#al #ores h) hopping Mall

i) %e#ail Managemen# >) 'omplain Managemen#

,. )ong Ans"ers$'(mrks Eac &

A. -ha# .s The .mpor#an!e +) 7epar#men#al #ores4 -ri#e Any Two Meri#s and 7emi#s +) 7epar#men#al #ores4 0. Explain The Fea#"res And .mpor#an!e +) hopping Malls .n .ndia4 '. -ha# 7o Ao" Mean 0y '"s#omers <oyal#y4 2ow #o "s#ain Exis#ing '"s#omers4 7. -ha# .s %e#ail Managemen#4 -ha# Are F"#"re &rospe!#s +) %e#ail .n .ndian !enario4 E. -ri#e Any Two er1i!es .nd"s#ry4 There '%M .s More Cse)"l .n er1i!e .nd"s#ry4 F. -ha# .s %e#ail Managemen#4 -ha# Are The Fea#"res And .mpor#an!e +) %e#ail Managemen#4 *. -ha# .s .mpor#an# +) '%M4 -ha# To %e!laim <os# '"s#omers And *i1e ome "gges#ion4 2. -ha# .s "per Marke#4 -ha# Are The Fea#"res +) "per Marke#4 .. -ha# Are #he Fea#"res and .mpor#an# +) M"l#iplexes4 =. -ha# 7o Mean 0y '"s#omers a#is)a!#ion4 2ow To Tap &o#en#ial F"#"re '"s#omers4

-. S ort *otes a) .mpor#an!e +) E('ommer!e .n '%M $) M"l#iplexes .n .ndia !) -inning +1er '"s#omer. Explain -i#h Examples4 d) "s#ain '"s#omers4